The Gardens at Barry Road Assisted Living and Memory Care

What The Gardens at Barry Road Assisted Living and Memory Care does

The Gardens at Barry Road Assisted Living and Memory Care is a single-site senior living community located at 8300 N.W. Barry Road in Kansas City, Missouri, operating under the legal entity Bethesda Foundation. The community delivers two core service lines: assisted living (Facility ID 100339) and memory care (Facility ID 103785). It serves seniors requiring daily living support and individuals with Alzheimer's disease or related dementia. The community is a wholly owned operating subsidiary of Bethesda Senior Living Communities, a faith-based non-profit organization founded in 1959 that operates an 18-community portfolio across Missouri, Colorado, Nebraska, Texas, and Arizona.

The facility offers five assisted living floor plan configurations (Studio, Studio Deluxe, One-Bedroom, Two-Bedroom, and Companion Suite ranging from 295 to 595 sq ft) and three memory care configurations (Studio, Studio Deluxe, and Companion Suite ranging from 322 to 427 sq ft). The service model is built around 24-hour personal care, medication management, restaurant-style dining, housekeeping, laundry, transportation, and structured wellness programming. Memory care is delivered through the proprietary BLOOM by Bethesda program, which uses five Wellness Petals (Emotional, Spiritual, Mental, Social, Physical) and the "Embracing Their Reality" approach to personalize dementia care. As a faith-based non-profit, the organization operates under a "Business for Benevolence" philosophy in which revenue is reinvested into care quality rather than distributed to investors.

The revenue model is subscription-based recurring monthly fees with a tiered structure: a base apartment fee covering housing, dining, and amenities, plus level-of-care fees based on individual care assessments. Pricing is not publicly disclosed and is determined through personalized consultation. Memory care is offered on an all-inclusive basis with no additional charges as care needs increase, and Companion Suite arrangements allow rent to be split between two residents. The go-to-market motion is direct-to-consumer, driving prospective residents and families through the company website, blog content, SeniorLivingChecklist.com resources, Facebook, LinkedIn, and inbound phone inquiries that convert to scheduled tours and personalized consultations.

Name

The Gardens at Barry Road Assisted Living and Memory Care

Legal name

Bethesda Foundation

Website

https://thegardensatbarryroad.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

The Gardens at Barry Road is a faith-based, non-profit assisted living and memory care community in Kansas City, Missouri, operated by Bethesda Senior Living Communities. It serves seniors needing daily living support and individuals with Alzheimer's or related dementia through personalized care plans and the proprietary BLOOM wellness program.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADABAB

Assisted Living with Memory Care (Mixed Campus)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADACAB

Memory Care Units within Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADABAA

General Assisted Living Facilities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Assisted living services
• Memory care services
• Senior living community
• Residential care facility
• Dementia care programs

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Apartment Rental with Care Services: Residents pay a monthly apartment fee that includes housing, restaurant-style dining, laundry, maintenance, activities and wellness programs, and some transportation. Additional fees are charged based on individual care assessment levels covering nursing, medication management, bathing, dressing, and other personal services.
2. Level-of-Care Fees: Fees based on individual care assessment that cover additional support needs including nursing services, medication management or administration, bathing, dressing and other personal services. Memory care services are all-inclusive, meaning no additional charges for care services as resident needs increase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Gardens at Barry Road operates a faith-based, non-profit senior living community delivering assisted living and memory care services in Kansas City, Missouri. Residents receive 24-hour personal care, medication management, restaurant-style dining, housekeeping, laundry, transportation, and access to fitness and social programs within a home-like community. Memory care residents additionally receive specialized cognitive programming through the proprietary BLOOM by Bethesda framework, with secure apartment living and all-inclusive pricing.

Product overview

The Gardens at Barry Road offers a unified senior living experience combining Assisted Living and Memory Care services. The core offerings include assisted living with 24-hour support for daily routines and memory care with specialized cognitive programs. The BLOOM by Bethesda program enhances memory care through five Wellness Petals. Floor plans range from Studios to Two-Bedroom and Companion Suites for assisted living, and specialized secure apartments for memory care. The organization operates as a faith-based, not-for-profit community under Bethesda Senior Living Communities.

Differentiator

Problem solved

Functional benefit

Brands

• BLOOM by Bethesda: A memory care program based on extensive research that helps residents and families transition to memory care services through Wellness Petals, focusing on enrichment and well-being.
• Bethesda Gardens
• LifeStream

Products and services

• Assisted Living Services Ongoing assisted living support with daily routines, social connections, and independence for seniors in Kansas City, MO. Includes 24-hour care, housekeeping, assistance with personal care, fitness and social programs, restaurant-style dining, medication management, laundry, maintenance, and transportation in a warm, home-like atmosphere.
• Memory Care Services Specialized memory care services for individuals with Alzheimer's or related dementia. Includes secure apartment living, 24-hour compassionate care and supervision, individualized cognitive programs, and an all-inclusive pricing model that does not charge additional fees as resident care needs increase.
• BLOOM by Bethesda Proprietary memory care program based on extensive research that positively impacts the lives of those with dementia. Delivers personalized and compassionate care through five Wellness Petals: Emotional, Spiritual, Mental, Social, and Physical, helping residents and families transition into memory care services with enrichment and well-being focus.

Quantifiable outcome

• 91% of assisted living residents report feeling safer in their communities than living alone (referenced from Argentum Value of Assisted Living report)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bethesda Senior Living CommunitiesflagshipOthersParent company providing organizational oversight, brand standards, programming frameworks (including BLOOM by Bethesda), and national operational resources while The Gardens at Barry Road maintains intimate community focus. Founded 1959 as faith-based non-profit senior living provider.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Asbury Communities: Asbury Communities is a faith-based, not-for-profit senior services organization operating continuing care retirement communities in the Mid-Atlantic and Midwest. It is highly comparable in mission, non-profit structure, and faith-based operating philosophy, with overlapping service lines in assisted living and memory care.
• Trilogy Health Services: Trilogy operates assisted living, memory care, and skilled nursing communities across the Midwest, including in the Kansas City region. Its dual assisted living / memory care service model at the community level directly overlaps with The Gardens at Barry Road.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with a broad portfolio spanning independent living, assisted living, memory care, and home health across 40+ states. It is comparable to The Gardens at Barry Road as a direct competitor in the Kansas City assisted living and memory care market, though it operates at much greater scale and as a for-profit public company.
• Senior Lifestyle: Senior Lifestyle is a national senior living operator offering independent living, assisted living, and memory care across multiple states. It is comparable as a multi-state assisted living and memory care provider with a similar community-level service model to The Gardens at Barry Road.
• Sunrise Senior Living: Sunrise is a well-established assisted living and memory care operator with a strong reputation for individualized care and a signature 'Life Enrichment' programming model. It is comparable in service mix (assisted living plus memory care) and competes in similar upscale markets, including the greater Kansas City area.
• Presbyterian Senior Living: Presbyterian Senior Living is a faith-based, not-for-profit senior services organization operating retirement communities, assisted living, and memory care across Pennsylvania, Maryland, and other states. It is comparable in non-profit, mission-driven positioning and service-line mix to Bethesda Senior Living Communities.
• Christian Living Communities: Christian Living Communities is a faith-based, not-for-profit operator of senior living communities in Colorado and other states, offering independent living, assisted living, and memory care. It is comparable as a non-profit, mission-driven peer with overlapping service lines and a similar community-level operating model to Bethesda's portfolio.
• Atria Senior Living: Atria is a major for-profit senior living operator with a national footprint in assisted living and memory care, including communities in the Kansas City metro area. It competes head-to-head with The Gardens at Barry Road for similar resident profiles while operating as part of a much larger, private equity-backed platform.
• Five Star Senior Living: Five Star operates assisted living, memory care, and skilled nursing communities across the U.S. Its service mix and community-level operating model directly overlap with The Gardens at Barry Road, though at considerably greater scale and as a publicly traded for-profit operator.

Emerging players

• Anthology Senior Living: Anthology operates assisted living and memory care communities in select U.S. markets with a focus on boutique, design-forward senior living. It is comparable as a community-level assisted living and memory care operator targeting similar resident profiles and competing in adjacent Kansas City-area markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGardensAtBarryRoad
• LinkedInlinkedin.com/company/thegardensatbarryroad

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gardens at Barry Road Assisted Living and Memory Care