Aryavarta

Name

Aryavarta

Legal name

Aryavarta Organics

Website

https://aryavartaorganics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Fruit and Vegetable Retailers (445230), Fruit and Vegetable Retailers (44523)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAIAJAB

Organic & Natural Packaged Grocery Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Organic & Natural Foods Wholesale

SECONDARYCRAHAEAD

Organic Produce & Farm Market Retail

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Organic food products
• Organic ghee and honey
• Organic farming sourcing
• Certified organic staples
• Farm-to-consumer organics

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Organic Food Products Sales: Direct sales of organic food products to consumers through e-commerce platform. Products include honey, ghee, coconut oil, amla murabba, squash, spices, flours, juices, nuts, oats, and preserves. Products are sourced directly from farmers without middlemen, allowing for competitive pricing while maintaining quality.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Aryavarta produces and sells a portfolio of certified organic food products—including honey, ghee, coconut oil, amla murabba, mango squash, gluten-free flour, spices, juices, nuts, oats, tea, and preserves—sourced directly from approximately 3,600 farmers across nine Indian states and processed at its RSOCA-certified 3-acre facility in Jaipur. Products are sold direct-to-consumer through its own e-commerce platform, eliminating middlemen, and are certified under NPOP (India Organic) and NOP (USDA) standards with proprietary CO2 natural fumigation for extended shelf life.

Product overview

Aryavarta is an organic food production organization founded in 2017, offering a diverse portfolio of organic food products sourced directly from farmers across India. The company operates as a unified direct-to-consumer brand with products organized into multiple categories including organic staples (Honey, Ghee, Coconut Oil, Amla Murabba, Mango Squash), grains and flour (Gluten Free Flour, Wheat Whims), snacks (Naughty Nuts, Sweet Savouries), breakfast items (Oats Obsession, Porridge Paradise), beverages (Juices Evergreen, Tip Tea), spices (Sincere Spices), and specialty lines (Protein Packed, Hashtag Healthy, Kitchen Knights, Pulpy Preserves). Products are processed in their RSOCA-certified 3-acre processing facility in Jaipur and are certified organic under NPOP (India Organic) and NOP (USDA) standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Honey Organic honey sourced directly from farmers, packaged and sold direct-to-consumer as part of Aryavarta's certified organic food lineup.
• Organic Ghee Organic cow ghee made from 100% organic milk, processed at the RSOCA-certified Jaipur facility and sold direct-to-consumer.
• Organic Coconut Oil Organic coconut oil extracted from organic coconuts, sold through Aryavarta's direct e-commerce platform.
• Organic Amla Murabba Organic Indian gooseberry (amla) preserved in sugar syrup using traditional methods, sold direct-to-consumer.
• Organic Mango Squash Organic mango squash made from real organic mangoes, sold through Aryavarta's e-commerce platform.
• Amrit Phalam (Sunflower Seeds) Organic sunflower seeds sold as part of Aryavarta's broader organic product portfolio.
• Ancient Anchor (Product Line) Organic product line branded as Ancient Anchor, part of Aryavarta's diverse portfolio of organic foods.
• Beat the Heat (Summer Line) Seasonal organic food products designed for summer consumption, part of Aryavarta's broader product portfolio.
• Gluten Free Flour Organic gluten-free flour targeted at individuals with gluten intolerance, part of Aryavarta's organic staples portfolio.
• Hashtag Healthy (Product Line) Health-focused organic product line within Aryavarta's broader portfolio, targeted at wellness-oriented consumers.
• Juices Evergreen Organic juice products made from fresh fruits and vegetables, part of Aryavarta's beverages category.
• Kitchen Knights (Product Line) Organic kitchen staples and cooking essentials sold under the Kitchen Knights brand line.
• Naughty Nuts Organic nut-based snacks and products sold under the Naughty Nuts line.
• Oats Obsession Organic oats products positioned for healthy breakfast consumption under the Oats Obsession line.
• Protein Packed (Product Line) High-protein organic food products sold under the Protein Packed line, targeted at health-conscious consumers.
• Porridge Paradise Organic porridge mixes and breakfast cereals sold under the Porridge Paradise line.
• Pulpy Preserves Organic fruit preserves and jams sold under the Pulpy Preserves line.
• Ratna Amrit (Premium Line) Premium organic product line sold under the Ratna Amrit brand within Aryavarta's portfolio.
• Sincere Spices Organic spices and seasoning products sold under the Sincere Spices line.
• Sweet Savouries Organic sweet and savory snack products sold under the Sweet Savouries line.
• Tip Tea (Organic Tea) Organic tea products sold under the Tip Tea brand line.
• Wheat Whims Organic wheat-based products including wheat flour and suji (semolina) sold under the Wheat Whims line.

