What SoldiExpert SCF does

SoldiExpert SCF Srl is an independent Italian financial advisory firm (Società di Consulenza Finanziaria) founded in 2001 by Salvatore Gaziano and Roberta Rossi, headquartered in Milan with operational offices in Lerici and a small team of approximately eight employees. The company provides fee-only investment consulting, portfolio management recommendations, tax optimization, and estate planning services to individual savers and small corporate clients across Italy, organized into a three-tier offering — continuous advisory (targeting clients with capital starting from €200,000), periodic quarterly consulting, and one-time patrimonial consulting — plus a free 30-minute initial check-up as the entry point. Its core technical capability combines a proprietary Research Office (Ufficio Studi) that monitors thousands of investments monthly with AI-assisted data analysis tools that augment, but do not replace, human consultant judgment in compliance with Consob regulation. The firm never receives commissions on recommended financial products and operates exclusively on transparent client fees, positioning itself in opposition to bank-based advisors whose recommendations typically carry embedded conflicts of interest.

The business model is built on direct client relationships acquired through a content-driven marketing approach: a weekly newsletter (Lettera Settimanale), the MoneyReport blog, the Il Soldiario financial glossary (333 terms), tiered educational e-books, and press appearances in major Italian media such as Il Sole 24 Ore. Services are delivered primarily via video conference for nationwide reach, supplemented by in-person consultations at the Milan and Lerici offices and periodic visits to Italian cities. The firm is authorized and regulated by OCF (Organismo dei Consulenti Finanziari) under registration number 9 since December 2018, adheres to ACF dispute resolution, and is a member of Ascofind, the Italian association for independent financial consulting.

Go-to-market relies on a consultative sales motion anchored by the free check-up and a network/referral effect, with the company reporting more than 500 clients and over €100 million in assets under advisory. SoldiExpert SCF is privately held, founder-owned, and structured as an Srl (Società a responsabilità limitata) with no disclosed external investors, M&A activity, or parent company, indicating an organically financed professional services model rather than a venture- or PE-backed growth vehicle.

Name

SoldiExpert SCF

Legal name

SoldiExpert SCF Srl

Website

https://soldiexpert.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

SoldiExpert SCF is an independent Italian financial advisory firm founded in 2001 that provides fee-only investment consulting, portfolio management, tax, and estate planning to Italian individual savers and small corporate clients, regulated by OCF and organized around continuous, quarterly, and one-time advisory tiers.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Fee-Based Advisory (FSAEAAAM)

Keywords

• Independent financial advisory
• Investment consulting
• Wealth management advice
• Fee-only advisory
• Portfolio management services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Fee-only Financial Consulting: Revenue generated exclusively through client-paid fees (parcelle). The company has never received commissions on financial products recommended to clients and has no conflicts of interest. Clients pay transparent fees for advisory services including continuous investment consulting, quarterly financial consulting, and one-time patrimonial consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SoldiExpert SCF is an independent financial advisory firm that provides fee-only investment consulting services to Italian savers and investors. The firm sells tiered consulting engagements (ongoing, quarterly, and one-time patrimonial consulting), supported by proprietary Fund Rating analysis and a free initial Check-Up consultation. It does not sell financial products and earns no commissions, deriving revenue solely from client-paid professional fees (parcelle).

Product overview

SoldiExpert SCF is a financial advisory firm operating since 2001, authorized and regulated by OCF (Organismo dei Consulenti Finanziari). Its offering is organized around three core consulting tiers: (1) Consulenza su Investimenti Continuativa — ongoing active portfolio management for clients starting at EUR 200,000, (2) Consulenza su Investimenti Trimestrale — periodic quarterly advisory, and (3) Consulenza Patrimoniale Una Tantum — one-time patrimonial consultations. These are supported by complementary services: Fund Rating (proprietary fund analysis), the free Check-Up Gratuito (30-minute initial consultation), the weekly La Lettera Settimanale newsletter, the Il Soldiario financial glossary (333-term ebook), a collection of free Ebook e Guide organized by investor level, the Blog MoneyReport for market analysis, and the Area Riservata client portal. The firm does not sell financial products — it is compensated solely by client fees (parcelle), with zero commissions on recommended instruments.

Differentiator

Problem solved

Functional benefit

Brands

• MoneyReport: The company's blog providing financial analysis and investment insights.

