CRTS

What CRTS does

CRTS (Certified Relocation & Transition Specialist) is a professional certification body operating as a non-profit program under the governance of the National Certification Board for Alzheimer Care (NCBAC). Founded in 2011 and headquartered at 3170 N Sheridan Rd, Chicago, IL, the organization issues the CRTS™ designation, which it describes as the only certification encompassing the three senior transition fields: Senior Home Transition, Senior Relocation, and Senior Move Management. The target candidates are individual professionals — primarily senior move managers and transition specialists — serving older adults and their families navigating late-life housing changes including downsizing, organizing, selling homes, and relocating.

CRTS delivers its certification through a remotely proctored exam ($350 exam-only, or bundled with an 18-module Senior Relocation Training Program for $999) administered by Meaningful Measurement Inc (MMI Testing) and delivered via the Thinkific learning management system. The 18-module self-paced course covers working with seniors on transition topics plus a bonus module on business setup, taking 8-10 hours with 45 days of access. Certificants must comply with a published Code of Conduct, carry appropriate business and liability insurance, and satisfy annual continuing education requirements fulfilled in part through monthly CE-quiz newsletters. A publicly searchable CRTS Registry routes consumer demand back to certified professionals, while a Zoho CRM portal handles certificant record management. The program holds ICE (Institute for Credentialing Excellence) accreditation.

The business model combines one-time transactional revenue (exam fees, retake fees, course+exam bundles priced $999) with a recurring layer of annual recertification renewals and continuing education engagement. Distribution is direct-to-consumer via the website with volume discounts for group purchases and remote proctoring enabling near-immediate exam scheduling. The organization operates with 1-10 employees and no disclosed external investors or venture backing, consistent with its non-profit parent structure under NCBAC in South Bend, IN.

Name

CRTS

Legal name

Certified Relocation & Transition Specialist

Website

https://crtscertification.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

CRTS is a non-profit professional certification organization issuing the CRTS™ designation to individual senior relocation and move management specialists, combining a remotely proctored exam with an 18-module training program under NCBAC governance.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Certification Exam Fees: One-time exam application and testing fee for individuals seeking CRTS certification. The exam is administered by Meaningful Measurement Inc. Retake fee applies for unsuccessful candidates.
2. Training Course + Exam Package: Bundled offering of the 18-module Senior Relocation Training Program with the certification exam. Includes 45 days of course access and up to 12 months to take the exam. Discounted retake available for course completers.
3. Annual Certification Renewal: Annual recertification requirements for CRTS designees including continuing education (CE) credits earned through newsletters and quizzes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CRTS™ is a professional certification program for senior relocation and transition specialists, awarding the Certified Relocation & Transition Specialist credential. The offering encompasses a training course, a proctored certification exam, annual recertification with continuing education, and an ICE-accredited credential overseen by the National Certification Board for Alzheimer Care (NCBAC). It serves individual professionals who help older adults and their families navigate downsizing, moving, and aging-in-place transitions.

Product overview

CRTS™ (Certified Relocation & Transition Specialist) is a professional certification organization offering a single core certification program for individuals in senior home transition, senior relocation, and senior move management. The primary offering is the CRTS™ designation, which can be obtained by passing a remotely proctored certification exam ($350) or by purchasing a bundled package that includes the 18-module Senior Relocation Training Program plus the exam ($999). Supporting products include monthly newsletters with CEU quizzes for recertification, an online portal for certificants to manage their credentials, and a public registry for clients to find certified professionals. The organization is governed by the National Certification Board for Alzheimer Care (NCBAC™) and operates under ICE (Institute for Credentialing Excellence) accreditation standards.

Differentiator

Problem solved

Functional benefit

Products and services

• CRTS™ Certification (Certified Relocation & Transition Specialist) ICE-accredited professional credential awarded to senior relocation and transition specialists upon passing the CRTS exam and meeting eligibility requirements; signifies comprehensive competence across Senior Home Transition, Senior Relocation, and Senior Move disciplines.
• CRTS™ Certification Exam Standalone proctored certification examination administered via remote proctoring for candidates who already possess the requisite knowledge of senior relocation and transition management.
• Senior Relocation Training Program Online self-paced training course preparing candidates for the CRTS certification exam, covering the three core areas of senior transition: Senior Home Transition, Senior Relocation, and Senior Move.
• CRTS™ Course + Exam Bundle Discounted bundled offering that combines the Senior Relocation Training Program with the CRTS Certification Exam at a combined price of $999, versus $350 for the exam alone.
• CRTS™ Annual Recertification Annual renewal of the CRTS credential requiring payment of renewal fees, compliance with the Code of Conduct and Standards of Practice, and completion of continuing education through newsletters with CE quizzes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• NCBAC (National Certification Board for Alzheimer Care)coreOthersCRTS is part of the National Certification Board for Alzheimer Care (NCBAC). NCBAC serves as the governing board overseeing the CRTS certification program, including standards development, ethics oversight, and certification management.
• Meaningful Measurement Inc (MMI Testing)coreImplementation/ SI/ Consulting PartnerThird-party testing organization that administers the CRTS certification exam. Handles exam scheduling, retake notifications, and processes credit card payments (charges appear as 'MMI Testing').
• ThinkificsupportingTechnology or IntegrationOnline learning management system platform that hosts the CRTS Senior Relocation Training Program. Provides course delivery, access management, and student tracking for the 18-module training curriculum.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Society of Certified Senior Advisors: Issues the Certified Senior Advisor (CSA) credential, the most analogous senior-focused professional certification in the U.S. Both organizations monetize through exam/ training fees plus continuing education, and both target professionals serving older adults — making SCSA the closest head-to-head peer in business model.
• National Academy of Certified Care Managers: A smaller credentialing body focused on care managers serving older adults. NACCM operates a similarly sized niche certification program with comparable pricing dynamics and CE renewal requirements, making it a tight structural analogue to CRTS.
• Seniors Real Estate Specialist Council (SRES): Administers the NAR-affiliated SRES designation for real estate professionals serving older adults. It mirrors CRTS's model of a niche professional certification with course + exam + renewal revenue, and shares the same end-customer segment.
• National Association of Senior Move Managers (NASMM): The primary trade association for the senior move management industry in which CRTS certificants operate. While NASMM is a membership body rather than a certification issuer, it is the dominant ecosystem reference point for CRTS's certificant base and a direct comparison for industry influence.
• International Council of Certified Dementia Practitioners: Offers the Certified Dementia Practitioner (CDP) credential, a senior-care certification with a comparable exam-and-renewal revenue model. ICCDP operates in an adjacent vertical (dementia care) under shared NCBAC-aligned governance and is structurally similar in monetization.

Emerging players

• National Council of Certified Dementia Practitioners: Affiliated with the same family of senior-care credentials as CRTS and operates a parallel CDP certification. It represents an emerging competitive overlap, particularly given the shared NCBAC governance lineage.

Broad incumbents

• Aging Life Care Association: The leading professional association for geriatric care managers, overlapping significantly with CRTS's certificant audience. While broader than a single certification, it is a comparable credentialing-adjacent incumbent shaping standards in senior care services.
• Commission for Case Manager Certification: Issues the CCM credential, the gold-standard case management certification. Though broader in scope, it shares the same revenue architecture (exam + CE renewal) and targets adjacent professional segments in elder care coordination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CRTSC
• Facebookfacebook.com/CRTSCertification

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRTS