CPR

What CPR does

CPR Freight Management is a privately held South African freight forwarding and logistics company founded in 2004 by Rob Nethercott and headquartered in Durban, Africa's largest container port. The company provides a full suite of international transport and landside services, including sea freight forwarding, air freight forwarding, customs brokerage, warehousing and distribution, line haul transport, project cargo management, NVOCC groupage consolidation, and 3PL/4PL logistics solutions. Its geographic footprint covers five South African cities — Durban, Johannesburg, Cape Town, Port Elizabeth, and East London — with international reach into the Far East, Europe, the USA, and South America via membership in international agent networks.

The business operates on a sales-led, direct-to-client model in which senior management handles customer relationships personally. The explicit value proposition is the delivery of tailored, boutique-style service with customised reporting, positioned in contrast to the standardised offerings of large multinational freight providers. The company is founder-owned with no disclosed institutional investment, no headcount disclosure, and no proprietary technology platform; pricing is quote-based and not publicly disclosed. All revenue is generated through transaction fees on freight forwarding and managed services contracts.

CPR Freight carries no AI/ML capabilities, no proprietary software product, and no API or integration ecosystem. Its technology footprint is limited to a corporate website (with a logo asset dated 2023) and standard phone/email contact channels. Operational differentiation is sourced entirely from human expertise and relationship-based service rather than from technology or scale advantages.

Name

CPR

Legal name

CPR Freight Management

Website

https://cprfreight.co.za

Company type

Private

Founded year

2004

Operating status

Operating

Short description

CPR Freight Management is a South African freight forwarding and logistics firm founded in 2004, offering sea, air, warehousing, 3PL/4PL, and project cargo services to clients seeking personalised, boutique-style service across five South African cities.

Ownership category

akta.pro rank

Product category

Freight Forwarding & Logistics

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412)

akta.pro industry

PRIMARYTLACABAG

Customs Brokerage for Ocean Shipments (Import/Export Clearance)

Transportation & Logistics/Freight Forwarding & Customs Brokerage/Ocean Freight Forwarding (FCL/LCL)

SECONDARYTLACABAE

Ocean Import Forwarding (Destination Handling/DO/ISF)

Transportation & Logistics/Freight Forwarding & Customs Brokerage/Ocean Freight Forwarding (FCL/LCL)

SECONDARYTLADAGAB

Project Cargo Logistics & Transport Management

Transportation & Logistics/Freight Transportation (Air, Maritime, Rail, Trucking)/Specialized & Heavy Haul / Project Cargo Transport

Keywords

• Freight forwarding
• Sea freight services
• Air freight services
• Customs brokerage
• Warehousing distribution

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sea Freight Services: Sea freight forwarding for imports and exports, including customs brokerage services. Covers major routes to Far East, Europe, USA and South America.
2. Air Freight Services: Air freight forwarding for imports and exports, including customs brokerage services.
3. Warehousing and Distribution: Storage and distribution services for freight, including line haul transport to major centres in South Africa.
4. Project Management: Capability to handle projects of any size, including project cargo and specialized logistics requirements.
5. NVOCC Groupage Consolidators: Non-Vessel Operating Common Carrier services providing groupage consolidation for cargo.
6. 3PL & 4PL Logistics Solutions: Third-party and fourth-party logistics management solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CPR Freight Management is a South African freight forwarding and logistics company that arranges international transport for importers and exporters. Its core offerings cover sea and air freight forwarding with customs brokerage, warehousing and distribution, line haul transport between major South African centres, project management for cargo of any scale, indent tracking, NVOCC groupage consolidation, and 3PL/4PL supply chain management solutions.

Product overview

CPR Freight is a freight forwarding and logistics management company offering a comprehensive suite of services. The portfolio includes Sea Freight and Air Freight (each with forwarding, imports, exports, and customs brokerage), Warehousing and Distribution, Line Haul Transport to major South African centres, Project Management capabilities, Indent Tracking, NVOCC Groupage Consolidators, and 3PL/4PL Logistics Solutions. These services work together to provide end-to-end international transport and landside arrangements, with a focus on personalised service to customers requiring specialized logistics support.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea Freight International sea freight forwarding service covering imports and exports, including customs brokerage on major trade lanes to the Far East, Europe, the USA, and South America.
• Air Freight International air freight forwarding for imports and exports, including customs brokerage services.
• Warehousing and Distribution Storage and distribution services for freight cargo handled by CPR Freight in South Africa.
• Line Haul Transport Line haul transport services moving freight between major centres in South Africa as part of the landside arrangements.
• Project Management Project cargo and specialised logistics management capability for freight projects of any size.
• Indent Tracking Tracking service for indent orders and shipments, provided as part of CPR Freight's freight management offering.
• NVOCC Groupage Consolidators Non-Vessel Operating Common Carrier service providing groupage consolidation of cargo for customers.
• 3PL & 4PL Logistics Solutions Third-party and fourth-party logistics management solutions covering supply chain optimisation for clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DSV: Global transport and logistics company with air, sea, and road forwarding. Active in South Africa and competes directly with CPR's sea/air forwarding and customs brokerage offerings.
• DHL Global Forwarding: Global freight forwarding arm of Deutsche Post DHL, offering ocean, air, customs, and 3PL services. Competes with CPR across the same service lines for mid-market South African shippers.
• Imperial Logistics: Major African logistics group with freight forwarding, contract logistics, and warehousing across South Africa and the continent. Direct competitor for 3PL/4PL and forwarding contracts.
• C.H. Robinson: Large global freight forwarder and 3PL with ocean, air, customs, and managed transportation services. Competes with CPR for international shippers and offers scale-driven alternatives.
• Kuehne+Nagel: One of the world's largest freight forwarders with significant South African operations. Direct overlap with CPR on sea, air, and customs brokerage, but with vastly broader scale, technology, and network.
• Maersk Logistics & Services: End-to-end logistics arm of A.P. Moller-Maersk, offering ocean freight, customs, warehousing, and end-to-end supply chain management. Competes with CPR for ocean import/export customers in South Africa.

Emerging players

• Flexport: Digital-first global freight forwarder offering ocean, air, customs, and warehousing on a technology platform. Represents the digital-forwarder archetype that CPR currently does not compete with on technology.

Direct peers

• Bidvest Logistics: South African freight forwarding, contract logistics, and supply chain solutions provider. Comparable to CPR in geographic focus and full-service logistics offering (freight, warehousing, distribution).
• Globeflight Worldwide Express: South African-headquartered freight forwarder and courier offering international and domestic freight, customs, and warehousing. Closest regional comparable to CPR in size and service mix.
• Expeditors International: Asset-light global freight forwarder focused on ocean and air, with customs brokerage. Highly comparable business model to CPR Freight, operating at very different scale across international routes.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cprfreight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPR