WeddyWood

What WeddyWood does

WeddyWood is a Russian-language wedding media platform and professional directory founded in 2012 and operated as a sole proprietorship (Individual Entrepreneur Kirill Gennadievich Matysik) registered in Moscow. The platform combines editorial content — including a Journal featuring real weddings, expert articles, and trend reports; an annual Trendbook; and an Organizer comprising 18 planning guides — with a vetted Professional Catalog of 1,500+ wedding vendors spanning photographers, planners, decorators, hosts/MCs, makeup artists, videographers, venues, salons, and content creators. Core consumer-facing products include a single-page Wedding Project planning tool and a Shopping List checklist, while B2B products comprise a two-tier membership (Basic at 7,200 RUB/year, Premium at 12,000 RUB/year) granting catalog visibility, portfolio hosting, editorial publication rights, and verification badges.

Name

WeddyWood

Legal name

ИП Матысик Кирилл Геннадьевич

Website

https://weddywood.ru

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WeddyWood is a Russian wedding media platform and professional directory founded in 2012, combining editorial content (Journal, Trendbook) with a catalog of 1,500+ vetted wedding vendors, serving modern brides and SMB wedding professionals across Russia via subscriptions and advertising.

Ownership category

akta.pro rank

Product category

Wedding Media and Vendor Directory

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

akta.pro secondary industries

Full-Service Wedding Planning (HSACABAA), Wedding Design, Decor & Floral Planning (HSACABAH)

Keywords

• Wedding media platform
• Wedding vendor directory
• Wedding planning tools
• Bridal editorial content
• Wedding professional listings

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: Wedding brands, venues, and product companies purchase banner placements on the website (330,000 monthly impressions), sponsored articles, and social media posts across Instagram, Telegram, and Pinterest to reach the platform's audience of brides and wedding professionals.
2. Professional Directory Subscriptions: Wedding professionals (photographers, planners, florists, venues, etc.) pay annual membership fees for a catalog listing with portfolio, reviews, and contact information. Two tiers: Basic (7,200 RUB/year) and Premium (12,000 RUB/year). Premium includes priority placement, verification badge, up to 3 project publications on the site and social channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WeddyWood is a Russian-language wedding media platform and professional directory that connects brides and couples with vetted wedding vendors (photographers, planners, venues, decorators, etc.) and provides editorial content, wedding planning tools, and advertising services. The platform generates revenue through annual subscription memberships from 1,500+ listed professionals and advertising placements sold to wedding-adjacent brands reaching its audience of 2 million annual site visitors and 430K social media subscribers.

Product overview

WeddyWood is a Russian wedding media platform and professional directory operating as a unified platform-plus-modules architecture. The core offerings include: a Professional Catalog (Каталог профи) for discovering vetted wedding vendors, a Journal (Журнал) with editorial wedding content, a Wedding Project (Проект свадьбы) tool for creating single-page wedding plans, an Organizer (Органайзер) with 18 planning guides, a Shopping List (Шопинг-лист), and a Trendbook annual trend report. Premium add-on modules include: Media Kit (Медиакит) for professional advertising services and Catalog Participation (Участие в каталоге) membership tiers for vendor visibility and publications. The platform reaches 2 million annual site visitors and 430K social media subscribers across Telegram, Pinterest, VK, and Instagram.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Catalog (Каталог профи) A searchable directory of vetted wedding professionals including photographers, wedding planners, hosts/MCs, decorators and florists, makeup artists, hairstylists, videographers, venues and restaurants, wedding salons, and other vendors, with profile pages, portfolios, reviews, and contact information. Filtered by category, city (Moscow, St. Petersburg, or other), and budget. Used by brides and couples to find and contact wedding professionals.
• Journal (Журнал) Editorial magazine featuring wedding trends, style guides, expert advice, real wedding stories, and news from the wedding industry. Categorized into preparation, style, concept, news, experts, and real weddings. Designed for brides and couples seeking inspiration.
• Wedding Project (Проект свадьбы) A digital wedding planning tool that allows couples to create a single-page wedding project featuring story, style, color palette, vendor team, timeline, dress code, and countdown. Designed for brides planning their wedding.
• Organizer (Органайзер) A comprehensive wedding planning checklist with 18 guides covering budget, decoration, guest lists, vendor selection, timeline, seating, menu, photography, and other wedding day elements. Used by brides to organize wedding preparation.
• Trendbook (Трендбук) Annual trend report publication showcasing wedding trends, dress styles, and aesthetic inspirations for the upcoming season. Targeted at brides and wedding professionals planning for the next year.
• Shopping List (Шопинг-лист) A checklist tool for wedding shopping needs, including items for the bride, groom, and celebration. Used by couples to track wedding-related purchases.
• Preparation Base (База подготовки) Foundational planning resources and guides for brides to prepare for their wedding. Used as a starting point for couples beginning their wedding planning journey.
• Premium Membership (Участие в каталоге) Paid professional membership with two tiers (Basic and Premium) providing catalog visibility, portfolio pages, wedding publications, expert article participation, and concierge services. Basic starts at 7,200 RUB/year; Premium starts at 12,000 RUB/year and includes priority placement, verification badge, two-city display, and up to 3 project publications. Targeted at wedding professionals seeking leads and brand visibility.
• Media Kit / Advertising Services (Медиакит) Advertising services for wedding professionals and brands including website banners (330,000 impressions/month, 20,000–22,000 RUB/month), sponsored articles (60,000 RUB) with announcements on Telegram, Pinterest, and VK, and social media posts/styling publications (25,000 RUB). Targeted at wedding-adjacent brands, venues, and product companies.

Quantifiable outcome

• Photographer Valentin T. reports receiving three wedding bookings directly from Weddywood.
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Meta Platforms Inc. (Instagram, Facebook)minorOthers · 1 January 2025Weddywood maintains a presence on Instagram (250K followers) and references Facebook. The platforms are acknowledged as third-party social channels. Notably, Weddywood's terms explicitly state that Meta Platforms Inc. is recognized as an extremist organization in Russia and its services are prohibited on Russian territory, requiring that references to Meta be accompanied by legal disclaimers under Russian law.
• PinterestminorGTM or Marketing Partner · 1 January 2025Weddywood uses Pinterest as a key editorial and discovery channel, sharing wedding pins to its audience of 1M followers with 30M monthly impressions. The platform is referenced as the largest Russian Pinterest in the wedding niche and is used to drive organic discovery of vendors and editorial content. Pin placements are provided as a bonus to premium catalog members.
• VK (VKontakte)minorGTM or Marketing Partner · 1 January 2025Weddywood maintains a community on VK (vk.com/weddywood) alongside Instagram, Telegram, and Pinterest as part of its multi-platform presence for content distribution and audience engagement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Junebug Weddings: Junebug is a wedding editorial + vendor directory platform specializing in fine-art and style-forward weddings; comparable to Weddywood's aesthetic, design-led positioning serving style-conscious brides.
• AppyCouple: AppyCouple (formerly part of WeddingWire/XO) provides digital wedding websites, apps and planning tools — comparable to Weddywood's Wedding Project micro-site and planner tools layer.
• Rock My Wedding: Rock My Wedding is a UK editorial-driven wedding inspiration site with a curated vendor directory — comparable to Weddywood on style-led editorial plus a smaller vendor directory component.

Direct peers

• WeddingWire: WeddingWire is a global wedding vendor marketplace with editorial content and planning tools, operating in dozens of countries under the Bodas.net, Mariage.net, Matrimonio.it and WeddingWire.in brands. Closest direct comparable to Weddywood's catalog-plus-media model.
• Zola: Zola combines a vendor marketplace with planning tools (checklists, registries, websites), targeting modern couples — closely matching Weddywood's combination of catalog + planning utilities + editorial.
• The Knot Worldwide: The Knot (now The Knot Worldwide) operates the most comparable wedding media-plus-marketplace model: editorial content (real weddings, trend reports, planning guides) combined with a vendor directory and planning tools, monetized via vendor listings and advertising. Direct functional peer to Weddywood in Russia.
• Bridebook: Bridebook is a UK wedding planning platform with a vendor directory, planning checklist and editorial — most direct European functional peer to Weddywood, though operating in a single Western market.

Regional players

• Bodas.net: Bodas.net is the Spanish-language wedding directory and planning platform, part of the WeddingWire Worldwide network — comparable regional peer with similar directory + editorial + planner structure in a domestic market.
• Matrimonio.it: Matrimonio.it is the Italian wedding directory and editorial platform within the WeddingWire Worldwide network — directly comparable regional peer with vendor catalog, magazine and planning tools in a domestic market.
• Mariage.net: Mariage.net is the French wedding directory and planning platform under the WeddingWire network — comparable to Weddywood as a single-country directory + planning + editorial business in a non-Russian European market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestru.pinterest.com/weddywood
• Xx.com/weddywood
• Facebookfacebook.com/Weddywood
• LinkedInlinkedin.com/company/weddywood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeddyWood