Stella Baby-Foot

What Stella Baby-Foot does

Stella Baby-Foot, operating through its legal entity Stella Loisirs SAS, is a French artisanal manufacturer of foosball tables, pool/billiard tables, and traditional games, founded in 1928 and headquartered at 159 Rue de Rotterdam in Tourcoing (Lille Métropole), France. The company designs, manufactures, and distributes foosball tables across multiple product lines — Home, Star, Champion, Prestige, Tradition, Outdoor, Giant XXL, Toi & Moi 1VS1, and Customized — complemented by American, French, Outdoor, Nicolas, and Billiard Golf pool tables, plus ancillary games including darts, cornhole, baby pétanque, skate, tam-tam, and chess. Notable technical features include the proprietary "Stella game" playing style incorporating jumping balls and head play, Gerflex playing surfaces, HPL (High-Pressure Laminate) outdoor backdrops for weather resistance, and an online 3D customization platform for personalized table configurations.

Revenue is generated primarily through hardware sales — foosball tables priced €1,199–€2,349+ and pool tables €399–€4,390 — alongside accessories, spare parts, branded merchandise, and B2B professional services including rental-with-purchase, maintenance contracts, custom corporate branding, and on-site corporate seminars at the Tourcoing factory. The company operates a direct-to-consumer model via its e-commerce site (stella-babyfoot.com) and a flagship Workshop-Boutique showroom, with delivery across nine European countries (Austria, Belgium, France, Germany, Italy, Luxembourg, Netherlands, Spain, Portugal), supplemented by an authorized reseller network and a dedicated B2B sales division serving hotels, restaurants, campsites, healthcare facilities, enterprises/CSEs, retailers, and event companies. Payment flexibility is enabled through partnerships with Alma (2/3/4-installment plans) and Younited (credit services), and white-glove delivery is provided via FlexTransport.

Stella Loisirs is a privately-held SAS with €150,000 share capital, no parent company, and no institutional funding identified. Operational scale signals include a 4.6/5 rating on Avis Vérifiés, a 50-year commercial warranty on indoor foosball tables (2 years for outdoor models), 105+ published blog articles driving content marketing, and a 1,000+ VIE export milestone to Germany. Notable commercial collaborations span PSG, RC Lens, LOSC Lille, 24 Heures du Mans, the Hoopsidia 2024 Olympics partnership, and artist Fred Bred, generating brand visibility across sports and cultural channels while reinforcing the "100% Made in France" artisanal positioning that has defined the company for nearly a century.

Name

Stella Baby-Foot

Legal name

Stella Loisirs SAS

Website

https://stella-babyfoot.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Stella Baby-Foot is a French artisanal manufacturer of foosball and pool tables, founded in 1928 and headquartered in Tourcoing. The company sells directly to consumers across nine European countries via e-commerce and a flagship Workshop-Boutique, while serving hospitality, healthcare, enterprise, and event B2B clients with customizable tables and accessories.

Ownership category

akta.pro rank

Headquarters

HQ city

Bondues

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Foosball Table Sales: Primary revenue stream from manufacturing and selling foosball tables across multiple product lines (Home, Star, Champion, Prestige, Tradition, Outdoor, Giant XXL, Toi & Moi 1VS1, Customized), with prices ranging from €1,199 to over €2,000 depending on model and customization
2. Pool/Billiard Table Sales: Revenue from billiard tables including American pool, French pool, Outdoor pool, Nicolas pool, and Billiard Golf models, with prices from €399 to €4,390
3. Accessories and Spare Parts: Aftermarket sales of accessories including balls, covers, player figures, goal cages, mats, trophies, and maintenance kits. Spare parts include bars, bearings, goal mechanisms, and replacement players in various colors
4. Darts and Games: Sales of complementary games including dart sets, cornhole sets, baby pétanque, skateboards, tam-tam games, and chess sets, along with dedicated accessories
5. Professional Services: B2B services including business seminars at the Tourcoing factory, foosball table rental with purchase options, and maintenance contracts for professional clients
6. Corporate Customization: Custom branded foosball tables for enterprises, hotels, sports clubs (PSG, RC Lens, Lille), featuring personalized colors, logos, and team designs. Also includes collaboration pieces with artists like Fred Bred

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Stella Baby-Foot is a French artisanal manufacturer founded in 1928 that designs, produces, and sells handcrafted foosball tables (Babyfoot), pool/billiard tables, and complementary games (darts, cornhole, baby pétanque, chess, etc.) from its Tourcoing workshop. Its core offering centers on durable, customizable foosball and pool tables sold via e-commerce, a flagship showroom, authorized resellers, and dedicated B2B professional services, complemented by accessories, spare parts, branded merchandise, 3D customization, and rental/maintenance services.

