What Greeka does

Greeka is an online travel platform specializing in Greece and the Greek islands, operating as GREEKA Ltd (incorporated in Bulgaria) with operational offices in Sofia and Piraeus. Founded in 1999, the company has built a destination content library of 30,000+ photos and comprehensive travel guides over 25+ years, covering islands, mainland destinations, archaeological sites, beaches, and cultural attractions. The core technology is a web-based booking platform distributed across multiple sub-domains: greeka.com for content and general bookings, ferries.greeka.com for ferry tickets, car-rental.greeka.com for vehicle hire, and transfers.greeka.com for ground transportation.

Greeka generates revenue primarily through transaction fees and affiliate commissions across multiple verticals. The flagship product, Greeka Ferries (launched 2008), handles bookings to Greek islands, Italy, and Turkey with integrations to all major Greek ferry operators (Blue Star Ferries, Hellenic Seaways, Sea Jets, Minoan Lines, Golden Star Ferries, Fast Ferries) and serves over 100,000 passengers annually. Island hopping packages (priced €990-€4,825) bundle accommodation, transfers, and ferry tickets, while tailor-made holiday services offer custom quotes for individuals and groups, including weddings and incentive travel. Additional revenue streams include commissions from hotels, car rentals, transfers, guided tours, cruises, and yacht charters. Payment processing is handled by PayPal under SSL/TLS encryption, and the company is GDPR-compliant under EU data protection regulation.

Greeka's go-to-market is direct-to-consumer through self-serve online booking, supplemented by a travel agent partner program and a community platform (community.greeka.com) that drives user-generated content and engagement. The company employs 11-50 people and has received a Silver Award at the Tourism Awards Greece (2020). No external funding, parent company, or acquisition history is disclosed, indicating an independently operated, cash-flow-funded business model.

Name

Greeka

Legal name

GREEKA Ltd

Website

https://greeka.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Greeka is a 25-year-old online travel platform specializing in Greece and the Greek islands, offering ferry tickets, island hopping packages, hotels, car rentals, transfers, tours, cruises, and tailor-made holidays. It serves individual travelers, families, and groups planning trips to Greek destinations through direct online booking.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520)

SIC

Water Transportation (4400)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Island & Remote Community Ferry Services (THAIAJAG)

Keywords

• Travel booking platform
• Ferry ticket booking
• Greek island holidays
• Tailor-made holiday planning
• Online travel agency

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Holiday Package Sales: Island hopping packages and tailor-made holidays sold directly to travelers. Packages include accommodation, transfers, ferry tickets, and tours bundled together.
2. Ferry Ticket Booking: Commission from ferry ticket bookings through the online booking platform. Customers book tickets to Greek islands, Italy, and Turkey.
3. Travel Services Commission: Commissions from car rentals, hotel bookings, transfers, tours, cruises, and yacht charters arranged through the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Greeka is an online travel platform and agency for Greece that offers ferry tickets, accommodation, car rentals, airport/port transfers, guided tours, cruises, yacht charters, and pre-packaged island hopping itineraries. Founded in 1999, it combines a booking engine, community-driven photo and storytelling content, and tailor-made holiday planning services for travelers visiting the Greek islands and mainland.

Product overview

Greeka is a Greek travel and booking platform operating as a network of interconnected websites. The core offering centers on Greeka.com, a comprehensive travel guide providing destination information, photos, and community features, combined with Greeka Ferries for ferry ticket bookings. Supporting services include Tailor-Made Services for customized trip planning, Island Hopping Packages for multi-destination tours, and specialized booking tools for car rentals, transfers, tours, hotels, cruises, and yacht charters. The Greeka Community platform enables user-generated content through photo sharing and contests. These products work together to serve travelers planning Greek holidays, with the main booking engine at ferries.greeka.com handling transportation while travel services handle ground arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Greeka.com Website
• Greeka Ferries
• Tailor-Made Services

Quantifiable outcome

• 25+ years of travel expertise in Greece
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• Blue Star FerriescoreTechnology or Integration · 1 January 2008Partnership for online ferry ticket booking to Greek islands. Blue Star operates conventional and high-speed ferries throughout the Aegean Sea.
• Sea JetscoreTechnology or IntegrationHigh-speed ferry services and catamaran booking partnership for Greek island routes.
• Hellenic SeawayscoreTechnology or IntegrationOnline booking integration for conventional and high-speed ferry services in the Aegean and Saronic Gulf.
• Minoan LinescoreTechnology or IntegrationFerry services connecting mainland Greece (Piraeus) with Crete and other destinations.
• PayPalcoreTechnology or IntegrationPayment processing partner for secure online credit card transactions. PayPal handles all payment processing; Greeka does not store credit card details. Transactions encrypted via SSL TLS v.1.2 protocol.
• Golden Star FerriescoreTechnology or IntegrationFerry booking partnership for services in the Aegean Sea.
• Fast FerriescoreTechnology or IntegrationHigh-speed ferry services partnership for Greek island connections.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Greekferries.gr: Greek-market ferry ticket booking site focused exclusively on domestic Greek ferry routes. Competes with Greeka Ferries within Greece but lacks the broader travel services portfolio (hotels, packages, tours).
• Discover Greece (GNTO): Official Greek National Tourism Organization platform promoting Greece as a destination with editorial content, destination guides, and trip planning tools. Competes for Greek travel intent traffic without direct booking, but shapes the discovery layer Greeka relies on.

Others

• Seajets: One of the largest Greek high-speed ferry operators and a current integration partner of Greeka Ferries. Represents both a key supply dependency and a potential direct-booking competitor if it expands its own consumer channel.

Broad incumbents

• Expedia: Global OTA offering flights, hotels, car rentals, packages, cruises, and activities. Overlaps with Greeka's full-service travel bundle proposition at much larger scale.
• Tripadvisor: Global travel content and review platform with meta-search and booking capabilities. Competes with Greeka's destination content, review-driven discovery, and increasingly hotel/tour bookings.
• Viator: Tripadvisor-owned tours and activities marketplace with extensive Mediterranean tour inventory. Competes with Greeka's guided tours and activities offering for both consumer attention and supplier relationships.
• Booking.com: Global OTA dominating accommodation and increasingly expanding into attractions, airport transfers, and ferry bookings in Europe. Competes with Greeka on lodging inventory, transfers, and increasingly on ferry tickets.

Direct peers

• GetYourGuide: Global tours and activities marketplace with strong Mediterranean presence. Already integrated as a partner on Greeka's destination pages but also competes for the same tour-booking wallet share.
• Direct Ferries: Large pan-European ferry booking aggregator covering operators across the Mediterranean and Northern Europe. Overlaps directly with Greeka Ferries on Greek island routes and competes for the same commission-based ferry booking demand.
• Ferryhopper: Greek-founded online ferry booking platform covering Greek islands, Italy, and Turkey with a modern app-first experience. Directly competes with Greeka Ferries for the same booking flows and ferry operator integrations.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Greekacom
• Facebookfacebook.com/Greekacom
• LinkedInlinkedin.com/company/greeka-com
• Instagraminstagram.com/greekacom
• Pinterestgr.pinterest.com/greekacom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greeka