What Protræ does

Protræ A/S is a Danish manufacturer of profiled and surface-treated wood products for the construction industry, headquartered in Rødding, Denmark, and operating a 133,000 m² facility with 53,000 m² under roof that processes approximately 17 million production meters of wood annually. The company's core technology centers on in-house production lines for sawing, planing, multi-sawing, end-notching, painting, and briquetting, supplemented by an in-house tool grinding workshop that produces profile irons for hundreds of different profile geometries, an in-house painting facility capable of factory-priming and top-coating in all NCS and RAL colors, and a custom carpentry workshop for special solutions. Products span facade cladding (TGV, Z-profil, Klink, Blokhus), fences and posts, terrace boards, moldings and trims, ceiling and wall panels, and gate/roof/eaves boards, in wood species including Nordic spruce and pine, Western Red Cedar, oak, ash, thermo-ash, beech, and thermally treated pine, with surface treatments including smooth planing, rough-sawn, brushed, paintcut, micropressed, pressure impregnation, thermal treatment, fire impregnation, and lye treatment.

Protræ generates revenue through one-time sales of both standard and custom wood profiles. Pricing is quote-based, with a setup fee on orders under 1,000 meters and minimum order quantities of 250 meters or 35 m² per profile; special-order lead times range from 15 to 45 working days depending on treatment. The go-to-market is hybrid: in Denmark, all sales are routed exclusively through Bergsten Timber A/S, which distributes via the trælastbranchen (lumber/builder's merchant trade), with website price inquiries answered by a nearby merchant within 1-2 business days; in Sweden, since September 2024, the company operates a dedicated direct-sales team led by Marcus Rosén. Customers are professional builders, carpenters, type house firms, industrial contractors, and lumber merchants, with a strong emphasis on sustainability-credentialed projects supported by FSC/PEFC certification, EPDs, CE marking, and SP FIRE 105 facade fire testing.

The company traces its roots to Skodborg Savværk & Trælasthandel, founded in 1905, and was reorganized under new ownership in 1975 toward professional B2B customers and large-scale logistics. It is owned by the Harald Nyborg Group conglomerate, and employs approximately 110 people. Recent strategic actions include the September 2024 Sweden sales launch, a November 2025 circular-economy partnership with a:gain yielding the Bronsø upcycled facade cladding line, and the establishment of long-standing supply partnerships with Lunawood (Finland) for thermo-treated pine and Danish Anti-Fire for fire impregnation subcontracting.

Name

Protræ

Legal name

Protræ A/S

Website

https://protrae.dk

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

101–250 employees

Short description

Protræ A/S is a Danish wood profile manufacturer serving Scandinavian construction professionals with factory-painted, impregnated, and thermally treated cladding, fencing, terrace, and trim products via merchant distribution in Denmark and direct sales in Sweden.

Ownership category

akta.pro rank

Product category

Wood Building Materials Manufacturing

NAICS

Cut Stock, Resawing Lumber, and Planing (321912), Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Product Manufacturing (321)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

akta.pro secondary industry

Planing Mills & Lumber Surfacing (IMAMABAE)

Keywords

• Wood profile manufacturing
• Timber cladding products
• Facade wood profiles
• Wood surface treatment
• Construction timber materials

Headquarters

HQ city

Rødding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wood Profile Sales: The company generates revenue through the sale of profiled wood materials. Products include facade cladding, fences and posts, terraces, lists/moldings, ceiling and wall panels, gate/roof and eaves boards. They sell through professional dealers and lumber merchants in Denmark and directly through sales staff in Sweden.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Protræ A/S manufactures and surface-treats profiled wood products for the construction industry, including facade cladding, fences and posts, terrace boards, moldings/lists, ceiling and wall panels, and gate/roof/eaves boards. The company operates its own production lines for sawing, planing, multi-sawing, end-notching, and briquetting, plus an in-house painting facility and custom carpentry workshop, producing approximately 17 million production meters annually across six main product categories with FSC/PEFC certification.

