The Bazaar
The Bazaar by José Andrés operates a portfolio of luxury Spanish-influenced fine-dining restaurants (The Bazaar, Bazaar Meat, Bazaar Mar, Bar Centro, Bar Mar) embedded inside trophy US hotels in New York, Washington DC, Chicago, Las Vegas, Nashville and Miami Beach, serving affluent diners, tourists and private-event buyers via celebrity-chef branding and theatrical culinary presentations.
- Company typePrivate
- Founded2008
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Bazaar does
The Bazaar by José Andrés is a multi-concept fine-dining portfolio operated by José Andrés Group (formerly ThinkFoodGroup, LLC, a privately held Delaware LLC headquartered in Washington, DC). The portfolio encompasses six restaurant brands: The Bazaar (flagship Spanish-influenced tasting-menu concept), Bazaar Meat (Spanish steakhouse with wood-fired cooking and premium wagyu programs), Bazaar Mar (seafood), Bar Centro (Spanish cafe and elevated bar), Bar Mar (seafood-focused), and Bazaar Bar (lobby bar). Signature offerings developed at minibar and replicated across locations include caviar cones, liquid olive reverse spherification, liquid nitrogen tableside cocktails and Sphere Graffiti dessert.
The company operates directly across nine or more active US locations embedded inside trophy hotel and resort properties (Waldorf Astoria DC, Ritz-Carlton New York NoMad, Bank of America Tower Chicago, The Venetian/Palazzo Las Vegas, Crystals Las Vegas, W Nashville, Andaz Miami Beach) with announced expansions into Los Angeles (The Grand LA, Conrad Los Angeles) and Glendale, Arizona (VAI Resort). International locations include The Bahamas and Dubai. Core technology is a standard hospitality SaaS stack: BentoBox for web, OpenTable and SevenRooms for reservations, TripleSeat for event inquiries, e2ma for email and Google Analytics for traffic; there is no proprietary technology platform.
Revenue is generated primarily through fine-dining covers, private events (13 to 428 guests, managed via TripleSeat) and digital gift cards. Pricing is firmly luxury tier, including the $395-per-guest Tour de José curated experience at the Ritz-Carlton NoMad. The go-to-market is sales-led and brand-driven: celebrity-chef PR, earned media across Eater, Condé Nast Traveler, Forbes and Food & Wine, Instagram (@bazaarbyjose), hotel partnerships and concierge referral flow rather than paid acquisition. Customer segments are affluent celebration diners, tourists, hotel guests and corporate event buyers, with no third-party delivery or consumer-facing app presence.
The Bazaar firmographics
Firmographics- Name
- The Bazaar
- Legal name
- THINKFOODGROUP, LLC
- Website
- https://thebazaar.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Bazaar by José Andrés operates a portfolio of luxury Spanish-influenced fine-dining restaurants (The Bazaar, Bazaar Meat, Bazaar Mar, Bar Centro, Bar Mar) embedded inside trophy US hotels in New York, Washington DC, Chicago, Las Vegas, Nashville and Miami Beach, serving affluent diners, tourists and private-event buyers via celebrity-chef branding and theatrical culinary presentations.
- Ownership category
- akta.pro rank
The Bazaar industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Ethnic & Regional Cuisine Restaurants (THAFACAD), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where The Bazaar is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
The Bazaar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fine Dining Restaurant Revenue: Revenue generated from covers at multiple restaurant concepts (The Bazaar, Bazaar Meat, Bazaar Mar, Bar Centro, Bar Mar) across 9+ US cities. Each location operates at different price points with multi-course tasting menus, à la carte options, and premium beverage programs.
- Private Events & Catering: Private dining rooms and event spaces available at Washington DC, New York City, Las Vegas, and Chicago locations. Event types include weddings, corporate lunches, cocktail receptions, rehearsal dinners, and photo/film shoots. Managed through TripleSeat inquiry platform.
- Gift Cards: E-gift cards sold online redeemable across all José Andrés Group-managed restaurants including DC, NYC, Las Vegas, Los Angeles, South Beach, Nashville, Orlando, The Bahamas, and Dubai. Gift cards cannot be used at hotel or partnership restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tour de José Experience — $395 per guest |
| Unit Pricing | Pay-as-you-go | Bar Centro Miami Beach — a la carte pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Bazaar product offering
Product offeringCore offering
The Bazaar by José Andrés operates a multi-concept fine-dining restaurant portfolio serving Spanish-inspired avant-garde cuisine with theatrical tableside presentations across U.S. cities. The portfolio includes The Bazaar (flagship), Bazaar Meat (steakhouse), Bazaar Mar (seafood), Bar Centro (cafe/elevated bar), Bar Mar (seafood), and Bazaar Bar (lobby bar), with ancillary offerings of private event catering, guided dining experiences (Tour de José), and gift cards.
Product overview
The Bazaar by José Andrés is a portfolio of restaurant concepts operated by José Andrés Group, featuring multiple distinct dining brands. The core offerings include The Bazaar (flagship Spanish-influenced restaurant with theatrical presentations), Bazaar Meat (Spanish steakhouse with wood-fired cooking), Bazaar Mar (seafood-focused restaurant), Bar Centro (Spanish cafe/bar), Bar Mar (seafood restaurant), and Bazaar Bar (lobby bar). Additional services include private event hosting and gift cards. The company operates locations across New York, Washington DC, Chicago, Las Vegas, Miami Beach, Nashville, and upcoming in Los Angeles and Glendale, Arizona.
Differentiator
Problem solved
Functional benefit
Products and services
- The Bazaar Flagship restaurant concept by Chef José Andrés offering sophisticated Spanish-inspired cuisine with theatrical tableside presentations, playful theatrics, and innovative shared plates; located in New York, Washington DC, Chicago, and Las Vegas.
- Bazaar Meat Spanish steakhouse concept celebrating carnivorous dining with wood-fired cooking, premium wagyu and wagyu-cross beef programs, and theatrical presentations; locations in Las Vegas (The Palazzo), Chicago, New York, Washington DC, and forthcoming Miami Beach.
- Bazaar Mar Seafood-focused restaurant featuring Spanish-inspired seafood dishes with playful, artistic presentations; located at The Shops at Crystals on the Las Vegas Strip.
- Bar Centro Spanish-inspired cafe and elevated bar offering coffee and pastries by day, and cocktails, tapas, and caviar-centered bites by night; locations in Las Vegas and Miami Beach.
- Bar Mar Seafood restaurant concept celebrating the bounty of the sea with fresh oysters, ceviches, and modern takes on seafood classics; locations include Chicago, Nashville, and forthcoming Glendale, Arizona.
- Bazaar Bar Upscale lobby bar at The Ritz-Carlton New York, NoMad offering classic and creative cocktails with luxe banquettes in a library setting.
- Tour de José Exclusive guided dining experience through four venues within The Ritz-Carlton New York, NoMad: Zaytinya, Bazaar Bar, Bazaar Meat, and Nubeluz; priced at $395 per guest, max 8 guests, 21+ only, Sunday through Thursday with 48-hour minimum notice.
- Private Events Private dining and event services across all restaurant locations including private dining rooms, buyouts, and customizable event planning for weddings, rehearsal dinners, corporate lunches, cocktail receptions, and photo/film shoots; inquiries managed via TripleSeat.
- Gift Cards Digital gift cards available in various denominations, redeemable at José Andrés Group restaurants including The Bazaar locations across DC, NYC, Las Vegas, Los Angeles, South Beach, Nashville, Orlando, The Bahamas, and Dubai.
Quantifiable outcome
- MICHELIN Guide Selected Restaurant — Bar Mar Chicago (December 2023)
- +3 more outcomes
Companies that use The Bazaar
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Bazaar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
The Bazaar partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- The Venetian Resort / Palazzo Las VegascoreBazaar Meat Las Vegas relocated from Sahara Las Vegas to a 20,000 sq ft space in The Palazzo at The Venetian Resort (reopened September 2024). The 428-seat restaurant was designed by Studio Munge and KGA Architecture, drawing inspiration from the Feria de Jerez Spanish festival.
- Simon Property GroupcoreJosé Andrés Group partnered with Simon Property Group to open Bazaar Mar and Bar Centro within The Shops at Crystals on the Las Vegas Strip (August 2024). This marks JAG's first collaboration with Simon Property Group, emphasizing culinary boundaries at premium properties.
- Waldorf Astoria Washington DC / CGI Merchant Group / HiltoncoreThe Bazaar by José Andrés opened at the historic Old Post Office building, relaunched in 2022 by CGI Merchant Group in partnership with Hilton as part of the Waldorf Astoria Hotels & Resorts brand. Bazaar Meat DC is located at 1100 Pennsylvania Ave NW inside the Waldorf Astoria Washington DC.
- Gibsons Restaurant GroupcoreJosé Andrés Group partnered with Chicago's own Gibsons Restaurant Group to open Bazaar Meat and Bar Mar in the Bank of America Tower in Chicago (December 2021). Gibsons manages operations alongside the José Andrés culinary team.
- OpenTablecoreOpenTable is the primary online reservation platform for The Bazaar's restaurants, enabling guests to book tables at all locations including New York, Chicago, Las Vegas, Nashville, and Washington DC. The platform handles reservation management and, through SevenRooms integration, supports vaccination verification tags.
- The Ritz-Carlton New York, NoMad / Marriott BonvoycoreThe Bazaar NYC and Bazaar Meat NYC are located inside The Ritz-Carlton New York, NoMad. The Tour de José experience spans multiple JAG concepts within the hotel including Zaytinya, Bazaar Bar, Bazaar Meat, and Nubeluz. Marriott Bonvoy partnership connects JAG restaurants to the hotel loyalty program.
- The Grand LA / Conrad Los Angeles / Related CompaniesmajorJosé Andrés Group is returning to Los Angeles with three new restaurants at The Grand LA and Conrad Los Angeles, designed by Frank Gehry. The Grand LA, developed by Related Companies, is across from Walt Disney Concert Hall. Bazaar Meat will open as a stand-alone within The Grand LA. Conrad Los Angeles (305-room, contemporary luxury) will host two original JAG concepts.
- VAI Resort / Glendale, ArizonamajorVAI Resort (Arizona's largest hotel premier entertainment destination) partnered with José Andrés Group to introduce Bar Mar as the first JAG restaurant in Arizona. VAI Resort features four hotel towers, 1,100 rooms/suites/villas, and 11 signature restaurants. The Bar Mar concept is designed by Lázaro Rosa Violán.
- Andaz Miami Beach, by HyattminorBazaar Meat Miami Beach is coming soon to Andaz Miami Beach, by Hyatt, at 4041 Collins Ave. Bar Centro is already operational at this location.
- W NashvilleminorBar Mar Nashville is located inside W Nashville hotel, bringing JAG's seafood concept to the Nashville market.
- World Central KitchenminorJosé Andrés founded World Central Kitchen in 2010, a nonprofit that provides meals in response to humanitarian crises. A portion of proceeds from the Carnival Around the World Dessert Graffiti benefit World Central Kitchen.
Scale indicators8 records
Recent moves11 records
Expansion highlights6 records
The Bazaar competitors and assessment
Company assessmentDirect peers
- SW Steakhouse (Wynn Las Vegas): Wynn's flagship luxury steakhouse operating directly on the Las Vegas Strip. Most direct head-to-head competitor for Bazaar Meat's Las Vegas Strip steakhouse positioning and celebration diner segment.
- Delilah at Wynn Las Vegas: Modern luxury supper club at Wynn Las Vegas featuring theatrical dining, live entertainment, and celebration-occasion positioning. Direct competitor for The Bazaar's experiential, occasion-driven Las Vegas Strip model.
