Location Lube

What Location Lube does

Location Lube is a Massachusetts-based manufacturer of mobile oil change equipment, founded in 1987 by Rich Halvarson. The company designs, builds, and sells custom mobile lube van and trailer systems that enable operators to perform on-site vehicle maintenance. With 900+ systems sold cumulatively worldwide, Location Lube self-positions as the oldest and largest manufacturer in the mobile oil change equipment niche. Operations are concentrated at a West Yarmouth, Massachusetts manufacturing facility, with a seasonal winter location in Oriental, North Carolina.

Name

Location Lube

Legal name

Location Lube

Website

https://locationlube.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Location Lube is a Massachusetts-based manufacturer of mobile oil change equipment, selling van- and trailer-mounted lube systems to fleet operators and individual entrepreneurs seeking on-site vehicle maintenance capability.

Ownership category

akta.pro rank

Product category

Mobile Oil Change Equipment Manufacturing

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)

Keywords

• Mobile lube equipment
• Mobile oil change systems
• Quick lube trailers
• On-site vehicle maintenance
• Mobile oil change vans

Headquarters

HQ city

West Yarmouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Lube Equipment Sales: One-time sale of mobile lube van and trailer systems. The Standard Equipment package is priced at $14,995, which includes 5-tank system, pumps, reels, compressor, and accessories. Additional shipping costs apply ($800-$1400 in US, $1500-$3100 internationally). Equipment enables operators to service 50-60 vehicles before needing refill.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Location Lube manufactures and sells mobile oil change equipment systems, including van-mounted and trailer-mounted configurations, for on-site vehicle maintenance. Each system is built around a 5-tank aluminum package (oil, fluid, washer, coolant, and waste oil tanks) with Ingersol Rand pneumatic pumps, retractable reels, dispensing guns, and a Honda air compressor. The flagship Standard Equipment Package is priced at $14,995 and ships fully assembled for installation in cargo vans or enclosed trailers.

Product overview

Location Lube is a mobile oil change equipment manufacturer offering two core product lines: mobile lube van systems and mobile lube trailer systems. Both are custom-built, fully assembled units installed in cargo vans or enclosed trailers that enable on-site vehicle maintenance. The Standard Equipment Package ($14,995) is the flagship modular offering that can be installed in either van or trailer configurations, providing complete oil change capabilities including storage tanks, pumps, reels, dispensing guns, and accessories. All tank systems carry a lifetime warranty and are DOT approved with EPA/DEP compliance. The company has sold over 900+ systems worldwide since its founding in 1987.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Lube Van Systems Custom-built mobile oil change equipment installed in full-size cargo vans, enabling on-site vehicle maintenance for fleet operators and individual service entrepreneurs. Fully assembled units include tank systems, pumps, reels, dispensing guns, and a Honda compressor.
• Mobile Lube Trailer Systems Enclosed trailer-based mobile oil change units (6x10) that provide the same on-site service capabilities as van systems but in a towable format, allowing operators to deploy to multiple locations without converting a primary vehicle.
• Standard Equipment Package Complete 5-tank mobile lube system priced at $14,995, designed for installation in full-size cargo vans or enclosed trailers. Includes 2 oil tanks (37 gal. each), 2 fluid tanks, washer fluid tank, coolant tank, 67-gallon waste oil tank, 2 digital dispensing guns, 2 retractable oil reels, 2 Ingersol Rand pumps (5-year warranty), 5.5 HP Honda compressor, air hose manifold, extraction pump, and steel shelving. Services 50-60 vehicles before refill and ships fully assembled.

Quantifiable outcome

• Services 50-60 vehicles before needing to be refilled

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Plews & Edelmann: Manufacturer and distributor of automotive tools, lubrication equipment, and fluid handling accessories including pumps, reels, and shop hardware. Comparable as a more direct, smaller-scale peer selling comparable lubrication and fluid handling tools through the same distribution channels.

Others

• Snap-on Incorporated: Global manufacturer and distributor of professional tools, diagnostic equipment, and shop solutions serving automotive technicians and fleet operators. Comparable as an adjacent ecosystem player selling into the same professional vehicle MRO buyer, though focused on hand tools and diagnostics rather than packaged mobile lube systems.
• Mac Tools (Stanley Black & Decker): Professional automotive tool franchise serving mechanics and fleet maintenance professionals with hand tools, diagnostics, and shop equipment. Comparable as an adjacent distributor serving the same professional MRO end-customer, including mobile service operators.

Broad incumbents

• Graco Inc. Major publicly-traded manufacturer of fluid handling equipment, including lubrication pumps, oil dispensers, and grease systems used in vehicle MRO and industrial settings. Comparable because it supplies the underlying pumps and fluid handling technology Location Lube integrates into its mobile systems, and competes for adjacent lubrication equipment buyers.
• BendPak / Ranger Products: Manufacturer of vehicle lifts, wheel service equipment, and broader automotive service shop equipment. Comparable because it sells into the same automotive MRO buyer (fleet shops and quick-lube operators) and competes for share of vehicle maintenance equipment budgets.
• Alemite (SKF): SKF subsidiary specializing in lubrication equipment, grease pumps, oil dispensers, and fluid management. Comparable because it serves the same vehicle MRO lubrication market with broader product depth, though not specialized in mobile trailer/van packaged systems.
• Lincoln Industrial (SKF): SKF-owned manufacturer of lubrication equipment, including pumps, grease guns, hose reels, and fluid handling systems. Comparable because it sells directly to fleet maintenance operations and competes for the same MRO equipment budgets, though at a much larger scale.
• SPX / Robinair: SPX-owned brand producing automotive service equipment including fluid management, A/C service, and diagnostic tools. Comparable because it sells specialized equipment into the same professional vehicle MRO channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Location Lube