Sprout Social

What Sprout Social does

Sprout Social, Inc. (NASDAQ: SPT) is a publicly traded, Chicago-headquartered software company founded in 2010 that provides an AI-powered Social Intelligence Platform for businesses to publish, engage, analyze, and listen across social networks. Its core product unifies Publishing, Engagement (Smart Inbox), Analytics, and Listening modules, supplemented by Premium Analytics and Employee Advocacy add-ons, a Bot Builder, Review Management, and Social CRM functionality. The platform's proprietary Trellis AI agent, NewsWhip predictive media intelligence (acquired June 2026 for €47M), and Repustate NLP/sentiment capabilities (acquired January 2023 for $8.4M) process over 1 billion social messages daily, supporting capabilities such as AI-generated conversation summaries, optimal send-time recommendations, anomaly detection via message-spike alerts, and brand-fit scoring for influencer campaigns. The company serves enterprise organizations, agencies, and SMBs with documented customers including Honda, Salesforce, Superhuman, Trip.com, Cadillac F1, Canva, HP, Campbell's, Lemonade, and Purdue University.

Sprout operates a SaaS subscription revenue model priced per seat on tiered plans ranging from $79/seat/month (Essentials, monthly billing) to $199 (Standard), $299 (Professional), and $399 (Advanced) per seat/month on annual billing, plus custom-priced multi-year Enterprise contracts. Additional revenue streams include Premium Analytics and Listening add-ons, the standalone Influencer Marketing platform (acquired via Tagger Media for $140M in August 2023) with transaction-fee revenue from creator payments through the Lumanu integration, and Professional Services. The go-to-market is hybrid: enterprise field sales with white-glove onboarding for large organizations, plus self-serve 30-day free trials with transparent per-seat pricing for SMBs and mid-market. Reported Q1 2026 revenue was $121.5 million (11.2% YoY growth), Q4 2025 revenue was $120.9 million (12.9% YoY), and FY2026 guidance is $490.2-495.2 million (approximately 8% YoY). Sprout employs 1,001-5,000 people across offices in Chicago, Seattle, Dublin, and Kraków, and reported a 38% YoY increase in cash flow from operations in Q1 2026 alongside a $50 million share buyback program.

Name

Sprout Social

Legal name

Sprout Social, Inc.

Website

https://sproutsocial.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sprout Social is a publicly traded, AI-powered social media management and intelligence platform serving enterprise organizations, agencies, and SMBs with publishing, engagement, analytics, listening, and influencer marketing capabilities across 15+ social networks.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social CRM & Community Engagement Platforms (HDAEAFAF)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Paid Social Advertising (BPAFACAB), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Social media management
• Social intelligence platform
• Social media analytics
• Influencer marketing platform
• Social media publishing

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Social Media Management Platform: Core SaaS subscription revenue from the social media management platform, priced per seat with tiered plans (Standard, Professional, Advanced, Enterprise). Revenue is recurring with annual or multi-year contract options. The company reports Q1 2026 revenue of $121.5 million, up 11.2% year-over-year.
2. Premium Add-ons: Additional revenue from optional add-ons including Premium Analytics and Social Listening features, available as individual add-ons to the Standard plan and above, as well as Employee Advocacy functionality.
3. Influencer Marketing Platform: Standalone influencer marketing platform with features for creator discovery, campaign management, and payments. Available as a separate offering with no Sprout plan required, generating transaction-based revenue from creator fee payments.
4. Professional Services: Consulting and implementation services including onboarding, strategic guidance, training, and business process reviews available at multiple package levels for customers seeking accelerated ROI.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sprout Social provides an AI-powered Social Intelligence Platform that combines social media publishing, engagement, analytics, listening, influencer marketing, and employee advocacy in a unified SaaS solution. The platform is anchored by the proprietary Trellis AI agent that converts real-time social signals into actionable business decisions and is sold primarily as tiered per-seat subscriptions (Standard, Professional, Advanced, Enterprise).

Product overview

Sprout Social offers a unified Social Intelligence Platform that combines AI-powered social media management across multiple modules: Publishing (content planning and scheduling), Engagement/Smart Inbox (customer care with AI Assist), Analytics and Premium Analytics (reporting and ROI measurement), Listening (AI-powered brand and competitor monitoring), Influencer Marketing (creator discovery and campaign management acquired via Tagger Media), Employee Advocacy (employee content sharing), and NewsWhip (predictive media intelligence acquired in 2026). The platform is anchored by Trellis AI Agent for cross-functional intelligence. Core features include Social CRM, Review Management, Bot Builder, and Guardian compliance tools. Pricing tiers include Essentials ($79/seat/month), Standard ($199), Professional ($299), Advanced ($399), and custom Enterprise plans, with add-ons for Premium Analytics and Listening.

Differentiator

Problem solved

Functional benefit

Brands

• NewsWhip by Sprout Social: Predictive media intelligence platform that monitors millions of real-time news and social signals to forecast which stories will drive attention
• Employee Advocacy by Sprout Social
• Trellis
• Trellis Studio
• Recruit

Products and services

• Sprout Social Social Intelligence Platform AI-powered unified social media management platform that turns real-time social signals into actionable business intelligence across publishing, engagement, analytics, listening, and AI-driven automation. Sold primarily as tiered per-seat subscriptions to enterprise organizations, agencies, and SMBs.
• Sprout Social Influencer Marketing End-to-end influencer campaign management platform with AI-powered creator discovery across 10M+ profiles, brand safety tools, campaign workflow automation, and performance analytics. Acquired via Tagger Media and sold to enterprise brands and agencies running creator campaigns.
• Employee Advocacy by Sprout Social

Quantifiable outcome

• 80% reduction in manual reporting time
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration44 records

AI capability11 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• SnapchatcoreTechnology or Integration · 24 June 2026Expanded partnership enabling brands to plan, schedule, and automatically publish Stories and Spotlights directly from Sprout's platform to Snapchat. Integration was announced at Cannes Lions 2026 and enables reaching Snapchat's highly engaged younger audiences. Both companies' CMOs participated in a joint fireside chat at the event. This builds on a recent integration of Snapchat into Sprout's Influencer Marketing tools.
• LumanucoreTechnology or Integration · 18 June 2026Native integration embedding Lumanu's financial infrastructure directly into Sprout's influencer marketing platform. Enables enterprise marketing teams to pay creators within campaign workflows while finance teams gain audit-ready vendor management for compliance, tax validation across 200+ countries, and consolidated reporting. Lumanu processes over $1.5 billion in payments to more than 400,000 creators globally.
• RedditcoreTechnology or Integration · 18 February 2026Expanded partnership with Reddit to enhance brand engagement and discovery capabilities. Enables brands to authentically engage in Reddit communities and leverage AI-powered tools for community discovery. New features include tools for authentic community engagement and public subreddit engagement capabilities planned for later 2026.
• NewsWhipcoreStrategic or Co-development Partner · 18 February 2026NewsWhip, acquired by Sprout Social for €47 million, provides predictive media intelligence with patented algorithms for trend prediction. The Trellis Monitoring Agent is integrated with NewsWhip by Sprout Social, enabling real-time story monitoring and predictive alerts. NewsWhip monitors millions of real-time news and social signals to forecast engagement.
• SalesforcecoreTechnology or Integration · 1 October 2024Strategic partnership to integrate social media data into Salesforce CRM platforms. Sprout Social is Salesforce's preferred social media management solution. Deep integration enables contact and lead synchronization, social persona management, and case creation from social conversations within Salesforce environments.
• CanvacoreTechnology or IntegrationIntegration allowing users to import Canva designs directly into Sprout as draft posts. The Canva Draft Publisher enables streamlined publishing workflows by sending designs directly to Sprout with captions, tags, and scheduling details without downloads required.
• ZendesksecondaryTechnology or IntegrationIntegration with Zendesk for customer service workflows, enabling support ticket creation and customer profile synchronization directly from social conversations in Sprout's Smart Inbox.
• HubSpotsecondaryTechnology or IntegrationIntegration with HubSpot Service Hub enabling contact updates, support ticket management, and customer service workflow automation for HubSpot customers using Sprout.
• ShopifysecondaryTechnology or IntegrationIntegration enabling social commerce capabilities, product catalog imports, order data visibility, and customer purchase history within Sprout's engagement tools.
• Microsoft TeamssecondaryTechnology or IntegrationIntegration enabling Employee Advocacy content sharing directly to Microsoft Teams, allowing employees to access brand content within their existing workplace communication tools.
• SlacksecondaryTechnology or IntegrationIntegration for approval notifications, task notifications, and Employee Advocacy content distribution to Slack channels, enabling real-time social workflow alerts.
• QualifiedminorStrategic or Co-development PartnerQualified's Agentic Marketing Platform customer, using Qualified's AI-powered sales development solutions alongside Sprout's social media management platform.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hootsuite: Hootsuite is the most direct competitor to Sprout Social, offering social media management, scheduling, and analytics across the same social networks for similar SMB and enterprise customer segments. Both compete head-to-head in publishing, engagement, and analytics with comparable pricing models.
• Sprinklr: Sprinklr is an enterprise-focused unified customer experience management platform with strong social media management, listening, and care capabilities. It directly competes with Sprout in the large enterprise segment, particularly for cross-functional social intelligence use cases similar to Sprout's Trellis AI vision.
• Buffer: Buffer is a leading social media management platform primarily serving SMBs and individual creators with publishing, engagement, and analytics features. It competes directly with Sprout's lower-tier plans and serves as a benchmark for product-led growth in the social media management category.
• Khoros: Khoros provides enterprise social media management, customer care, and community platform software with deep capabilities in moderated communities and social customer service. It competes with Sprout's enterprise tier, particularly for organizations needing community management at scale.
• Brandwatch: Brandwatch (now part of Cision) is a leading social listening and consumer intelligence platform that overlaps directly with Sprout's Listening module and Premium Analytics. It is a primary competitor in the AI-powered social intelligence category that Sprout's Trellis platform targets.
• Meltwater: Meltwater is a media monitoring and social intelligence company providing news and social listening, analytics, and influencer marketing tools. It competes with Sprout's NewsWhip and Listening offerings and represents comparable coverage in the earned media intelligence space.
• Later: Later is a social media scheduling and influencer marketing platform popular with brands and creators, particularly on Instagram and TikTok. It competes with Sprout's Publishing and Influencer Marketing modules and represents a newer generation of visually-focused social management tools.
• Agorapulse: Agorapulse is a social media management tool offering publishing, engagement, reporting, and social listening for agencies and SMBs. It is a frequent G2 competitor to Sprout and directly comparable in core publishing and inbox workflows at the mid-market price point.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing platform that includes social media management within its Marketing Hub. While not specialized like Sprout, its scale, bundling, and existing CRM customer base make it a meaningful competitor, particularly for mid-market buyers wanting an all-in-one platform.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing platform with social studio, advertising, and customer engagement capabilities. Although Sprout is Salesforce's preferred social media management solution, Marketing Cloud represents a broad incumbent alternative for large enterprises seeking unified marketing suites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/sproutsocial
• YouTubeyoutube.com/user/SproutSocial
• Facebookfacebook.com/138467959508514
• LinkedInlinkedin.com/company/sprout-social-inc-
• Instagraminstagram.com/sproutsocial
• TikToktiktok.com/@sproutsocial
• Pinterestpinterest.com/sproutsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprout Social