Idee In Fiera

What Idee In Fiera does

Idee in Fiera Srl is an Italian event management company headquartered in Massa that designs, produces, and operates themed festivals, fairs, corporate events, and entertainment productions. Founded in 2012, the company owns and operates a portfolio of more than 20 proprietary branded festival formats - including Festival dell'Oriente, Festival Irlandese, Festival Country, Holi Festival, That's America, Festival Spagnolo, Festival Celtico, and Festival delle Arti Marziali - which it deploys as repeatable event products across Italian cities and internationally. The company reports organizing 22 fairs per year and over 300 events annually, attracting more than 900,000 visitors in the reported period, and managing an international roster of hundreds of artists, musicians, and performers sourced from all continents.

The underlying operational platform integrates creative concept development, themed set design and equipment inventory, artist booking and management, catering across multiple international cuisines, on-site logistics, and advertising/communications production, providing clients with an end-to-end service offering. Proprietary assets include the branded festival IP, a themed props and equipment rental inventory spanning Oriental, Celtic, American, Latin American, and Country/Western aesthetics, and an internal communications team that produces digital, social, and out-of-home marketing for both internal festivals and external clients. The company also runs a franchising program that licenses its event agency model, brand, and artist database to affiliated operators under exclusive provincial rights, alongside a professional training and certification course for event organizers.

Revenue is generated across multiple streams: project-based fees for event production (primary), equipment rental, artist booking commissions, catering, advertising campaigns, and franchising/training fees. Customers span corporate clients, public administrations, shopping centers, private individuals, and franchisee entrepreneurs. Go-to-market combines direct consultative sales for B2B contracts with mass-attendance consumer-facing festivals that generate ticket, exhibitor, and sponsor revenue, supported by earned media coverage in major Italian outlets (La Repubblica, Il Sole 24 Ore, TG1, TG5, Rai 1). Pricing is custom quote-based with no public tiers; financial details, ownership structure beyond legal entity status, and management team composition are not disclosed.

Name

Idee In Fiera

Legal name

Idee in Fiera Srl

Website

https://ideeinfiera.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Idee in Fiera is an Italian event management company that designs, produces, and operates 20+ proprietary themed festivals (e.g., Festival dell'Oriente, Festival Irlandese, Holi Festival), serving corporate clients, public administrations, and consumers across Italy and internationally with end-to-end event production, artist booking, equipment rental, catering, and franchising services.

Ownership category

akta.pro rank

Product category

Event Management and Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Event management services
• Themed festival production
• Artist booking services
• Event equipment rental
• Corporate event planning

Headquarters

HQ city

Massa

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Organization and Production: Idee in Fiera designs, produces, and organizes events including fairs, festivals, corporate events, themed nights, and concerts. Revenue is earned through project fees, service charges, and production costs passed to clients. This is the primary revenue stream.
2. Equipment Rental: Rental of professional equipment including stages, audio/lighting systems, tables, chairs, barriers, themed props and set dressing (Chinese, Indian, Japanese, Celtic, Latin American, Country/Western style). Transport, assembly and disassembly included.
3. Training and Franchising: Professional training courses for event organizers leading to certification, combined with a franchising program to open affiliated event agencies. Franchisees pay for training, setup of the affiliate store with furnishings and graphics, and ongoing franchise support.
4. Advertising and Communication Services: Production of advertising campaigns on media, TV, and print to reinforce clients' brand image and promote events. Services include digital advertising, web and social media marketing, graphic design, and billboard advertising.
5. Catering Services: Catering services offering international cuisine (Thai, Chinese, Japanese, Vietnamese, Sri Lankan, Indian, Argentine, South American, Country/Tex-Mex, Irish, Spanish, vegetarian) for themed events.
6. Artists Management and Booking: Booking and management of artists, musicians, performers, entertainers, MCs, chefs, and sports show performers for events. Revenue derived from artist booking fees and management commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Idee in Fiera designs, produces, and organizes themed festivals, fairs, corporate events, conventions, concerts, and themed nights, combining creative ideation with artist booking, themed equipment rental, set design, catering, and advertising campaign services. The company owns a portfolio of proprietary branded festival formats (including Festival dell'Oriente, Festival Irlandese, Festival Country, Holi Festival, and others) and offers franchising of its event agency model, training, and full-service event execution to corporate clients, public administrations, and private individuals across Italy and internationally.

Product overview

Idee In Fiera is an event management company offering a diverse portfolio of themed festivals and comprehensive event services. The company organizes over 22 fairs annually across Italy and abroad, reaching 900,000 visitors. Core products include themed festivals (Festival dell'Oriente, Festival Irlandese, Festival Country, Festival dell'America Latina, Holi Festival, That's America, Festival Spagnolo, Sport Games, Salute e Benessere, American Motor Show, and various cultural festivals). Service modules include event organization and management, artist/entertainer management, equipment rental, advertising campaigns, professional training and franchising, corporate conferences and incentive travel, catering services, and communication/marketing services. The company combines these offerings to deliver complete event solutions from creative ideation to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival dell'Oriente Major themed festival dedicated to Oriental cultures featuring Asian-themed events with all setups, artists, musicians, design furnishings, costumes, statues, and scenographies. Open to the public as a consumer event.
• Festival Irlandese Irish and Celtic themed festival featuring cultural performances, traditional music, and Irish/Celtic style setups. Open to the public as a consumer event.
• Festival Country American Country and Western themed festival with cowboy aesthetics, country music, and Western-style entertainment. Open to the public as a consumer event.
• Festival dell'America Latina Latin American themed festival featuring Latin culture, dance, music, and cuisine from South America. Open to the public as a consumer event.
• Holi Festival Festival dedicated to colors and love based on Hindu traditions, featuring colored powder throwing, foam parties, and flying lanterns. Open to the public as a consumer event.
• That's America American themed festival showcasing American culture, entertainment, and lifestyle experiences. Open to the public as a consumer event.
• Festival Spagnolo Spanish themed festival featuring Flamenco dance, Spanish cuisine, and Iberian cultural experiences. Open to the public as a consumer event.
• Festival Celtico Celtic cultural festival featuring Irish and Scottish traditions, music, dance, and heritage celebrations. Open to the public as a consumer event.
• Festival Argentino Argentine themed festival featuring Tango, Asado cuisine, and South American cultural experiences. Open to the public as a consumer event.
• Festival delle Arti Marziali Martial arts festival featuring performances, competitions, and demonstrations of various fighting disciplines. Open to the public as a consumer event.
• Event Organization and Production Full-service event organization including creative project analysis, executive production, venue selection, artist booking, and comprehensive event management for corporate events, concerts, themed parties, and public gatherings.
• Artist Management and Booking Booking and management of artists, musicians, performers, entertainers, MCs, chefs, and sports show performers for events, concerts, and entertainment. Revenue derived from artist booking fees and management commissions.
• Equipment Rental for Events Rental of professional equipment including stages, audio/lighting systems, tables, chairs, barriers, themed props and set dressing (Chinese, Indian, Japanese, Celtic, Latin American, Country/Western styles). Transport, assembly, and disassembly included.
• Advertising Campaigns Production of advertising campaigns on media, TV, and print to reinforce clients' brand image and promote events. Includes digital advertising, web and social media marketing, graphic design, and billboard advertising.
• Training Courses and Franchising Professional training courses for event organizers leading to certification, combined with a franchising program to open affiliated event agencies. Franchisees pay for training, setup of the affiliate store with furnishings and graphics, and ongoing franchise support.
• Corporate Conferences and Incentive Travel Corporate conferences, meetings, conventions, and incentive travel services with team building experiences organized by specialized professionals.
• Catering Service Catering services offering traditional dishes from Thai, Chinese, Japanese, Vietnamese, Sri Lankan, Indian, Argentine, South American, Country, Tex-Mex, Irish, Spanish, and vegetarian cuisines for themed events.
• Communication and Marketing Services Comprehensive marketing services including advertising campaigns, digital advertising, web and social media marketing, graphic design, digital printing, and billboard advertising.

Quantifiable outcome

• 900,000 visitors across all events in the reported period
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BolognaFiere: Long-established Italian trade fair organizer hosting consumer, cultural, and lifestyle events (e.g., Cosmoprof, Cersaie). Comparable to Idee In Fiera in the Italian fairs-and-festivals market segment and B2B exhibition model.
• AEG Presents: Global concert and festival promoter with extensive artist relationships and proprietary festival brands (e.g., Coachella). Comparable in festival IP ownership, artist booking, and end-to-end production model.
• Italian Exhibition Group (IEG): Major Italian trade fair and event organizer (Rimini and Vicenza venues) operating consumer, lifestyle, and entertainment exhibitions. Comparable to Idee In Fiera as both organize large-scale themed fairs and festivals in Italy targeting consumer and corporate audiences.
• Fiera Milano: Italy's largest exhibition and congress operator running Rho Fiera and other venues. Comparable as a large-scale domestic organizer of consumer and lifestyle fairs with full event-services infrastructure across Italy.
• Live Nation Entertainment: Global live entertainment promoter producing concerts, festivals, and branded event formats at scale. Comparable to Idee In Fiera in festival production, artist booking, and owned-event-IP strategy, though at vastly larger scale and international footprint.

Others

• Eventbrite: Global self-service ticketing and event-management platform. Comparable as an enabler of consumer event ticketing and discovery — adjacent rather than competitive — for Idee In Fiera's consumer-facing festival formats.
• Cvent: Enterprise event-management SaaS platform supporting corporate event organization, sourcing, and attendee management. Comparable to Idee In Fiera's corporate-events and MICE-facing service module from a tooling and workflow perspective, rather than direct production competition.

Regional players

• CTS Eventim: European ticketing and live entertainment operator active across Italy and Continental Europe. Comparable as a full-stack event and ticketing provider with a stronger technology platform, serving a partially overlapping Italian consumer audience.
• Fiera di Roma: Rome-based exhibition complex hosting consumer and cultural fairs. Comparable venue/region for themed consumer festivals like Festival dell'Oriente Rome edition; competes for the same Italian regional event calendar slots.

Direct peers

• IMG Artists (WME): International classical, entertainment, and performing-arts talent agency managing artists worldwide. Directly comparable to Idee In Fiera's artist management and booking division, with similar booking-fee and management-commission economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ideeinfiera
• LinkedInlinkedin.com/company/idee-in-fiera

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idee In Fiera