RiskWell
RiskWell is a privately held, specialist commercial insurance brokerage serving clients in five verticals — real estate investors, trade contractors, bowling/FEC, healthcare practices, and professional advisors — across 30+ U.S. states, monetizing through carrier commissions and supported by a proprietary RiskWell 360 advisory methodology and an AI chat agent named Turing.
- Company typePrivate
- Founded2017
- HeadquartersMckinney, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RiskWell does
RiskWell is a privately held, specialist commercial insurance brokerage headquartered in McKinney, Texas, that focuses on five defined industry verticals: Real Estate Investors, Trade Contractors, Bowling and Family Entertainment Centers, Healthcare Practices, and Professional Advisors. Founded around 2017, the firm operates with a small team (reported 1–10 employees) and generates revenue primarily through standard insurance carrier commissions on placed premiums, supplemented by consultative advisory work delivered through its proprietary RiskWell 360 five-phase methodology (Discover, Analyze, Control, Transfer, Maintain). The brokerage is licensed in more than 30 U.S. states and reports operational scale markers including 3,000+ investment properties insured, 100+ professional full-time real estate investors served, 50+ roofing contractors across multiple states, and 150+ five-star Google reviews.
The firm's technology stack includes a Client Portal for policy and service management, an anonymous Insurance Cost Calculator, and Turing — a website-wide conversational AI agent that provides 24/7 coverage guidance and routes inquiries to human advisors. Distribution is sales-led and consultative: clients enter via 15-minute discovery calls or vertical-specific online quote forms, with non-primary-vertical business acquired exclusively through referrals from existing clients and channel partners such as hard money lenders and real estate investor education groups. RiskWell's partnership with consulting firm Stakwise, formed via a joint venture alongside the November 2021 hire of its first CTO Casey Nelson, signals a deliberate technology-modernization effort to support channel integration and scaling across states.
RiskWell was named a 2025 Best Practices Agency and maintains BBB accreditation, but it remains owner-operated with no disclosed external funding, and financial metrics are not publicly reported. The combination of vertical specialization, named AI tooling, a codified advisory process, and a referral-heavy channel model positions the firm as a niche micro-brokerage with steady compounding growth rather than venture-scale ambition.
RiskWell firmographics
Firmographics- Name
- RiskWell
- Legal name
- RiskWell
- Website
- https://riskwell.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RiskWell is a privately held, specialist commercial insurance brokerage serving clients in five verticals — real estate investors, trade contractors, bowling/FEC, healthcare practices, and professional advisors — across 30+ U.S. states, monetizing through carrier commissions and supported by a proprietary RiskWell 360 advisory methodology and an AI chat agent named Turing.
- Ownership category
- akta.pro rank
RiskWell industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Finance and Insurance (52)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industries
- Professional Liability (E&O) (FSAJAGAC), Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH)
Keywords
Where RiskWell is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RiskWell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Insurance Commissions: RiskWell earns commissions from insurance carriers for placing and maintaining insurance policies for clients. As an independent brokerage, they represent multiple insurance carriers and earn commissions based on premium volume placed.
- Insurance Advisory Services: The company provides consultative risk management and insurance advisory services, including insurance reviews, recommendations, and program design. Revenue is generated through insurance product commissions rather than separate service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom insurance programs with pricing based on individual risk assessment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
RiskWell product offering
Product offeringCore offering
RiskWell is an independent commercial insurance brokerage that places and services a broad portfolio of commercial and specialty insurance coverage for clients in five industry verticals: Real Estate Investors, Trade Contractors, Bowling/Family Entertainment Centers, Healthcare Practices, and Professional Advisors. Coverage spans General Liability, Umbrella, Commercial Property, Residential Property (rentals/rehabs/short-term/ground-up), Commercial Auto, Workers Compensation, Professional Liability, Cyber Liability, Business Income, Product Liability, Media Liability, Environmental Liability, Mechanical Breakdown, Inland Marine, Crime, Employment Practices Liability, and Liquor Liability. Delivery is structured around the RiskWell 360 five-phase advisory process (Discover, Analyze, Control, Transfer, Maintain) and supported by a Client Portal, an Insurance Cost Calculator, and the Turing AI Agent.
