Mediactif SA

What Mediactif SA does

Mediactif SA is a privately held Swiss market research and survey institute founded in 1990 and headquartered in Corseaux, Vaud (Swiss Romandy). The firm operates exclusively in French-speaking Switzerland, delivering bespoke B2B professional services organized around two pillars: client experience (customer satisfaction studies, market and brand image/notoriety surveys, mystery shopping, telephone call analysis, focus groups) and employee experience (the proprietary QVT Barometer benchmark, the QVT Label certification, custom employee satisfaction surveys, reception-quality training, and World Café immersion workshops). It maintains its own respondent panel (Panel Mediactif) and a long-tenured field interviewer network enabling multi-language (FR/DE/EN) telephone, online, and in-person data collection.

The company's underlying methodology combines qualitative and quantitative techniques supported by codified analytical frameworks — a Loyalty Index composite score (satisfaction, loyalty, trust), NPS calculation, Ned Hermann personality profiling, customer journey mapping with stage scoring, verbatim encoding and word-cloud synthesis, and validated QVT questionnaires benchmarked against a proprietary database of nearly 40 organizations representing over 7,000 employees. Services are delivered as consulting mandates rather than as a software platform, with each engagement custom-scoped for sample design, methodology, and deliverables.

Mediactif generates revenue through professional services fees on a per-mandate basis, with multi-year engagements typical for continuous satisfaction tracking (e.g., quarterly SIL waves). Go-to-market is sales-led and event-driven, anchored on direct consultative engagement, named-client testimonials, organic SEO, thought-leadership content, and joint networking events with complementary Romandy professional firms (Agence DGH, DYN Group). Customer concentration is distributed across public administrations, financial institutions (BCGE, Groupe Mutuel), healthcare/medico-social organizations, utilities, and consumer-facing brands (Magic Pass, P&TS), with approximately 60 client logos referenced on the company website.

Name

Mediactif SA

Legal name

Mediactif SA

Website

https://mediactif.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Mediactif SA is a privately held Swiss market research and survey institute, founded in 1990 and based in Corseaux, delivering bespoke B2B customer satisfaction, brand image, mystery shopping, and employee engagement (QVT) mandates to enterprises, municipalities, healthcare organizations, and financial institutions across Swiss Romandy.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

akta.pro secondary industry

Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Market research services
• Customer satisfaction surveys
• Employee engagement studies
• Mystery shopping services
• Brand image research

Headquarters

HQ city

Vevey

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Survey and Research Services: Mediactif generates revenue through bespoke survey mandates, including client satisfaction studies, market research, mystery shopping, call analysis, focus groups, and employee engagement surveys. Services are priced per mandate/project, reflecting the custom nature of each engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mediactif SA is a Swiss market research and survey institute that designs and runs bespoke research mandates for organizations in French-speaking Switzerland. Its core deliverables include client satisfaction studies, brand image and awareness surveys, employee engagement studies, mystery shopping, telephone call analysis, and focus groups. The firm also produces a proprietary QVT (Quality of Work Life) Barometer and awards a QVT Label certification, supported by an in-house panel of trained field interviewers and analysts.

Product overview

Mediactif SA is a Swiss market research and survey institute founded in 1990, offering a portfolio of professional services organized around two main pillars: Client Experience and Employee Experience. The Client Experience services include customer satisfaction studies (telephone and online surveys), market and brand image/notoriety studies, mystery shopping (mystery calls and visits), telephone call analysis, and focus groups. The Employee Experience services comprise the QVT (Quality of Life at Work) Barometer with a multi-sector benchmarking database, a QVT Label certification for employers, custom employee satisfaction surveys, reception quality training, and immersion workshops (World café format). The company also maintains a consumer panel for rapid survey deployment. All services are delivered as consulting-style offerings rather than a software platform, emphasizing fieldwork expertise, data analysis, and actionable recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Baromètre QVT: Quality of Work Life (QVT) Barometer - a benchmarking tool comparing organizations' QVT scores across sectors in French-speaking Switzerland.
• Label Qualité de Vie au Travail

Products and services

• Customer Satisfaction Studies (Études de satisfaction des clients) Bespoke survey-based studies measuring client satisfaction across touchpoints, designed for enterprises, public administrations, and healthcare organizations in Swiss Romandy.
• Market and Brand Image Studies (Études de marché, enquêtes d'image et de notoriété) Surveys evaluating brand perception, image, and awareness among target audiences, used by enterprises to inform brand strategy and positioning.
• Mystery Shopping (Appels mystères / Visites mystères) Anonymous on-site and telephone evaluations of frontline service quality, used by retail, hospitality, and service-sector clients to audit customer experience.
• Telephone Call Analysis (Analyse d'appels téléphoniques) Analysis of inbound or outbound call interactions to evaluate agent performance, script adherence, and customer experience outcomes.
• Focus Groups Qualitative group discussions conducted to explore consumer attitudes, product feedback, and concept reactions for client organizations.
• QVT Barometer (Baromètre de la Qualité de Vie au Travail) Proprietary employee engagement benchmark and recurring measurement tool, allowing organizations to track Quality of Work Life over time against Mediactif's historical database.
• QVT Label (Label Qualité de Vie au Travail) Multi-year certification awarded to organizations that meet Mediactif's quality-of-work-life benchmarks, tied to ongoing measurement and renewal cycles.
• Employee Satisfaction Surveys (Enquêtes de satisfaction collaborateurs) Internal engagement surveys measuring employee satisfaction, motivation, and workplace climate, designed for HR departments and executive committees.
• Reception Quality Training (Formation à la qualité de l'accueil) Training programs designed to improve frontline staff reception quality, often following mystery shopping or customer satisfaction diagnostics.
• Immersion Workshops / World Café (Ateliers d'immersion) Facilitated collaborative workshops using the World Café methodology to engage stakeholders in co-creating solutions and aligning on research findings.
• Mediactif Panel Proprietary panel of trained field interviewers and analysts used to execute survey data collection and qualitative fieldwork across French-speaking Switzerland.

Quantifiable outcome

• 99% overall customer satisfaction achieved for P&TS with 79% survey participation rate.
• +5 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• Agence DGHminorGTM or Marketing Partner · 16 October 2025Mediactif co-organizes networking events with Agence DGH (a branding, communication, and web design agency) and DYN Group. The October 16 event brought together entrepreneurs, executives, and partners for a convivial aperitif at Vevey Corseaux Plage, creating cross-network synergies between complementary professional service firms.
• DYN GroupminorGTM or Marketing Partner · 16 October 2025DYN Group (fiduciaire, tax, audit, and insurance firm) participated alongside Mediactif SA and Agence DGH in a joint networking event, demonstrating complementary professional service relationships in the Romandy business ecosystem.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bilendi: European online panel and survey-technology provider offering a tech-enabled, lower-cost alternative to Mediactif's bespoke online and phone-field methodology for online research mandates.
• Qualtrics: SaaS experience-management platform increasingly adopted by Swiss enterprises for in-house CX and EX research; its self-service model competes for budget that Mediactif's bespoke surveys would otherwise capture.
• Forsta: Experience and research technology platform (CX, EX, market research) that enables mid-market clients to run sophisticated surveys in-house, displacing parts of the addressable bespoke-survey market.
• Medallia: Enterprise CX platform competing for the same customer-experience measurement budgets Mediactif targets; represents a tech-enabled replacement for traditional agency-led satisfaction research.

Direct peers

• Ipsos: Global market research leader with established Swiss operations; directly competes for customer satisfaction, NPS, employee engagement, and brand image mandates in Switzerland — same enterprise and public-sector buyer set.
• Sotomo: Swiss research and consulting firm specializing in social and market analysis across Switzerland; competes for the same analytical research mandates among enterprise and public-sector clients.
• gfs.bern: Swiss social and market research firm with strong political and public-sector polling heritage; comparable service breadth and overlapping enterprise plus public-sector buyer base to Mediactif.
• DemoSCOPE: Swiss market research institute based in Bern offering comparable survey, market, and image studies; serves many of the same enterprise and public-sector clients Mediactif addresses across Switzerland.

Broad incumbents

• Kantar: Global insights firm with Swiss operations; competes for larger enterprise CX/EX mandates and brand studies, but offers a broader portfolio of consulting, analytics, and media measurement beyond Mediactif's niche.
• NielsenIQ: Global market research firm with a Swiss footprint that competes for FMCG, retail, and consumer brand image studies — a key vertical overlap with Mediactif's enterprise market research and brand notoriety work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mediactif-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediactif SA