Tá Seguros

What Tá Seguros does

Tá Seguros is a Brazilian privately-held health insurance consultancy founded in 2022, headquartered in São Paulo and operating with 51–100 employees. The company operates a SaaS platform that combines AI-assisted comparison tooling with human-led consultation delivered primarily through WhatsApp, enabling it to deliver side-by-side quotes from 30+ health insurance operators including Bradesco Saúde, SulAmérica, Amil One, Porto Saúde, NotreDame Intermédica, Seguros Unimed, Omint Premium, Hapvida, Prevent Senior, and Golden Cross.

The product suite is segmented into three tiers — Indivíduos & Famílias, PME Porte 1 (2–29 lives, with MEI specialization and stated savings of up to 40%), and Corporate Porte 2 (30–99 lives) — supplemented by a Geomarketing & Redes de Elite service that maps elite hospital networks across São Paulo microrregions (Capital, ABC, Campinas, Vale do Paraíba, Baixada Santista). The platform is delivered via three channels: a WhatsApp direct-sales motion, a self-service website quoting simulator, and consultant-led inside sales for corporate clients.

The company earns revenue from commissions on health insurance placements and renewals, supplemented by professional-services fees for corporate risk management, claims auditing, and monthly usage reporting. All operations are stated to conform with ANS (Lei nº 9.656/1998) and LGPD data protection requirements. Geographic focus is São Paulo state with stated national expansion ambition, with no external funding, M&A, or leadership changes disclosed in the source material.

Name

Tá Seguros

Legal name

Tá Seguros

Website

https://taseguros.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Tá Seguros is a Brazilian SaaS-enabled health insurance brokerage founded in 2022, comparing 30+ operators via WhatsApp for individuals, SMEs, and corporate clients across São Paulo with national expansion ambitions.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Health insurance brokerage
• Insurance consulting services
• Supplementary health plans
• Corporate benefits management
• Insurance comparison platform

Headquarters

HQ city

Monções

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Commission: Commission-based revenue from health insurance operators (Bradesco Saúde, SulAmérica, Amil, NotreDame, Unimed, and others) for policy placements and renewals
2. Consulting Services: High-performance consulting services for corporate clients including risk management, claims auditing, and monthly usage reports

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tá Seguros is a health insurance brokerage and consultancy that operates a SaaS-enabled quoting platform comparing more than 30 Brazilian health insurance operators (Bradesco Saúde, SulAmérica, Amil One, Porto Saúde, NotreDame Intermédica, Seguros Unimed, Omint Premium, Hapvida, Prevent Senior, Golden Cross, and others). The firm places individual, family, SME (2-29 lives), and corporate (30-99 lives) health plans and provides ongoing risk management, claims auditing, and usage reporting for corporate clients, delivering personalized comparisons primarily via WhatsApp.

Product overview

Tá Seguros is a health insurance consultancy platform operating as a SaaS solution that combines artificial intelligence with human expertise. The core platform enables intelligent quoting across 30+ health insurance operators, delivering personalized comparisons via WhatsApp. The product portfolio includes individual/family plans, PME solutions (2-99 lives with MEI specialization), and Corporate management (30-99 lives) with sinistrality-based Business Intelligence for HR. The platform is supplemented by a regional geomarketing service providing access to elite hospital networks across São Paulo's microregions. All products comply with ANS regulations and LGPD data protection requirements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 40% cost savings for SME clients through reduced waiting periods and optimized operator selection

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core.

• Bradesco SaúdecoreChannel Partner/ Reseller/ DistributorMajor national health insurance operator offered through Tá Seguros platform with comparative quoting capabilities
• SulAméricacoreChannel Partner/ Reseller/ DistributorLeading Brazilian health insurance provider represented in Tá Seguros operator network for comparative analysis
• Amil OnecoreChannel Partner/ Reseller/ DistributorPremium health insurance brand from Amil group offered through Tá Seguros platform
• Porto SaúdecoreChannel Partner/ Reseller/ DistributorHealth insurance operator from Porto Seguro group integrated into Tá Seguros quoting system
• NotreDame IntermédicacoreChannel Partner/ Reseller/ DistributorVertical health operator with own hospital network represented in Tá Seguros offerings
• Seguros UnimedcoreChannel Partner/ Reseller/ DistributorLargest health cooperative insurance brand in Brazil available through Tá Seguros platform
• Omint PremiumcoreChannel Partner/ Reseller/ DistributorPremium international-standard health insurance operator in Tá Seguros network for elite client segment
• HapvidacoreChannel Partner/ Reseller/ DistributorLarge vertically-integrated health operator with national presence available via Tá Seguros
• Prevent SeniorcoreChannel Partner/ Reseller/ DistributorSenior-focused health insurance operator integrated into Tá Seguros offerings
• Golden CrosscoreChannel Partner/ Reseller/ DistributorTraditional Brazilian health insurance brand represented in Tá Seguros comparative platform

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sami: Sami is a Brazilian health-tech company offering employer-sponsored health plans with a tech-driven, customer-centric model. It operates as an alternative distribution channel for supplementary health in Brazil, intersecting with Tá Seguros' PME and corporate health brokerage business.
• Justos: Justos is a Brazilian insurance technology startup initially focused on auto insurance and expanding into adjacent lines. While currently auto-focused, it represents an emerging digital-first insurance distribution model that overlaps with Tá Seguros' tech-enabled intermediation thesis in Brazil.
• QSaúde: QSaúde is a Brazilian health plan operator targeting SMEs and individuals with tech-enabled service. It is comparable to Tá Seguros as a participant in the modernized Brazilian supplementary health distribution ecosystem serving similar customer segments.
• Wizbee: Wizbee is a Brazilian app-based insurance broker offering simplified policy purchase via mobile. It is comparable to Tá Seguros as a younger, digital-first Brazilian insurance intermediary focused on simplifying distribution for consumers and small businesses.

Direct peers

• 180 Seguros: 180 Seguros is a Brazilian digital insurance broker offering multi-line coverage with an online quote and consultation experience. It competes directly with Tá Seguros in the online/WhatsApp-led brokerage space for individual and SME clients in Brazil.
• Minuto Seguros: Minuto Seguros is one of Brazil's largest online insurance brokers, distributing auto, home, life, and health policies via a digital platform. It is highly comparable to Tá Seguros as a tech-enabled, multi-carrier brokerage serving Brazilian consumers and small businesses.
• Bidu: Bidu is a Brazilian online insurance marketplace that lets users compare and purchase policies from multiple insurers. Like Tá Seguros, it is a tech-enabled insurance intermediary targeting consumers and SMEs with comparative quoting across carriers in Brazil.

Broad incumbents

• EverQuote: EverQuote operates an online insurance marketplace in the US connecting consumers with providers across multiple lines of insurance. It is comparable to Tá Seguros as an established, scaled operator in the digital insurance intermediation category.
• Policygenius: Policygenius is a US-based online insurance marketplace that compares and distributes life, health, auto, and home policies across many carriers. It serves as a broad incumbent analog for the tech-enabled multi-carrier brokerage model that Tá Seguros is building in Brazil.
• SelectQuote: SelectQuote is a US insurance distributor specializing in life, health, and auto policies through a tech-enabled platform serving consumers and seniors. It is a broad incumbent analog to Tá Seguros' distributed brokerage model across health and adjacent lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/taseguros

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tá Seguros