SafeBox

What SafeBox does

SafeBox is a Russian self-storage operator founded in 2010 that runs a network of 14 climate-controlled warehouse complexes across Moscow, the Moscow Region (Khimki, Krasnogorsk), and Saint Petersburg, providing more than 40,000 m² of rentable space and 3,000+ individual storage boxes. Its core product is the rented "box" (бокс) — an enclosed, locked unit sized from 0.5 m² to over 100 m² — marketed to consumers for relocation, renovation, and seasonal storage as well as to SMBs for inventory, archive, and equipment storage. The portfolio is layered with large-warehouse (100-1,200+ m²) rentals and mini-offices (13-444.5 m²), plus a dedicated marketplace-seller vertical (Ozon, Wildberries) supported by smart-lock remote opening and GetMark integration for Честный знак product labeling compliance. Supporting technology includes video surveillance, 24/7 access control, fire-alarm systems, an online box-size calculator, a personal-account web portal, and iOS/Android/RuStore mobile applications.

The business is monetized primarily through recurring monthly subscription rentals at per-m² rates (1,650-2,850 rubles/m²/30 days for small boxes, 1,100-1,300 rubles/m² for large bulk spaces), with 3-12-month lease discounts of 3-7%. A franchise program extends the brand via 10% royalty on franchisee monthly revenue with a minimum 2.3M-ruble entry investment, and ancillary revenue comes from packing materials, insurance, transportation, and shelving. Go-to-market combines self-serve online booking, a toll-free phone line, WhatsApp/Telegram support, and physical warehouse offices open 10:00-20:00 daily, with a content-marketing blog and SEO-optimized site driving top-of-funnel traffic. Strategic partners include GolfStream (security), GetMark (compliance), MAX (payments), and RuStore (app distribution). The company claims the #1 position among Russian self-storage networks by area, with 4,500+ clients served over 10+ years of operation.

Name

SafeBox

Legal name

SafeBox

Website

https://safe-box.ru

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SafeBox operates a network of 14 self-storage warehouses across Moscow, Moscow Region, and St. Petersburg, providing climate-controlled storage boxes (0.5-100+ m²) and commercial spaces to individuals, SMBs, and marketplace sellers via recurring monthly subscriptions and a franchise program.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

General Warehousing and Storage (493110), Other Warehousing and Storage (49319)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Climate-Controlled Full-Service Storage (HSAKAHAG)

akta.pro secondary industries

Warehouse-Hosted Portable Storage (Off-Site Storage + Redelivery) (HSAKAIAD), Multi-Client Public Warehousing (Dry) (TLALAAAA)

Keywords

• Self-storage services
• Storage box rental
• Warehouse rental
• Marketplace seller storage
• Mini-office rental

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Box Rental: Monthly rental of individual storage units (boxes) ranging from 0.5 m² to 30+ m². Customers pay per square meter per 30 days. Revenue is recurring based on rental agreements with flexible terms.
2. Large Warehouse Rental (100+ m²): Rental of large enclosed sections (100-1200+ m²) for business clients and marketplace sellers at reduced per-square-meter rates.
3. Mini-office Rental: Rental of small office spaces (13-444 m²) at warehouse locations for business operations.
4. Franchise Revenue: Revenue from franchise model where franchisees pay royalty fees (10% of monthly revenue) and initial investment for opening Safebox-branded storage facilities.
5. Additional Services: Fees for packing materials, shelving rental, insurance, loading/unloading assistance, and transportation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

SafeBox operates a Russian network of climate-controlled self-storage warehouses renting individually-locked boxes (0.5–100+ m²), large warehouse sections (100–1,200+ m²), and mini-offices (13–444 m²) to individuals and businesses, supplemented by a marketplace-seller storage product with smart-lock remote access and a franchise program. The service is sold on monthly subscription terms with discounts for longer commitments and is supported by a mobile app, online calculator, and 24/7 facility access.

Product overview

SafeBox operates a network of self-storage facilities across Moscow, Khimki, Krasnogorsk, and Saint Petersburg, offering individual storage boxes (боксы) in sizes from 0.5 m² to over 100 m² as its core product. The portfolio is structured around three main tiers: small and medium boxes (0.5–30 m²) for individuals and small businesses, large warehouse sections (100–1,200+ m²) for enterprise clients, and mini-offices for commercial use. Additional products include a dedicated marketplace seller solution with smart lock remote access and GetMark labeling integration, an online box size calculator tool, a customer mobile app, and a franchise program. Discounts of 3%/5%/7% are applied for 3/6/12-month lease terms respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Storage Boxes (Боксы для хранения) Self-storage units (boxes/cells) available in sizes from 0.5 m² to over 100 m², rented to individuals and businesses for secure storage of belongings, furniture, equipment, and merchandise at SafeBox's climate-controlled warehouses.
• Storage for Marketplace Sellers (Склады для селлеров Ozon и Wildberries) Dedicated storage solution for online marketplace sellers on Ozon and Wildberries, offering 1–50 m² spaces with 24/7 access, Smart Lock remote opening for couriers and workers, and GetMark integration for Честный знак product-labeling compliance.
• Large Warehouse Rental (Аренда складских помещений от 100 м²) Enclosed warehouse sections ranging from 100 m² to 1,200+ m² at metro Cherkizovskaya and Molodezhnaya locations, with tiered pricing, freight elevator access, and scalable square footage for businesses needing bulk storage.
• Mini-Offices (Мини-офисы) Small office spaces for rent in Moscow, available in sizes from 13 m² to 444.5 m², offered as part of SafeBox's commercial real estate portfolio alongside its storage facilities.
• Safebox Franchise (Франшиза Safebox) Turnkey self-storage business franchise offering a proven business model, technical setup, construction, proprietary warehouse management software, training, and guaranteed return on investment with payback guarantee clause for franchisees operating Safebox-branded facilities.

Quantifiable outcome

• Cost savings of 50% compared to traditional warehouse rental
• +2 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• GetMarksupportingTechnology or IntegrationPartnership with GetMark service for connection to the 'Chestny Znak' (Honest Mark) system required for product marking in Russia. Safebox offers promotional codes for discount on GetMark services for marketplace seller clients.
• GolfStream (ГольфСтрим)coreOthersSecurity partnership with GolfStream, a Russian security company providing round-the-clock guard services and alarm response for all Safebox warehouse complexes.
• MAXsupportingTechnology or IntegrationPayment integration partner enabling customer payments through the MAX payment system.
• RuStoresupportingChannel Partner/ Reseller/ DistributorRussian app store distribution for SafeBox mobile application.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• CubeSmart: CubeSmart is a US self-storage REIT operating hundreds of locations nationwide with the same small-box monthly rental format. Comparable on revenue model, customer segments, and growth strategy including third-party management expansion.
• Extra Space Storage: Extra Space Storage is a major US self-storage REIT with thousands of locations. Its diversified facility base, REITs structure, and focus on recurring box rental revenue make it a direct large-scale comparability reference for SafeBox's core business model.
• Big Yellow Group: Big Yellow Group is the UK's leading self-storage brand with a portfolio of owned urban facilities. Its focus on prime urban locations, climate-controlled units, and digital-led customer acquisition is structurally analogous to SafeBox's Moscow-centric strategy.
• Public Storage: Public Storage is the world's largest self-storage REIT with thousands of facilities in the US and Europe (including owned Shurgard). It operates the same monthly rental box model at scale and serves as the primary valuation and operating benchmark for self-storage businesses globally.
• Safestore Group: Safestore Group is a UK-listed self-storage REIT operating across the UK, Paris, and Barcelona. Its urban, owned-facility model and self-serve digital booking are closely aligned with SafeBox's technology-enabled metro location strategy.
• National Storage Holdings: National Storage Holdings is an Australian self-storage REIT with diversified urban and suburban facilities. Comparable as a publicly traded self-storage operator providing benchmark metrics on occupancy, rate, and FFO multiple for storage-only businesses.
• Shurgard Self Storage: Shurgard Self Storage (Europe) is a Western European self-storage operator focused on climate-controlled urban facilities, now majority-owned by Public Storage. Comparable to SafeBox in climate-controlled urban storage offering, although at a much larger European footprint.

Direct peers

• Kladovka: Kladovka is a Russian self-storage network operating climate-controlled box rentals in Moscow and other cities with similar per-square-meter monthly pricing and B2C/B2B customer segments. It is the most directly comparable domestic competitor to SafeBox on business model, customer base, and product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safeboxmoscow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeBox