Adfields

What Adfields does

Adfields is a privately held, full-service communication agency founded in 1985 and headquartered at 28 rue Richelieu, Tours, in the French Centre-Val de Loire region. Operating as a 'human-sized team' of 1–10 employees under Director of Publication Jérôme Crochet, the firm delivers brand strategy, visual identity and logo design, web development (on a proprietary CMS with retained client license ownership), print and editorial design, packaging, photography, video and motion design, and press/media relations. Its client base spans enterprise (BigMat, Acial, Ring Automotive, Owatrol/Durieu since 1986), mid-market hospitality (Auberge Pom'Poire, Le Haut des Lys), SMBs (Catéco, Terre Exotique), and nonprofit/institutional organizations across France, French Guiana, Europe, the United States, and Japan.

The agency's underlying technology stack is conventional creative-services tooling (custom CMS, graphic design, 3D visualization via an Easterngraphics partnership for catalogs such as Acial, and professional print production via a Gibert Clarey partnership for short-circuit packaging). More recently, Adfields has layered generative AI image and text tools into its production workflow — demonstrated by the AI-generated Catéco mischievous-elf retail campaign and BigMat New Year's card animations. The firm also owns two content platforms that double as marketing assets: the proprietary gastronomy magazine 'Itinéraires d'un Gourmand' and the press-relations platform 'Itinéraires de Marques'.

Commercially, Adfields runs a hybrid model. The dominant revenue stream is project-based professional services priced per scope across the full creative stack. A secondary, smaller stream is subscription-based website hosting and management, priced at €23.75–€53.75/month plus a €105/year client license and optional €75/hour content management. Go-to-market is consultative and relationship-driven, targeting both ambitious SMEs and large enterprises with equal attention, and the agency maintains multi-decade client relationships as a deliberate retention strategy.

Name

Adfields

Legal name

Adfields

Website

https://adfields.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Adfields is a private, full-service French communication agency founded in 1985 in Tours, serving enterprise, SME, and hospitality clients across branding, web, print, packaging, photography, video, and press relations, with a self-published gastronomy magazine and recent adoption of generative AI tooling.

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYHSACADAJ

Corporate Event Decor, Branding & Signage

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYBPAHAKAL

Exhibition, Retail & Experiential Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Communication agency services
• Brand identity design
• Creative advertising agency
• Print and packaging design
• Media relations consulting

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication and Creative Services: Adfields generates revenue through providing comprehensive communication agency services including brand strategy, graphic design, web development, photography, video production, print services, packaging, and press relations. Projects are priced individually based on scope and complexity, with some recurring website management and hosting services.
2. Website Hosting and Management: Ongoing website hosting and management services billed on subscription basis, with client license accounts and optional content management services by the agency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Adfields is a full-service communication agency that delivers brand strategy, visual identity and logo design, responsive website creation (showcase and e-commerce), print/editorial design, packaging, professional photography, video and motion design, and media relations including advertising space purchasing. The agency maintains a specialization in hospitality and gastronomy, complemented by its independently produced gastronomy magazine 'Itinéraires d'un Gourmand' and the brand content platform 'Itinéraires de Marques', and has begun incorporating AI-generated visuals into client campaigns.

Product overview

Adfields is a comprehensive communication agency founded in 1985, offering a full range of creative and strategic services. The agency's portfolio includes visual identity and logo design, website creation (showcase and e-commerce sites), print and editorial design, packaging, photography, video production, and media relations. Specializing particularly in the hospitality and gastronomy sectors, the agency also publishes its own magazine 'Itinéraires d'un Gourmand' and operates the 'Itinéraires de Marques' content platform. The agency recently incorporates AI-powered tools for visual content generation in client campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Itinéraires d'un gourmand: Magazine created, edited and produced by Adfields, showcasing French gastronomy and wine traditions.
• Itinéraires de marques

Products and services

• Identité Visuelle / Logotype (Visual Identity and Logo Design) Visual identity and logo design services including naming, logo conception, graphic charter development, and creation of communication universes for businesses across sectors.
• Site Internet (Website Creation) Creation of responsive showcase and e-commerce websites on a custom CMS, with ongoing support and content management, offered alongside subscription hosting tiers.
• Édition / Print (Print and Editorial Design) Design and production of printed materials including catalogs, brochures, annual reports, magazines, and flyers.
• Packaging Design Creation of product packaging designs, labels, and 3D simulations for various industries including food, automotive, and retail.
• Photographie (Photography) Professional photography services including on-site photography, studio shoots, and photo retouching for product and hospitality promotion.
• Vidéo / Motion Design Video production services including reporting, editing, and motion design for marketing and communication purposes.
• Presse / Médias (Media Relations) Media relations, press strategy, advertising space purchasing, and coordination with press, radio, TV, and web platforms.
• Hôtellerie / Restauration (Hospitality Communication Services) Specialized communication services for the hospitality and gastronomy sector, including establishment image strategy, chef promotion, websites, and press relations.
• Itinéraires d'un Gourmand (Gastronomy Magazine) An independently produced gastronomy and wine magazine created, edited, and published by Adfields, featuring French gastronomic traditions, chefs, artisans, and products.
• Itinéraires de Marques (Brand Content Platform) A brand positioning and image strategy platform developed in collaboration with clients, particularly for media and press event coverage.

Quantifiable outcome

• 40 years of continuous operation and client loyalty since 1985

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Gibert Clarey (Imprimerie)minorStrategic or Co-development PartnerJoint partnership for wine and spirits packaging solutions, combining creative design with local printing expertise for 100% short-circuit manufacturing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australie: French independent creative agency providing brand strategy, advertising, and content solutions, similar to Adfields' mid-market creative services.
• W&Cie: French full-service creative agency offering brand strategy, design, and content services similar to Adfields, with comparable size and client focus.
• Romance: French creative agency focused on brand strategy and advertising, similar in size and creative approach to Adfields' offerings.
• La Chose: Independent French creative agency providing brand strategy, advertising, and content creation, with similar mid-market positioning to Adfields.
• Rosapark: Paris-based independent creative agency offering brand strategy, advertising, and design services, comparable to Adfields' full-service approach.

Broad incumbents

• BETC: Major French creative advertising agency offering brand strategy, creative campaigns, and integrated communications similar to Adfields' core services.
• TBWA Paris: Global creative agency network with Paris presence, offering brand strategy, advertising, and creative services comparable to Adfields' scope.
• Havas: Global advertising and communications group with French roots, providing brand strategy, creative, and media services comparable to Adfields' offerings.
• Publicis: Global advertising and communications group headquartered in France, offering comprehensive services that overlap with Adfields but at much larger scale.
• DDB Paris: Global advertising agency with Paris operations, providing brand strategy, creative campaigns, and integrated marketing services similar to Adfields.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/adfieldsFR
• LinkedInlinkedin.com/company/adfields
• Xx.com/Adfields_RP

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adfields