Gale Pacific
GALE Pacific Limited (ASX: GAP) is an Australian polymer textile manufacturer that designs, produces, and distributes knitted and coated shade, screening, and protection fabrics through its GALE Commercial B2B brand and Coolaroo consumer brand, serving architects, engineers, growers, and homeowners globally.
- Company typePublic
- Founded1951
- HeadquartersBraeside, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gale Pacific does
GALE Pacific Limited (ASX: GAP) is an Australian-founded textile manufacturer specializing in advanced polymer knitted and coated fabrics for shade, screening, and protection applications across residential, commercial, industrial, agricultural, and advertising end markets. Founded in Melbourne in 1951 by Barbara and Harry Gale as Gale Scarves, the company pioneered the world's first knitted shadecloth in the 1970s and today operates from a 501-1000 employee base anchored by its Australian headquarters in Braeside, Victoria and the world's largest knitted shadecloth facility in Ningbo, China. The technology stack centers on proprietary knitted and coated polymer fabric platforms, including the HeatShield treated-yarn technology (reducing surface temperatures by up to 15°F), the Commercial NinetyFive architectural fabric (up to 96% UV block, OEKO-TEX and GREENGUARD certified), and the Ecobanner PVC-free recyclable banner system with full closed-loop recycling. A vertically integrated closed-loop recycling program for agricultural PP/PE grain covers, operational since 2016, supplies recycled resin into the Landmark fabric range.
The company operates a dual-brand go-to-market model. GALE Commercial serves B2B enterprise customers including architects, engineers, specifiers, and commercial growers through direct field sales and regional offices across Australia/New Zealand, the Americas, the Middle East/Africa, and Asia; its product set spans architectural shade fabric, horticultural knitted fabrics, commercial netting, agricultural protection, coated polyfabrics, food-grade coated non-wovens, and the new Ecobanner and Apex waterproof coated lines. Coolaroo, the consumer brand established in 1998, sells residential shade products including umbrellas, roller shades, shade sails, pergolas, gazebos, grow and utility bags, and pet beds through leading global retailers including Bunnings (Australia), Home Depot, Lowes, and Costco (USA). Distribution partnerships include an exclusive Australian arrangement with Ball & Doggett for Ecobanner, and the company holds exclusive endorsements from Cancer Council Australia and The Skin Cancer Foundation USA that provide specification advantages in public tenders, education, and healthcare projects. Revenue is generated through one-time product sales across both B2B (quotation-based) and consumer (retail-priced) channels, with pricing not publicly disclosed.
Gale Pacific firmographics
Firmographics- Name
- Gale Pacific
- Legal name
- GALE PACIFIC LIMITED
- Website
- https://galepacific.com
- Company type
- Public
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- GALE Pacific Limited (ASX: GAP) is an Australian polymer textile manufacturer that designs, produces, and distributes knitted and coated shade, screening, and protection fabrics through its GALE Commercial B2B brand and Coolaroo consumer brand, serving architects, engineers, growers, and homeowners globally.
- Ownership category
- akta.pro rank
Gale Pacific industry classification
Industry- Product category
- Architectural and Industrial Shade Textiles
- NAICS
- Blind and Shade Manufacturing (33792), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Agricultural & Horticultural Technical Textiles (Crop Covers/Shade Nets/Mulch Fabrics) (IMAOADAJ)
Keywords
Where Gale Pacific is headquartered
LocationHeadquarters
- HQ city
- Braeside
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Gale Pacific business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- GALE Commercial B2B Fabric Sales: Sales of high-performance architectural, industrial-grade, and agricultural fabrics to architects, engineers, specifiers, and commercial growers. Products include shade fabrics, horticultural knitted fabrics, commercial netting, agricultural protection, advertising banners, coated polyfabrics, and food-grade coated non-wovens.
- Coolaroo Consumer Product Sales: Sales of consumer shade products including umbrellas, roller shades, shade sails, shade fabric, pergolas, gazebos, grow and utility bags, and pet beds through leading retail partners globally.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Gale Pacific product offering
Product offeringCore offering
GALE Pacific manufactures and distributes advanced polymer knitted and coated shade, screening, and protection fabrics. Through the GALE Commercial brand, it supplies architectural shade textiles (Commercial NinetyFive), horticultural and agricultural fabrics (Landmark), PVC-free advertising banners (Ecobanner), and waterproof coated fabrics (Apex) to architects, engineers, specifiers, and growers. Through the Coolaroo consumer brand, it markets umbrellas, roller shades, shade sails, pergolas, gazebos, grow bags, and pet beds via major retailers globally.
Product overview
GALE Pacific operates as a dual-brand company offering climate-ready shade solutions through two distinct sub-brands: GALE Commercial (architectural and industrial-grade technical textiles) and Coolaroo (consumer-facing outdoor living products). GALE Commercial supplies high-performance fabrics including Commercial NinetyFive® (architectural shade), Ecobanner™ (PVC-free recyclable banners), Landmark® (recycled-content agricultural fabrics), and Apex waterproof coatings, serving architects, engineers, specifiers, and growers across architectural shade, horticultural, agricultural, and advertising applications. Coolaroo offers consumer products including umbrellas, roller shades, shade sails, pergolas, gazebos, grow bags, and pet beds available through leading retailers. The company pioneered the world's first knitted shade fabric in the 1970s and leads in sustainable closed-loop recycling programs for technical textiles since 2016.
Differentiator
Problem solved
Functional benefit
Brands
- GALE Commercial: Architectural and industrial-grade fabrics trusted by architects, engineers, specifiers, and growers worldwide. Provides high-performance solutions for architectural shade fabric, horticultural knitted fabric, commercial netting, agricultural shade and protection, all-weather advertising banners, coated polyfabrics, and food-grade coated non-wovens.
- Coolaroo
- Ecobanner
- Commercial NinetyFive
- Landmark
- HeatShield
Products and services
- GALE Commercial (sub-brand) Architectural and industrial-grade fabric brand trusted by architects, engineers, specifiers, and growers worldwide for architectural shade fabric, horticultural knitted fabric, commercial netting, agricultural shade and protection, all-weather advertising banners, coated polyfabrics, and food-grade coated non-wovens.
- Coolaroo (sub-brand) Consumer shade brand bringing people-first shade solutions (umbrellas, roller shades, shade sails, shade fabric, pergolas, gazebos, grow and utility bags, and pet beds) to homes and everyday outdoor spaces, available through major retailers including Bunnings (Australia), Home Depot, Lowe's, and Costco (USA).
- Commercial NinetyFive Architectural shade fabric providing up to 96% UV block with OEKO-TEX Standard 100 and GREENGUARD certifications and global flame-retardant compliance; trusted choice for schools, councils, and commercial projects worldwide.
- Ecobanner PVC-free, fully recyclable banner fabric for outdoor advertising with 100% closed-loop recycling capability; available in Back Lit and Front Lit formats for the print market.
- Landmark Agricultural tarpaulin fabric made with recycled content from GALE Pacific's closed-loop recycling program for PP/PE grain covers, providing crop and grain protection with sustainable end-of-life recovery.
- Apex Waterproof Coated Fabric Waterproof coated fabric solution developed for demanding entertainment and hospitality environments.
- Coolaroo Outdoor Umbrellas Coolaroo outdoor umbrellas for residential shade, combining style and UV protection for backyards, patios, and outdoor living areas.
- Coolaroo Roller Shades Coolaroo roller shades for outdoor living spaces offering adjustable shade control and UV protection.
- Coolaroo Shade Sails Coolaroo shade sails for backyards and playgrounds providing UV protection and aesthetic appeal.
- Coolaroo Pergolas and Gazebos Coolaroo shade structures including pergolas and gazebos for outdoor living spaces.
- Coolaroo Grow and Utility Bags Coolaroo fabric grow bags and utility bags for gardening and household use.
- Coolaroo Pet Beds Coolaroo pet beds made from shade fabrics, providing comfort and durability for pets.
Quantifiable outcome
- HeatShield technology reduces surface temperatures by up to 15°F
- +2 more outcomes
Companies that use Gale Pacific
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Gale Pacific technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gale Pacific partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Ball & DoggettcoreExclusive partnership to introduce Ecobanner, the only Australian-made PVC-free flexible banner fabric with fully closed-loop recycling, to the Australian print market. Ball & Doggett distributes through their extensive national network, providing printers access to market-ready sustainable banner solutions.
- Cancer Council AustraliaflagshipExclusive endorsement partnership - GALE Pacific is the only shade fabric manufacturer with Cancer Council Australia endorsement for contribution to sun safety. Promotes sun safety messaging and community awareness of UV protection.
- The Skin Cancer Foundation USAcoreProduct endorsement partnership for sun safety, providing credibility for GALE Pacific products in the US market.
- Australian Packaging Covenant Organisation (APCO)minorSignatory commitment to product stewardship, packaging sustainability, and minimizing environmental impacts of packaging through the Australian Packaging Covenant framework.
- oOh!mediaminorPartnership for sustainability award acceptance - oOh!media accepted the World Out of Home Organization Sustainability Award on behalf of GALE Pacific for Ecobanner innovation.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Gale Pacific competitors and assessment
Company assessmentDirect peers
- Serge Ferrari: French manufacturer of high-performance technical textiles for architecture, industry, and visual communication, directly competing with GALE Commercial in architectural shade fabrics and PVC-free membranes such as Ecobanner.
- Phifer Inc. US-based manufacturer of insect screening, sun shading, and outdoor technical fabrics - the closest direct competitor to Gale Pacific in screening and shade textiles for residential and commercial channels.
- Twitchell Corporation: US manufacturer of coated technical textiles, screening, and outdoor fabrics used in shade structures and insect screens - comparable on textile coating technology to Gale Pacific's coated polyfabrics.
- Heytex: German coated technical textile manufacturer for tents, trucks, advertising media, and architectural shade - competes head-to-head with GALE in coated polyfabrics and printable banners.
- Sioen Industries: Belgian coated technical textile producer serving agriculture, architecture, geotextiles, and banners - a direct peer across multiple GALE Commercial verticals including Landmark ag covers and Ecobanner advertising.
- Sattler AG (Sattler SUN-TEX / Sattler PRO-TEX): Austrian technical textile maker specializing in outdoor, marine, and architectural fabrics - a direct competitor in coated and solution-dyed performance textiles globally.
- Mehler Texnologies (Valmex): European coated technical textile manufacturer (Valmex brand) focused on architectural membranes, tarpaulins, and printable substrates - directly comparable to GALE's coated polyfabric and banner product lines.
- Recasens: Spanish manufacturer of technical coated fabrics for awnings, tarpaulins, and architectural shade - comparable to GALE Commercial's woven and coated technical fabrics for sun protection and outdoor applications.
Broad incumbents
- Low & Bonar (Hexpol composite solutions): European technical textiles producer (now part of Hexpol) supplying coated and woven technical fabrics for construction, civil engineering, and industrial uses - overlaps with GALE's coated polyfabric and architectural product lines as part of a broader portfolio.
- Saint-Gobain: Global building products incumbent with technical textile exposure through subsidiaries serving architectural and construction markets - a broader competitor with overlapping channels but not a shade-fabric specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Gale Pacific social profiles
Digital presenceGale Pacific compliance and trust
Trust signalCompliance4 records
Gale Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gale Pacific leadership team
Management profileNumber of profiles
Profiles6 records
Gale Pacific funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gale Pacific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gale Pacific
What does Gale Pacific do?
GALE Pacific manufactures and distributes advanced polymer knitted and coated shade, screening, and protection fabrics. Through the GALE Commercial brand, it supplies architectural shade textiles (Commercial NinetyFive), horticultural and agricultural fabrics (Landmark), PVC-free advertising banners (Ecobanner), and waterproof coated fabrics (Apex) to architects, engineers, specifiers, and growers. Through the Coolaroo consumer brand, it markets umbrellas, roller shades, shade sails, pergolas, gazebos, grow bags, and pet beds via major retailers globally.
Is Gale Pacific a public or private company?
Gale Pacific is a public company. It is classified as public and is currently operating.
When was Gale Pacific founded?
Gale Pacific was founded in 1951. It employs 501 to 1,000 people.
Where is Gale Pacific based?
Gale Pacific is headquartered in Braeside, Australia, in the Oceania region.
How does Gale Pacific make money?
Two revenue lines are on record. GALE Commercial B2B Fabric Sales are the primary driver. The others are coolaroo Consumer Product Sales.
Who are Gale Pacific's main competitors?
Direct peers on record are Serge Ferrari, Phifer Inc., Twitchell Corporation, Heytex, Sioen Industries, Sattler AG (Sattler SUN-TEX / Sattler PRO-TEX), Mehler Texnologies (Valmex) and Recasens. Broad incumbents are Low & Bonar (Hexpol composite solutions) and Saint-Gobain.
Does Gale Pacific have an API?
No public API is recorded for Gale Pacific.
What industry is Gale Pacific in?
Gale Pacific's product category is Architectural and Industrial Shade Textiles. Its primary akta.pro industry code is IMAOADAJ, Agricultural & Horticultural Technical Textiles (Crop Covers/Shade Nets/Mulch Fabrics). Its NAICS code is 33792 and its SIC code is 2300.