Product overview

Protræ A/S is a Danish manufacturer of wood profiles for construction applications, offering a comprehensive portfolio of standard and custom wood profiles across six main product categories: Facade & Stern (TGV, Z-profil, Klink, Blokhus, Royal), Hegn & Stolper (fences and posts), Terrasse (terrace boards with screw and hidden mounting), Lister (moldings and trims), Loft & Vægpaneler (ceiling and wall panels), and Port/Tag & Udhængsbrædder (gate, roof and eaves boards). The company provides wood in multiple species including Gran (spruce), Fyr (pine), TermoFyr (thermally treated pine), Ceder (Western Red Cedar), and hardwoods, with various surface treatments (glathøvlet, rusavet, børstet, paintcutted, micropræg) and finishing options (painted, pressure-impregnated, fire-retardant treated). Production capabilities include machining, planing, multi-sawing, end-notching, paint application, and briquetting, with approximately 17 million production meters annually across their 53,000 m² indoor facility.

Differentiator

Problem solved

Functional benefit

Products and services

• TGV Profiler (Facade Cladding) Tongue and Groove wood profiles for exterior facade cladding, available in thicknesses of 25mm, 32mm, and 50mm across multiple wood species and surface treatments. Used by professional builders, carpenters, and type house firms for residential and commercial facade applications.
• Z-Profil Beklædning (Facade Cladding) Z-profile cladding products for facade applications, available in 19mm, 25mm, 32mm, and 38mm thicknesses. Designed for residential and commercial exterior cladding installations.
• Klink Beklædning (Shiplap Cladding) Shiplap cladding profiles for facade applications, providing weather-resistant overlapping joints for exterior wall coverings.
• Blokhus Beklædning (Block House Cladding) Block house/chalet cladding profiles for traditional Scandinavian-style facade applications, available in multiple dimensions and wood species.
• Hegn & Stolper (Fences and Posts) Fence boards and posts for fencing applications, including module fence systems with top planks. Used by professional builders and consumers for garden and property boundary fencing.
• Terrassebrædder (Terrace Boards) Terrace/decking boards for outdoor applications, available with both visible screw mounting and hidden mounting systems. Made in various wood species including pressure-impregnated and thermally treated pine.
• Lister & Listerbeklædning (Moldings and Trim Profiles) Moldings and trim profiles including corner lists, intermediate lists, triangular lists, water nailing, baseboards, frames, sweep/scrub lists, shadow lists, and rhombus profiles. For interior and exterior finishing applications.
• Rustik Profiler (Ceiling and Wall Panels) Rustic wood profiles for ceiling and wall panel applications, available in 16mm, 19mm, and 25mm thicknesses. For interior architectural paneling projects.
• Udhængsbrædder (Eaves Boards) Eaves boards for roof and overhang applications, available in 19mm and 25mm thicknesses. Used for finishing roof edges and overhangs in residential and commercial construction.
• Portbrædder (Gate Boards) Gate boards for door and gate installations, available in various dimensions and thicknesses. Used in residential, agricultural, and commercial gate construction.
• Tagbrædder (Roof Boards) Roof boards for fascia and roof edge applications. Used in roof construction for finishing and weather protection.
• TermoFyr (Thermally Treated Pine) Thermally treated pine wood produced by Lunawood in Finland via chemical-free thermal modification at 190-212°C, providing enhanced durability and dimensional stability for exterior applications. Sourced from partner Lunawood and resold by Protræ.
• Trykimprægneret Træ (Pressure-Impregnated Wood) Wood treated according to NTR (Nordic Wood Preservation Council) standards via pressure impregnation for enhanced resistance against decay, fungi, and insects. Offered as a treatment service for Protræ's wood profile products.
• Brandimprægneret Træ (Fire-Retardant Treated Wood) Fire-retardant treated wood for applications requiring fire resistance documentation, including CE certification and SP FIRE 105 facade testing. Subcontracted to Danish Anti-Fire for treatment. Targeted at facades of tall wood buildings.
• Malet Træ (Factory-Painted Wood) Factory-painted wood with primer applied on four sides and top coat on three sides, available in all NCS and RAL colors. Standard colors include RAL 9005 black, RAL 9010 white, and RAL 7016 anthracite gray. Provided as a service applied in Protræ's own painting facility.
• Bronsø (Upcycled Facade Cladding) Upcycled thermally treated facade cladding produced by a:gain using off-cuts and remnants from Protræ's production process. CE-marked with EPD certification, combining circular economy principles with documented facade performance for sustainable construction projects.

