Warrantee
- Company typePublic
- Founded2013
- HeadquartersOsaka, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Warrantee firmographics
Firmographics- Name
- Warrantee
- Legal name
- Warrantee Inc.
- Website
- https://warrantee.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Warrantee industry classification
Industry- Product category
- Digital Insurance Platform
- NAICS
- Health and Welfare Funds (525120)
- SIC
- Services-Prepackaged Software (7372), Accident & Health Insurance (6321)
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
Keywords
Where Warrantee is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
Warrantee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Sponsorship Fees: Companies pay sponsorship fees to the platform in exchange for access to user personal information and behavioral data (with user consent). This funds the free insurance and healthcare services provided to end users.
- Advertising Fees (Hair Growth Products): Revenue generation through free healthcare model supported by advertising fees from sponsors for products containing the new hair growth ingredient.
- On-Demand Insurance Premiums: Users pay small daily fees (from approximately 10 yen) for on-demand insurance coverage as needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | On-demand insurance from approximately 10 yen per day |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Warrantee product offering
Product offeringCore offering
Warrantee provides free non-life insurance and warranty guarantees to end users (individuals, corporations, and medical institutions) through a smartphone app, funded by sponsorship fees from companies that gain access to user personal and behavioural data with consent. Its complementary on-demand insurance service offers pay-per-day coverage from approximately 10 yen, and its free healthcare platform delivers medical equipment, testing (genetic, PCR, chronic disease), regenerative medicine, and supplements at no cost. The underlying warranty management cloud digitises home-appliance warranties into big data that supports marketing and product-development analytics for manufacturers.
Product overview
Warrantee operates a multi-product platform centered on its proprietary free-insurance and free-healthcare models. The core offering consists of the Warrantee warranty management app that digitizes home appliance warranties into big data for manufacturers. The company operates two complementary free services: Free Insurance (non-life insurance for objects) and Free Healthcare (medical equipment, testing, and healthcare products), both delivered via smartphone apps and funded by sponsorship fees from corporate partners rather than users. Additionally, the on-demand insurance module provides flexible, pay-per-use coverage. In 2024, the company expanded into the healthcare/beauty sector through a joint development partnership with Aragen Life Sciences for a proprietary hair growth ingredient called Isopropyl Dimethyl Norcarboprost.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Insurance Provides non-life insurance (guarantees for objects) free of charge via a smartphone app, funded by sponsorship fees from companies. Users receive free guarantees in exchange for companies obtaining personal information and product data with user consent.
- Free Healthcare Provides medical equipment, treatment, testing, and healthcare products (genetic testing, PCR testing, chronic disease testing, regenerative medicine, supplements) free of charge via an app, funded by sponsorship fees from companies.
- On-demand Insurance Insurance service available on-demand via smartphone app, including one-day insurance and pay-per-use coverage, available 24 hours a day from approximately 10 yen per day.
- Warrantee Warranty Management Cloud Cloud-based warranty management service and smartphone app that digitises warranty certificates of home appliances and converts them into big data, providing marketing information and product-development information to manufacturers.
Quantifiable outcome
- 1.5 times higher hair growth activity compared to placebo (rabbit tests)
Companies that use Warrantee
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Warrantee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Warrantee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Aragen Life SciencescoreJoint development partnership for discovery and patent acquisition of new hair growth active ingredient 'Isopropyl Dimethyl Norcarboprost'. Companies obtained patent registration in Japan in September 2022 and filed international applications in June 2024. Rabbit tests showed 1.5 times higher hair growth activity compared to placebo. Products expected to launch in Japan within 3-4 months.
- BEAUKEN Co., Ltd.corePartnership to provide free insurance for medical equipment in clinics. BEAUKEN provides career opportunities and business pathways while Warrantee helps relieve pressures on medical organizations and maintain medical care infrastructure.
- TISminorPartnership to provide health promotion support service 'Care Choice' (ケアチョイス).
