Wiley Real Estate

What Wiley Real Estate does

Wiley Real Estate is a private, direct-to-consumer residential real estate brokerage founded in 2016 and based in Charlottesville, Virginia, with 11-50 employees. The firm sells and buys homes, farms, estates, land, and historic properties, serving individual home buyers and sellers through a network of licensed agents who guide clients through the full transaction lifecycle, including pre-approval, agent matching, appraisal coordination, escrow and closing management, home inspection, and photography/marketing support.

The firm's technology stack centers on an IDX Broker integration that powers property search across agent websites, enabling preference tracking and automated listing alerts based on buyer browsing behavior. Agents use professional photography and web/social media distribution to market listings, leveraging the fact that the majority of home searches begin online. No proprietary AI, predictive pricing, or advanced data products are disclosed.

Wiley Real Estate generates revenue through standard real estate transaction commissions on both the buy-side and sell-side. No specific pricing, commission rates, or subscription fees are publicly disclosed. The firm operates without disclosed outside funding, parent company, or institutional ownership, and there are no documented partnerships, awards, regulatory actions, or strategic transactions beyond the IDX Broker integration.

Name

Wiley Real Estate

Website

https://listings.wileyproperty.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiley Real Estate is a private Charlottesville-based brokerage founded in 2016 that uses licensed agents and IDX-powered search tools to help individual buyers and sellers transact residential, farm, estate, land, and historic properties across central Virginia.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing services
• Real estate agent representation

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The company generates revenue through real estate transaction commissions. When agents help buyers purchase or sellers sell homes, they earn a percentage of the transaction value. The page discusses closing costs, escrow fees, and third-party fees associated with transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wiley Real Estate is a residential real estate brokerage that helps individual consumers buy and sell homes through a network of licensed agents. The company provides end-to-end transaction support including pre-approval coordination, agent representation, appraisal management, escrow and closing services, inspection arrangement, and marketing services such as professional photography and multi-platform listing promotion for sellers. Property discovery is enabled through IDX Broker-integrated agent websites that track buyer preferences and deliver automated listing alerts.

Product overview

Wiley Real Estate offers a unified real estate service platform combining home buying and selling services. The core offerings include home buying guidance (covering pre-approval, agent representation, appraisal coordination, escrow/closing services, and inspections) and home selling services (including agent representation with strategic pricing, professional photography, and multi-platform marketing). An integrated IDX Broker module provides the property search functionality for buyers to browse listings and receive automated alerts based on their preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Comprehensive home buying guidance for prospective residential property purchasers, including pre-approval assistance, agent representation, home appraisal coordination, escrow and closing cost management, and home inspection arrangement. Includes access to agent websites with IDX-powered home search tools that track buyer preferences and send alerts for relevant listings.
• Home Selling Services Real estate agent services for residential property owners looking to sell their homes, including strategic pricing guidance based on market value and local inventory, professional photography, vivid listing descriptions, multi-platform marketing across web and social media, and support through inspection, negotiation, and closing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves3 records

Expansion highlights1 record

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage with no traditional brick-and-mortar offices. Comparable as a direct competitor for agent recruitment in the same residential segment, particularly attractive to high-producing independent agents.

Broad incumbents

• Keller Williams Realty: Largest residential real estate franchise by agent count in the US. Comparable in core residential brokerage services (buyer and seller representation, IDX-driven lead generation, agent-centric model) but at vastly greater scale.
• Redfin: Tech-led residential brokerage with national consumer search and lead-routing infrastructure. Comparable as a competitor for the same home-buyer and home-seller demand pool, with a different cost structure and consumer brand.
• Coldwell Banker: Long-established national residential real estate brand with franchise and luxury sub-brands. Comparable in standard residential buyer/seller brokerage services and in competing for local agent recruitment.
• Compass: Tech-enabled national residential brokerage with a strong agent-platform and consumer-search product. Comparable in dual-sided buyer/seller representation and in competing for the same agent talent and consumer mindshare.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with strong presence in luxury and estate segments. Directly comparable in serving high-end homes, farms, and estates with a multi-office agent network.

Regional players

• Frank Hardy Sotheby's International Realty: Virginia-based Sotheby's affiliate with strong Charlottesville and Shenandoah Valley coverage of estates, farms, and historic properties. Closest direct comparable to Wiley's specific luxury/land/historic niche in the same local market.
• Long & Foster Real Estate: Mid-Atlantic regional brokerage headquartered in the DC/Virginia corridor with deep Charlottesville-area coverage. Comparable as a residential brokerage serving similar buyer/seller segments across homes, land, and estates in the same geography.
• Howard Hanna Real Estate: Large family-owned Mid-Atlantic and Midwest residential brokerage. Comparable as a full-service buy/sell brokerage with a multi-state agent network and similar dual-sided service model.

Direct peers

• Sotheby's International Realty: Global luxury and distinctive-property network with active Charlottesville/Piedmont coverage. Directly comparable in the niche Wiley targets — estates, historic homes, and land — with similar high-touch agent service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wileyproperty
• LinkedInlinkedin.com/company/wileyrealestate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiley Real Estate