Quantifiable outcome

• 35% reduction in farmer spending through elimination of middlemen
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NABL Accredited LaboratoriescoreTechnology or IntegrationAryavarta partners with NABL accredited and internationally acclaimed Laboratories for periodic quality assurance testing. These partnerships enable comprehensive testing for potential hazards on physical, chemical and biological parameters, supplementing the company's in-house laboratory capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Just Organik: D2C Indian organic brand offering oils, ghee, honey, grains and breakfast items with direct farmer partnerships and certified-organic positioning. Directly comparable on business model, target customer, and product mix, though typically positioned in the premium segment.
• Organic Tattva: Indian organic staples brand (grains, flours, pulses, spices, oils) sold via e-commerce and retail. Comparable SKU mix, certified-organic positioning, and Indian farmer sourcing model, with a comparable scale and customer segment to Aryavarta.
• Organic India: One of India's largest certified-organic food and wellness brands, selling teas, ghee, honey, oils, spices and supplements through DTC and modern retail. Directly comparable to Aryavarta across product categories, organic certifications, and Indian farmer sourcing model, but at significantly larger scale.
• Natureland Organics: Indian organic staples brand selling grains, flours, spices, oils and honey via DTC and retail, with farmer sourcing across multiple states. Closely comparable in mission, certification posture, SKU range, and customer base, and operates at a slightly larger scale than Aryavarta.
• 24 Mantra Organic: Multi-category organic staples brand (flours, rice, spices, ghee, honey, pulses) sold through retail and online channels in India and abroad. Closely comparable in SKU breadth, organic sourcing philosophy, and DTC-plus-retail go-to-market, making it Aryavarta's most direct Indian peer.
• Terra Greens Organic: Indian organic foods brand offering staples, snacks, oils and spices through DTC and modern retail channels. Comparable in certification-driven positioning and multi-SKU organic portfolio, and a relevant peer for benchmarking Aryavarta's online and offline growth path.

Broad incumbents

• Pure & Sure (Tata Consumer Products): Organic range within Tata Consumer Products covering oils, ghee, grains, honey and staples distributed through India's largest retail footprint. Comparable product categories and organic credentials, but backed by an FMCG giant with vastly superior distribution and shelf access.
• Soulfull (and Tata Sampann / Tata Organic): Tata's packaged organic and natural foods portfolio offers staples, spices, honey and pulses with national distribution depth. Comparable product overlap, but operates with the distribution, marketing, and capital resources of a large FMCG conglomerate rather than as a specialist organic startup.

Emerging players

• Sattviko: Indian organic and natural foods brand with a focus on traditional, healthy Indian pantry items sold via modern retail and online. Comparable health-conscious consumer targeting and traditional-foods positioning, though more retail-skewed than Aryavarta's pure-DTC model.
• Conscious Food: Indian organic and natural foods brand with a strong portfolio of unpolished grains, dals, oils and traditional Indian staples. Comparable product range and health-conscious consumer targeting, but with smaller distribution and brand presence than top-tier peers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aryavarta