businessfranchiseaustralia

What businessfranchiseaustralia does

Business Franchise Australia is a niche franchise media and publishing platform operated by CGB Publishing, serving prospective franchisees, franchisors, and professional service providers across Australia and New Zealand. The company publishes a portfolio of print and digital products: a bi-monthly Business Franchise Magazine, an annual Franchise Directory listing over 2,000 franchise systems, an annual Franchise Guide book, and a quarterly The Franchisor publication aimed at franchisor audiences. The underlying technology stack is a content publishing platform combining a WordPress-based website, an online Franchise Finder search tool, expert advice article archives, and digital magazine distribution via Pocketmags, Apple, Google Play, Amazon Kindle, and Issuu across more than 130 online channels, complemented by traditional newsagent and postal subscription distribution.

The business model combines three revenue streams: consumer publication sales (magazine subscriptions priced at A$69.95 for six bi-monthly issues, annual directory at A$29.95, guide at A$24.95, and a combined package at A$49.95, all GST-inclusive with postage), advertising revenue from franchisors and service providers buying placements in print and digital editions, and paid directory listings from the more than 2,000 franchise systems and professional services partners featured in the annual directory. Go-to-market is direct-to-consumer via digital content, email newsletter, social media (Facebook, Twitter, Instagram), and physical presence at franchising expos as media partner of Specialised Events, supplemented by membership credibility from the International Franchise Association and Franchise Council of Australia.

The company is privately held, has 1-10 employees, is headquartered in North Sydney with a postal presence in Pomona, Queensland, and has been operating for over 35 years under publisher Vikki Bradbury. No funding rounds, acquisitions, or material corporate structural changes are disclosed in available data.

Name

businessfranchiseaustralia

Legal name

CGB Publishing

Website

https://businessfranchiseaustralia.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Franchise Australia, operated by CGB Publishing, is a niche franchise media platform serving prospective franchisees and franchisors across Australia and New Zealand through a bi-monthly magazine, annual directory of 2,000+ franchise systems, expert advice content, and digital distribution.

Ownership category

akta.pro rank

Product category

Franchise Publishing & Media

NAICS

Periodical Publishers (513120), Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)

akta.pro secondary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Franchise publishing
• Franchise directory
• Franchise media
• Business publications
• Franchise guides

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Publication Sales: Sales of bi-monthly Business Franchise Magazine (6 issues for $69.95), annual Franchise Directory ($29.95), and Franchise Guide book ($24.95). Sold through newsagents, online subscriptions, and direct postal delivery.
2. Advertising Revenue: Franchisors and service providers advertise in the magazine and directory to reach potential franchisees. Electronic magazine versions accessible on over 130 online distribution channels including Apple iTunes, Amazon, Pocketmags.com and issuu.
3. Directory Listings: Franchise systems and professional service providers pay for listings in the annual Franchise Directory, which includes over 2000 franchise system and service provider listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Business Franchise Australia is a franchise media and publication platform operated by CGB Publishing that produces and distributes franchise-related content for Australia and New Zealand. Its core products include Business Franchise Magazine (a bi-monthly consumer publication), The Franchise Directory (an annual listing of more than 2,000 franchise systems and service providers), The Franchise Guide (a yearly book on the franchise buying journey), and The Franchisor (a quarterly publication aimed at franchisors). The company reaches readers through newsagents, digital apps, online platforms, direct subscriptions, and franchise industry events.

