What Willow Tree Housing Partnership does

Willow Tree Housing Partnership Limited is a charitable Registered Provider of social housing operating exclusively in the South West of England, serving Somerset and Devon. The organisation is registered with the Homes and Communities Agency (number L2424) and as a registered society under the Co-operative and Community Benefit Societies Act 2014 (registration 12664R), and is governed by a Board and Executive Team. Its purpose is to build and manage quality, affordable homes for individuals and families who cannot access the private housing market, including those experiencing financial hardship or relationship breakdown.

The core offering centres on two housing products: general needs 'Homes to Rent' for social housing tenants and 'Shared Ownership' for households able to afford a partial property purchase. The portfolio is grown through a programme of new developments and brought to market via completed developments pages. Operational services — repairs and maintenance, health and safety compliance (gas, electrical, fire, asbestos, damp and mould, lifts, water), assisted decorations, disabled adaptations, planned maintenance, estate services, and tenancy support (hardship fund, anti-social behaviour, domestic abuse guidance, mediation) — are delivered through two physical offices (Somerset HQ at Eastbridge House, Rooksbridge and Devon office in Plymouth) and the MyTenancy online portal, which enables tenants to view statements, make payments, receive notifications, and request repairs. The underlying technology is a conventional W3C-compliant website (HTML5, CSS, JavaScript) with Google Analytics; there is no disclosed AI/ML capability, mobile app, or public API.

The business model is that of a UK affordable housing provider: rental income from regulated tenancies, shared-ownership rent and staircasing receipts, service charges, and grant/funding from government and local authority partners. Tenant acquisition is largely referral- and waiting-list-driven via local authority allocation, supplemented by direct marketing through the website, social channels (Facebook, LinkedIn, Instagram), tenant newsletters, and community engagement (Resident Scrutiny Panel, Community Fund). No revenue, headcount, or financial figures are publicly disclosed. The organisation has accumulated a series of sector accreditations (Cyber Essentials, Great Place To Work, Disability Confident Employer, Housing Diversity Network, Homeless Commitment, Rural Housing), and is currently hiring across three full-time permanent roles while progressing new-build developments and a scheduled rent increase from 1 June 2026.

Name

Willow Tree Housing Partnership

Legal name

Willow Tree Housing Partnership Limited

Website

https://willowtreehousing.org.uk

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Willow Tree Housing Partnership is a charitable Registered Provider of social housing operating in Somerset and Devon, England. It builds and manages affordable rental homes and shared-ownership properties for individuals and families unable to access the private housing market.

Ownership category

akta.pro rank

Product category

Affordable Housing / Social Housing

SIC

Operators Of Apartment Buildings (6513), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Townhome & PUD Association Management (BPAJAHAE)

Keywords

• Affordable housing
• Social housing
• Shared ownership
• Property management
• Tenancy services

Headquarters

HQ city

Axbridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels7 records

Core offering

Willow Tree Housing Partnership is a charitable housing association providing affordable rental homes and shared ownership properties in Somerset and Devon, England. The association develops new housing, manages existing properties, delivers a comprehensive repairs and maintenance service, and supports tenants through a digital online portal (MyTenancy Portal) and community engagement programs.

Product overview

Willow Tree Housing Partnership is a charitable housing association registered with the Homes and Communities Agency (number L2424) and a registered society under the Co-operative and Community Benefit Societies Act 2014. The organization offers a unified portfolio of housing services centered around affordable rental homes and shared ownership properties. Their core offerings include homes to rent, shared ownership schemes, and new housing developments, supported by a digital tenant portal called MyTenancy Portal for online rent statements, payments, repair requests, and document access. Repairs services and housing support resources round out their service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• MyTenancy Portal An online tenant portal allowing residents to view rent statements, make payments, receive notifications, access repairs information, and request repairs. Targeted at tenants of Willow Tree Housing Partnership.
• Homes to Rent Affordable rental housing properties in Somerset and Devon for individuals and families unable to access the private housing market.
• Shared Ownership A home ownership scheme allowing purchasers to buy a share of a property while paying rent on the remaining share. Aimed at prospective homeowners who can afford partial property purchase but cannot access the full property market.
• New Developments New housing construction projects developed by the association to expand affordable housing availability in Somerset and Devon.
• Completed Developments Finished housing developments available for rent or shared ownership purchase in Somerset and Devon.
• Repairs Services Maintenance and repair services for tenants, including report a repair, assisted decorations, disabled adaptations, heating, home contents insurance, home loss and disturbance, improvements, and planned maintenance.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Clarion Housing: Largest housing association in the UK with a national portfolio. Comparable operating model (rental, shared ownership, development) but operates at vastly greater scale than a regional operator like WTHP.
• Peabody: One of the UK's largest housing associations, providing affordable homes nationally. Comparable in operating model but substantially larger in scale, providing a benchmark for the upper end of the sector.

Direct peers

• Longhurst Group: Mid-sized UK housing association offering affordable rental and shared ownership homes. Comparable scale and operational structure to a small regional housing association.
• Orbit Group: National housing association providing affordable rental and shared ownership homes. Comparable scale and operating footprint to a mid-sized regional housing association.
• Sanctuary Housing: Major UK housing association providing affordable homes for rent and shared ownership. Comparable as a charitable provider with a national portfolio and similar tenant services portfolio.
• Platform Housing: Large housing association providing affordable rental and shared ownership homes across the Midlands and beyond. Comparable operating model and tenant-focused service approach.
• Guinness Partnership: One of the largest housing associations in England, providing affordable rented and shared ownership homes. Comparable charitable structure, HCA registration, and service offering.
• Sovereign Housing Association: Large UK housing association providing affordable rental and shared ownership homes. Comparable in operating model, charitable structure, and tenant service delivery framework including digital portals.
• Aster Group (Livv Housing Group): Southwest-focused housing association with similar size and regional footprint. Comparable in offering affordable rentals, shared ownership, and supported housing services to tenants in similar UK geographies.
• LiveWest: Large housing association operating across the southwest of England, including Somerset and Devon. Directly comparable as a regional affordable housing provider with rental, shared ownership, and development activity in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WillowTreeHousing
• LinkedInlinkedin.com/company/willow-tree-housing
• Instagraminstagram.com/willowtreehousing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Tree Housing Partnership