Products and services

• Consulenza su Investimenti Continuativa (Ongoing Investment Consulting) Continuous, ongoing investment advisory service delivering personalized investment strategies and active portfolio management for individual investors and corporate clients with capital starting at EUR 200,000, including wealth management, estate planning, and corporate treasury support.
• Consulenza su Investimenti Trimestrale (Quarterly Investment Consulting) Periodic quarterly investment advisory service providing portfolio review and investment recommendations on a recurring but non-continuous basis, positioned as a mid-tier alternative to ongoing advisory.
• Consulenza Patrimoniale Una Tantum (One-Time Patrimonial Consulting) One-time financial consulting engagement for clients seeking evaluation on specific issues such as asset allocation, tax planning, inheritance planning, or single investment decisions.
• Check-Up Gratuito (Free Investment Check-Up) Complimentary 30-minute initial consultation providing a preliminary evaluation of the client's current asset situation, investment portfolio, and cost exposure, with no obligation to subscribe to paid services.
• Fund Rating (Rating dei Fondi) Proprietary fund evaluation and rating service that analyzes and rates investment funds — equities, bond funds, ETFs, and SICAVs — to help clients select instruments aligned with their investment profile.

Quantifiable outcome

• Free 30-minute initial check-up consultation
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OCF (Organismo dei Consulenti Finanziari)coreOthers · 1 December 2018Regulatory body overseeing financial consultants in Italy. SoldiExpert SCF is registered with OCF under resolution n. 961 of December 1, 2018, registration number 9.
• ACF (Arbitro delle Controversie Finanziarie)coreOthers · 1 December 2018Financial disputes arbitrator. SoldiExpert SCF adheres to ACF for dispute resolution.
• Ascofind (Associazione per la Consulenza Finanziaria Indipendente)minorOthersAssociation for Independent Financial Consulting. SoldiExpert SCF is an associate member representing the independent financial advisory sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Banca Sella: Italian banking group offering private banking and advisory services to retail and SME clients. Comparable as a broader financial services provider offering investment advisory to the same Italian mass-affluent segment.
• Banca Mediolanum: One of Italy's largest retail banks with a heavy emphasis on financial advisory through its network of 'Family Bankers'. A broad incumbent peer that addresses the same retail savers but through a bank-employed, commission-based distribution model.
• Banca Generali: Italian private bank focused on wealth management and advisory solutions through financial advisors. Competes for the same affluent and HNW Italian clients as SoldiExpert SCF's continuous consulting service.
• FinecoBank: Italian retail bank and online broker offering investment advisory and guided portfolio services to a large mass-affluent and affluent client base. Representative of the incumbent bank distribution model that SoldiExpert SCF positions itself against.
• Fideuram - Intesa Sanpaolo Private Banking: Italian private banking leader within the Intesa Sanpaolo group, offering advisory and wealth management to HNW clients. A broad incumbent peer for the Italian HNW advisory segment served by SoldiExpert SCF's continuous consulting offering.

Regional players

• Directa Sim: Italian online broker serving self-directed retail investors with low-cost execution and education. A regional peer competing for the same Italian retail investor base but via a self-directed brokerage model rather than advisory.

Emerging players

• Moneyfarm: UK- and Italy-domiciled digital wealth manager offering robo-advisory and discretionary portfolio management. Overlaps with SoldiExpert SCF's retail advisory offering but competes via a digital, low-cost model rather than human-only consulting.

Direct peers

• Consultique: Italian independent fee-only financial advisory firm operating since the early 2000s, offering portfolio consulting and asset allocation services to retail and institutional clients. Directly comparable to SoldiExpert SCF in business model, fee-only orientation, and Italian retail/HNW target market.
• Warrantee (Italian independent advisor): Italian independent financial advisor offering fee-only advisory to retail and professional clients. A direct peer in business model, regulatory positioning (OCF), and Italian retail/HNW target market.

Others

• Ascofind (Associazione per la Consulenza Finanziaria Indipendente): Italian industry association for independent financial advisors, of which SoldiExpert SCF is a member. While not a commercial peer, it represents the cohort of independent advisors that share the same fee-only, no-conflict value proposition as SoldiExpert SCF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soldiexpert
• YouTubeyoutube.com/@soldiexpertscf
• LinkedInlinkedin.com/company/soldiexpert-scf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoldiExpert SCF