Plateno Group

What Plateno Group does

Plateno Group is a Guangzhou-headquartered hospitality group, established in 2005, operating a portfolio of 14 hotel brands across more than 3,000 hotels in over 300 cities in China. The group is closely affiliated with the broader Jin Jiang Hotels (China Region) platform, which consolidates 30+ hotel and serviced-apartment brands spanning premium, quality, and economy tiers — including flagship Chinese names (维也纳, 锦江之星, 7天, IU, 麗枫), licensed international brands (Hampton by Hilton, Park Inn by Radisson, Kyriad, Campanile), and the Ascott China joint-venture serviced apartment brands (QUEST, TULIP LODJ, GINCO, JINGCADIA, RENJOY).

Underlying the property portfolio is a centralized technology and operations stack: WeHotelGlobal provides direct booking and member services; GPP2019 standardizes procurement across the network; and the Jin Jiang Global Innovation Center (GIC) develops new brand concepts. As of December 2025, the affiliated platform reports 18,200+ properties, 1.71M+ rooms, and 200M+ members.

Revenue is generated through a mix of franchise fees, managed-hotel contracts, direct-operated hotel revenue, and licensed brand royalties. The customer base is structurally diversified — leisure and business travelers, long-stay guests, and franchise/managed-hotel property owners — with no disclosed anchor accounts. The group is privately held and sits within the larger Jin Jiang International conglomerate, which spans hotels, tourism, passenger transport, and finance.

Name

Plateno Group

Legal name

锦江酒店(中国区)

Website

https://platenogroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Plateno Group is a Chinese hospitality group operating 14 hotel brands across 3,000+ hotels in 300+ cities, affiliated with the broader Jin Jiang Hotels platform of 30+ brands serving leisure and business travelers through franchise, managed, and direct-operated models.

Ownership category

akta.pro rank

Product category

Hospitality Services

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hotel operations
• Hotel franchising
• Hospitality services
• Serviced apartments
• Hotel management

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Distribution channels4 records

Marketing channels4 records

Core offering

Plateno Group operates a multi-brand hospitality portfolio with 30+ hotel and serviced apartment brands spanning luxury, mid-range, and economy segments. As of December 2025, the group operates 18,200+ properties with 1.71+ million rooms and over 200 million members, distributing rooms through its own WeHotelGlobal booking platform, franchise/加盟 model, managed hotel contracts, and licensed international brands.

Product overview

Jin Jiang Hotels (China Region) operates a comprehensive multi-tier hotel portfolio spanning luxury to economy segments, encompassing 30+ hotel and serviced apartment brands. The portfolio is organized into three market tiers: PREMIUM (high-end selection including丽芮, 锦江都城, 维也纳国际, 丽柏, 希尔顿欢朋, 枫渡, 原拓, 舒与, ZMAX, 麗枫, 希岸, 喆啡, 凯里亚德, 丽怡, 康铂, 维也纳, 潮漫, 陶瑞), QUALITY (mid-range including锦江之星, 白玉兰, IU, 7天, 暻阁, 庭冉云居, 非繁云居, 格诗庭, 憬黎, 途羚), and ESSENTIALS (economy including潮漫, 锦江之星, 白玉兰, IU, 7天). Key affiliated platforms include the procurement platform (GPP) and booking platform (WeHotel Global). The company was established in May 2020 and as of December 2025 operates 18,200+ properties with 1.71+ million rooms and 200+ million members.

Differentiator

Problem solved

Functional benefit

Brands

• 丽芮酒店 (Rae Hotel): 国际高端生活方式酒店品牌，透过轻松自在、无拘无束的服务方式，有别于传统商务型酒店的新颖设计，为旅人带来活力焕发的全新体验
• 锦江都城
• 维也纳国际酒店
• 丽柏酒店
• 希尔顿欢朋
• 枫渡酒店 (FONTOO)
• 原拓酒店
• 舒与酒店
• ZMAX HOTELS满兮酒店
• 麗枫酒店
• 希岸酒店
• 喆啡酒店 (James Joyce Coffetel)
• 凯里亚德酒店
• 丽怡酒店
• 康铂酒店
• 维也纳酒店
• 潮漫酒店
• 陶瑞酒店
• 锦江之星
• 白玉兰酒店 (Magnotel)
• IU酒店
• 7天酒店
• 暻阁酒店 (GINCO HOTEL)
• 庭冉云居 (JINGCADIA HOTEL)
• 非繁云居 (RENJOY HOTEL)
• 格诗庭酒店及服务公寓 (QUEST)
• 憬黎酒店及服务公寓 (TULIP LODJ)
• 途羚公寓

