What Attend does

Attend (株式会社アテンド) is a privately held web production and IT services company headquartered in Nagaoka, Niigata Prefecture, Japan, founded in April 2000 and operating as a kabushiki kaisha (株式会社). The company's core offering is full-service website production across four categories — corporate websites, recruitment sites, e-commerce sites, and specialized/thematic sites — sold in tiered plans ranging from a Light plan at JPY 600,000 to a Master plan at JPY 2,180,000, with a JPY 12,430/month recurring bundle covering hosting, maintenance, remote support via TeamViewer, and a flexible post-launch ticket system called Growing WEB Ticket (育成WEBチケット). Underlying the production service is a proprietary content-management system called W.U.P (誰でも簡単更新プログラム, the 'Easy Update Program'), alongside earlier proprietary ASP products TMS, A.X.A, and Re-mail, all developed in-house to enable non-technical clients to maintain their websites independently.

Attend positions itself as an 'IT town doctor' (ITの町医者) serving small and medium enterprises across Niigata Prefecture, with a horizontal segmentation approach spanning local manufacturers, healthcare and education organizations, agricultural and food producers, and service businesses. The company supplements its core production business by operating three regional portals — Attend Park (アテンドパーク, with 12,700+ business listings as of April 2023), Sumairu Park (スマイルパーク, real estate), and Job Park (ジョブパーク, job matching) — that function as both direct revenue streams and inbound-lead generators. Operations are distributed across three offices: the Nagaoka headquarters, the Niigata branch in Chuo-ku, and the Tokyo branch in Shibuya (focused on technology development).

The go-to-market model is direct-to-consumer, emphasizing face-to-face consultations, free initial advisory sessions, and recurring on-site visits, with client acquisition driven primarily by referrals, direct inquiries, and the case-study portfolio rather than performance marketing. In September 2023 the firm underwent an executive succession with Suzuki Masahide (鈴木正秀) and Kuwahara Atsushi (桑原厚) appointed as representative directors, and on April 1, 2026 Attend completed an intra-group merger for organizational efficiency. Revenue, ARR, and headcount over time are not publicly disclosed.

Name

Attend

Legal name

株式会社アテンド

Website

https://attend.co.jp

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Attend is a Niigata-based, privately held Japanese web production and IT services firm founded in 2000 that designs corporate, recruitment, e-commerce, and specialized websites for small and medium enterprises, bundling proprietary CMS tools, hosting, and ongoing remote support.

Ownership category

akta.pro rank

Headquarters

HQ city

Nagaoka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Website Design and Development: Core revenue stream from creating corporate websites, recruitment sites, EC sites, and specialized/single-purpose websites. Includes planning, design, development, and launch support. Pricing ranges from 600,000 yen for light plans to 2,180,000 yen for master plans, plus recurring monthly fees.
2. Web System Development: Custom web-based system development for enterprise clients including internal network systems, communication platforms, and business applications.
3. Web Hosting (Rental Server): Provides rental server and web hosting services as part of the bundled monthly service package, including SSL encryption and email server management.
4. IT Environment Setup, Maintenance and Support: Ongoing IT infrastructure setup, maintenance, and support services. Includes remote support using TeamViewer, telephone support, and regular on-site visits.
5. Portal Site Operations: Operation of various local portal websites including 'Attend Park' (アテンドパーク) for regional business listings, 'Smile Park' (住まいるパーク) for real estate, and 'Job Park' (ジョブパーク) for job listings.
6. Growing WEB Ticket (培养するWEBチケット): Flexible post-launch support ticket system for updates, modifications, IT support requests, email settings, SNS consultation, and SEO improvements. Provides ongoing revenue from existing clients without requiring new contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Attend is a Niigata-based web design and IT solutions company that plans, designs, and develops corporate, recruitment, e-commerce, and specialized single-purpose websites for small and medium businesses. Its offering bundles website production with proprietary W.U.P CMS technology, monthly hosting and maintenance subscriptions, and ongoing remote/on-site support as a "Growing WEB" long-term partnership.