Product overview
RiskWell is a specialist commercial insurance brokerage offering a comprehensive portfolio of insurance products and services. The core offering is the RiskWell 360 advisory process—a structured 5-step methodology (Discover, Analyze, Control, Transfer, Maintain)—supported by a suite of coverage products including General Liability, Umbrella, Commercial Property, Residential Property, Commercial Auto, Workers Compensation, Professional Liability, Cyber Liability, Business Income, Product Liability, Media Liability, Environmental Liability, Mechanical Breakdown, Inland Marine, Crime, and Employment Practices Liability Insurance. The company specializes in five industry verticals: Bowling and Family Entertainment Centers, Healthcare Practices, Professional Advisors, Real Estate Investors (offering dedicated portals and specialized products), and Trade Contractors. Additionally, RiskWell provides digital services including a Client Portal, Insurance Cost Calculator, and an AI-powered chat agent named Turing.
Differentiator
Problem solved
Functional benefit
Products and services
- RiskWell 360 Advisory Process A structured five-step advisory methodology—Discover (gather client story and goals), Analyze (data collection and insight generation using tech/AI), Control (risk mitigation recommendations), Transfer (insurance placement as advocate), Maintain (ongoing relationship stewardship)—that delivers comprehensive risk and insurance solutions for clients in RiskWell's five verticals.
- Real Estate Investor Insurance Specialized insurance coverage and brokerage services for real estate investors, spanning long- and short-term rentals, rehabs/flips, ground-up new construction, multifamily properties (5+ units), and commercial property; built for high-volume investors who often place 4–15 policies per month. Includes lender/mortgagee coordination.
- Bowling and Family Entertainment Centers (FEC) Insurance Comprehensive insurance brokerage program for bowling alleys and family entertainment centers, combining building and property coverage, liquor liability for on-site bars/grills, workers compensation, food service liability, and equipment breakdown coverage.
- Healthcare Practices Insurance Customized insurance brokerage program for healthcare practices across medical doctors, oral health, osteopathic/functional medicine, chiropractic, physical therapy, and alternative modalities (acupuncture/acupressure), bundling professional liability, cyber liability, workers compensation, and commercial property.
- Professional Advisors Insurance Specialized insurance brokerage program for white-collar professional advisors including Registered Investment Advisors, Attorneys, CPAs/Accountants, Architects, Engineers, Bankers, Business Consultants, and Insurance Agents; bundles professional liability/E&O, cyber liability, business income insurance, and media liability.
- Trade Contractors Insurance Fully customized insurance brokerage program for skilled trade contractors including HVAC, Plumbing, Electrical, Mechanical, Facilities, Painting, Finishing Carpentry, Flooring, and General Contractors; combines general liability, workers compensation with subcontractor roll-up, commercial auto, umbrella, and bonding solutions.
- General Liability Insurance Standalone brokerage offering for general liability coverage including bodily injury claims from customers/visitors, third-party property damage, damages from completed or installed operations, and accusations of slander or defamation.
- Umbrella Insurance Standalone brokerage offering for excess liability coverage for major losses exceeding underlying policy limits, multi-party losses, and losses involving permanent disability, death, or loss of income potential.
- Commercial Property Insurance Standalone brokerage offering for protection of buildings and commercial property from physical losses, with options for business income insurance and mechanical breakdown coverage.
- Residential Property Insurance Standalone brokerage offering for residential investment property coverage including long- and short-term rental properties, properties under renovation or rehab, and ground-up new construction.
- Commercial Auto Insurance Standalone brokerage offering for vehicles used in service of business, covering bodily injury and property damage for first- and third-party losses and rental replacement costs.
- Workers Compensation Insurance Standalone brokerage offering for work-related accidents, injuries, and diseases; sole remedy in all 50 states, with subcontractor roll-up options and employers liability protection.
- Professional Liability Insurance Standalone brokerage offering for financial liability caused by professional mistakes, omissions, or oversights, extending from principal actors to employees and contractors.
- Cyber Liability Insurance Standalone brokerage offering for businesses transacting electronically or possessing sensitive data, providing seven main coverage elements for indirect costs and regulatory fines/penalties.
- Business Income Insurance Standalone brokerage offering for replacement of business income lost due to covered property damage claims, most commonly triggered by severe weather, fire, and water damage.
- Product Liability Insurance Standalone brokerage offering for manufacturing defects, design defects, defective materials, and failure-to-warn or labeling defects causing bodily injury or property damage.
- Media Liability Insurance Standalone brokerage offering for copyright infringement, plagiarism, defamation, libel, invasion of privacy lawsuits, and negligence claims tied to third-party content.
- Environmental Liability Insurance Standalone brokerage offering for leaks or spills from fuel tanks, environmental incidents during construction, improper storage/disposal of hazardous materials, and hidden environmental liabilities.
- Mechanical Breakdown Insurance Standalone brokerage offering for HVAC, boilers, and other mechanical equipment breakdown.
- Inland Marine Insurance Standalone brokerage offering for contractor tools and equipment, mobile equipment (gators, skid steers, backhoes), and inventory and installation floaters.
- Crime Insurance Standalone brokerage offering for employee theft or embezzlement, forgery and fraudulent disbursement of funds, fraudulent refunds or expense reimbursements, and theft of client payment information.
- Employment Practices Liability Insurance Standalone brokerage offering for discrimination and wrongful termination claims, retaliation claims, sexual harassment/hostile work environment claims, and breach of contract claims.
- Liquor Liability Insurance Standalone brokerage offering for bowling centers and family entertainment centers that serve alcohol, addressing liquor-related liability exposure on premises.
- Client Portal Online portal for current RiskWell clients to access their insurance information, submit service requests, request certificates of insurance, and manage their policies with automated progress updates.
- Insurance Cost Calculator Anonymous, no-obligation online tool for prospective clients to estimate insurance costs before requesting formal quotes or scheduling a discovery call.
- Turing AI Agent AI-powered conversational agent (named after Alan Turing) deployed across the RiskWell website to deliver expert-level insurance guidance around the clock, answer coverage questions, and connect clients with human advisors while passing conversation context.
- Discovery Call Service 15-minute initial consultation service that allows prospects to share their insurance needs and preferences with the RiskWell team before a custom insurance program is designed. Scheduled through dedicated Commercial and Real Estate teams.
Quantifiable outcome
- 3,000+ investment properties insured
- +4 more outcomes
Companies that use RiskWell
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
RiskWell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
RiskWell partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, core and minor.
- StakwisestrategicRiskWell has engaged with Stakwise, a consulting firm founded by Casey Nelson (RiskWell's new CTO/Partner), to assist with management and implementation of their technology stack. The two companies are forming an as-yet-unnamed joint venture to help channel partners more effectively engage with RiskWell to assist mutual clients secure insurance programs efficiently and profitably.
- National Roofing Contractors AssociationcoreAssociate member of national trade association representing roofing contractors. Partnership demonstrates commitment to serving the roofing industry and provides access to industry education and best practices.
- Roofing Contractors Association of Texas (RCAT)coreAssociate member of state trade association. Partnership supports education of roofers on risk management best practices and community involvement.
- North Texas Roofing Contractors Association (NTRCA)coreAssociate member of regional trade association. Partnership provides local market access and industry engagement.
- McKinney Chamber of CommerceminorCorporate membership in local business chamber providing networking opportunities and community presence.
- Lifestyles UnlimitedminorVendor page referral partner for real estate investor clients. Listed as referral source on quote request forms.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
RiskWell competitors and assessment
Company assessmentBroad incumbents
- Acrisure: Acrisure is one of the largest U.S. insurance brokerage conglomerates with diversified commercial and specialty offerings across many verticals RiskWell serves. Represents the scaled incumbent competitive benchmark.
- Arthur J. Gallagher & Co. Gallagher is a global brokerage leader with deep specialty practices in real estate, hospitality, construction, and healthcare — the exact verticals RiskWell serves. Represents a strategic partnership or acquisition candidate at scale.
- Marsh McLennan: Marsh is the world's largest insurance brokerage and risk advisor with extensive specialty coverage including real estate, professional liability, and construction. Sets the strategic benchmark for brokerage scale and carrier access.
Direct peers
- Brown & Riding Insurance Services: Brown & Riding is a specialty wholesale/retail brokerage focused on commercial property, casualty, and professional lines. Comparable to RiskWell in specialty coverage focus and broker-led consulting model.
- Insurance Office of America (IOA): IOA is a major independent commercial insurance brokerage with a broad vertical mix (including real estate investor and contractor programs). Closely matches RiskWell's verticalized, relationship-driven brokerage approach.
- Heffernan Insurance Brokers: Heffernan is an independent specialty brokerage focused on commercial and personal-lines niches, including real estate and contractor exposures. Similar to RiskWell in independent ownership, vertical focus, and consultative selling motion.
- The Liberty Company Insurance Brokers: Liberty Company is a national independent brokerage with strong vertical specialization across real estate, construction, hospitality, and professional services. Matches RiskWell's verticalized model and discover-call-led sales motion.
- Higginbotham: Higginbotham is one of the largest independent U.S. commercial insurance brokerages with deep vertical specialization and a multi-state footprint. Highly comparable to RiskWell in operating model (independent, advisory-led, verticalized) but at materially larger scale.
- BKS Partners: BKS Partners is an independent brokerage that specializes in real estate investor and landlord insurance programs, including short-term rentals and flips. Closely mirrors RiskWell's largest vertical (real-estate investors) and product mix.
Emerging players
- Frankenmuth Insurance: Frankenmuth is a regional carrier/brokerage hybrid with strong contractor and small-commercial expertise. Provides a useful mid-market comparison point for vertical programs RiskWell targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
RiskWell social profiles
Digital presenceRiskWell financial estimates
Financial estimateRevenue estimate
Valuation estimate
RiskWell leadership team
Management profileNumber of profiles
Profiles5 records
RiskWell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RiskWell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RiskWell
What does RiskWell do?
RiskWell is an independent commercial insurance brokerage that places and services a broad portfolio of commercial and specialty insurance coverage for clients in five industry verticals: Real Estate Investors, Trade Contractors, Bowling/Family Entertainment Centers, Healthcare Practices, and Professional Advisors. Coverage spans General Liability, Umbrella, Commercial Property, Residential Property (rentals/rehabs/short-term/ground-up), Commercial Auto, Workers Compensation, Professional Liability, Cyber Liability, Business Income, Product Liability, Media Liability, Environmental Liability, Mechanical Breakdown, Inland Marine, Crime, Employment Practices Liability, and Liquor Liability. Delivery is structured around the RiskWell 360 five-phase advisory process (Discover, Analyze, Control, Transfer, Maintain) and supported by a Client Portal, an Insurance Cost Calculator, and the Turing AI Agent.
Is RiskWell a public or private company?
RiskWell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RiskWell founded?
RiskWell was founded in 2017. It employs 1 to 10 people.
Where is RiskWell based?
RiskWell is headquartered in Mckinney, United States, in the North America region.
How does RiskWell make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are insurance Advisory Services.
Who are RiskWell's main competitors?
Broad incumbents on record are Acrisure, Arthur J. Gallagher & Co. and Marsh McLennan. Direct peers are Brown & Riding Insurance Services, Insurance Office of America (IOA), Heffernan Insurance Brokers, The Liberty Company Insurance Brokers, Higginbotham and BKS Partners. Frankenmuth Insurance is listed as an emerging player.
Does RiskWell have an API?
No public API is recorded for RiskWell.
What industry is RiskWell in?
RiskWell's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAJAGAC, Professional Liability (E&O). Its NAICS code is 5242 and its SIC code is 6411.