Balindo

What Balindo does

PT Balai Lelang Indonesia (Balindo) is a private auction house founded in 1998 in Jakarta, Indonesia, and one of the country's first private auction houses following the 1996 deregulation of the Indonesian auction sector. The company operates a proprietary online auction platform accessible via web (balindo.com) and dedicated mobile applications on Android and iOS, supporting both open (real-time competitive) and closed (sealed bid) auction formats across seven asset categories: heavy equipment, electronics, furniture, industrial machinery, automotive, property, and scrap. Auction deposits are processed via BCA virtual account infrastructure, and execution auctions are conducted in coordination with government KPKNL offices.

Balindo operates two primary service lines: Lelang Eksekusi (execution auctions based on court rulings) and Lelang Sukarela (voluntary auctions at asset owner request). Customers span banks and financial institutions (Bank Mandiri, Bank Indonesia, BRI, BNI Life, BCA, Taspen), government institutions and SOEs (Universitas Indonesia, PAM JAYA), corporations (Telkom Indonesia, Unilever Indonesia), and individual retail buyers. Revenue is generated primarily through bea lelang (auction fees) of approximately 0.6% of winning bid value plus bea admin lelang administrative fees, with refundable deposits ranging from Rp 100,000 to Rp 100,000,000 per lot.

The company maintains an active database of approximately 10,000 names with around 1,500 active potential buyers, providing a built-in marketing pipeline for auction assets. Balindo was recognized by MURI in 1999 as Indonesia's largest auction organizer for furniture and office equipment, and historically served as the primary auction partner to BPPN during the 1997-1998 Indonesian banking crisis. The platform currently supports Indonesian, English, and Chinese languages, signaling intent to broaden cross-border participation.

Name

Balindo

Legal name

PT Balai Lelang Indonesia

Website

https://balindo.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Balai Lelang Indonesia (Balindo) is an Indonesian private auction house founded in 1998, operating a proprietary online and mobile auction platform serving banks, corporations, government institutions, and retail buyers across seven asset categories.

Ownership category

akta.pro rank

Product category

Online Auction Services

akta.pro industry

PRIMARYBPAJAEAF

Foreclosure/REO & Distressed Property Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAA

Residential Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAB

Commercial Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYTLABAKAA

Wholesale Vehicle Auctions (Physical & Online)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

Keywords

• Online auction services
• Execution auctions
• Voluntary auctions
• Asset disposal services
• Private auction house

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Auction Fees / Bea Lelang: Balindo charges auction fees (bea lelang) for conducting auction services. Based on example from the December 3, 2025 auction listing showing bea lelang of 0.6% of transaction value, the company earns a percentage-based fee on successful auction transactions. Additional admin fees (bea admin lelang) are charged to winners.
2. Professional Auction Services: The company provides comprehensive auction services spanning pre-auction (appraisal, marketing, documentation), execution, and post-auction (settlement, asset handover) phases. Revenue is generated through professional service fees embedded in the auction process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Balindo operates a licensed private auction house in Indonesia providing online and offline auction services for movable and immovable assets. The company conducts execution auctions (Lelang Eksekusi) based on court rulings and voluntary auctions (Lelang Sukarela) at the request of asset owners, covering asset categories including property, heavy equipment, vehicles, electronics, furniture, industrial machinery, and scrap. Services span the full auction lifecycle from pre-auction appraisal and marketing through execution, settlement, and asset handover.

Product overview

Balindo operates as a unified online auction platform offering two main service types: Lelang Eksekusi (execution auctions based on court rulings) and Lelang Sukarela (voluntary auctions at owner request). The platform covers seven asset categories: heavy equipment, electronics, furniture, industrial machinery, automotive, property, and scrap. Users access the platform via the Balindo mobile application (Android and iOS) or website, participating in auctions through open bidding or closed bidding methods. The platform integrates virtual account payments through BCA bank for deposit management.

Differentiator

Problem solved

Functional benefit

Products and services

• Balindo Mobile Application Official mobile application for the Balindo auction platform, available on Android and iOS, allowing users to register for auctions, submit refundable security deposits via virtual account, browse auction listings across asset categories, and submit electronic bids without physical presence.
• Lelang Eksekusi (Execution Auction Service) Official execution auction service based on court rulings or legal determinations from authorized institutions, conducted in coordination with KPKNL offices across Indonesia for the liquidation of assets under legal compulsion.
• Lelang Sukarela (Voluntary Auction Service) Voluntary auction service conducted at the request of asset owners without legal compulsion, covering both movable assets (vehicles, equipment, furniture, electronics, scrap) and immovable assets (property, buildings) across Indonesia.
• Balindo Online Auction Platform (Website) Web-based platform at balindo.com that enables discovery of upcoming auctions, listing of execution and voluntary auction schedules across seven asset categories, and supports electronic bidding with virtual account-based deposit management.

Quantifiable outcome

• 80% of property sales in many countries are conducted through auction systems - Balindo aims to establish auctions as the preferred alternative for asset sales in Indonesia

Named customers10 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bank IndonesiacoreStrategic or Co-development PartnerBank Indonesia (BI), Indonesia's central bank, utilizes Balindo's auction services for asset disposal. The central bank is listed among Balindo's portfolio of institutional partners.
• Bank MandiricoreStrategic or Co-development PartnerBank Mandiri, Indonesia's largest state-owned bank, conducts regular voluntary auctions through Balindo for vehicles, office equipment and inventory from regional branches. Multiple auction events specifically branded for Bank Mandiri assets.
• Universitas Indonesia (UI)coreStrategic or Co-development PartnerUniversitas Indonesia (UI), Indonesia's leading public university, partners with Balindo for auctioning university assets including furniture, electronics and equipment located at various faculties.
• Unilever IndonesiaminorStrategic or Co-development PartnerUnilever Indonesia, a leading FMCG company, conducts regular auctions through Balindo for factory equipment, office furniture and inventory at various locations including the Malang depot.
• Telkom IndonesiaminorStrategic or Co-development PartnerTelkom Indonesia, the state-owned telecommunications company, is listed among Balindo's portfolio partners for asset auction services.
• BPPN (Badan Penyehatan Perbankan Nasional)coreStrategic or Co-development PartnerBPPN (Indonesian Bank Restructuring Agency) was a key historical partner. Balindo successfully helped BPPN sell distressed bank assets during the 1997-1998 monetary crisis, becoming BPPN's main auction partner for asset disposal.
• World BankminorStrategic or Co-development PartnerWorld Bank is listed among Balindo's portfolio of institutional partners, indicating collaboration for auction services.
• BCA (Bank Central Asia)coreStrategic or Co-development PartnerBCA serves as Balindo's official banking partner for deposit collection. All auction deposits are transferred to BCA Account No. 028.3042.909 at BCA Cab. Wahid Hasyim Jakarta.
• KPKNL (Kantor Pelayanan Kekayaan Negara dan Lelang)coreStrategic or Co-development PartnerKPKNL (State Wealth and Auction Service Office) is the government agency responsible for official auction proceedings. Balindo conducts execution auctions in coordination with various KPKNL offices across Indonesia (KPKNL Jakarta I, V, Tangerang II, Serang, Bogor).

Scale indicators5 records

Recent moves6 records

Expansion highlights1 record

Broad incumbents

• Bonhams: International auction house with broad category coverage in art, collectibles, luxury, and select asset disposals. Comparable as a specialist auctioneer competing against national government systems and digital disruptors.
• Christie's: Global incumbent auction house across art, luxury, and select asset categories. Serves as a benchmark for institutional trust and brand-driven dynamics relevant to how Balindo competes for institutional seller mandates.
• lelang.go.id (KPKNL): Government-run Indonesian auction portal operated by KPKNL. As the official government system for execution auctions nationwide, it is both a competing platform and a complementary relationship through which Balindo conducts execution auctions in coordination with multiple KPKNL offices.
• Sotheby's: Global incumbent auction house for fine art, collectibles, and luxury real estate. While operating in a different asset class and at much larger scale, it represents the broader incumbent auctioneer business model within which Balindo operates.

Direct peers

• Copart: Global online vehicle auction platform serving banks, dealers, and fleet operators for salvage, used, and fleet vehicles. Directly comparable to Balindo's automotive auction category and its institutional liquidation model.
• Ritchie Bros. Auctioneers: Global auctioneer of heavy equipment, industrial machinery, and trucks via online and physical channels. Comparable to Balindo's heavy-equipment and industrial-machinery categories and its institutional asset-disposal platform model.
• Auction.com: U.S.-based online real estate auction marketplace, now part of CoStar Group. Operates the leading online auction platform for REO, foreclosure, and distressed residential real estate — directly comparable to Balindo's execution auction and property category.
• Insurance Auto Auctions (IAAI): U.S.-based vehicle auction house specializing in total-loss, salvage, and fleet vehicle auctions from insurance companies and banks. Comparable to Balindo's automotive category and its institutional-client asset disposal model.

Emerging players

• Heritage Auctions: Largest U.S. auction house covering collectibles, art, rare coins, and specialty assets. Comparable to Balindo's multi-category auction approach and its brand recognition within the broader auctioneer industry.
• Proxibid: Online auction marketplace aggregating live and timed auctions across heavy equipment, vehicles, and industrial assets globally. Comparable as a digital-first auction platform serving both individual and institutional sellers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/balindo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balindo