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Warrantee competitors and assessment
Company assessmentDirect peers
- Lemonade: US-listed consumer InsurTech using a digital-first, app-native distribution model with behavioral-data underwriting. Closest comparable to Warrantee's data-sponsored free insurance approach, though Lemonade retains premium-paying users.
- PolicyBazaar (PB Fintech): India-headquartered insurance marketplace comparing, distributing, and increasingly servicing insurance products digitally across consumer and SMB segments. Comparable as a digitally-native insurance distribution and product platform serving large consumer bases.
- Oscar Health: US-listed tech-enabled health insurer using an app-driven experience to distribute ACA plans and adjacent health services. Comparable for the digital-health-insurance overlap with Warrantee's free-healthcare / medical-equipment coverage business.
- Trov: Pioneer of on-demand, pay-per-use personal-lines insurance (including single-day gadget/item coverage) delivered via app. Directly comparable to Warrantee's on-demand insurance product priced from ~10 yen/day.
- WeFox: Berlin-based InsurTech providing digital distribution and policy administration for retail insurance across European markets. Comparable as a tech-native full-stack insurance platform targeting consumer and SMB distribution.
- Many Pets (Bought By Many): UK-origin InsurTech that built a consumer-first specialty insurance brand (pet insurance) using data-driven product design and a digital experience. Comparable as a digitally-native specialty insurer with novel product structures and brand-led acquisition.
- NEXT Insurance: US digital SMB insurer (acquired by Erie Indemnity) offering fully online, data-driven policies for small businesses. Comparable to Warrantee's enterprise-side sponsorship and warranty-management for medical/real-estate SMB customers.
Broad incumbents
- Ping An Insurance Group: China's largest InsurTech-converted incumbent, with embedded insurance inside a broader financial/tech ecosystem and heavy reliance on consumer data signals. Comparable as a large, tech-led insurance platform operating across health, life and P&C.
Emerging players
- Laka: UK cycling InsurTech using a mutual/peer-funded model where contributions scale with claims. Comparable to Warrantee as an innovative, community-oriented insurance structure that reimagines how coverage is funded and priced.
Regional players
- Money Forward: Leading Japanese SaaS fintech for personal finance, accounting and HR. Comparable as a Japanese homegrown software platform that grew from a consumer SaaS wedge into a broader enterprise/SMB financial-services platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Warrantee social profiles
Digital presenceWarrantee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warrantee leadership team
Management profileNumber of profiles
Profiles4 records
Warrantee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Warrantee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warrantee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warrantee
What does Warrantee do?
Warrantee provides free non-life insurance and warranty guarantees to end users (individuals, corporations, and medical institutions) through a smartphone app, funded by sponsorship fees from companies that gain access to user personal and behavioural data with consent. Its complementary on-demand insurance service offers pay-per-day coverage from approximately 10 yen, and its free healthcare platform delivers medical equipment, testing (genetic, PCR, chronic disease), regenerative medicine, and supplements at no cost. The underlying warranty management cloud digitises home-appliance warranties into big data that supports marketing and product-development analytics for manufacturers.
Is Warrantee a public or private company?
Warrantee is a public company. It is classified as public and is currently operating.
When was Warrantee founded?
Warrantee was founded in 2013. It employs 1 to 10 people.
Where is Warrantee based?
Warrantee is headquartered in Osaka, Japan, in the Asia region.
How does Warrantee make money?
Three revenue lines are on record. Sponsorship Fees are the primary driver. The others are advertising Fees (Hair Growth Products) and on-Demand Insurance Premiums.
Who are Warrantee's main competitors?
Direct peers on record are Lemonade, PolicyBazaar (PB Fintech), Oscar Health, Trov, WeFox, Many Pets (Bought By Many) and NEXT Insurance. Ping An Insurance Group is listed as a broad incumbent. Laka is listed as an emerging player. Money Forward is listed as a regional player.
Does Warrantee have an API?
No public API is recorded for Warrantee.
What industry is Warrantee in?
Warrantee's product category is Digital Insurance Platform. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances). Its NAICS code is 525120 and its SIC code is 7372.