Steel Croissant

What Steel Croissant does

Steel Croissant is a B2B digital marketing agency operating as Scrub30 LLC, an Illinois-registered LLC founded in 2018 and headquartered in Chicago with a second office in Denver. The firm serves growth-focused B2B brands across manufacturing, technology, healthcare, non-profit, and events verticals, offering services including growth strategy, branding, web development, content marketing, SEO, product launch support, and video production. Its go-to-market is structured around three engagement tiers — Do It Yourself (free articles, ebooks, webinars, and newsletter), Do It With You (paid courses, training, and speaking engagements), and Do It For You (full-service project work and SEO retainers, including named SEO modules: SEO Sprints, B2B SEO Audit, SEO Tune-Up, and SEO Scaling Solution, plus tiered Social Media Management subscriptions). Pricing is quote-based and not publicly disclosed.

The company's technology stack is built entirely on third-party tools — Webflow for web development, Google Analytics, Screaming Frog, Ahrefs, Semrush, and YouTube for SEO and video — with no proprietary platform or software product described. Notable documented clients include Siemens, Hitachi Vantara, Red Bull, ACURA, Fontaine Trailer, Graver Technologies, Sterling Crane, McKenzie Valve, YesLMS, JustAir, Cast21, RISE Health, Crux, Simmons Safe, Move the World Operations, SITC, Dock Watch, and Author Clock, with case studies citing outcomes such as 182% organic traffic growth, +217 keyword rankings, and 6%-to-14% service agreement growth for a Siemens product launch.

The business operates on a professional services revenue model — primarily project-based and retainer fees — with no disclosed funding, no parent company, and no subsidiaries. Headcount is reported at 1-10 employees, with talent 'sourced from around the world' to complement the Denver and Chicago offices. Lead generation is content-led via the agency's own blog, SEO, newsletter, ebooks, webinars, and courses, with direct, consultative sales motion targeted at enterprise B2B buyers via the website CTAs 'Let's Talk!' and 'Request A Custom Proposal'.

Name

Steel Croissant

Legal name

Steel Croissant dba Scrub30 LLC

Website

https://steelcroissant.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Steel Croissant is a B2B digital marketing agency offering SEO, branding, web development, content marketing, and video production through DIY, guided-training, and full-service tiers for growth-focused enterprise and mid-market brands across industrial, technology, healthcare, and non-profit verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Steel Croissant generates revenue by providing B2B digital marketing services under three engagement models: Do It Yourself (free content/resources), Do It With You (paid guided training and courses), and Do It For You (full-service marketing project engagements). Services include SEO, branding, web development, content marketing, product launch strategy, and video production. The agency also offers consulting, coaching, and strategic advisory services. Revenue is primarily professional services fees, likely project-based and/or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Steel Croissant is a B2B digital marketing agency that helps businesses attract quality traffic, generate leads, and grow sales through SEO, branding, web development, content marketing, social media management, product launch strategy, and video production. The agency operates under a three-tier engagement model: DIY (free resources), Do It With You (training and courses), and Do It For You (full-service agency work with a dedicated senior consultant on every project).

Product overview

Steel Croissant is a full-service digital marketing agency offering a three-tiered service model: Do It Yourself (DIY) provides free self-service resources including articles, webinars, eBooks, and tools; Do It With You (DIWY) offers guided training, courses, and speaking engagements; and Do It For You (DIFY) delivers full-service marketing execution. Under the DIFY umbrella, the company provides Growth strategies, B2B Branding, Web Development, Content Marketing Services, SEO, and Product Launch services. The SEO offering is structured into four specific service modules: SEO Sprints for quick wins, B2B SEO Audit for comprehensive analysis, SEO Tune-Up for foundational corrections, and SEO Scaling Solution for ongoing retainer-based optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Sprints
• B2B SEO Audit
• SEO Tune-Up
• SEO Scaling Solution
• Growth Strategies
• B2B Branding
• Web Development
• Content Marketing Services
• Product Launch Strategy
• Social Media Management Packages
• Video Production
• Do It With You (DIWY) Training and Courses

Quantifiable outcome

• 220% increase in conversions over 1 year (client win)
• +10 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a large, full-service digital marketing agency offering SEO, content marketing, web development, and branding to mid-market and enterprise clients. It is comparable to Steel Croissant as a direct competitor in the same service categories but operates at materially larger scale.

Direct peers

• KlientBoost: KlientBoost is a digital marketing agency offering SEO, content marketing, PPC, and conversion optimization with an emphasis on measurable client outcomes. Comparable to Steel Croissant as a similarly sized growth-focused agency serving B2B clients.
• Victorious: Victorious is an SEO-focused digital marketing agency offering technical SEO, content optimization, and link-building services. It is a direct peer to Steel Croissant given its overlapping SEO service offerings, including audits, tune-ups, and ongoing optimization engagements.
• Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, and email marketing with strong B2B exposure. It is a direct peer to Steel Croissant given its similar SEO-led service stack and B2B client focus.
• Single Grain: Single Grain is a digital marketing agency offering SEO, content marketing, paid media, and SaaS-focused growth services. It is comparable to Steel Croissant as a similarly positioned full-service agency targeting growth-focused B2B and SaaS clients.
• SmartBug Media: SmartBug Media is a B2B digital marketing agency focused on inbound marketing, SEO, branding, and web development for enterprise and mid-market clients. It competes directly with Steel Croissant on B2B-focused full-service digital marketing engagements.
• Tilt Metrics: Tilt Metrics is a B2B digital marketing agency specializing in HubSpot, content marketing, and demand generation for SaaS and technology clients. It is comparable to Steel Croissant as a similarly positioned B2B-focused agency with a comparable service stack.
• Directive: Directive is a B2B digital marketing agency focused on SEO, paid media, and content for enterprise SaaS and technology companies. It is a direct peer to Steel Croissant given its B2B focus, SEO-led services, and similar enterprise client targeting.
• DemandGen International: DemandGen is a B2B digital marketing agency specializing in demand generation, content marketing, and marketing automation for technology and industrial clients. It directly competes with Steel Croissant's B2B technology and industrial vertical focus.
• Refined Digital: Refined Digital is a B2B digital marketing agency offering SEO, content marketing, and web development services to technology and industrial clients. It is comparable to Steel Croissant as a similarly sized agency competing in the B2B vertical-focused digital marketing space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SteelCroissant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steel Croissant