What Overstock does

Bed Bath & Beyond, Inc. (NYSE: BBBY), headquartered in Murray, Utah, is an ecommerce-focused retail holding company operating under an affinity model that owns and integrates multiple retail brands. Originally founded as Overstock.com in 1999, the company acquired the intellectual property of the bankrupt Bed Bath & Beyond brand for $21.5 million in June 2023, subsequently rebranding to Beyond, Inc. and then reverting to the Bed Bath & Beyond, Inc. name in August 2025. The portfolio currently includes Bed Bath & Beyond, Overstock (relaunched in March 2024), buybuy BABY, Zulily (acquired March 2024 for $4.5M), The Brand House Collective (acquired November 2025 for $26.8M), and pending acquisitions of The Container Store and F9 Brands (each $150 million, announced April 2026). The company also controls a blockchain asset portfolio and is acquiring Tokens.com to build a tokenized real-world asset platform for real estate finance and securities.

The company's core technology stack consists of a multi-brand ecommerce platform serving tens of millions of monthly visitors across millions of products in furniture, bedding, bath, patio, décor, storage, appliances, and home improvement. It supports augmented reality shopping for pre-purchase visualization and is extending into blockchain-based tokenization infrastructure through tZERO, Figure Technologies, and ShyftLabs partnerships. Distribution combines online storefronts with 22 newly opened combination physical stores featuring Bed Bath & Beyond alongside partner brands such as The Container Store and Kirkland's Home. The loyalty ecosystem—Beyond+, Beyond Protection, and Beyond Services (integrated with Angi)—provides subscription benefits, product and shipping coverage, and home improvement contractor matching. Operationally, the company runs from Murray, Utah, with an Ireland-based office supporting international hiring, and serves the United States and Canada.

Revenue is generated through three primary streams: transaction-based ecommerce retail sales across the owned brands, subscription revenue from the Beyond+ loyalty program, and transaction fees from the emerging tokenized asset platform. Customer segments include general home consumers, parents and expecting families served through buybuy BABY, and home improvement customers served through the F9 Brands portfolio (flooring, cabinets, closets, installation services, and financing). The company is led by Executive Chairman and CEO Marcus Lemonis and reported Q1 2026 net revenue of $248 million, up 6.9% year-over-year, marking its first quarterly revenue increase in 19 quarters following a 25.1% decline in full-year 2025 sales to approximately $1 billion.

Name

Overstock

Legal name

Bed Bath & Beyond, Inc.

Website

https://corporate.beyond.com/

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bed Bath & Beyond, Inc. (NYSE: BBBY) is an ecommerce-focused retail holding company operating multiple owned home and lifestyle brands—Bed Bath & Beyond, Overstock, buybuy BABY, and Zulily—serving tens of millions of monthly shoppers with furniture, bedding, décor, storage, and home improvement products, plus a Beyond+ loyalty ecosystem and a new tokenized real-world asset platform.

Ownership category

akta.pro rank

Product category

Online Home Furnishings Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Retail-Variety Stores (5331)

akta.pro primary industry

Overstock & Surplus General Merchandise Retail (CRAEAFAB)

akta.pro secondary industries

Closeout Home, Furniture & Decor Retail (CRAEAFAI), Closeout Electronics & Appliances Retail (CRAEAFAK)

Keywords

• Online home furnishings
• Furniture ecommerce
• Home goods retail
• Home improvement services
• Multi-brand retail

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Online sales of furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, décor, storage and organization, small appliances, home improvement, and more through owned e-commerce storefronts including Bed Bath & Beyond, Overstock, and buybuy BABY brands.
2. Beyond+ Loyalty Program: Subscription-based loyalty program offering exclusive benefits, product and shipping protection, and home services discounts to members.
3. Tokenized Asset Platform: Platform for real estate finance and tokenized assets combining traditional and tokenized assets, with mortgage and home-equity products through partners like Figure Technologies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Overstock is an ecommerce-focused retailer with an affinity model operating multiple owned retail brands, including Bed Bath & Beyond, Overstock, buybuy BABY, Zulily, and pending acquisitions The Container Store and F9 Brands. The company sells furniture, bedding, bath, patio, rugs, décor, storage, small appliances, and home improvement products online and through combination stores, supplemented by a Beyond+ loyalty ecosystem (membership, product protection, and home services) and a blockchain tokenization portfolio for real-world assets.

Product overview

Beyond Inc. (formerly Overstock.com, rebranded to Bed Bath & Beyond Inc. in August 2025) operates an ecommerce-focused retail holding company with an affinity model owning or having ownership interests in multiple retail brands. The portfolio consists of: Bed Bath & Beyond, the core full-line online furniture and home furnishings e-commerce platform; Overstock, a value-focused sub-brand relaunched in 2024 with deals-oriented positioning; buybuy BABY, a specialty sub-brand serving the infant and toddler segment; The Container Store (pending acquisition), a specialty storage and organization retailer; Zulily, an off-priced flash sale e-commerce pioneer; and F9 Brands (pending acquisition), a home improvement portfolio including Lumber Liquidators, Cabinets to Go, Gracious Home, and Southwind Building Products. These brands are supported by the Beyond+ loyalty ecosystem comprising Beyond+ membership, Beyond Protection (product and shipping coverage), and Beyond Services (local pros matching via Angi). A blockchain asset portfolio and the pending Tokens.com acquisition underpin an expansion into tokenized real-world assets and real estate finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed Bath & Beyond Primary e-commerce platform selling furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, décor, storage and organization, small appliances, and home improvement products to consumers in the U.S. and Canada.
• Overstock Value-focused e-commerce platform positioned as 'Where Quality Costs Less,' offering deals and competitive pricing across home product categories.
• buybuy BABY Specialty e-commerce retailer serving the parenting journey with infant and toddler products, nursery items, maternity, and baby gear.
• Beyond+ Loyalty Program Membership loyalty program offering exclusive benefits, member-only pricing, and enhanced shopping perks across the Bed Bath & Beyond brand ecosystem.
• Beyond Protection Product and shipping protection service covering member purchases against damage, loss, or defects.
• Beyond Services Service connecting customers with trusted local professionals for home improvement and renovation projects, integrated with Angi Services.
• Blockchain Asset Portfolio (Tokenized Assets Platform) Blockchain-based financial infrastructure portfolio for tokenized real-world assets, including real estate finance and tokenized securities, leveraging tZERO for tokenization, custody, and trading operations.

Quantifiable outcome

• First revenue increase in 19 quarters with 6.9% growth to $248M in Q1 2026

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Figure TechnologiescoreTechnology or Integration · 2 February 2026Fintech partnership providing mortgage and home-equity products through the tokenized asset platform being developed by Bed Bath & Beyond following its acquisition of Tokens.com. Figure Technologies provides the financial products infrastructure for the platform expected to launch by mid-2026.
• ShyftLabscoreTechnology or Integration · 2 February 2026Technology partnership involved in the development of the tokenized real estate finance and asset platform. ShyftLabs works with the company on blockchain infrastructure and platform development.
• tZEROcoreTechnology or Integration · 2 February 2026Existing blockchain infrastructure partner leveraged for tokenization, custody and trading operations as part of the company's expansion into tokenized real-world assets including real estate finance and tokenized securities.
• The Container StoremajorChannel Partner/ Reseller/ Distributor · 1 June 2025Partnership to open combination stores featuring Bed Bath & Beyond products alongside The Container Store. The Container Store was acquired for $150 million as part of the company's strategy to build a connected ecosystem serving customers across the home lifecycle.
• Kirkland's HomeminorChannel Partner/ Reseller/ Distributor · 1 June 2025Home goods brand featured alongside Bed Bath & Beyond products in the 22 new combination stores opening as part of the brand's comeback strategy.
• X (formerly Twitter)minorGTM or Marketing Partner · 27 March 2024Partnership announced in March 2024 to build up the company's growing slate of brands. X (formerly Twitter) serves as a marketing and brand partnership to support the company's relaunch and brand-building efforts following bankruptcy.
• Angi ServicescoreTechnology or IntegrationIntegration for Beyond Services offering trusted local pros for home improvement projects inside and out. Angi Services provides the contractor network for the Beyond+ home services platform.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wayfair: Pure-play online retailer of home furnishings, furniture and décor across millions of SKUs. Closest like-for-like competitor to BBBY/Overstock's core ecommerce model, competing on selection, price and delivery in the same category.
• Williams-Sonoma (Pottery Barn, West Elm, Williams Sonoma Home): Multi-brand home furnishings retailer operating digital-first and omnichannel. Directly comparable portfolio strategy (multiple brands across price tiers), customer base, and category mix.
• RH (Restoration Hardware): Premium home furnishings retailer with a strong ecommerce and showroom strategy. Comparable as a high-end furnishings peer with omnichannel stores and curated home goods assortment.
• Crate & Barrel (CB2, Crate & Kids): Specialty home furnishings retailer with a portfolio of differentiated brands across price points. Comparable curation, category breadth, and target customer as BBBY/Overstock.

Broad incumbents

• Amazon (Home category): Dominant mass e-commerce platform with a large home furnishings and furniture assortment. Competes head-to-head with Overstock/BBBY on selection, Prime-driven delivery, and pricing power.
• Target: Mass merchant with a sizable home furnishings, patio, and décor assortment online and in-store. Competes directly on price and convenience, especially in mid-market home goods.
• Walmart: Mass retailer with rapidly expanding online home assortment and store-fulfilled delivery. Competes on price and convenience across furniture, décor and small appliances.
• Home Depot: Home improvement giant whose flooring, cabinets and installation services overlap with the F9 Brands (Lumber Liquidators, Cabinets to Go) portion of BBBY's portfolio. Comparable on the renovation side of the home lifecycle.
• Lowe's: Home improvement retailer with growing décor, furnishings and installation offerings. Direct overlap with BBBY's strategy of attaching services to merchandise via Beyond Services.

Emerging players

• Houzz: Online home design marketplace combining inspiration, professional services and product retail. Overlaps with BBBY on home furnishings e-commerce and the Angi-style professional services angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Overstock
• LinkedInlinkedin.com/company/overstock-com
• Facebookfacebook.com/overstock

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overstock