Product overview

Stella Baby-Foot is a French artisanal manufacturer of foosball tables, pool tables, and traditional games since 1928. The product portfolio centers on foosball tables (with models ranging from family/home use to premium collector editions, plus outdoor, customized, and giant XXL variants), complemented by pool tables (American, French, outdoor, Nicolas, and golf variants), and Stella Games (darts, cornhole, baby pétanque, skate, tam-tam, and chess). The company also offers accessories (covers, balls, spare parts, players, maintenance kits), branded merchandise (goodies), and services including 3D table customization, rental with purchase options, and corporate seminar experiences at their Tourcoing workshop-showroom. The offering is a multi-category recreational games portfolio unified by French craftsmanship and the company's signature "jumping ball and head play" gameplay tradition.

Differentiator

Problem solved

Functional benefit

Products and services

• Foosball Stella Home Black Family-model foosball table in black finish, designed for home use and serving as the base model in the Stella family/Home range.
• Foosball Stella Star Green Eucalyptus Mid-range Stella Star foosball table with eucalyptus green finish, offering enhanced gameplay features over the Home line for family and enthusiast use.
• Foosball Stella Champion Collector Black Premium Champion-line foosball table in black with collector-level specifications and advanced gameplay for serious enthusiasts.
• Foosball Stella Toi & Moi Beech Compact 1VS1 foosball table with beech wood finish designed for small spaces and two-player head-to-head play.
• Stella Foosball Table Range (Customized, Family, Outdoor, Tradition, Prestige, Toi & Moi 1VS1, Giant XXL) Complete Stella foosball table range covering Customized, Family/Babyfoot, Outdoor, Tradition/Vintage, Prestige/Signature, Toi & Moi 1VS1, and Giant XXL models for home, professional, and outdoor use.
• Compact American Billiards: the Chiberta Compact American pool table designed for spaces where a standard-size table would not fit, combining functionality with elegant design.
• Billiards Nicolas Family 4 players French-style Nicolas billiard table designed for 4 players, part of Stella's family range of pool tables.
• Stella Pool Table Range (American, French, Outdoor, Nicolas, Billiard Golf) Complete Stella pool and billiard table range including American pool, French pool, Outdoor pool, Nicolas pool, and Billiard Golf variants.
• GranBoard target and Stella connected dart yellow support Connected electronic dartboard with dedicated Stella-branded yellow support stand, combining modern electronic gameplay with traditional styling.
• Traditional Kansas oak dartboard with Stella stand Traditional Kansas oak dartboard with dedicated Stella wooden support stand, designed for professional dart play.
• Stella Games Range (Darts, Outdoor Cornhole, Baby Pétanque, Skate, Tam-Tam, Chess) Range of complementary games including Darts (traditional and electronic), Outdoor Cornhole, Baby Pétanque, Skate, Tam-Tam, and Chess sets for home and outdoor play.
• Foosball Table Accessories Aftermarket accessories for foosball tables including covers (indoor/outdoor), balls (competition, cork, plastic), nylon rings, bars (chrome, stainless steel), goal cages, hinges, maintenance kits, and player figures in various colors.
• Foosball Table Spare Parts Replacement spare parts for Stella foosball tables including interior bar rods, goal fixing threaded rods, goal cages, hinges, nylon rings, and player figures.
• Pool Table Accessories Accessories for Stella pool tables including billiard cues, cue racks, balls, spare parts, maintenance products, and branded goodies.
• Stella Goodies (branded merchandise) Branded Stella merchandise and collectibles including caps, mugs, trophies, mystery gift boxes, key rings, and decorative art pieces.
• 3D Foosball Table Customization Interactive 3D customization tool and bespoke service allowing customers to personalize foosball tables with custom colors, finishes, and design options, including corporate branding and artist collaborations.
• Workshop-Boutique and Showroom Experience (Tourcoing) Physical showroom experience at Stella's Tourcoing workshop offering product viewing, factory tours, museum visits, and personalized consultation for bespoke foosball and pool table projects.
• Foosball Table Rental (with purchase option) Rental service for foosball tables aimed at B2B clients (events, hospitality, enterprises), allowing customers to rent tables with an option to purchase afterward.
• Corporate Seminar Services Business seminar and team-building experiences hosted at the Tourcoing factory, combining industrial discovery with team activities for B2B customers.

Quantifiable outcome

• 50-year commercial warranty on indoor foosball tables (2 years for outdoor)
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• HoopsidiaminorStrategic or Co-development Partner · 1 January 2024Influencer partnership with sports influencer for basketball hoop accessory (lots de 2 paniers de basket) celebrating 2024 Olympic Games. Product combines Stella jumping ball gameplay with basketball challenge.
• FlexTransportminorImplementation/ SI/ Consulting PartnerDelivery and installation partner providing premium white-glove delivery service for foosball tables across France. Partners with Stella to deliver and install products directly in customers' homes.
• AlmacoreTechnology or IntegrationPayment technology partner enabling installment payment options (2, 3, or 4 times) for customers purchasing on the stella-babyfoot.com e-commerce platform, expanding purchasing accessibility for higher-priced products.
• YounitedcoreTechnology or IntegrationCredit services partner providing payment solutions for Stella customers. Younited acts as credit institution approved by ACPR (Autorité de Contrôle Prudentiel et de Résolution) for managing multi-installment credit arrangements.
• Paris Saint-Germain (PSG)minorGTM or Marketing PartnerSports club partnership creating custom branded foosball tables in PSG colors with team logos for official merchandise and fan engagement.
• 24 Heures du MansminorGTM or Marketing PartnerPrestigious motorsport partnership celebrating automotive legend. Creates special edition foosball tables for the legendary 24-hour endurance race, combining passion for play with automotive heritage.
• Fred BredminorStrategic or Co-development PartnerArtist collaboration creating limited edition decorative art tables. Fred Bred creates unique hand-finished pieces using serigraphy and acrylic painting on Stella wooden frames, resulting in collectible art objects.
• RC LensminorGTM or Marketing PartnerSports club partnership creating customized accessories (footrests) in RC Lens club colors for fans and merchandise.
• LOSC LilleminorGTM or Marketing PartnerSports club partnership creating branded merchandise accessories featuring LOSC Lille team colors.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonzoline: European foosball table brand offering both indoor and outdoor models via direct online sales. A more mass-market-leaning direct competitor focused on the same outdoor/cottage use cases as Stella's outdoor range.
• Garlando: Italian foosball and game-table maker, one of Europe's largest table-football brands selling both home and tournament-spec tables, plus complementary game-room equipment. Competes head-to-head with Stella in the continental European foosball category.
• René Pierre: French artisanal foosball table manufacturer founded in 1949 in Normandy. Closest direct peer: another heritage French table-football maker selling premium home and café foosball tables through a similar direct-to-consumer model across Europe.

Emerging players

• Hathaway Games: North-American multi-game and game-room furniture brand (foosball, air hockey, darts, shuffleboard). Comparable to Stella on the game-room bundle approach, but positioned in the mid-market vs. Stella's premium tier.
• Carrom Company: India-based maker of multi-game tables (foosball, air hockey, billiards combos) and board games. Comparable to Stella on the multi-game table category with a much broader value-tier product mix and global e-commerce reach.

Broad incumbents

• Tornado Tables: Long-established American foosball table brand (and official table used by U.S. tournaments). Comparable to Stella as a category-defining foosball specialist with strong tournament-grade positioning.
• Olhausen Billiards: U.S.-made billiard table manufacturer producing premium American pool tables with extensive customization. Comparable to Stella on craftsmanship, customization, and a long warranty stance across the pool/billiards category.
• Brunswick Billiards: U.S.-headquartered billiards and recreation equipment giant offering a wide portfolio of pool tables, foosball, darts, and game-room furniture. Overlaps with Stella's billiard and game-room offering as a much larger incumbent reaching global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stellababyfoot
• Facebookfacebook.com/stellababyfoot
• LinkedInlinkedin.com/company/stella-baby-foot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stella Baby-Foot