Product overview

Business Franchise Australia is a franchise media and publication platform operated by CGB Publishing, offering a portfolio of print and digital products. The core offerings include Business Franchise Magazine (bi-monthly publication), The Franchise Directory (annual listing with over 2000 franchise systems), The Franchise Guide (yearly book), and The Franchisor (quarterly publication for franchisors). The platform also provides a Franchise Finder directory tool, Expert Advice articles written by industry professionals, and distribution via mobile apps. All publications are available through newsagents, online subscriptions, and digital platforms including Pocketmags.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Franchise Magazine A bi-monthly consumer publication offering the latest franchise news, expert advice, and franchise system information from across Australia and New Zealand, written for potential franchisees.
• The Franchise Directory An annual comprehensive listing of more than 2,000 franchise systems and professional service providers available throughout Australia and New Zealand, featuring franchise brand profiles and expert advice.
• The Franchise Guide A yearly book authored by industry experts covering the entire franchise journey from selecting the right franchise to financing and improving business models.
• The Franchisor A quarterly publication aimed at franchisors, packed with expert advice from across the franchising industry to help franchise systems achieve success.
• Email Newsletter Subscription An email newsletter subscription service that delivers the latest franchise news and publication updates to subscribers across Australia and New Zealand.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• International Franchise Association (IFA)coreOthersCGB Publishing, publisher of Business Franchise Australia, is a member of the International Franchise Association. This membership connects the publication with the global franchising community and provides credibility as a trusted franchise information source.
• Franchise Council of Australia (FCA)coreOthersBusiness Franchise Australia is a member of the Franchise Council of Australia, supporting, promoting and developing Australian franchising to drive economic and entrepreneurial success within the sector.
• Specialised EventscoreGTM or Marketing PartnerCGB Publishing is a Media Partner of Specialised Events and participates in franchising expos and events where franchise opportunities are showcased to potential franchisees.
• Apple App Store and Google PlayminorChannel Partner/ Reseller/ DistributorMobile app distribution channels for the Business Franchise magazine digital editions through iTunes and Android app stores.
• Amazon KindleminorChannel Partner/ Reseller/ DistributorDigital publication distribution through Amazon's Kindle platform for e-reader access to the magazine.
• IssuuminorChannel Partner/ Reseller/ DistributorDigital publishing platform partner hosting Business Franchise magazine editions for online viewing and distribution.
• Australian Competition and Consumer Commission (ACCC)minorOthersReferenced as a helpful organisation for franchisees and franchisors, providing information about the Franchising Code of Conduct on their website.
• Fair Work OmbudsmanminorOthersReferenced as a helpful organisation providing information and resources for franchises regarding workplace relations and employment obligations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 1851 Franchise: US franchise media brand providing franchise news, resources, and a directory of franchise opportunities. Comparable in product mix (publication + directory + expert content) and target audience to Business Franchise Australia.
• SmartCompany: Australia's leading SME and entrepreneurship online publication, covering small business news, advice, and resources. Comparable as an ANZ-focused SMB-focused media brand monetized through advertising and content, targeting an overlapping audience of small business operators and aspiring entrepreneurs.
• Which Franchise: UK franchise directory and resource platform offering franchise listings, advice articles, and supplier directories. Comparable as a national franchise media brand serving as the primary discovery and education resource for prospective franchisees.
• Franchise Times: Leading US-based franchise trade publication covering franchise news, data, rankings, and supplier directories. Directly comparable to Business Franchise Australia as a vertical franchise media brand monetizing through advertising, subscriptions, and directory listings.
• Dynamic Business: Long-running Australian online business publication focused on SMBs, entrepreneurs, and franchise operators. Directly comparable in geography, target audience (Australian small business owners and franchise prospects), and digital-first publishing model.
• Franchise Business Review: US franchise research and review platform providing franchisee satisfaction data, rankings, and directory listings. Comparable as a franchise information and lead-generation platform targeting prospective franchisees and franchisors.
• TopFranchise: Australia-focused online franchise directory and lead-generation platform listing franchise opportunities across categories. Comparable as a regional franchise directory monetized through franchisor listing fees and lead generation.

Broad incumbents

• Entrepreneur Media: Large US-based media brand owning Entrepreneur magazine and the Franchise 500 ranking, with global reach across business and franchise content. Comparable as a multi-channel franchise and small business publisher, but at significantly larger scale and broader scope than Business Franchise Australia.

Others

• International Franchise Association: US-headquartered global industry association for franchising, of which CGB Publishing is a member. Industry ecosystem participant rather than direct competitor; relevant because its membership, events, and standards lend credibility to Business Franchise Australia and shape industry trends.
• Franchise Council of Australia: Industry association representing the Australian franchising sector; an association partner rather than a competitor. Adjacent/ecosystem player because the company is a member, and the association's activities (events, advocacy, awards) shape the demand environment for franchise advertising and listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BFranchiseAusNZ
• Facebookfacebook.com/249464698435460
• Instagraminstagram.com/businessfranchisemagazine/?hl=en
• LinkedInlinkedin.com/company/cgb-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about businessfranchiseaustralia