Rouge Vif junium
Rouge Vif junium is a French B2B communications services firm specializing in pedagogical programs for schools and proximity communication for industrial sites, serving enterprise and government clients across France through a network of 50+ lecturers and animators under multi-year contracts.
- Company typePrivate
- Founded2017
- HeadquartersVersailles, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rouge Vif junium does
Rouge Vif junium is a French communications services firm headquartered in Versailles (with an additional Paris office address used by its parent entity Rouge Vif Events, SIRET n°44005659600065) and operating exclusively in France. The company was established in 2017 under the name Junium and was subsequently acquired by Groupe Rouge Vif, a diversified communication and consulting conglomerate, after which it rebranded to its current name. Core activities span two service lines: pedagogical communication (school and adult training programs, design of educational tools including board games, multimedia animations, and an augmented-reality sandbox for flood simulation) and proximity communication for industrial sites and sensitive infrastructure (organized site visits, VIP visits, guided tours of nuclear plants, research facilities, waste management sites, and energy infrastructure). Services are delivered on-site by a nationwide network of more than 50 lecturers, scientific animators, and mission managers, with total collaborators cited at 60.
The company's product portfolio includes free educational conferences and trainings for primary through higher-education audiences (e.g., Planète Énergies, EDF workshops, paper industry animations, waste sorting programs, water workshops), structured industrial site visits (EDF nuclear/thermal/hydroelectric plants, ANDRA Bure underground galleries, Synchrotron Soleil, RTE's Hub RTE showroom, Elengy LNG terminals, SYCTOM waste facilities, Hydreaulys treatment plants, EDF R&D labs), and customized pedagogical tools (board games, pedagogical kits, AR sandbox). The firm relies on human-mediated, on-site delivery rather than a proprietary technology platform; no software products, APIs, or digital platforms are disclosed.
The business model is professional services B2B, monetized through multi-year contracts (visibility of at least two years) with industrial enterprises and public institutions, while educational services to schools and teachers are provided free of charge as part of client-funded programs. Customer concentration is anchored by EDF (reaching ~125,000 students/year through co-branded educational programs), with additional enterprise and government clients including ANDRA, RTE, Elengy, Synchrotron Soleil, Veolia Eau, INPI, SYCTOM, Dalkia, Interbev, Conseil Départemental de Loire-Atlantique, Eau de Paris, and Agéa. There is no disclosed revenue, external funding, or AI/ML capability, and operations remain limited to the French domestic market.
Rouge Vif junium firmographics
Firmographics- Name
- Rouge Vif junium
- Legal name
- Rouge Vif Events
- Website
- https://rougevif-junium.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rouge Vif junium is a French B2B communications services firm specializing in pedagogical programs for schools and proximity communication for industrial sites, serving enterprise and government clients across France through a network of 50+ lecturers and animators under multi-year contracts.
- Ownership category
- akta.pro rank
Where Rouge Vif junium is headquartered
LocationHeadquarters
- HQ city
- Versailles
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Rouge Vif junium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales
Revenue model
- B2B Communication Services: Professional communication services for industrial sites and public institutions, delivered through multi-year contracts. Services include conference organization, site visits, pedagogical tools, and adult training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free educational services for schools |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Rouge Vif junium product offering
Product offeringCore offering
Rouge Vif junium delivers pedagogical and proximity communication services on behalf of enterprise and government clients. Its proximity communication line organizes site visits, VIP visits, and public open days at industrial facilities and sensitive infrastructure. Its pedagogical communication line delivers school and adult training conferences, workshops, and educational tools on topics including energy, environment, intellectual property, road safety, and career discovery, reaching approximately 125,000 students annually through EDF-related programs. Services are sold to industrial operators and public institutions via multi-year contracts, with end-user school programs delivered free of charge.
