HVG Fabrics

What HVG Fabrics does

HVG Fabrics Pty Ltd is a privately held, fully Australian-owned specialist distributor and brand owner of decorative and technical textiles, headquartered in Turrella, NSW with warehouse and distribution operations across five Australian states (NSW, VIC, QLD, SA, WA). The company markets performance fabrics for shading, screening, marine, architectural, agricultural, transport, and industrial applications, organized across six primary product categories: Agricultural & Horticultural, Architectural, Blinds & Awnings, Covers & Tarpaulins, Marine & Upholstery, and Shade Protection. Its portfolio combines proprietary registered brands (Visiontex, Tarpee, Easislip, Linx, Shadeblock, Maritime with PreFixx finish) with exclusive Australian distribution rights for tier-one international manufacturers including Mehler (Valmex, Polymar, AlphaFLEX), Sattler (Elements, Lumera, Marine), Continental (Regalite), and Okamoto. Underlying technology spans PVC-coated high tensile polyester, woven PE with metallocene coatings, solution-dyed acrylics, press-polished clear vinyls, and supporting motorization hardware (Linx motors, hubs, sensors, remotes).

The business operates a B2B distribution model with a national sales specialist network, warehouse stock support, and 30-day end-of-month commercial credit terms. Customers span primary verticals including agriculture/horticulture, architectural/construction, marine/boating, residential outdoor living, industrial, and transport/logistics. Trade credit insurance is provided by QBE Insurance. Revenue is generated through hardware sales of fabric rolls and motorization components, with pricing not publicly disclosed and quotes negotiated through phone, website enquiries, or sample ordering. The company holds certifications including GREENGUARD Gold for its Visiontex line and maintains a published Modern Slavery Statement.

The HVG group comprises more than 230 staff across 40,000+ square metres of factory, warehouse and office space, with a history dating to the 1950s and formal incorporation in 1988. Strategic moves include the 2021 acquisition of Wilsonart Australia (engineered stone and decorative building products) and a 4,200 sqm Melbourne warehouse expansion in 2021. The company is a member of the Specialised Textiles Association (STA) and the Window Shading Association of Australia (WSAA).

Name

HVG Fabrics

Legal name

HVG Fabrics Pty Ltd

Website

https://hvgfabrics.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HVG Fabrics is a privately held Australian specialist distributor of decorative and technical performance fabrics, supplying B2B customers across agricultural, architectural, marine, shade, and industrial sectors via a national five-state warehouse network and proprietary brand portfolio.

Ownership category

akta.pro rank

Product category

Technical Textiles

NAICS

Textile and Fabric Finishing and Fabric Coating Mills (3133), Broadwoven Fabric Mills (313210), Blind and Shade Manufacturing (33792)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Coated & Laminated Industrial Fabrics (Tarpaulins/Awnings/Inflatables/Architectural Membranes) (IMAOADAI)

akta.pro secondary industries

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ), Protective & Safety Textiles (FR/Arc/Heat/Cut/Chemical) (IMAOADAA)

Keywords

• Technical textiles distribution
• Architectural membrane fabrics
• Marine upholstery materials
• Agricultural shade cloth
• Shade protection fabric

Headquarters

HQ city

Earlwood

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fabric and Technical Textile Distribution: Distribution and sale of decorative and technical fabrics, branded products, and associated components (motors, accessories). Products sold include woven PE tarpaulins, PVC coated fabrics, solution dyed acrylics, shade cloths, and motorised blind systems. Pricing appears to be unit-based with volume/roll configurations.
2. Performance Fabric Solutions: Sale of performance fabrics for shading, screening and protective applications across agricultural, architectural, marine, and industrial sectors. Products backed by warranties ranging from 2 to 15 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

HVG Fabrics distributes and supplies a comprehensive range of decorative and technical performance fabrics for shading, screening and protective applications. Products are organised across six categories (Agricultural & Horticultural, Architectural, Blinds & Awnings, Covers & Tarpaulins, Marine & Upholstery, and Shade Protection), including branded proprietary lines (Visiontex, Tarpee, Easislip, Maritime, Linx, Shadeblock) and partner-sourced technical textiles (Mehler, Sattler, Continental/Regalite, Okamoto), supported by Linx motorisation systems for blinds and awnings.

Product overview

HVG Fabrics is a specialist provider of decorative and technical fabrics for shading, screening, and performance fabric applications. The company distributes a comprehensive portfolio of fabric products organized across six main categories: Agricultural & Horticultural (grain bunker covers, agricultural covers, eco shelters, horticultural covers, liquid storage/containment, construction fence screen), Architectural (tension membranes, tensile structures, car park structures, fabric architecture, marquee & tent), Blinds & Awnings (external blinds, folding arm awnings, motorization systems), Covers & Tarpaulins (industrial tarps, camping/leisure, fumigation covers, oil boom/spill control, retractable tarps, side curtain), Marine & Upholstery (biminis, boat covers, boat upholstery, flexible clears, commercial seating), and Shade Protection (shade sails, umbrellas, lightweight structures, retractable roofing, alfresco shade). Key fabric brands include Visiontex (VIEW, Plus, Glisse, Perform, Ultra, Extreme) for outdoor mesh solutions; Sattler (Elements, Lumera, Marine, Marine EXCEL) for solution dyed acrylics; VALMEX (FR700, FR900, FR1000, FR580, Car Park Plus, Nautica) and Polymar for Mehler technical textiles; Tarpee (M50, M60, Titan, Titan FR, Crystal) for woven PE fabrics; FLEX (CoverFLEX FR, EnduroFLEX TS FR, EvoFLEX FR, LiteFLEX, AlphaFLEX) for PVC composites; Easislip (Standard, PLUS, Premium, Premium UV2000) for flexible clears; and Solarblock, Extrablock, Tensitech, and Solara for shade fabrics. The company also offers Linx automation systems including motors (Argo, Astra, Delta, Lunar, Nova, Volt Micro, Volt Torque), remotes, hubs, and sensors for motorizing blinds and awnings. Marine products include Maritime (LITE, Standard) with PreFixx protection and Regalite clear vinyl. Additional products include Terra Nova Neo (synthetic leather), Screentex (insect mesh), and Tough-TEX Ultimate (industrial screening).

Differentiator

Problem solved

Functional benefit

Brands

• Sattler Suntex: Leading European producer of solution dyed acrylics for awnings, marine and outdoor furniture solutions.
• FLEX
• Easislip
• Visiontex
• Tarpee
• Regalite
• Shadeblock
• Maritime
• Linx
• Mehler

Products and services

• Visiontex outdoor mesh fabric range Range of PVC coated polyester and fiberglass mesh fabrics (Visiontex VIEW, Plus, Glisse, Perform, Ultra, Extreme) for external blinds, awnings, patios, pergolas, carports, verandas, canopies, sail structures, fixed screens and insect screening. Designed for outdoor blind/awning applications with high UV, shade, and wind/rain block characteristics.
• VALMEX architectural PVC fabric range High quality architectural PVC fabrics (VALMEX FR700, FR900, FR1000, FR580 Premium & Matte, Car Park Plus) with PVDF top coat lacquer, titanium dioxide protection primer and MEHATOP N coating for tension membrane applications, tensile structures, tent and umbrellas. Car Park Plus developed exclusively by Mehler for the Australian commercial car park market with 15-year warranty.
• Tarpee woven PE fabric range Range of coated woven polyethylene fabrics (Tarpee M50, M60, Titan, Titan FR, Crystal) using Metallocene technology with single and double stacked scrims for agricultural covers, grain bunker storage, eco shelters, dome/airplane/animal shelters, greenhouse roofs, walling, floor and carpet protection. Titan variant includes fire resistant inhibitors.
• FLEX PVC composite fabric range Range of premium quality PVC coated composite fabrics (CoverFLEX FR 610gsm, EnduroFLEX TS FR 670gsm tear stop reinforced, EvoFLEX FR 520gsm matt, LiteFLEX 400gsm knife coated, AlphaFLEX By Mehler 900gsm panama weave) for tarpaulins, grain bunker covers, camper trailers, sports equipment, rollover tarps, truck/farm tarps, transport side curtains and roll top tarps.
• Easislip flexible PVC clear range Range of clear and tinted flexible PVC products (Easislip, Easislip PLUS, Easislip Premium, Easislip Premium UV2000) for outdoor blind applications, marine flexible clears and outdoor living enclosures, with Premium UV2000 designed for permanent marine applications and outstanding optical clarity.
• Sattler solution dyed acrylic fabric range Range of 100% solution dyed acrylic fabrics (Sattler Elements Acrylic Solids & Stripes, Lumera Acrylic, Elements 393 Cross Fibre, Marine, Marine EXCEL) with TEXgard Easy Clean Finish for sun protection awnings, marine and outdoor furniture applications, with self-cleaning effects and rot/oil/dirt repellent finishes.
• Maritime marine upholstery fabric range Marine grade upholstery fabrics (Maritime LITE, Maritime Standard) with PreFixx patented protective finish for easy cleaning and stain removal, anti-microbial protection and superior abrasion resistance, designed for commercial seating and boat upholstery applications.
• Premium shade cloth range (Solara, Extrablock, Solarblock, Tensitech) Range of mono-tape construction knitted shade cloths (Solara 200, Solara 320, Extrablock, Solarblock, Tensitech 480) manufactured on Karl Meyer Raschell knitting machines for tension structures, sails, awnings and umbrellas, with high tensile strength, high UVR/UPF factors and high resistance to dirt and mould.
• Linx motorisation motors Range of motors for automated blinds and awnings (Linx Argo 40Nm15rpm folding arm, Astra 6Nm28rpm with MOLEX and built-in WiFi, Delta 80Nm15rpm heavy-duty, Lunar 20Nm26rpm with obstacle detection, Nova 20Nm15rpm, Volt Micro 2Nm/28rpm, Volt Torque 10Nm/9rpm lithium-ion battery) for folding arm awnings, internal/external roller blinds, side retention systems and straight drop blinds.
• Linx motorisation accessories Range of Linx motorisation accessories (15 Channel Remote, Remote 1 Channel, Wall Mount 15 Channel, Wall Mount 1 Channel, Shaker Motion Sensor, Hub USB, Hub, Hub Mini, Spinner Sensor, Volt Solar Panel) for controlling multiple blinds and awnings with WiFi, radio frequency and solar connectivity.
• Terra Nova Neo synthetic leather Synthetic leather alternative that is PVC free with enhanced durability, excellent hydrolysis resistance and high abrasion resistance, soft and supple as genuine leather, suitable for marine and upholstery applications.
• Regalite clear vinyl Premium highly durable press polished clear vinyl from Continental (Regalite product line) with chemical and scratch resistance, fire retardant properties and unrivaled optical clarity and distortion-free visibility for marine windows and flexible glass applications.
• Screentex insect screening mesh PVC coated high tenacity polyester mesh with the appearance of fine flywire mesh but with high tear resistant properties, with a fine weave pattern ideal for insect screening applications.
• Tough-TEX Ultimate industrial screening Polyester mesh with PVC coating for general industrial applications including truck cover and general heavy-duty screening.
• VALMEX Nautica boat tarpaulin Boat tarpaulin from the Mehler VALMEX Nautica range designed to protect boats from salt water, algae and dirt when stored at harbour.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Specialised Textiles Association (STA)coreOthersIndustry representative body for fabric and textiles sectors in Australia, representing over 200 member businesses. Promotes industry standards and ethics, works with government and training organisations, and provides members with industry information and news.
• Window Shading Association of Australia (WSAA)coreOthersIndustry association representing Australian manufacturers, fabric and component suppliers, retailers and importers of blinds, awnings, shutters, curtains and other window shading products. Over 75 years of industry leadership committed to advocacy and professionalism.
• MehlerHeytexflagshipTechnology or IntegrationGlobal leader in high performance technical textiles with customers in more than 60 countries. Industry standard for technical textiles with class leading brands including Polymar, Valmex and Airtex. Provides premium architectural PVC fabrics including FR700, FR900, FR1000 and Valmex Car Park Plus with up to 15-year warranties.
• Sattler SuntexflagshipTechnology or IntegrationLeading European producer of solution dyed acrylics for sun protection. Known for reliability, durability and ecological solutions. Provides Elements, Lumera and Marine ranges with self-cleaning effects and warranties up to 15 years.
• Continental (Regalite)coreTechnology or IntegrationPremium brand of highly durable press polished clear vinyl through their Regalite product line. Known for chemical and scratch resistance, fire retardant properties, and ability to withstand harsh elements.
• OkamotocoreTechnology or IntegrationJapanese manufacturer of highest quality extruded PVC clears, world leaders in clarity, consistency and durability for marine grade Easislip Premium products.
• Wilsonart AustraliacoreStrategic or Co-development PartnerHVG acquired the business of Wilsonart Australia in 2021, expanding their product offerings in the engineered stone and decorative building products space.

Scale indicators5 records

Recent moves7 records

Expansion highlights10 records

Broad incumbents

• Sunbrella (Glen Raven): Global performance fabric brand owned by Glen Raven, dominating solution-dyed acrylic outdoor, marine and upholstery fabrics. Comparable as a leading supplier/competitor in solution-dyed acrylic awning and marine fabrics (the category Sattler, distributed by HVG, competes with).
• Serge Ferrari: France-based global manufacturer of flexible composite materials (Précontraint, Stamoid, Batyline) used in architectural tension structures, marine, solar protection and modular structures. Comparable as an upstream technical-textile producer competing in the same architectural and marine membrane categories.
• Hunter Douglas: Global market leader in window coverings, blinds and architectural shading products. Comparable as a downstream incumbent in window treatments/awnings that consumes and competes with similar shading fabrics at the end-product level.

Direct peers

• Gale Pacific: ASX-listed Australian manufacturer and distributor of commercial and residential shade fabrics, shade sails and architectural membranes. Directly comparable as a domestic competitor supplying similar knitted HDPE shade cloth and coated technical fabrics to Australian construction, agriculture and retail channels.
• Cooley Group: US manufacturer of engineered coated and laminated fabrics (Cooley-Brite, EnviroSafe) for architectural, containment and industrial applications. Comparable as a coated-fabric manufacturer active in tension structures, tarpaulins and architectural membranes.
• Seaman Corporation (Shelter-Rite): US manufacturer of coated and laminated technical fabrics (Shelter-Rite, XR-Tent, XR-Point) for architectural, industrial and military applications. Comparable as a coated-fabric specialist supplying architectural membranes, tarpaulins and protective structures.
• Ricky Richards: Australian specialist distributor of technical textiles including awning, marine, architectural and industrial fabrics. Closely comparable as a competing national B2B technical-fabric distributor serving overlapping architectural, marine and transport end-markets in Australia.
• Rainbow Shade: Australian manufacturer and supplier of knitted shade cloth and outdoor fabric products. Directly comparable in shade-protection fabrics sold into Australian commercial shade sail, architectural and residential outdoor living markets.
• Herculite Products: US manufacturer of coated and laminated technical fabrics including Herculite® awning, marine and industrial products. Comparable as a coated-fabric specialist serving marine, awning and protective structure applications overlapping HVG's range.

Regional players

• Vertisol: Spanish manufacturer of technical woven and coated fabrics for solar protection, acoustics and architectural membranes across Europe and Latin America. Comparable as a regional technical-textile manufacturer in architectural and solar protection fabrics, though not directly competing in the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hvgfabrics
• LinkedInlinkedin.com/company/hvg-fabrics
• Instagraminstagram.com/hvgfabrics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HVG Fabrics