Rubric

What Rubric does

Rubric, operated by MySmock Pty Ltd (ACN 163 916 603) and headquartered in Burwood, Australia, is a cloud-based student engagement and campus management SaaS platform founded in 2017. The company serves universities, student unions, associations, guilds, and individual student clubs across Australia, Canada, the United States, the United Kingdom, Ireland, and New Zealand. Its core product is a modular suite of 21+ plug-and-play modules covering club management, club registration, smart digital forms, grants and funding, event approval, file storage and compliance, student CRM and engagement tracking, elections and voting, training, milestones, meeting manager, advanced reporting, memberships, event and ticketing, merchandise sales, SMS/email outreach, Tap & Pay mobile payments, event calendar, club directory, room booking, volunteering, tutoring and mentoring, case management, inventory tracking, document generation, and a CMS website builder. Underlying technology is hosted on Amazon EC2 with Stripe payment integration, SSO authentication, iOS and Android mobile apps, and integrations to university SIS, LMS, and Discord. Compliance posture includes GDPR, PCI-DSS 3.2.1 Level 1, CCPA, multi-region data residency, and 99.5% uptime.

The company monetizes primarily through transaction fees on memberships, event tickets, merchandise, ticket transfers, and ticket resales, structured in tiered brackets (free below $200 in annual transaction volume, 4% plus $0.70 per transaction in the Standard tier from $200 to $20,000, and 3% plus $0.50 in the Champion tier above $20,000). There are no monthly subscription fees; all features are available across tiers. Distribution is multi-channel: self-serve website signup for clubs, direct enterprise field sales for universities and unions, a white-label channel partnership with SEN operating as SEN PRO in Australia, and the ID Compass partnership covering UK and Europe. Per company disclosures, Rubric engages over 2.5 million students across 100+ campuses and 5,000+ clubs, with reported customer outcomes including 73% average club adoption after one year, a 40% increase in student participation, and a 50% reduction in administrative time.

Rubric is a privately held, bootstrapped company with no disclosed external funding rounds, acquisitions, or institutional investors. Leadership identified in the input is limited to co-founder and Director/CFO Moe Satti. The operating entity is MySmock Pty Ltd, registered in New South Wales, Australia, with additional offices in Vancouver, London, and Los Angeles. Sub-brands include SENPRO (Australia, white-label via SEN) and QPay (payment infrastructure).

Name

Rubric

Legal name

MySmock Pty Ltd

Website

https://hellorubric.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rubric is a cloud-based student engagement and campus management SaaS platform serving universities, student unions, and 5,000+ clubs across 100+ campuses in Australia, North America, and the UK, monetizing via transaction fees on memberships, tickets, and merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees - Memberships: Percentage plus fixed fee on paid membership sales. Free tier (below $200 volume) incurs no fees. Standard tier ($200-$20,000) charges 4% + 70¢ per transaction. Champion tier (above $20,000) charges 3% + 50¢.
2. Transaction Fees - Event Tickets: Fees on paid ticket sales based on tier. Standard tier: 4% + 70¢, Champion tier: 3% + 50¢. First $200 in sales free for new accounts.
3. Transaction Fees - Merchandise: Fees on paid merchandise sales based on transaction volume tier. Same fee structure as memberships and tickets.
4. Ticket Transfers: Fee charged when tickets are transferred from one person to another facilitated by the event organizer through the Rubric portal.
5. Ticket Resale: Buyer pays a fee on ticket resale through the secure marketplace. Standard tier: 4% + 70¢, Champion tier: 3% + 50¢.
6. Subscription Tiers: No monthly subscription fee for Free and Standard tiers. Subscription model based on transaction volume thresholds rather than flat monthly fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rubric is a modular, cloud-based SaaS platform that helps universities, student unions, and student clubs manage the full student lifecycle, including club administration, events and ticketing, memberships, elections, volunteering, tutoring, case management, and student engagement analytics. It is sold primarily as a plug-and-play suite of modules, with a native mobile app for students and dedicated portals for club executives and student union administrators.

Product overview

Rubric is a modular student engagement and campus management platform offering plug-and-play modules that institutions can select to create a tailored solution. The core platform connects students, clubs, and administrators through a native mobile app (Campus Engagement App) and separate admin portals for clubs (Club Portal) and student unions (Union Portal). Key modules span student group administration (Club Management, Registration, Memberships), governance (Election & Voting, Meeting Manager, Document Generator), engagement (Event & Ticketing, SMS/Email Outreach, Campus Engagement App), student services (Case Management, Tutoring & Mentoring, Volunteering, Room Booking), and operational tools (Advanced Reports, File Storage, Inventory Tracking, Tap & Pay). QPay handles payment processing for memberships, tickets, and merchandise, while SENPRO is a regional sub-brand for Australian clients via the Student Experience Network partnership.

Differentiator

Problem solved

Functional benefit

Brands

• SEN PRO: SEN PRO refers to SEN (The Student Experience Network) in Australia, which offers the Rubric platform under its own name.

