GU Sicherheit & Partner

What GU Sicherheit & Partner does

GU Sicherheit & Partner AG is a Swiss boutique consulting firm founded in 2008 in Wil SG, specializing in crisis management, crisis communication, risk management, threat management, and security concept development. It serves a diversified client base of Swiss enterprises across industry, energy, financial services, healthcare, construction, and railway sectors, alongside public-sector organizations including federal offices, cantons, municipalities, civil command staffs, police, fire services, and the Swiss Army. The company is led by CEO and co-owner Bettina Zimmermann (EMBA) and chairman Beda Sartory (former security chief of Wil, ex-Schutz & Rettung Zürich management, Swiss Army Colonel), supported by a bench of senior consultants drawn from military, law enforcement, fire service, IT security, and corporate EHS backgrounds.

The firm delivers services through an integrated portfolio built around the proprietary 4C-Method (COMMAND, COMMUNICATION, CARE, COMPLIANCE). Core offerings include crisis management, crisis communication, comprehensive care, threat management, risk management, business continuity management, evacuation and security concepts, plus training and exercises. A differentiator is the 7/24 hotline service capable of deploying 10 phone lines within 120–150 minutes, supplemented by an international network of IT forensics, legal, social media, chemistry, and security specialists that enables cross-functional response teams on demand.

Commercial model combines project-based professional services with multi-year subscription contracts for hotline readiness. Customer acquisition is sales-led and content-led — relying on authored books (the NOT-BOOK series and Praxishandbuch Krisenmanagement), keynote speaking at industry and academic venues, earned media coverage, and an active LinkedIn presence. Pricing is custom and not publicly disclosed. The company has grown crisis case volume from 45 (2023) to 46 (2024) to 60 (2025), with rising engagement complexity, indicating strengthening client reliance.

Name

GU Sicherheit & Partner

Legal name

GU Sicherheit & Partner AG

Website

https://gu-sicherheit.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss boutique consulting firm providing crisis management, crisis communication, threat management, and security concept services to enterprises and public-sector clients, differentiated by its 4C-Method framework, 7/24 hotline capability, and an international specialist network.

Ownership category

akta.pro rank

Product category

Crisis Management Consulting

NAICS

Management Consulting Services (54161), Public Relations Agencies (541820), Public Relations Agencies (54182), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Communications Services, Nec (4899)

akta.pro primary industry

Business Continuity, Crisis Management & Resilience Planning (BPAKADAI)

akta.pro secondary industries

Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO), Crisis Communications & Issues Management (BPAFADAE), Crisis Management & Communications Support (Mass Notification) (BPABANAF), Cybersecurity & Identity Consulting (BPAHAEAG)

Keywords

• Crisis management consulting
• Business continuity management
• Risk management services
• Security consulting
• Threat management

Headquarters

HQ city

Wil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Crisis Management Consulting Services: Professional consulting services for crisis management including organization and infrastructure setup, crisis staff training and coaching, scenario-based exercises, and on-site crisis support. Provided to businesses, public authorities, and organizations 24/7 when needed.
2. 7/24 Hotline Contract Services: Contractual 24/7 crisis hotline services for clients, providing emergency number access and professional crisis management consultation. Clients receive guaranteed response times and specialist deployment capabilities.
3. Training and Exercise Programs: Customized training modules and crisis staff exercises including introduction courses for crisis teams, advanced training, individual coaching for staff chiefs, hotline training, and crisis communication sessions.
4. Security Concept Development: Development and review of comprehensive security concepts including rescue and intervention concepts, evacuation concepts, intervention concepts for road and rail tunnels, emergency concepts, security audits, and second opinions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GU Sicherheit & Partner AG is an independent consulting firm that advises companies, public authorities, and organizations on crisis management, internal and external crisis communication, risk management, threat management, business continuity management, and the development of security concepts. The firm delivers a 24/7 crisis hotline with rapid-response capability (up to 10 phone lines within 120-150 minutes), scenario-based training, and on-site crisis support, supported by a proprietary 4C-Method framework (Command, Communication, Care, Compliance).

Product overview

GU Sicherheit & Partner AG is a consulting firm offering an integrated portfolio of crisis management services. The core offerings include Krisenmanagement (Crisis Management), Krisenkommunikation (Crisis Communication), and Umfassendes Care (Comprehensive Care) as the foundational service pillars. These are complemented by specialized consulting services including Bedrohungsmanagement (Threat Management), Risikomanagement (Risk Management), BCM (Business Continuity Management), Evakuationskonzepte (Evacuation Concepts), and Sicherheitskonzepte (Security Concepts). The company provides 24/7 support through its hotline service and offers training and exercises to prepare organizations for crisis scenarios. The services are delivered through a national and international network of experts, and the company specializes in serving industries including healthcare, energy, financial services, manufacturing, and public authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Krisenmanagement (Crisis Management)

Quantifiable outcome

• Supported 60 crisis cases in 2025, 46 in 2024, and 45 in 2023
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• IT Forensics SpecialistssupportingTechnology or IntegrationPart of the international network of experts that GU Sicherheit can deploy for crisis situations requiring specialized IT forensics capabilities during cyber incidents and digital investigations.
• Law FirmssupportingImplementation/ SI/ Consulting PartnerLegal experts available through the partner network to support clients during crisis situations requiring legal counsel, regulatory compliance, and liability management.
• Social Media ProfessionalssupportingGTM or Marketing PartnerSocial media specialists in the network to assist with crisis communication and reputation management during public crisis situations.
• Security CompaniessupportingChannel Partner/ Reseller/ DistributorPhysical security and guarding companies available for deployment during security crises and threat management situations.
• Chemical ExpertssupportingTechnology or IntegrationChemistry specialists available through the network for incidents involving chemical hazards, industrial accidents, or environmental crises.
• International Crisis Management ExpertscoreStrategic or Co-development PartnerNational and international network of experienced crisis management experts available for deployment or collaboration on complex crisis situations requiring specialized expertise.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Everbridge (Critical Event Management): Software-led provider of critical event management and mass notification technology. Adjacent/emerging to GU's manual hotline offering — represents both a potential partner and a technology disruption to traditional crisis hotlines.

Broad incumbents

• EY-Parthenon / Regester Larkin (Crisis & Reputation): EY's crisis and reputation advisory, originally Regester Larkin, focuses on crisis communication and preparedness. Direct overlap with GU's Krisenkommunikation and Krisenmanagement services, with global Big 4 delivery infrastructure.
• FTI Consulting (Strategic Communications): Global advisory firm with a major crisis communications and public affairs practice serving corporates during major incidents. Directly comparable to GU's Krisenkommunikation and Bedrohungsmanagement offerings, but at far larger scale.
• Control Risks: Global risk consultancy with crisis management, crisis response, and resilience advisory practices. Highly comparable to GU at the methodology level but operates globally with much larger bench and broader corporate security offering.
• Pinkerton (corporate security & crisis): Long-established corporate security, investigations, and crisis management firm with global operations. Comparable to GU on threat management, evacuation, and security concepts, with broader enterprise scale.
• Deloitte (Crisis & Resilience / BCM): Big 4 advisory with large crisis management, BCM, and resilience consulting practices. Comparable on BCM, security concept, and risk management services GU delivers, but with vastly larger delivery capacity.
• Crisis24 / GardaWorld: World-leading integrated risk and crisis management firm offering 24/7 response, intelligence, and resilience services. Closest large-scale analog to GU's 7/24 hotline and crisis response offering, with global reach.
• KPMG (Risk & Resilience): Big 4 firm offering enterprise risk management, business continuity, and crisis advisory services. Directly comparable to GU's Risikomanagement and BCM practices, particularly for Swiss enterprise clients.

Direct peers

• S-RM: Global corporate intelligence and cyber consultancy with crisis response, cybersecurity, and investigations practices. Closest comparable to GU in terms of boutique-ish positioning and breadth of crisis, cyber, and intelligence services.

Regional players

• BSI (Business Continuity & Resilience consulting): Standards body and consultancy focused on business continuity, resilience, and risk management standards (ISO 22301 etc.). Comparable on BCM and resilience advisory, but UK-centric and primarily standards/training focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gu-sicherheit-partner-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GU Sicherheit & Partner