ViBi Venezia

What ViBi Venezia does

ViBi Venezia, legally VAVG Venezia Srl, is an Italian luxury footwear brand founded in 2015 by sisters Viola and Vera Arrivabene Valenti Gonzaga and headquartered in Milan. The company specializes in handcrafted Venetian slippers called furlane, produced by Italian artisans using traditional techniques and premium materials including velvet, silk, cotton, and leather. The product portfolio spans 413+ SKUs across women's (Donna), men's (Uomo), children's (Bambino), and bridal (Sposa) categories, with sub-collections including Timeless, Primavera Estate, Gym slip-ons, Loafers, and Zeppe platforms. Retail price points range from approximately €65 for entry-level Furlane to €350 for premium Zeppe platforms.

The business operates a multi-channel go-to-market model combining owned direct-to-consumer e-commerce (vibivenezia.it, shipping to 60+ countries), two flagship retail stores (Venice at Ponte di Rialto 3 and Milan at Via Del Carmine 11), and wholesale distribution through luxury department stores (Bergdorf Goodman, Saks Fifth Avenue, Bloomingdale's), over 100 multi-brand boutiques globally, and luxury e-commerce marketplaces (Shopbop, Moda Operandi, Goop, Ounass). The company is privately held with 1-10 employees, no external funding disclosed, and 100+ international press features in Vogue, Elle, Harper's Bazaar, and Forbes.

Revenue is generated entirely through one-time product sales across three streams: DTC e-commerce, wholesale to retail partners, and direct flagship retail. The business is founder-controlled, with no institutional investment or public listing, and its competitive position rests on Venetian heritage storytelling, artisan craftsmanship, premium materials, and curated luxury distribution rather than technology, scale economics, or AI capability.

Name

ViBi Venezia

Legal name

VAVG Venezia Srl

Website

https://vibivenezia.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ViBi Venezia is a Milan-based Italian luxury footwear brand that designs, handcrafts, and sells traditional Venetian furlane slippers across women's, men's, children's, and bridal lines via owned e-commerce, two flagship stores, and global wholesale to luxury department stores and boutiques.

Ownership category

akta.pro rank

Product category

Luxury Handcrafted Footwear

NAICS

Other Leather and Allied Product Manufacturing (316990)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industry

Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)

Keywords

• Handcrafted Italian footwear
• Venetian furlane slippers
• Luxury artisan shoes
• Women's slip-on shoes
• Made in Italy shoes

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through its owned e-commerce platform vibivenezia.it, shipping to customers worldwide. Revenue is generated through one-time product purchases at full retail prices.
2. Wholesale Distribution: ViBi Venezia supplies its products to luxury department stores and multi-brand boutiques globally, including Bergdorf Goodman, Saks Fifth Avenue, and numerous specialty retailers. This B2B channel generates revenue through wholesale orders.
3. Flagship Retail: The company operates owned retail locations including a flagship store in Venice at Ponte di Rialto 3 and a Milan location at Via Del Carmine 11. Direct retail sales provide full-margin revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

ViBi Venezia designs, produces, and sells handcrafted Venetian slippers called Furlane, manufactured in Italy by skilled artisans using premium materials such as velvet, silk, cotton, and leather. The product range spans women's, men's, children's, and bridal collections, sold directly to consumers via owned e-commerce and flagship stores in Venice and Milan, and through wholesale partnerships with luxury department stores and boutiques worldwide.

Product overview

ViBi Venezia is an Italian footwear brand specializing in handcrafted Venetian slippers called 'furlane.' Founded in 2015 by sisters Viola and Vera Arrivabene Valenti Gonzaga, the company produces its products in Italy using traditional artisan methods. The product portfolio centers on the furlana—a classic Venetian slipper style—offered across women's (Donna), men's (Uomo), and children's (Bambino) categories. Collections include the core Timeless line, seasonal Primavera Estate, casual Gym slip-ons, premium Loafers, elevated Zeppe platforms, and bridal Sposa styles. The brand positions itself as a luxury artisan manufacturer with products priced from €65 to €350, emphasizing Italian craftsmanship and materials including velvet, silk, cotton, and leather. Distribution includes direct-to-consumer e-commerce, flagship stores in Venice and Milan, and wholesale partnerships with global retailers including Saks Fifth Avenue, Bergdorf Goodman, and Net-a-Porter.

Differentiator

Problem solved

Functional benefit

Brands

• Timeless Collection: Core collection of classic handcrafted furlane in velvet, representing the brand's signature style and Venetian heritage.
• Gym Collection
• Primavera Estate Collection
• Sposa Collection
• ViBi Zeppe

Products and services

• Donna Timeless Collection Women's timeless collection of handcrafted Furlane slippers in classic styles, available in various colors and materials including velvet, silk, and cotton. Targeted at women seeking fashionable Italian-made footwear.
• Donna Primavera Estate Collection Women's spring/summer collection featuring lighter Furlane styles in cotton, silk, and jacquard fabrics with seasonal color palettes, designed for warm-weather wear.
• Donna Gym Collection Women's casual slip-on sneakers with canvas or velvet uppers, goat leather or canvas lining, and rubber soles, made in Italy with pricing from €250 to €270.
• Donna Loafers Women's loafers and Mary Jane styles in velvet with goat leather lining and leather soles. Premium line priced €280 to €300.
• ViBi Zeppe (Platform Shoes) Women's platform shoes in velvet, cotton, or silk with grosgrain-covered platforms ranging from 50mm to 130mm, goat leather lining, and rubber soles.
• Sposa (Bridal Collection) Bridal collection featuring silk Furlane in whites and ecru tones, with matching platform shoes and grosgrain details. Includes Mary Jane, Brigitte, and platform styles suitable for weddings and formal occasions.
• Uomo (Men's Collection) Men's collection including Timeless, Primavera Estate, Gym, and Loafers lines, featuring 64 articles across various styles and sizes from 42.5 to 46.5.
• Bambino (Children's Collection) Children's collection including Baby, Kids, and Bebé sizes (EU 16-34), featuring smaller versions of classic Furlane styles in various colors and materials.
• Scholl x ViBi Venezia Velvet Twist Capsule Collection Velvet and Venetian slipper-inspired reinterpretations of Scholl's iconic clogs in a capsule collaboration. Two styles priced at €230 each, targeting fashion-conscious consumers interested in collaborative limited-edition footwear.

Quantifiable outcome

• 413+ product variants across 4 main categories (Donna, Uomo, Bambino, Sposa)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• SchollflagshipStrategic or Co-development Partner · 19 November 2025Collaboration with Dr. Scholl's (owned by WS Debrand) to create a velvet and Venetian slipper-inspired capsule collection featuring reinterpretations of Scholl's iconic clog silhouettes. The collection includes two styles priced at €230 each, available at ViBi Venezia's Milan flagship and through the collaboration event in Venice.
• Green Future ProjectcoreStrategic or Co-development PartnerEnvironmental sustainability partnership where Green Future Project plants a mangrove tree in Madagascar and protects 1.16m² of the Canandé reserve in Ecuador for each order placed through the ViBi Venezia online shop. The partnership supports carbon offset initiatives and positions the brand as environmentally conscious.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Loro Piana: Loro Piana is an Italian luxury maison (now part of LVMH) producing fine cashmere, leather goods, and footwear. While broader than ViBi, it shares the Italian craftsmanship and luxury leather positioning, and represents the upper benchmark ViBi aspires to in positioning.
• Paraboot: Paraboot is a heritage French footwear manufacturer (since 1908) known for handcrafted leather shoes with rubber soles. It is comparable to ViBi in handmade European craftsmanship ethos but operates at significantly larger scale and broader category breadth.

Direct peers

• Dear Frances: Dear Frances is a London-based maker of handcrafted luxury Italian-made footwear, particularly loafers, mules, and slip-ons. It shares ViBi's positioning as a premium, story-led Italian-made women's footwear brand sold through upscale wholesale and DTC.
• Stubbs & Wootton: Stubbs & Wootton is a Palm Beach-based maker of hand-embroidered velvet slippers and loafers. It overlaps directly with ViBi in handmade velvet slippers sold through luxury department stores (Bergdorf, Saks) at comparable price points.
• ATP Atelier: ATP Atelier is a Swedish-Italian handmade leather footwear brand sold through luxury department stores and curated boutiques. It competes directly with ViBi in premium leather loafers and slip-ons targeting fashion-conscious consumers.
• Soludos: Soludos specializes in classic Mediterranean slip-on footwear (espadrilles, smoking slippers) at the accessible-luxury tier. It competes for the same casual-velvet-slipper consumer and is sold through similar multi-brand boutiques and department store channels.
• Castañer: Castañer is a Spanish heritage maker of handcrafted espadrilles and slip-ons with comparable artisanal positioning and global department-store distribution, making it a relevant peer for ViBi's casual handcrafted slipper segment.
• Manebì: Manebì is an Italian brand specializing in handcrafted Venetian-inspired slippers and espadrilles. It is the closest direct peer to ViBi Venezia, sharing the same Made-in-Italy artisan positioning, Furlane/Venetian silhouette heritage, and premium price points.

Regional players

• Hogl: Hogl is an Austrian premium women's footwear brand with strong European department store distribution. It competes with ViBi in the European leather loafer and slip-on category but does not have the same Italian craft heritage.

Others

• Scholl (Dr. Scholl's / WS Debrand): Scholl is a heritage comfort-footwear brand that collaborated with ViBi Venezia on the November 2025 velvet clog capsule. It is comparable as a relevant partnership counterparty and adjacent player in the comfort/luxury slipper category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hashtag/vibivenezia
• Facebookfacebook.com/vibivenezia
• Instagraminstagram.com/vibivenezia
• LinkedInlinkedin.com/company/vibi-venezia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViBi Venezia