AMCK Models
AMCK Models is a London-based male model management agency founded in 2008, representing professional and emerging male models across five divisions for international fashion labels, sportswear brands, and editorial publications.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AMCK Models does
AMCK Models is a London-based male model management agency founded in 2008, operating from Television Centre in West London. The agency represents professional male models across five structured divisions: Mainboard (established professionals), New Faces (emerging talent), Development (career-development stage), Timeless (mature models), and Showpack (runway portfolio archive). It also operates an Advanced Search tool that allows clients to filter models by physical attributes such as height, chest, waist, hips, shoe size, hair color, and eye color. The agency's technology stack centers on Mediaslide, an off-the-shelf model agency software for portfolio and search functionality, supplemented by a Moxtra-based group app for talent and client community engagement.
The agency earns revenue on a transaction-fee commission model, retaining 37.5% on standard bookings (with a 62.5% model disbursement) and 20% on Equity Contract TV Commercials. Bookings are governed by formal Booking Confirmation Forms with usage rights, territory, and duration parameters. AMCK's go-to-market is direct enterprise sales to fashion labels, sportswear brands, and editorial publications; named clients include Prada, Givenchy, Calvin Klein, Gucci, Nike, Adidas, Vogue Hommes, GQ, I-D, and AnOther Man. Marketing channels are predominantly organic social (Instagram, Facebook, Twitter) and the portfolio website, with acquisition largely driven by industry reputation and referral.
AMCK serves a vertical-specific customer base split between Fashion Labels and Brands (campaigns, exclusives, runway) and Fashion Publications (editorial content). The agency has recently expanded scope through an AMCK Dancing sub-brand (amck.tv) focused on performer/dancer talent, and has placed models in music videos (Rudimental) and sportswear collaborations (Arsenal x Adidas x Places+Faces). Operating from a single UK office with 11-50 employees, the company is privately held with no publicly disclosed financials or funding history.
AMCK Models firmographics
Firmographics- Name
- AMCK Models
- Legal name
- AMCK Models
- Website
- https://amckmodels.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMCK Models is a London-based male model management agency founded in 2008, representing professional and emerging male models across five divisions for international fashion labels, sportswear brands, and editorial publications.
- Ownership category
- akta.pro rank
AMCK Models industry classification
Industry- Product category
- Talent Management / Model Representation
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tour & Artist Management Services (HSACAHAN)
- akta.pro secondary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where AMCK Models is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AMCK Models business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Model Booking Representation: AMCK Models represents talent and earns commission on bookings. The agency charges clients for model usage rights, with fees covering permitted use for specific timeframes and territories. Standard booking terms include one year usage rights in the UK only for the initial permitted use, with additional fees for extended usage, additional territories, and other adaptations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | UK Usage - One Year Standard |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
AMCK Models product offering
Product offeringCore offering
AMCK Models is a London-based male model management agency that scouts, develops, and represents professional male models for fashion campaigns, editorial shoots, runway shows, and commercial bookings. The agency operates distinct talent divisions (Mainboard, New Faces, Development, Timeless) and earns commission on client bookings for usage rights across specified timeframes and territories.
Product overview
AMCK Models is a London-based male model management agency founded in 2008. The agency offers a platform-plus-divisions architecture consisting of five distinct model boards: Mainboard (established professionals), New Faces (emerging talent), Development (career development stage), Timeless (mature models), and Showpack (runway portfolio archive). The agency also provides an Advanced Search tool for filtering models by physical specifications. AMCK Models has secured campaigns for international luxury labels including Prada and Givenchy, and editorial features in Vogue Hommes, GQ, I-D, and AnOther Man.
Differentiator
Problem solved
Functional benefit
Brands
- AMCK Dancing: A sub-brand or division of AMCK Models focused on dancing/performing models, with its own website at amck.tv.
Products and services
- AMCK Models Mainboard
Companies that use AMCK Models
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
AMCK Models technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMCK Models partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
AMCK Models competitors and assessment
Company assessmentDirect peers
- Wilhelmina Models: US-based publicly traded model and talent management company. Comparable to AMCK in representing talent for fashion and commercial work, though at a much larger corporate scale and with broader category coverage.
- Models 1: One of the UK's longest-established model agencies with a sizable male division. Closely comparable in operating model, London base, and brand client overlap with AMCK.
- DNA Model Management: New York-based agency known for editorial and high-fashion male talent. Comparable to AMCK in roster philosophy and brand mix, particularly in editorial and designer exclusives.
- Storm Models: London-based model management agency with a comparable mix of editorial and luxury fashion clients. Operates a similar boutique tiered-roster structure and competes directly with AMCK for male model placements on UK campaigns.
- Select Model Management: London-headquartered global model agency with a strong male board and editorial presence. Competes with AMCK for both talent signings and brand bookings across fashion and commercial work.
- The Society Management: New York-based boutique model agency under the Elite network umbrella with an editorial-led, fashion-forward roster. Directly comparable to AMCK's positioning in the men's editorial and runway space.
- V Models (formerly Vision Models): London-based model agency with a strong focus on editorial and fashion-forward male talent. Closely matches AMCK in operating model, client mix, and geographic footprint.
Broad incumbents
- Next Management: International model agency with offices in NY, Paris, London, Milan, and Los Angeles. Overlaps with AMCK in fashion editorial and luxury campaign placement, with a significantly larger global footprint.
- Elite Model Management: Global model agency network with a strong male board and extensive luxury brand relationships. Competes for the same top-tier brand campaigns and editorial placements as AMCK, though at a much larger scale.
- IMG Models: Global talent management platform (part of Endeavor) representing models, athletes, and entertainers. Competes with AMCK for premium fashion bookings and offers a much wider portfolio of representation services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AMCK Models social profiles
Digital presenceAMCK Models financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMCK Models leadership team
Management profileNumber of profiles
AMCK Models funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMCK Models M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMCK Models
What does AMCK Models do?
AMCK Models is a London-based male model management agency that scouts, develops, and represents professional male models for fashion campaigns, editorial shoots, runway shows, and commercial bookings. The agency operates distinct talent divisions (Mainboard, New Faces, Development, Timeless) and earns commission on client bookings for usage rights across specified timeframes and territories.
Is AMCK Models a public or private company?
AMCK Models is a private company. It is classified as unknown and is currently operating.
When was AMCK Models founded?
AMCK Models was founded in 2008. It employs 11 to 50 people.
Where is AMCK Models based?
AMCK Models is headquartered in London, United Kingdom, in the Europe region.
How does AMCK Models make money?
One revenue line is on record: model Booking Representation.
Who are AMCK Models's main competitors?
Direct peers on record are Wilhelmina Models, Models 1, DNA Model Management, Storm Models, Select Model Management, The Society Management and V Models (formerly Vision Models). Broad incumbents are Next Management, Elite Model Management and IMG Models.
Does AMCK Models have an API?
No public API is recorded for AMCK Models.
What industry is AMCK Models in?
AMCK Models's product category is Talent Management / Model Representation. Its primary akta.pro industry code is HSACAHAN, Tour & Artist Management Services, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 7900.