Quantifiable outcome

• 17 million production meters annually through the planing and painting facilities
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• a:gaincoreStrategic or Co-development Partner · 11 November 2025Partnership with a:gain, a Danish pioneer in circular building materials. Protræ supplies off-cuts and boards that fall outside normal sorting requirements to a:gain, who transforms them into an upcycled facade cladding called Bronsø - a thermo-treated cladding product with CE marking and EPD certification.
• Bergsten Timber A/ScoreChannel Partner/ Reseller/ DistributorBergsten Timber A/S is the exclusive sales partner for Protræ products in Denmark. They sell through the trælastbranchen (lumber/builder's merchant trade). Price inquiries submitted through Protræ's website are sent directly to Bergsten Timber A/S.
• Lunawood (Finland)coreOthersLunawood in Finland supplies the thermo-treated pine (TermoFyr) used in Protræ's products. Lunawood® is described as highest quality, totally natural and chemical-free.
• Danish Anti-FireminorOthersDanish Anti-Fire is the subcontractor for brandimprægneret (fire impregnation) services for Protræ's wood products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Moelven Industrier: Largest Nordic wood-profile and interior-products manufacturer, with sawmills, planing mills, and a broad cladding/molding portfolio across Norway, Sweden, and the Nordics. Directly comparable to Protræ in product mix, end customers (dealers and contractors), and geography.
• Bergs Timber: Swedish sawmill and further-processed timber producer serving Nordic building-materials merchants. Overlaps directly with Protræ in planed and profiled wood products for construction, and is a logical reference point for the Sweden expansion.

Broad incumbents

• Setra Group: Swedish forest-products group producing sawn timber, processed wood products, and building components. Broader than Protræ but overlaps on planed, profiled, and value-added wood products supplied through the Nordic merchant trade.
• Holmen: Swedish forest-industry group with significant sawn and processed timber operations. Competes with Protræ in supplying Nordic merchants and construction customers from a much larger raw-material base.
• Stora Enso: Major Finnish-Swedish forest-products group with a large wood-products division including cladding, decking, and engineered wood components. A broader incumbent that competes for large Nordic construction accounts.

Emerging players

• a:gain: Danish pioneer in circular/upcycled building materials that partnered with Protræ to launch the Bronsø facade cladding. An emerging peer in the upcycled wood category that competes for ESG-driven facade projects.
• Lunawood: Finnish manufacturer of thermally modified wood products (Thermowood) used in facades, decking, and interiors. Already supplies raw Thermowood to Protræ, but is also a partial competitor in finished thermo-cladding sold across the Nordics and Europe.

Regional players

• Binderholz: Austrian family-run sawmill and engineered wood group with profiled timber, CLT, and glulam products. Comparable in family-ownership profile and vertical integration, but primarily serves Central European markets rather than the Nordics.

Others

• Bergsten Timber A/S: Danish lumber and builder's-merchant distributor that is Protræ's exclusive Danish sales channel. Not a manufacturer peer, but a critical go-to-market partner whose performance directly drives Protræ's domestic revenue.
• Kährs Group: Swedish wood-flooring and interior-products manufacturer owned by Kährs. Adjacent rather than directly overlapping, but serves the same Nordic dealer channel and shares sustainability/documented-product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/protraedanmark

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protræ