Alan Mance Motors

What Alan Mance Motors does

Alan Mance Motors is a Melbourne-based, family-owned automotive dealership group founded in 1978 as a Holden franchise in Footscray. Over more than four decades the group has aggregated 15 OEM franchises (Chery, GAC, Geely, GMSV, Holden, Hyundai, Isuzu UTE, KGM, Kia, LDV, Mitsubishi, Nissan, Ram, Renault, and Suzuki) across three Melbourne locations in Footscray, Melton, and Bacchus Marsh, with the Footscray site concentrating more than ten brand showrooms along Barkly Street. The core offering is multi-brand vehicle retail - new, demonstrator, and used vehicles - supported by an integrated aftersales stack: factory-trained service departments, genuine parts supply (with a standalone online storefront at almancestore.com.au), in-house and partner-led finance at an indicative 7-year/11.99% reference rate, and a dedicated Business & Fleet program. The group also operates an arms-length vehicle-acquisition channel, AMM Cash for Cars, which purchases vehicles independent of any retail sale.

The business model is a traditional multi-franchise dealership operation. Revenue streams comprise one-time vehicle sales across new and used inventory, recurring service and parts revenue, finance and insurance product placement, and trade-in gross margin; pricing is unit-based and publicly disclosed per vehicle. Go-to-market is sales-led through physical showrooms plus a unified group website and brand-specific microsites, with mid-funnel vehicle-alert email capture and a YouTube channel for top-of-funnel video content. Customer segments are split between individual retail consumers (primary) and business/fleet buyers (secondary), with over 50,000 lifetime customers served and 800+ vehicles held in current stock. No proprietary technology platform, AI capabilities, external funding, or public-disclosure financials are indicated; the group operates organically within the state of Victoria, Australia, and remains privately held.

Name

Alan Mance Motors

Legal name

Alan Mance Motors Group

Website

https://alanmance.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Alan Mance Motors is a Melbourne-based, family-owned automotive dealership group operating 15 OEM franchises across three locations in Footscray, Melton, and Bacchus Marsh, selling new, demonstrator, and used vehicles with integrated service, parts, finance, and fleet services.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412), Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive dealership services
• New and used vehicles
• Vehicle service and parts
• Automotive finance solutions
• Fleet and business sales

Headquarters

HQ city

Footscray

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: Revenue from selling new vehicles, demonstrator vehicles, and used/pre-owned vehicles across 15 automotive brands including Chery, GAC, Holden, Hyundai, Isuzu, KGM, Kia, LDV, Mitsubishi, Nissan, Ram, Renault, Suzuki, GMSV, and Geely.
2. Service & Maintenance: Vehicle servicing departments at each dealership location providing maintenance and repair services.
3. Parts Sales: Sale of genuine car parts and accessories through dedicated parts departments and online store (alanmancestore.com.au).
4. Finance & Insurance: In-house finance services including finance calculator, business & fleet services, and partnerships with lenders for vehicle financing. Also offers insurance products.
5. Vehicle Purchase (Trade-ins): The company buys vehicles directly through their 'Sell a vehicle' and 'Cash for Cars' (ammcashforcars.com.au) programs, purchasing vehicles even if customers don't buy from them.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Alan Mance Motors operates a multi-brand automotive dealership network across three Melbourne locations (Footscray, Melton, Bacchus Marsh), selling new, demonstrator, and used vehicles across 15 brands. The dealership complements vehicle sales with in-house service and maintenance, genuine parts supply, finance and insurance solutions, and dedicated business and fleet sales programs.

Product overview

Alan Mance Motors is a multi-brand automotive dealership network operating 15 automotive brands (Chery, GAC, GMSV, Holden, Hyundai, Isuzu, Geely, KGM, Kia, LDV, Mitsubishi, Nissan, Ram, Renault, and Suzuki) across 3 Melbourne locations (Footscray, Melton, and Bacchus Marsh). The core offering centers on vehicle sales (new, demonstrator, and used vehicles) complemented by integrated service departments, parts supply, finance services, and fleet/business solutions. The dealership network, established in 1978, serves retail and commercial customers with over 800 vehicles in stock. Recent additions include Chery and GAC brands, expanding the portfolio of Chinese automotive manufacturers represented.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Sales (New, Demo and Used)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AHG (Automotive Holdings Group, now merged into Eagers): Historically a major ASX-listed multi-brand dealer group that merged with Eagers in 2022. Comparable in brand portfolio and Victorian footprint; now consolidated into the largest incumbent competitor.

Direct peers

• Autopact Group (Trivett / TrivClassic): Sydney-based multi-brand automotive dealership group owned by Inchcape, operating premium and volume franchises. Comparable multi-brand franchised-dealer operating model with national footprint ambitions.
• Lennock Automotive: Privately owned Canberra-based multi-brand dealership group representing Volkswagen, Audi, Skoda, and others. Comparable as a privately held, multi-brand regional dealer serving a similar mid-tier customer base.
• Eagers Automotive: Australia's largest automotive retailer (ASX: APE), operating hundreds of franchised dealerships across multiple brands nationally. Most directly comparable multi-brand franchised dealer group; key competitor in Victoria and in the same brand portfolio.
• Peter Warren Automotive Group: ASX-listed (PWR) multi-brand automotive dealership group based in southwestern Sydney with NSW presence. Closely comparable in scale, brand-mix strategy, and family-to-public transition profile.
• Stillwell Motor Group: Privately owned Melbourne-based multi-brand dealership group representing premium and volume franchises. Directly comparable as a family-owned Victorian dealer competing for similar customer segments.
• Alto Group: Privately owned Melbourne-based multi-brand automotive dealership group. Closely comparable as a privately held Victorian dealer operating multiple franchises with similar scale and customer profile.
• Bayswater Mazda / City Mazda Group: Melbourne metropolitan Mazda-focused dealer group. Comparable regional franchise-dealer competitor serving overlapping Melbourne buyer pool, though with a narrower brand portfolio.

Regional players

• Rex Gorell Group: Long-established Geelong-based family-owned multi-brand dealership group. Comparable in family-ownership profile and brand-diversification strategy but operates in a different Victorian region rather than directly competing in Melbourne's west.

Others

• CarSales.com.au: Australia's dominant online automotive marketplace. Not a direct competitor but a key channel partner and adjacent ecosystem participant whose direct-to-consumer trends influence dealer economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alanmancemotorsgroup
• Xx.com/alanmance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alan Mance Motors