Skechers Pier to Pier Friendship Walk

What Skechers Pier to Pier Friendship Walk does

The Skechers Pier to Pier Friendship Walk is an annual charitable fundraising event organized by the SKECHERS Foundation, a U.S. nonprofit affiliated with Skechers USA. Held every October since 2009, the 18th edition is scheduled for October 18, 2026. The walk routes participants between Manhattan Beach Pier and Hermosa Beach Pier in the South Bay region of Los Angeles County, with an additional virtual walker option that enables remote participation globally.

The event operates on a peer-to-peer fundraising model. Participants register online through the official platform (skechersfriendshipwalk.com), create personal fundraising pages, form teams (frequently school-affiliated), and solicit donations from friends and family. Suggested donation tiers are $25, $75, $100, and $250, with custom amounts accepted; no registration fee is charged. A digital leaderboard tracks school, team, and individual performance. Proceeds benefit the Friendship Foundation (serving children with special needs) and six local education foundations covering El Segundo, Hermosa Beach, Manhattan Beach, Palos Verdes Peninsula, Redondo Beach, and Torrance school districts, as well as a national college scholarship program.

The 2026 walk has set a $2.500 million fundraising goal. Since inception, the event has raised millions of dollars in cumulative donations. The operating entity, SKECHERS Foundation, retains only the proceeds needed to fund the event; the bulk passes through to beneficiary organizations. There is no app, no proprietary technology stack beyond a standard online fundraising portal, and no AI capabilities. Distribution and marketing rely on the Skechers brand network, social media channels (Facebook, Instagram, X, YouTube), Constant Contact email, and grassroots outreach through participating school districts and corporate sponsors.

Name

Skechers Pier to Pier Friendship Walk

Legal name

SKECHERS Foundation

Website

https://skechersfriendshipwalk.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

The Skechers Pier to Pier Friendship Walk is an annual charitable fundraising walk organized by the SKECHERS Foundation since 2009, routing participants between Manhattan Beach Pier and Hermosa Beach Pier (plus a virtual option). It serves families, schools, and corporate sponsors, raising donations for the Friendship Foundation and six local education foundations.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: The walk raises funds through individual donations, team fundraising pages, and corporate sponsorships. Participants set personal fundraising goals (suggested $100) and collect donations from their network. The event has raised millions since 2009 to support children with special needs, public education, and college scholarships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Skechers Pier to Pier Friendship Walk is an annual peer-to-peer fundraising walk event held in October along the Southern California coast, organized by the SKECHERS Foundation. Participants register for free online, form teams, and solicit donations from friends, family, and colleagues, with proceeds directed to programs for children with special needs, public schools, and a national college scholarship fund. The event also accepts corporate sponsorships, in-kind donations, and volunteer support.

Product overview

The Skechers Pier to Pier Friendship Walk is a single annual event product supplemented by an online fundraising platform. The core offering is the beach walk event itself (held each October), combined with a web-based participant portal for registration, personal fundraising pages, team formation, and donation processing. There are no separate modules, add-ons, or sub-brands—the organization operates as a single charitable event with associated digital fundraising tools. The event benefits various education foundations and supports children with special needs through the Friendship Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Skechers Pier to Pier Friendship Walk Annual Event

Quantifiable outcome

• Has raised millions of dollars since 2009
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Friendship FoundationcoreStrategic or Co-development PartnerPrimary beneficiary organization that runs programs for children with special needs. The walk supports their mission of fostering friendships and inclusion. Friendship Foundation organizes activities like Beach Camp, movie nights, and buddy programs that create connections between children with and without disabilities.
• El Segundo Education FoundationcoreStrategic or Co-development PartnerLocal education foundation benefiting from walk proceeds to support El Segundo school district programs and students.
• Hermosa Beach Education FoundationcoreStrategic or Co-development PartnerLocal education foundation benefiting from walk proceeds to support Hermosa Beach school district programs and students.
• Manhattan Beach Education FoundationcoreStrategic or Co-development PartnerLocal education foundation benefiting from walk proceeds to support Manhattan Beach school district programs and students.
• Peninsula Education FoundationcoreStrategic or Co-development PartnerLocal education foundation benefiting from walk proceeds to support Palos Verdes Peninsula school district programs and students.
• Redondo Beach Educational FoundationcoreStrategic or Co-development PartnerLocal education foundation benefiting from walk proceeds to support Redondo Beach school district programs and students.
• Torrance Education FoundationcoreStrategic or Co-development PartnerLocal education foundation benefiting from walk proceeds to support Torrance school district programs and students.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Walk for Wishes (Make-A-Wish Foundation): A flagship peer-to-peer charity walk event benefiting children, organized nationally by Make-A-Wish Foundation. Highly comparable to the Skechers walk on event format (peer-to-peer fundraising walks for children's causes), beneficiary mission, and team-based community participation.
• Light The Night (Leukemia & Lymphoma Society): The LLS's flagship peer-to-peer evening walk benefiting blood-cancer research. Directly comparable as a charity walk with corporate sponsorship, team formation, and standardized national event infrastructure.
• Relay For Life (American Cancer Society): A signature peer-to-peer community fundraising event benefiting the American Cancer Society. Comparable on team formation, local chapter execution, multi-cause community engagement, and large-scale annual walk/run format.
• Heart Walk (American Heart Association): American Heart Association's premier national peer-to-peer walk series. Comparable across event scale, peer-to-peer team fundraising, multi-cause mission (research + community health), and regional chapter execution.
• Walk MS (National Multiple Sclerosis Society): A nationwide peer-to-peer walkathon series for a single cause (MS research and patient support). Directly comparable on event format, regional chapter structure, peer-to-peer fundraising mechanics, and mission-driven walker recruitment.
• Susan G. Komen 3-Day: A multi-day charity walk benefiting breast-cancer research and support. Shares the peer-to-peer model, mission-driven community engagement, branded sponsorship infrastructure, and significant per-walker fundraising targets.
• March for Babies (March of Dimes): March of Dimes' flagship peer-to-peer walking fundraiser for maternal and infant health. Highly comparable as a long-running, multi-cause (maternal + child + community health) peer-to-peer walk platform.
• St. Jude Walk/Run: St. Jude Children's Research Hospital's flagship national peer-to-peer walk/run. Highly comparable mission (children's causes), peer-to-peer fundraising model, school-based team participation, and corporate-sponsored event infrastructure.
• JDRF One Walk: JDRF's flagship peer-to-peer walk for Type 1 diabetes research. Comparable on annual cadence, corporate sponsorship, team-based fundraising, and recurring regional event structure.
• Walk to End Alzheimer's (Alzheimer's Association): The Alzheimer's Association's signature annual peer-to-peer walk held in 600+ communities. Mirrors the Skechers walk on fundraising model (team-based, suggested personal goals, multi-city presence) and grassroots school-network outreach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SkechersP2PWalk
• YouTubeyoutu.be/oVeXR-U2Xrk?si=KW3Y3kSQVoiHTju4
• Facebookfacebook.com/Skechersp2pWalk?ref=hl
• Instagraminstagram.com/skechersp2pwalk/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skechers Pier to Pier Friendship Walk