Product overview
Rouge Vif junium is a pedagogical and proximity communication services company integrated within the Groupe Rouge Vif, employing over 60 collaborators including 50+ lecturers, scientific animators, and mission managers. The company operates two core service lines: (1) Pedagogical Communication Services encompassing school information, adult training, and educational tools covering topics such as energy, environment, intellectual property, road safety, and career discovery; and (2) Proximity Communication Services for industrial sites and sensitive infrastructure including organized site visits, VIP visits, and public outreach. Key offerings include conferences and training programs (e.g., Planète Énergies conferences, EDF energy workshops), industrial site visits (EDF nuclear plants, hydroelectric installations), educational animations (paper production, water, waste sorting), and game-based educational tools (augmented reality sandbox, board games). Services are delivered through a network of field animators present throughout France.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reaches 125,000 students annually through EDF educational programs
- +2 more outcomes
Companies that use Rouge Vif junium
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
Rouge Vif junium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rouge Vif junium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe Rouge VifcoreGroupe Rouge Vif acquired Junium, integrating its pedagogical communication and proximity communication expertise. Rouge Vif junium operates as a subsidiary within the Groupe Rouge Vif, benefiting from shared expertise in editorial communication, digital communication, public relations, and stakeholder consultation.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Rouge Vif junium competitors and assessment
Company assessmentRegional players
- Cap Sciences: Bordeaux-based science communication center offering workshops, exhibitions and educational content for schools and the general public in Nouvelle-Aquitaine. Highly comparable service model and pedagogical mission, though primarily serving a regional catchment rather than operating nationwide like Rouge Vif junium.
Broad incumbents
- Hopscotch: Large French PR and communications agency with established practice in regulated-sector and industrial clients (energy, infrastructure, healthcare). Comparable B2B communication services targeting industrial and infrastructure operators, though at significantly larger scale and with a broader communications portfolio than Rouge Vif junium.
- La Main à la Pâte: French foundation promoting inquiry-based science and technology teaching in primary and secondary schools with national reach and institutional backing. Comparable mission of delivering engaging scientific content to school audiences, though organized as a foundation rather than a B2B services firm.
- Universcience: French public institution combining the Cité des Sciences et de l'Industrie and Palais de la Découverte, with national programs bringing scientific and technical content to school audiences and the general public. Overlapping mission and scale with Rouge Vif junium's pedagogical communication practice, though operating primarily as a public institution with museum-based delivery.
Direct peers
- Les Petits Débrouillards: French association delivering hands-on scientific and technical workshops in primary and secondary schools nationwide through a network of trained animators. Directly comparable to Rouge Vif junium's pedagogical communication offering for school audiences on topics including energy, environment and technology.
Others
- Planète Énergies: EDF-operated educational program on energy, climate and sustainable development targeting school audiences (primary through high school). Addresses overlapping subject matter and audience with Rouge Vif junium's EDF-branded pedagogical work, but is run in-house by EDF rather than as an independent B2B provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rouge Vif junium social profiles
Digital presenceRouge Vif junium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rouge Vif junium leadership team
Management profileNumber of profiles
Profiles3 records
Rouge Vif junium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rouge Vif junium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rouge Vif junium
What does Rouge Vif junium do?
Rouge Vif junium delivers pedagogical and proximity communication services on behalf of enterprise and government clients. Its proximity communication line organizes site visits, VIP visits, and public open days at industrial facilities and sensitive infrastructure. Its pedagogical communication line delivers school and adult training conferences, workshops, and educational tools on topics including energy, environment, intellectual property, road safety, and career discovery, reaching approximately 125,000 students annually through EDF-related programs. Services are sold to industrial operators and public institutions via multi-year contracts, with end-user school programs delivered free of charge.
Is Rouge Vif junium a public or private company?
Rouge Vif junium is a private company. It is classified as corporate owned and is currently operating.
When was Rouge Vif junium founded?
Rouge Vif junium was founded in 2017. It employs 11 to 50 people.
Where is Rouge Vif junium based?
Rouge Vif junium is headquartered in Versailles, France, in the Europe region.
How does Rouge Vif junium make money?
One revenue line is on record: B2B Communication Services.
Who are Rouge Vif junium's main competitors?
Cap Sciences is listed as a regional player. Broad incumbents are Hopscotch, La Main à la Pâte and Universcience. Les Petits Débrouillards is listed as a direct peer. Planète Énergies is listed as an others.
Does Rouge Vif junium have an API?
No public API is recorded for Rouge Vif junium.