What Stein Mart Inc. does

Stein Mart Inc. operates as a direct-to-consumer online retailer through steinmart.com, selling off-price fashion apparel, footwear, accessories, home goods, beauty products, and sports equipment to US consumers. The assortment spans 11+ product categories covering women's, men's, and kids' apparel, handbags, jewelry, beauty, home décor and bedding, and sports/fitness equipment, with curated third-party brands (e.g., Calvin Klein, Nike, Puma, London Rag) alongside featured sub-brands such as Cabana Life (UPF protective swimwear) and Flying Tomato (contemporary women's apparel). Pricing is unit-based across individual SKUs ranging from accessories under $10 to dresses above $200, with promotional offers such as 'Buy 2, Get 50% Off 3rd' on select items and a 10% newsletter signup incentive.

The storefront is built on Shopify, providing self-serve checkout, wishlist functionality, order tracking, and broad payment acceptance (Amex, Apple Pay, Diners, Discover, Google Pay, Mastercard, PayPal, Shop Pay, Visa). The go-to-market motion is product-led growth: customers browse and purchase through the website, supported by email newsletter acquisition, Facebook/Instagram presence, an editorial blog with fashion/trend content, SEO-optimized category pages, and on-site promotional mechanics. Distribution is exclusively through the company's own US e-commerce site with no physical retail footprint or third-party marketplace presence.

The business model is traditional retail: Stein Mart purchases inventory from brands and resells to end consumers at marked-up prices, generating one-time revenue per transaction across a horizontal segmentation strategy that addresses women's, men's, kids', home, and fitness/sports use cases. No subscription, advertising, or recurring revenue streams were disclosed. The company is described as a US corporation with no parent company or subsidiaries, and the website is currently operational.

Name

Stein Mart Inc.

Legal name

Stein Mart

Website

https://steinmart.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Stein Mart is a US direct-to-consumer online retailer selling off-price fashion apparel, footwear, home goods, beauty, and sports equipment across multiple categories through its Shopify-based steinmart.com storefront, serving women, men, kids, and home consumers.

Ownership category

akta.pro rank

Product category

Off-Price Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821)

SIC

Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Men’s Apparel Retail (CRAAABAC), Off-Price Footwear Retailers (CRAEABAC), Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Off-price fashion retail
• Designer apparel
• Women's clothing
• Home goods
• Online footwear

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Traditional retail model selling apparel, accessories, home goods, and footwear directly to consumers through the Stein Mart e-commerce platform. The company purchases inventory from brands and sells to end consumers at marked-up prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stein Mart operates as a direct-to-consumer online retailer selling off-price designer and brand-name fashion apparel, footwear, handbags, jewelry, beauty products, home goods, and sporting equipment through its Shopify-based e-commerce website steinmart.com. The assortment spans women's, men's, and kids' categories, including private-label sub-brands such as Cabana Life (UPF sun-protective clothing) and Flying Tomato (contemporary women's apparel).

Product overview

Stein Mart Inc. is an online e-commerce retailer offering a diverse portfolio of fashion apparel and home goods. The platform operates primarily through Shopify and provides a unified shopping experience across multiple categories including women's, men's, and children's clothing, footwear, handbags, jewelry, beauty products, home décor, and sporting goods. The offering is structured as a single unified e-commerce platform with curated brand collections and seasonal trend collections (e.g., Summer Essentials, Beach & Resortwear). Key brands featured include proprietary/private label lines like Flying Tomato and Cabana Life (UPF clothing), alongside designer and branded merchandise. The site also features editorial content through its blog covering fashion trends, styling tips, and seasonal guides.

Differentiator

Problem solved

Functional benefit

Brands

• Stein Mart: Primary retail brand offering apparel, footwear, accessories, home goods, and beauty products

Products and services

• Women's Apparel
• Shoes Women's and men's footwear including boots, flats, heels, loafers, pumps, sandals, sneakers, slippers, and athletic shoes.
• Handbags Women's handbags and bags including backpacks, beach bags, crossbody bags, hobo bags, satchels, shoulder bags, straw bags, totes, and wallets.
• Jewelry & Accessories Fine, demi-fine, and fashion jewelry including anklets, bracelets, earrings, necklaces, rings, watches, as well as accessories like belts, hats, scarves, and sunglasses.
• Beauty Skincare, cosmetics, and fragrances for women, men, and kids including facial cleansers, moisturizers, serums, sunscreen, body mists, Eau de Parfum, and Eau de Toilette.
• Men's Apparel Men's clothing including activewear, casual shirts, jackets, jeans, pajamas, pants, polo shirts, shorts, socks, sweatshirts, swimwear, T-shirts, and underwear.
• Kids' Clothing Children's clothing including jeans, dresses, sweatshirts, swimwear, T-shirts, socks, underwear, plus licensed apparel featuring Marvel, Star Wars, and Looney Tunes.
• Home Home goods including bedding, bath towels, drinkware, kitchen tools, outdoor furniture, picnic supplies, and pet accessories.
• Home Décor Home décor items including area rugs, decorative pillows, wall art, window treatments, and slipcovers.
• Sports & Fitness Sports equipment and fitness gear including baseball/softball equipment, cardio machines (treadmills, exercise bikes), golf gear, yoga supplies, and weightlifting equipment.
• Cabana Life (Brand) UPF-protected clothing and swimwear brand featuring dresses, rashguards, cover-ups, and resort wear with built-in sun protection.
• Flying Tomato (Brand) Contemporary women's apparel brand specializing in woven tops, dresses, jumpsuits, and resort-inspired casual wear.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• DSW (Designer Shoe Warehouse): Off-price footwear retailer offering a wide selection of brand-name and designer shoes. Comparable to Stein Mart's footwear category, particularly the off-price designer footwear angle reflected in the company name and value proposition.
• Zappos: Online shoe and apparel retailer known for broad selection, strong customer experience, and free shipping. Comparable to Stein Mart's online-first footwear and apparel model, with overlapping product categories and customer expectation of strong digital merchandising.
• Burlington Stores: Off-price retailer offering brand-name apparel, footwear, accessories, and home goods at discounted prices. Comparable in category mix, target customer (value-seeking families), and off-price positioning to Stein Mart.
• The TJX Companies: Parent of TJ Maxx, Marshalls, and HomeGoods; the dominant off-price apparel and home retailer in the US. Directly comparable because Stein Mart competes in the same designer-discount value proposition, though at much smaller scale and online-only.
• Nordstrom Rack: Off-price arm of Nordstrom offering discounted designer and brand-name apparel, footwear, and accessories. Highly comparable to Stein Mart's 'Designer Brands For Less' positioning, including the emphasis on recognizable fashion brands at lower price points.
• Overstock: Online retailer offering discounted furniture, home décor, apparel, and accessories from brand-name and designer labels. Comparable as an online-first, off-price-adjacent multi-category retailer serving value-seeking consumers.
• Saks Off 5th: Off-price retailer selling designer fashion, footwear, and accessories at reduced prices, including via a strong e-commerce channel. Comparable in luxury-leaning off-price positioning and the mix of designer brands highlighted in Stein Mart's assortment.
• Ross Stores: Operates Ross Dress for Less and dd's DISCOUNTS, two off-price chains selling apparel, footwear, and home goods at discounted prices. Direct comparison to Stein Mart's off-price designer assortment and broad category mix.

Broad incumbents

• Macy's: Major US department store with a multi-category assortment spanning apparel, footwear, beauty, and home, including an off-price concept (Macy's Backstage). Comparable to Stein Mart's broad lifestyle assortment and customer demographic, though operating at far larger scale across multiple channels.

Emerging players

• ASOS: Online fashion retailer targeting younger consumers with a broad assortment of own-brand and third-party apparel, footwear, and accessories. Comparable to Stein Mart's online-only multi-category fashion model and reliance on digital marketing, though with a different price and trend positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SteinMart
• Instagraminstagram.com/steinmart
• Xx.com/steinmart
• LinkedInlinkedin.com/company/stein-mart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stein Mart Inc.