Products and services

• Campus Engagement App Native mobile app for students that provides one-stop access to campus events, clubs, memberships, and student services from their phone.
• Rubric Club Management Platform All-in-one modular platform for universities, student unions, and clubs to manage clubs, events, memberships, governance, communication, and student engagement from a single dashboard.
• QPay Payment infrastructure and club commerce platform built into Rubric that powers memberships, event tickets, merchandise sales, and Tap & Pay card acceptance with settlement services.
• SENPRO Branded version of the Rubric platform offered through the Student Experience Network (SEN) partnership for Australian student unions, with SEN managing non-technical client relationships.

Quantifiable outcome

• 73% average club adoption after 1 year
• +8 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core and minor.

• University of Michigan-DearborncoreStrategic or Co-development Partner · 20 May 2026University of Michigan system institution has adopted the Rubric platform for student engagement and club management.
• Western USC (Western University)coreStrategic or Co-development Partner · 26 February 2026University Students' Council at Western University partnership for comprehensive student engagement platform.
• La Trobe UniversitycoreStrategic or Co-development Partner · 3 February 2026Partnership with Rubric to enhance how student life is managed at La Trobe University.
• Dublin City University (DCU)coreStrategic or Co-development Partner · 10 December 2025DCU joined Rubric community using SENPRO powered platform for student engagement management.
• Brighton Students' UnioncoreStrategic or Co-development Partner · 10 September 2025UK students' union went live with Rubric as their all-in-one digital platform for student engagement.
• Arc UNSWcoreStrategic or Co-development Partner · 12 August 2025Arc - UNSW Student Life adopted SENPRO platform powered by Rubric for student life management.
• Chester Students' Union (CSU)coreStrategic or Co-development Partner · 17 July 2025UK students' union launched Rubric as their new digital platform for student engagement.
• Flinders UniversitycoreStrategic or Co-development Partner · 7 July 2025Flinders University joined Rubric community to support the Flinders University Student Union.
• Wilfrid Laurier University Students' UnioncoreStrategic or Co-development Partner · 10 June 2025Canadian students' union supporting over 19,000 students partnered with Rubric for engagement platform.
• ID CompasscoreStrategic or Co-development Partner · 4 June 2025Strategic partnership to enhance and localize student engagement solutions across the UK and Europe. Joint go-to-market effort for geographic expansion in these regions.
• Newcastle University SportminorStrategic or Co-development Partner · 21 August 2024NUsport at The Forum using Rubric's administration and engagement modules for sports club management.
• SEN (Student Experience Network)coreChannel Partner/ Reseller/ DistributorSEN PRO operates the Rubric platform under its own name for Australian student unions. SEN manages client relationships, onboarding, and non-technical support inquiries for Australian clients while Rubric maintains technical development and platform functionality.
• AMICCUS-CminorStrategic or Co-development PartnerUniversity cooperative partnership to understand student sentiments and incorporate feedback into platform development.
• COCAminorStrategic or Co-development PartnerUniversity cooperative partnership to gather student sentiment insights for platform development.
• NASPAminorStrategic or Co-development PartnerUniversity cooperative partnership for student affairs professional organization collaboration.
• ACUIminorStrategic or Co-development PartnerUniversity cooperative partnership for student union and campus activities professional organization.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Presence: Presence is a student engagement platform focused on involvement, attendance tracking, and co-curricular records at colleges and universities. Its product overlaps with Rubric's student CRM, engagement scoring, and club/event management modules, particularly in North American higher-ed.
• Ready Education: Ready Education provides student engagement software including CampusGroups and student success platforms. It competes directly with Rubric across club management, event ticketing, and orientation workflows for higher-education clients.
• CampusGroups: CampusGroups (by Ready Education) is a leading student organization management platform offering club management, event ticketing, elections, and student engagement tools for universities. It is the most direct head-to-head competitor to Rubric across core club and event workflows.
• OrgSync (Modo Labs): OrgSync, now part of Modo Labs, is a campus engagement platform for student organizations, events, and campus life. It is a direct competitor to Rubric's club management, event, and student services modules in US and Canadian universities.

Broad incumbents

• Symplicity: Symplicity provides campus engagement, student success, and career services software to universities. Its campus engagement and involvement modules overlap with Rubric's student life and club management capabilities, particularly in US and Canadian institutions.
• Instructure (Canvas): Instructure, the maker of Canvas LMS, increasingly bundles student engagement and analytics tools into its higher-ed platform. While primarily an LMS, its expanding portfolio competes with Rubric at the institutional procurement level for engagement and student-success budgets.
• Anthology: Anthology (formed from Blackboard, Campus Management, and Campus Labs) is the dominant higher-education suite vendor. Its Campus Engagement module (formerly Campus Labs) directly overlaps with Rubric's student engagement, club, and event management capabilities, but is sold as part of a much broader SIS/LMS portfolio.
• Salesforce Education Cloud: Salesforce Education Cloud provides student CRM, engagement, and success tooling for higher education. Its student engagement and CRM capabilities compete with Rubric's Student CRM & Engagement Tracker, especially for large institutions seeking enterprise CRM integration.

Emerging players

• GivePulse: GivePulse is a community engagement platform serving universities with volunteer management, service tracking, and student involvement features. It overlaps with Rubric's volunteering and engagement tracking modules and represents an emerging alternative in the student engagement space.
• CollegiateLink: CollegiateLink is a student organization management platform offering club management, events, and service tracking for universities. It competes with Rubric at the club and event management layer, particularly in US higher-education institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hellorubric

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubric