Van Kessel

What Van Kessel does

Van Kessel (legally Van Kessel Olie B.V.) is a fourth-generation Dutch family-owned B2B trading company founded in 1921 and headquartered in Milheeze, Netherlands. The company sells motor fuels (EN590 diesel, TRAXX premium diesel, TRAXX Zero CO2-neutral diesel, HVO20/HVO100 renewable diesel, gasoline, red diesel, and Aspen alkylate), lubricants distributed under license from Castrol, Argos, TotalEnergies, and Mobil, plus AdBlue/OptiFlow, metalworking fluids via Q8Oils, and business electricity and gas in partnership with VanHelder. It serves agricultural contractors, transport/logistics fleets, construction, industrial manufacturers, automotive repair shops, and tank station operators across South and West Netherlands, with the Van Kessel tank and charge card extending acceptance to 580+ stations in Benelux and 600,000+ public charging points across Europe. The technology stack is logistics-heavy: a fleet of 26 tank trucks, KIWA-certified above-ground and underground diesel tank installations, GSM-enabled fuel-level sensors that trigger automated refilling, Greenpoint multi-fuel clean energy hubs, business energy procurement, and electric charging infrastructure.

The business model is predominantly transactional across fuel, lubricant, and AdBlue volumes, with subscription/recurring revenue from business energy contracts, and ticketing or SaaS-style features embedded in the tank card web portal (transaction monitoring, invoicing, spending limits, fraud prevention, EETS toll box). Distribution combines direct delivery to on-site tanks, operated Greenpoint stations, and partner station networks via the tank card. Customer acquisition relies on a sales-led model with sector-specialized account managers (Agriculture, Construction, Transport, Automotive) plus technical specialists for charging and station network development.

Van Kessel is currently positioned around the energy transition for heavy-duty mobility. It co-owns the Hysolar green hydrogen JV in Nieuwegein (2.5 MW electrolyzer, up to 300,000 kg/year) and operates a 1 MW Enapter electrolyzer at Oude-Tonge (~160,000 kg/year), with tube trailer-based distribution to a planned network of hydrogen stations. It is also building electric truck charging hubs (e.g., Ede logistics charging square) and trading Emission Reduction Units (ERE) as a registered booking service provider. The company expanded via the acquisition of Starol (Deventer) and a strategic alliance with Verolub (Belgium) for Castrol distribution across the Benelux.

Name

Van Kessel

Legal name

Van Kessel Olie B.V.

Website

https://vankesselolie.nl

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Van Kessel is a fourth-generation Dutch family-owned B2B fuel and lubricant distributor founded in 1921, serving agriculture, transport, construction, industrial, and automotive customers across South and West Netherlands through direct tank truck delivery, 580+ station tank card network, 17+ Greenpoint multi-fuel hubs, and emerging green hydrogen and EV charging infrastructure.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Fuel Dealers (4572)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industry

Fleet Fuel, Toll & Expense Management Programs (TLABAHAL)

Keywords

• Fuel distribution services
• Industrial lubricants
• Fleet fuel cards
• Renewable diesel fuels
• EV charging infrastructure

Headquarters

HQ city

Milheeze

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales (Diesel, Gasoline, HVO, LNG): Van Kessel delivers motor fuels to businesses with home tank installations, on work locations on the road, and to gas stations. They supply EN590 diesel, TRAXX Diesel, TRAXX Zero CO2-neutral diesel, HVO20 and HVO100 sustainable diesel, gasoline, petroleum, red diesel, and Aspen alkylate gasoline. Pricing is competitive and market-conforming with professional service.
2. Lubricant Sales: Complete range of high-quality lubricants from brands including Castrol, Argos, Total, and Mobil. Products include engine oils, transmission/gear oils, hydraulic oils, universal tractor oils (STOU and UTTO), compressor oil, gear oil, greases, foodgrade products, spray cans, biodegradable oils, 2-stroke oil, brake fluids, and coolants/antifreeze.
3. Tank Card (Fleet Card) Services: Van Kessel tank and charging card accepted at over 580 stations in Netherlands, Belgium, and Luxembourg for fueling and at 600,000+ public charging points across Europe. Includes web portal for transaction management, invoicing, spending limits, and fraud prevention. Also offers EETS toll box for automatic toll payments in up to 18 European countries.
4. AdBlue Sales: High-quality urea solution for SCR catalysts in diesel engines. Supplied in bulk via tanker delivery, 1000-liter IBC plastic containers, 200-liter drums, and 10-liter jerrycans. Also offers OptiFlow for machines with frequent short operating cycles.
5. Business Energy (Electricity and Gas): Electricity and gas procurement for business users through partnership with VanHelder, offering both fixed and dynamic pricing contracts. Services include supply and resale, CO2 footprint, Guarantees of Origin (GVO), transport costs, meter services, and energy savings.
6. Greenpoint Multi-Fuel Station Operations: Van Kessel operates Greenpoint clean energy hubs with sustainable alternatives including HVO renewable diesel, LNG, CNG, hydrogen, and electric charging points. Stations feature truck-accessible forecourts with fuel pumps, 24/7 accessibility, and modern business tank cards.
7. Emission Reduction Units (ERE) Trading: As recognized booking service provider, Van Kessel facilitates the audit and complete booking process for companies with charging stations. They purchase ERE certificates at transparent market prices, offering up to 10 cents or more per kWh advantage for clean energy used instead of fossil fuels.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Van Kessel is a Dutch fuel and lubricant trading company that delivers motor fuels (diesel, HVO, gasoline, LNG) and lubricants to businesses via its own fleet of 26 tank trucks and a network of 40+ tank stations, supported by a tank/charging card accepted at 580+ stations across the Benelux and 600,000+ public EV charging points across Europe. The company also distributes AdBlue, metalworking fluids, business electricity/gas, EV charging hardware, and green hydrogen, with sustainability consulting and the Greenpoint multi-fuel clean energy hub sub-brand.

Product overview

Van Kessel is a trading company in fuels, lubricants, and fuel cards operating from its headquarters in Milheeze. The portfolio consists of three core product pillars: (1) Motor Fuels including conventional EN590 diesel, TRAXX premium diesel brand, TRAXX Zero CO2-neutral diesel, and HVO renewable diesel; (2) Lubricants including engine oils, hydraulic oils, and specialty products from Castrol, Argos, Total, and Mobil; and (3) Van Kessel Tank & Charge Card for fleet management at 580+ stations and 600,000+ charging points. Supporting offerings include AdBlue/OptiFlow, diesel tanks with KIWA-certified installation, metalworking fluids from Q8Oils, business energy (electricity/gas) via VanHelder, EV charging infrastructure, hydrogen refueling with green production, LNG, and sustainability consulting. The Greenpoint sub-brand manages multi-fuel clean energy stations. All products are supported by a fleet of 26 tank trucks and a modern web portal for fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• Brandstoffen (Motor Fuels) Motor fuel delivery services for business customers, including EN590 diesel, gasoline, petroleum, red diesel, and Aspen alkylate gasoline. Delivered to on-site tank installations, work locations, and fuel stations across South and West Netherlands via a fleet of 26 tank trucks.
• Smeermiddelen (Lubricants) Complete range of high-quality lubricants including engine oils, transmission/gear oils, hydraulic oils, universal tractor oils (STOU/UTTO), compressor oils, greases, foodgrade products, biodegradable oils, brake fluids, and coolants. Distributed through authorized partnerships with Castrol, Argos, Total, and Mobil, with technical selection support for agricultural, automotive, and industrial customers.
• Van Kessel Tank & Laadpas (Fuel and Charge Card) Business fleet card accepted at 580+ tank stations across the Netherlands, Belgium, and Luxembourg and at 600,000+ public charging points across Europe. Includes web portal for transaction monitoring, invoicing, spending limits, fraud prevention, and optional EETS toll box for automatic toll payments in up to 18 European countries.
• AdBlue / OptiFlow High-quality urea solution for Euro 5/6 trucks and machinery with SCR catalytic converters. Supplied in bulk tanker deliveries, 1000-liter IBC containers, 200-liter drums, and 10-liter jerrycans, with turnkey AdBlue tank installations from 1,300 to 15,000 liters. OptiFlow is a specialized variant preventing crystallization in machines with frequent short operating cycles.
• Dieseltanks (Diesel Storage Tanks and Installations) Supply and KIWA-compliant installation of above-ground and underground diesel storage tanks, mobile IBC tanks, pumps, fuel registration units and software, liquid-tight surfaces, piping, filters, content meters, and ventilation. Includes AdBlue tank systems for commercial customers.
• Metaalbewerkingsvloeistoffen (Metalworking Fluids) Industrial metalworking fluids from Q8Oils including water-soluble cutting fluids, neat cutting oils, corrosion inhibitors, drawing fluids, tube drawing fluids, hardening oils, cold rolling oils, and forming oils. Includes professional technical consulting for machining, forming, and metal-treating production processes.
• Zakelijke Energie (Business Energy) Electricity and gas procurement services for businesses through an exclusive partnership with VanHelder, offering both fixed and dynamic pricing contracts. Includes 24/7 telephone support, meter services, CO2 footprint reporting, Guarantees of Origin (GVO), and energy-saving advisory.
• TRAXX Diesel Premium EN590 diesel fuel with fourth-generation CLEAN4FORCE technology featuring cleaning molecules that maximize fuel efficiency, reduce emissions, and protect against bacterial problems, water emulsions, and fuel aging. Used by more than 15,000 businesses in the Netherlands with claimed up to 5% fuel savings versus standard diesel.
• TRAXX Zero CO2-neutral EN590 diesel combining TRAXX performance (5% CO2 reduction via efficient combustion) with compensation of remaining emissions through VCS and CDM certified sustainable energy projects.
• HVO Hernieuwbare Diesel (HVO Renewable Diesel) Hydrotreated Vegetable Oil fossil-free renewable diesel made from used vegetable oils and waste animal fats, offering 90% CO2 reduction (Well-to-Wheel), reduced particulate matter, NOx, soot, and sulfur emissions. ISCC-EU certified and compatible with existing diesel vehicles, available at 120+ stations in the Van Kessel network.
• Greenpoint Clean Energy Hubs Multi-fuel tank station concept with 17+ operated locations across the Netherlands offering sustainable alternatives including HVO, TRAXX diesel, LNG, CNG, hydrogen, and electric charging, with truck-accessible forecourts, high-speed diesel pumps, and 24/7 accessibility for business fuel cards.
• Waterstof (Hydrogen Fuel and Refueling) Zero-emission green hydrogen for heavy-duty vehicles and equipment, with in-house electrolyzer production (300,000 kg/year at Nieuwegein via Hysolar JV and 160,000 kg/year at Oude-Tonge via 1 MW Enapter system) and refueling stations in Nieuwegein, Dordrecht, and Oude-Tonge, plus planned locations in Ede, Sliedrecht, Veghel, Asten, Bleiswijk, Zeewolde, and Haps. Distribution via an ordered fleet of five Wystrach tube trailers (400 kg each at 300 bar).
• LNG (Liquefied Natural Gas) Liquefied natural gas as a cleaner diesel alternative for heavy and long-distance freight transport, offering 15% CO2 reduction versus Euro 6 diesel, lower particulate and NOx emissions, and PIEK-certified quiet operation. Available at 40 stations with LNG/CNG through partnership with Rolande, with future Bio-LNG option for up to 100% CO2 reduction.
• Laadpalen (EV Charging Infrastructure) Turnkey professional EV charging solutions for businesses, including AC charging stations up to 22 kW and DC fast chargers up to 350+ kW, with installation, 24/7 telephone support, 1-year factory warranty (extendable), maintenance, load balancing, smart charging, and energy management. In some cases Van Kessel can take over the investment.
• Emissie Reductie Eenheden (ERE Certificate Trading) Trading service for Emission Reduction Unit certificates generated from clean-energy vehicle charging. As a recognized booking service provider with direct lines to the Dutch Energy Authority, Van Kessel handles the complete audit and booking process, allowing businesses to monetize clean energy usage at up to 10 cents or more per kWh.
• Duurzaam Advies (Sustainability Consulting) Five-step advisory service helping businesses transition to sustainable fuels: mapping sustainability ambitions, inventorying CO2 footprint, comparing fuel options, arranging CO2-neutral deliveries, and supporting sustainability communications.

Quantifiable outcome

• TRAXX Diesel reduces fuel consumption by up to 5% compared to standard diesel under equal conditions
• +13 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core, minor and flagship.

• CastrolcoreChannel Partner/ Reseller/ DistributorVan Kessel is authorized Castrol distributor and appointed as the only Castrol Authorized Distributor for South Netherlands. Supplies complete range of Castrol lubricants including engine oils, transmission oils, hydraulic oils, and specialty products. Provides technical support and product selection assistance.
• ArgoscoreChannel Partner/ Reseller/ DistributorLong-standing distributor of Argos lubricants. Offers full product range including automotive, industrial, and agricultural oils. Provides online oil finder tools and photo search functionality for customer product identification.
• TotalEnergiescoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Total lubricants including products for automotive, industrial, and commercial applications. Provides access to Total product database for safety and technical data sheets.
• Mobil (ExxonMobil)coreChannel Partner/ Reseller/ DistributorDistributor of Mobil lubricants with access to product and safety data sheets through ExxonMobil portal. Product datasheets available upon request from Van Kessel staff.
• ShellminorChannel Partner/ Reseller/ DistributorPartnership for fuel supply and distribution. Shell products available through Van Kessel network alongside own-brand and other supplier offerings.
• VanHeldercoreStrategic or Co-development PartnerExclusive partnership with VanHelder, dé energy supplier for the business market, to provide electricity and gas procurement services to Van Kessel customers. Offers fixed and dynamic pricing contracts with daily market monitoring for competitive rates.
• RolandecoreChannel Partner/ Reseller/ DistributorPartnership with Rolande as market leader for LNG and CNG network. Van Kessel customers can tank LNG/CNG at Rolande's complete Netherlands network. Rolande is also introducing physical Bio-LNG in Netherlands. Combined network offers 13 strategically located LNG locations.
• Q8OilscoreChannel Partner/ Reseller/ DistributorDistribution partnership for metalworking fluids from Q8Oils, a global specialist with customers in more than 90 countries. Products include water-soluble cutting fluids, neat cutting oils, corrosion inhibitors, drawing fluids, and hardening oils.
• Hysolar (Jos Scholman, Allied Waters, Van Kessel/Greenpoint, Scholt Energy)flagshipStrategic or Co-development PartnerJoint venture for hydrogen production and distribution. Hysolar consortium combines expertise from construction (Jos Scholman), water innovation (Allied Waters), fuel distribution (Van Kessel/Greenpoint), and energy supply (Scholt Energy). Produces green hydrogen using electrolysis powered by solar energy from adjacent solar park.
• EnaptercoreTechnology or IntegrationSupplier of AEM (Anion Exchange Membrane) Multicore electrolyzer technology. Oude-Tonge facility uses 1 MW Enapter system producing approximately 160,000 kg green hydrogen annually.
• Adsensys H2 SolutionscoreTechnology or IntegrationPartner for realization of hydrogen production facility in Oude-Tonge. Provided installation services for the Enapter electrolyzer system.
• Wystrach GmbHcoreTechnology or IntegrationSupplier of hydrogen tube trailers for hydrogen distribution. Trailers consist of 20ft containers with lightweight composite cylinders storing hydrogen at 300 bar pressure. Each trailer can transport 400 kg hydrogen. Five trailers ordered for fleet.
• ElaadNLminorStrategic or Co-development PartnerCollaboration partner for Ede logistics charging square project. ElaadNL provides expertise in electric charging infrastructure and smart energy solutions.
• Province of Gelderland / NAL-regio OostminorStrategic or Co-development PartnerCollaboration partner for Ede logistics charging square project. Part of National Agenda for Charging Infrastructure (NAL) regional coordination for Eastern Netherlands.
• MacKay Green Energy Inc.minorStrategic or Co-development PartnerStrategic partnership for biomass cultivation in Asia. MacKay Green Energy Inc., based in Philippines, focuses on developing sustainable energy systems to efficiently convert biomass into energy, fuels, and bioproducts. Growing bana-grass on plantations in southern Philippines for sustainable biofuel production.
• StarolcoreChannel Partner/ Reseller/ DistributorAcquisition of Starol from Deventer, a distributor of Castrol, Klüber, Shell, and TotalEnergies lubricants in automotive, motorcycle, maritime and industrial sectors. Robert Streppel remains as general director. Strengthens combined position in Benelux lubricant distribution.
• VerolubcoreChannel Partner/ Reseller/ DistributorStrategic alliance with Verolub from Lummen, Belgium for distribution of Castrol lubricants. Combines expertise and scale in Benelux lubricant distribution market.
• Shell (Netherlands)minorStrategic or Co-development PartnerIntent agreement signed to work toward strategic partnership between Shell Nederland and Van Kessel. Collaboration details being developed.
• Dutch Energy Authority (Autoriteit Consument & Markt)coreOthersVan Kessel has direct lines with the Dutch Energy Authority which manages the ERE (Emission Reduction Unit) system. As recognized booking service provider, Van Kessel facilitates the complete booking process for customers with charging stations.
• LEAP24minorChannel Partner/ Reseller/ DistributorTruck charging station operator whose locations are accessible via Van Kessel tank/charging card. Multiple LEAP24 locations across Netherlands including Maastricht, Groningen, Winschoten, Stadskanaal, Steenwijk, Zwolle, Enschede, Roermond, Geleen, Nijmegen, Vlissingen, Badhoevedorp, and Haarlem.
• NXT MobilityminorChannel Partner/ Reseller/ DistributorElectric truck charging operator whose locations are accessible via Van Kessel tank/charging card. NXT locations in Heerhugowaard, Westzaan, and Oostzaan.
• AVIA Volt / AVIA StationsminorChannel Partner/ Reseller/ DistributorAVIA fuel station chain with electric charging capabilities (AVIA Volt) and truck diesel access. Stations in Aalsmeer, Katsbogte (Tilburg), Kruiningen, Rilland, Yerseke, Hoogezand, and Enschede Twekkeler ES accessible via Van Kessel card.
• OG Clean FuelsminorChannel Partner/ Reseller/ DistributorClean fuels charging station operator whose locations are accessible via Van Kessel tank/charging card. OG locations in Leeuwarden, Heerenveen, Winschoten, Stadskanaal, Borne, Gouda, Bunschoten, and Rozenburg Schiphol.
• Van Dijk TrucksminorChannel Partner/ Reseller/ DistributorTruck dealer with charging facilities accessible via Van Kessel tank/charging card. Locations in Culemborg and Woerden.

Scale indicators15 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• DKV Mobility: European leader in fleet card and mobility services accepted at tens of thousands of stations across Europe. Comparable in fleet card services, toll payment, and charging network aggregation - directly competing with Van Kessel tank+charging card across Benelux and beyond.
• Tamoil: European independent fuel retailer and refiner with station networks and wholesale fuel distribution across Benelux and Switzerland. Comparable as an independent alternative to integrated oil majors in European downstream fuel marketing.
• AVIA: International fuel retail cooperative with European station network and an existing Van Kessel partnership for tank card acceptance. Comparable independent fuel distribution model with growing alternative fuel and EV charging offerings.
• Q8 (Kuwait Petroleum): European fuel retail and B2B fuel distribution brand of Kuwait Petroleum International operating across Benelux with multi-fuel station network, fleet cards, and lubricant distribution. Comparable diversified fuel business model with similar customer segments.
• TanQuid: Independent European fuel distributor headquartered in Germany with operations across Benelux and Germany. Comparable business model of fuel trading, tank storage, and B2B fuel supply to commercial customers with similar scale and multi-fuel positioning.
• Rolande: Dutch LNG and CNG infrastructure operator and an existing Van Kessel partner. Operates a network of LNG/CNG refueling stations across the Netherlands for heavy-duty transport, directly overlapping with Van Kessel's alternative fuel strategy and customer base.
• PitPoint: Dutch alternative fuel infrastructure provider for CNG, LNG, and hydrogen, overlapping directly with Van Kessel's Greenpoint alternative fuel strategy. Operates refueling networks for heavy transport in the Netherlands with comparable customer base.
• Nijhof-Wassink: Dutch independent B2B fuel and lubricant distributor with tank truck delivery, station network, and fleet card services across the Netherlands. Highly comparable to Van Kessel in business model, geographic focus, and customer segments including agriculture, transport, and contractors.

Broad incumbents

• Shell Nederland: Major integrated oil company with extensive downstream fuel retail network, lubricant brands, EV charging (Shell Recharge), and hydrogen initiatives in the Netherlands. Has signed intent agreement with Van Kessel for potential strategic partnership, signaling competitive overlap.
• TotalEnergies Marketing Nederland: Major integrated oil company with broad downstream portfolio including fuel stations, lubricants (Total brand distributed by Van Kessel), electric charging, and hydrogen. Overlaps significantly with Van Kessel across multiple product categories at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCp_3xXKjLqL_4aWwV8mK1VQ
• LinkedInlinkedin.com/company/van-kessel-olie-b.v.
• Facebookfacebook.com/VanKesselMilheeze

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Kessel