Groupe Rouge Vif

What Groupe Rouge Vif does

Groupe Rouge Vif is an independent French consulting and communication group founded in 1988, headquartered in Versailles, with regional offices in Lyon, Reims, Bordeaux, and Toulouse. The firm serves three primary client segments: public institutions and government agencies (ministries, prefectures, national agencies such as ANCT, ADEME, CNIL), territorial Collectivités (regional councils, metropolitan areas, municipal governments), and large private enterprises in energy, industry, and services. Named client engagements include EDF (scientific content and site visits), Sénéo (brand identity), SNFA (national campaign reaching 30 million viewers), Opcommerce (2.5 million video views), SMTC-AC Clermont-Ferrand (3,600 citizen contributions via a participatory platform), and CNG (healthcare employer branding).

The group operates a multi-specialist model organized around a parent holding and six wholly-owned subsidiary brands: Rouge Vif Territoires (participatory approaches), Rouge Vif Events (professional event organization), Rouge Vif Junium (pedagogical communication and industrial site visits with 30+ years of expertise), Exirys (proximity communication for industrial sites including nuclear, energy, aerospace), BDC Conseil (strategic advisory), and Syloa (specialized communication). Service lines span 17 distinct offerings under three pillars — Conseil (strategy, studies, territorial expertise), Création (editorial content, graphic design, audiovisual production, digital platforms), and Action (participatory methods, project communication, pedagogical communication, event experiences). The technology stack is explicitly non-proprietary; the firm is a labor-intensive professional services organization rather than a software company, with only experimental use of consumer generative AI tools (ChatGPT, MidJourney) for internal content.

The business model is professional services revenue: quote-based, project-based engagements won through direct enterprise sales relationships and competitive public procurement (marchés publics). Disclosed annual revenue is €17M with approximately 190 employees and 60+ active clients. The group holds the AFNOR Equality Label (December 2021), EcoVadis Silver (2021, top 11% of assessed companies), and is a signatory of the Eco Prod charter (2019). Ownership is held by an extended partner group of approximately 18 associés led by CEO Vincent Baculard, with no external private equity or venture capital involvement disclosed.

Name

Groupe Rouge Vif

Legal name

Groupe Rouge Vif

Website

https://grouperougevif.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Rouge Vif is an independent French consulting and communication group founded in 1988, serving public institutions, territorial Collectivités, and large private enterprises through a 5-office network and 6 specialized subsidiaries covering strategy, editorial, digital, audiovisual, participatory, and event services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Communication Consulting Services: Full-service communication agency providing strategic counsel, content creation (editorial, digital, audiovisual), participatory approaches, and project communication to public institutions, territorial entities, and large private accounts.
2. Pedagogical Communication: Specialized communication services through Rouge Vif Junium subsidiary including site visits, educational workshops, and scientific mediation for industrial clients.
3. Event Management: Professional event organization services through Rouge Vif Events subsidiary for domestic and international business events.
4. Territorial Expertise: Participatory approaches and territorial consultation services through Rouge Vif Territoires subsidiary.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Groupe Rouge Vif is an independent consulting and communication group that delivers strategy, content creation, audiovisual production, digital platforms, participatory approaches, pedagogical communication, project acceptance communication, and event management for public institutions, territorial Collectivités, and large private enterprises. Services are organized into 17 lines across three pillars (Conseil, Création, Action) and delivered through six specialist subsidiary brands (Rouge Vif Junium, Rouge Vif Events, Rouge Vif Territoires, Exirys, BDC Conseil, Syloa) operating from a headquarters in Versailles and four regional offices.

Product overview

Groupe Rouge Vif is an independent consulting and communication group founded in 1988, serving territories, the public sector ecosystem, and large private accounts. The company operates as a multi-specialist group organized around a parent holding structure and six subsidiary pure-player brands: Rouge Vif Junium (pedagogical and proximity communication, industrial site visits), Rouge Vif Events (professional event organization), Rouge Vif Territoires (territorial expertise and participatory approaches), Exirys (on-site scientific communication for industrial clients), BDC Conseil (strategic advisory), and Syloa (specialized communication services). These subsidiaries enable the group to deliver cross-functional projects combining 17 distinct service lines organized under three pillars: Conseil (strategy, studies, territorial expertise), Création (editorial content, graphic design, audiovisual production, digital platforms), and Action (participatory methods, project communication, pedagogical communication, event experiences).

Differentiator

Problem solved

Functional benefit

Products and services

• Rouge Vif Junium Specialized in pedagogical communication and proximity communication, including guided visits of industrial sites, educational workshops for schools and the general public, and scientific mediation, with 30+ years of expertise. Serves industrial clients needing public understanding of energy, nuclear, and industrial infrastructure.
• Rouge Vif Events Professional event organization services in France and internationally, designing and managing corporate events, conferences, seminars, hybrid events, team building and VIP experiences, and experiential marketing activations.
• Rouge Vif Territoires Focused on territorial expertise and participatory approaches, supporting public and private sector clients with stakeholder engagement, public consultation, collective intelligence facilitation, and citizen involvement processes.
• Exirys Proximity communication agency for the industrial sector, providing on-site scientific communication, guided visits, and public outreach for nuclear, energy, and aerospace clients, with teams deployed across approximately 30 sites in France.
• BDC Conseil Consulting firm offering strategic counsel, advisory services on organizational strategy and communication for public and private sector clients.
• Stratégie & Conseil Advisory and strategic consulting services helping clients reconcile meaning and common sense in their communication and organizational decisions.
• Études & Data Analyse Research, data collection, and data analysis services to support evidence-based decision-making for clients.
• Contenus Éditoriaux Editorial content creation including writing, copywriting, publications, reports, and storytelling for corporate, institutional, and pedagogical purposes.
• Création Audiovisuelle Audiovisual content production including video production, documentaries, immersive videos, motion graphics, and visual storytelling for institutional and corporate clients.
• Dispositifs Digitaux Digital platform and web development including websites, collaborative participatory platforms, mobile applications, and digital communication strategies.
• Démarches Participatives Participatory approaches and citizen engagement methodologies including collective intelligence workshops, public consultations, and stakeholder involvement processes.
• Communication de Projet & Acceptabilité Project communication and social acceptability services for large infrastructure projects, including public debates, prior consultation, and community engagement campaigns.

Quantifiable outcome

• SNFA campaign reached 30 million viewers via TV billboard and 13 million via social media
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• Rouge Vif TerritoirescoreOthersSubsidiary brand specializing in expertise and participatory approaches for territorial projects. Operates as a distinct pure-player within the Groupe Rouge Vif ecosystem.
• Rouge Vif EventscoreOthersSubsidiary brand for professional event organization in France and internationally. Provides event management services as part of integrated communication solutions.
• Rouge Vif JuniumcoreOthersSubsidiary specializing in pedagogical communication and proximity communication, including industrial site visits and educational workshops. Over 30 years of expertise in scientific vulgarization.
• BDC ConseilsecondaryOthersSubsidiary brand within the group portfolio, contributing to the multi-specialist service offering.
• ExiryssecondaryOthersSubsidiary specializing in proximity communication for industrial sector, with teams deployed across approximately 30 sites throughout France (60 employees). Works with major groups in nuclear, energy, aerospace sectors.
• SyloaminorOthersSubsidiary brand within the Groupe Rouge Vif portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sémaphore: Independent French communications and consulting group with a multi-sector practice spanning public affairs, healthcare, energy, and CSR communications. Closely comparable business model and France-only footprint.
• Babel: French communications and brand consultancy serving corporate, public sector, and CSR clients with comparable strategy, content, and engagement offerings. Directly comparable independent French communications specialist.
• Hopscotch: Leading French independent PR and communications agency serving public sector, corporate, and consumer brands with integrated communication services - operates the same model as Rouge Vif but at a larger scale.
• Wellcom Group: Independent French PR and communications group serving corporate and public sector clients across strategy, content, digital, and event services. Directly comparable to Groupe Rouge Vif in size, geography, and integrated service offering.

Broad incumbents

• Havas Paris: French headquarters of the Havas network providing creative, PR, and communications services across public and private sector clients. Broad incumbent competing for many of the same French institutional mandates.
• Edelman France: Paris operations of global communications leader Edelman with a strong French public affairs, corporate, and sustainability communications practice. Broad international incumbent overlapping on the same client categories.
• Publicis Consultants: French communications and public affairs consultancy within the Publicis global network. Overlaps with Rouge Vif on public affairs, corporate communications, and CSR mandates at considerably larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/grouperougevif
• Facebookfacebook.com/Agence.Rouge.Vif
• LinkedInfr.linkedin.com/company/rouge-vif
• Xx.com/GroupeRougeVif

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Rouge Vif