Products and services

• 丽芮酒店 (Radisson Collection / Rae Hotel)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Hilton Group (希尔顿集团)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2034Hilton欢朋 (Hampton by Hilton) is licensed to Jin Jiang Hotels (China). The partnership was extended in December 2020 until 2034, with plans to open 600+ Hampton by Hilton hotels in China. Jin Jiang operates and develops Hampton by Hilton brand in China.
• 雅诗阁中国 (Ascott China)flagshipStrategic or Co-development Partner · 1 January 2020Joint venture between Jin Jiang Hotels (China) and Ascott China to introduce serviced apartment brands including 暻阁, 庭冉云居, 非繁云居, 格诗庭 (QUEST), and 憬黎 (TULIP LODJ). The partnership covers long-stay and short-stay accommodation services.
• WeHotelGlobalcoreTechnology or IntegrationGlobal hotel booking and reservation platform serving Jin Jiang Hotels network and customers

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Choice Hotels International: Choice Hotels operates a pure franchise model with brands like Comfort Inn, Quality Inn, Sleep Inn, and Cambria. Comparable to Plateno's asset-light, franchise-heavy approach and its broad coverage of the economy-to-midscale segments.
• Hilton Worldwide: Hilton is the global licensor of Hampton by Hilton and other brands operated by Plateno under its Chinese master license. Hilton is both a strategic partner and a broader industry incumbent whose global brand portfolio, loyalty (Hilton Honors), and operating standards set benchmarks in the premium/mid-upscale tiers.
• Marriott International: Marriott is the world's largest hotel company and operates a broad multi-brand portfolio (Marriott, Sheraton, Westin, Courtyard, etc.) with a significant presence in China. Comparable to Plateno in terms of brand portfolio breadth and franchise-heavy model, though at a different scale and geographic mix.
• Wyndham Hotels & Resorts: Wyndham is the world's largest franchisor by hotel count (~9,000 hotels) with a predominantly mid-scale and economy portfolio (Days Inn, Super 8, Ramada). Highly comparable to Plateno in franchise-driven, economy/mid-scale focus and unit-economics orientation.
• Radisson Hotel Group: Radisson operates a global multi-brand portfolio (Radisson Collection, Radisson Blu, Park Inn by Radisson) and has historical ties to Jin Jiang through former ownership structures. Comparable brand-tier coverage and global-to-China expansion dynamics.
• InterContinental Hotels Group (IHG): IHG operates a global franchise-led hotel portfolio (Holiday Inn, Crowne Plaza, Holiday Inn Express, etc.) with growing China presence. Comparable to Plateno's asset-light franchise model and brand-tier segmentation strategy.

Regional players

• Louvre Hotels Group: Louvre Hotels is a major European multi-brand hotel group (Campanile, Kyriad, Premiere Classe, etc.) and is part of the Jin Jiang International family. Comparable through its economy/mid-scale franchise model and its connection to the same parent ecosystem as Plateno, though focused on Europe.

Direct peers

• Huazhu Group: Huazhu Group is China's largest multi-brand hotel operator with ~10,000+ hotels across economy to upscale tiers (Hanting, Hi Inn, JI, Crystal Orange, Manxin, Steigenberger, etc.). It is the closest direct peer to Plateno Group, competing head-to-head in Chinese franchise expansion, tech platform development, and brand portfolio breadth.
• Ascott Limited (CapitaLand): Ascott is Plateno's JV partner in China and one of the largest international serviced residence operators (Citadines, Somerset, Quest). It is comparable through the serviced apartment / long-stay business that Plateno operates under the same JV.
• BTG Homeinns (首旅如家): BTG Homeinns operates one of China's largest hotel networks with brands including Home Inn, Yitel, and JI, alongside BTG-branded upscale properties. It directly competes with Plateno in the Chinese economy and mid-scale segments and is part of the same state-affiliated tourism conglomerate ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jinjianghotels
• LinkedInlinkedin.com/company/platenogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plateno Group