Product overview

株式会社アテンド is a Niigata-based web production company offering a portfolio of website creation services and online platforms. The core service consists of four website production categories: corporate websites (企業公式サイト制作), recruitment sites (採用サイト制作), e-commerce sites (ECサイト制作), and specialized/thematic sites (専門サイト制作). These are supported by proprietary technology including the 誰でも簡単更新プログラム (W.U.P) CMS, a unique website cultivation methodology branded as 育成WEB, and post-launch support via 育成WEBチケット. The company also operates regional portal platforms including アテンドパーク (12,700+ business listings), 住マイルパーク (real estate portal), and ジョブパーク (job matching portal). Additional services include remote support, web hosting, and SEO optimization. The portfolio ranges from project-based website production to subscription services (monthly hosting, support tickets), serving SMEs across Niigata Prefecture and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• アテンドパーク (Attend Park): Regional portal site listing over 12,700 businesses and stores in Niigata, all with on-site interviews
• 住まいるパーク (Sumairu Park)
• ジョブパーク (Job Park)
• 新潟のものづくり.net (Niigata Monozukuri Dot Net)

Products and services

• Corporate Website Production (企業公式サイト制作)

Quantifiable outcome

• 3,000+ completed website projects since 2000
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and moderate.

• Arkcrest Law Offices (アークレスト法律事務所)minorOthersDesignated legal counsel for株式会社アテンド, providing legal advisory services.
• Hokuriku Branch (北陸支店)minorOthersHokuriku Branch opened in January 2006 in Kanazawa, Ishikawa. The branch has since been closed.
• Niigata Prefecture SME Support OrganizationsmoderateStrategic or Co-development PartnerCompany was approved under the SME New Business Promotion Act (中小企業新事業活動促進法) with Niigata Prefecture approval number 産振第30号 in April 2010. Actively participates in regional support programs including public vocational training.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Hatena Co., Ltd. Japanese web services company operating blogging/CMS platform 'Hatena Blog' and developer tools. Comparable to Attend on the content publishing and CMS side, and a potential alternative for Japanese SMEs choosing a hosted platform over bespoke production.
• Squarespace, Inc. Global subscription website builder popular with creative and SME customers. Comparable to Attend's hosted monthly recurring model for customers wanting ongoing site maintenance and design without an agency.
• GMO Pepabo, Inc. Japanese web hosting and SME-focused online services company (part of GMO Internet Group) operating brands such as Lolipop Hosting and Heteml. Directly comparable to Attend as a hosting-plus-website-services provider targeting Japanese small businesses.
• Jimdo GmbH: European DIY website builder with strong adoption in Japan via JimdoDojima and Japanese SMB-focused offerings. Comparable as an alternative channel Japanese SMEs use to build websites themselves instead of commissioning a producer like Attend.
• Septeni Holdings Co., Ltd. Japanese digital advertising and marketing group with web creative production capabilities. Comparable to Attend on the web production and digital marketing layer for Japanese advertisers and SMEs.
• transcosmos inc. Large Japanese BPO and digital services firm offering web production, e-commerce operations, and customer support. Overlaps with Attend's EC site development, web hosting, and ongoing IT support services at the mid-market and enterprise level.
• Biglobe Inc. Japanese ISP and web services provider (now under Rakuten Group) offering hosting, domain, and SME-oriented web services. Overlaps with Attend's web hosting and bundled monthly support offerings for small businesses.
• Wix.com Ltd. Global DIY website builder with significant Japanese user base among SMEs. Competes with Attend for the same small-business website customer, though via a self-serve rather than agency model.

Emerging players

• STUDIO Inc. Japanese-origin no-code website builder (acquired by GMO Internet Group in 2023) that lets users design and publish websites without engineering support. Competes with Attend's bespoke web production service for the same SME and creator customers in Japan.

Direct peers

• Digital Hearts Holdings Co., Ltd. Japanese company providing web production support, QA, and digital creative services. Operates as a comparable web production and support vendor to Japanese enterprise and SME clients, similar in service mix to Attend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attend