- Jean-Georges Restaurants: Celebrity-chef-driven fine-dining portfolio led by Jean-Georges Vongerichten with multiple NYC locations and global presence. Comparable luxury positioning, signature tasting experiences, and hotel-embedded flagship strategy.
- Catch Hospitality Group: Multi-location upscale restaurant group (Catch NYC, Catch Las Vegas, Catch Steak) targeting affluent diners and celebration occasions. Comparable Las Vegas Strip presence and brand-driven experiential dining.
- STK Steakhouse (The ONE Group): Multi-location modern steakhouse concept operating in major US markets and internationally, often inside hotels and resorts. Direct overlap with Bazaar Meat on steakhouse format and Las Vegas Strip presence.
- Daniel Boulud / Dinex Group: Chef-driven luxury restaurant group with flagship Daniel and DB Bistro in NYC plus expanded concepts (DBGB, Bar Boulud). Comparable in celebrity-chef brand model and high-end fine-dining positioning.
- Major Food Group (Carbone, Dirty French, The Grill): Multi-concept celebrity-chef hospitality group operating upscale restaurants in NYC, Las Vegas, and Miami. Comparable scale, multi-city portfolio strategy, and luxury positioning targeting the same affluent diners.
- Nobu: Celebrity-chef-driven luxury restaurant group with multi-city global presence in luxury hotels and resorts. Closely comparable to The Bazaar in business model, brand-driven demand, and real estate strategy (Nobu locations inside Caesars, Four Seasons, etc.).
Broad incumbents
- Capital Grille (Darden): Long-established upscale steakhouse chain owned by Darden Restaurants with nationwide footprint. Comparable price tier and occasion positioning but operates as a broad chain rather than celebrity-chef-driven experiential concept.
- MGM Resorts F&B (Wolfgang Puck, Tom Colicchio): MGM's in-house celebrity-chef restaurant portfolio (Spago by Wolfgang Puck, Craftsteak by Tom Colicchio) operates on the Las Vegas Strip in similar hotel real estate. Comparable luxury-hotel celebrity-chef model competing for the same Strip foot traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Bazaar social profiles
Digital presenceThe Bazaar financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bazaar leadership team
Management profileNumber of profiles
Profiles3 records
The Bazaar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bazaar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bazaar
What does The Bazaar do?
The Bazaar by José Andrés operates a multi-concept fine-dining restaurant portfolio serving Spanish-inspired avant-garde cuisine with theatrical tableside presentations across U.S. cities. The portfolio includes The Bazaar (flagship), Bazaar Meat (steakhouse), Bazaar Mar (seafood), Bar Centro (cafe/elevated bar), Bar Mar (seafood), and Bazaar Bar (lobby bar), with ancillary offerings of private event catering, guided dining experiences (Tour de José), and gift cards.
Is The Bazaar a public or private company?
The Bazaar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bazaar founded?
The Bazaar was founded in 2008. It employs 11 to 50 people.
Where is The Bazaar based?
The Bazaar is headquartered in Washington, United States, in the North America region.
How does The Bazaar make money?
Three revenue lines are on record. Fine Dining Restaurant Revenue is the primary driver. The others are private Events & Catering and gift Cards.
Who are The Bazaar's main competitors?
Direct peers on record are SW Steakhouse (Wynn Las Vegas), Delilah at Wynn Las Vegas, Jean-Georges Restaurants, Catch Hospitality Group, STK Steakhouse (The ONE Group), Daniel Boulud / Dinex Group, Major Food Group (Carbone, Dirty French, The Grill) and Nobu. Broad incumbents are Capital Grille (Darden) and MGM Resorts F&B (Wolfgang Puck, Tom Colicchio).
Does The Bazaar have an API?
No public API is recorded for The Bazaar.
What industry is The Bazaar in?
The Bazaar's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 72251 and its SIC code is 5810.