Carrom Company

Name

Carrom Company

Legal name

The Carrom Company

Website

https://carrom.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrom Company is a 135-plus-year-old Michigan-based manufacturer of handcrafted wooden board games (Nok Hockey, Carrom Board Game, Skittles), selling primarily direct-to-consumer online and through corporate gifting and camp programs.

Ownership category

akta.pro rank

Product category

Tabletop Board Games

NAICS

Hobby, Toy, and Game Retailers (45912), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industries

Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI), Family/Party Board Games Retail (CRALALAB)

Keywords

• Wooden board games
• Tabletop games
• Handcrafted games
• Family game nights
• Corporate gifting games

Headquarters

HQ city

Ludington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Physical board game products: Direct sales of handcrafted wooden games including Carrom boards, Nok Hockey, Skittles, and travel game sets. One-time purchase model with prices ranging from $29.99 to $159.99 for standard products. Includes replacement parts and accessories.
2. Custom corporate gifting: B2B custom branded games for corporate clients with minimum orders of 10 units. Includes design services, individual signing/dating by craftsmen, and premium packaging. Pricing quote-based, production time 4-6 weeks after approval.
3. Limited edition artist collaborations: Premium limited edition games featuring artist collaborations (Carrom x Clarence Ruth collection) priced at $500.00, made with premium maple. 12 unique designs available through December 31, 2026. Production begins upon order, 2-4 weeks delivery.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Carrom Company manufactures and sells handcrafted American hardwood tabletop board games — primarily Nok Hockey, the Carrom Board Game (offering 85+ game variants on a double-sided board), and Skittles — through its own e-commerce store, complemented by custom-branded corporate gifting and volume camp programs. Each game is individually signed and dated by the Michigan craftsman who produced it, emphasizing heirloom durability, American craftsmanship, and screen-free family entertainment across generations.

Product overview

The Carrom Company offers a portfolio of handcrafted wooden tabletop games, primarily sold as physical board games with no digital or AI components. The core product line consists of three flagship games: Nok Hockey (a tabletop air hockey-style game, since 1940), Carrom Board Game (a double-sided multi-game platform offering 85+ games including Carrom, Crokinole, Billiards, and Checkers), and Skittles (a spinning-top bowling game). These are supplemented by the Stars & Stripes Collection (patriotic-themed variants), the limited edition Carrom x Clarence Ruth artist collaboration, and travel-sized game sets. The company also offers replacement parts for all games, a corporate gifting program with custom branding, and camp volume programs. All products are handcrafted in Michigan using American hardwood, with a focus on durability and generational heirloom quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Nok Hockey A tabletop hockey-style puck-and-stick game played on a solid hardwood board with a notched wooden barrier goal. Available in Standard (23.8" x 35") and Large (47" x 35") sizes, made in Michigan since the 1940s. Two players flick pucks trying to score past the opponent's barrier. From $144.99.
• Carrom Board Game A double-sided multi-game board offering 85+ family-friendly games including Carrom, Crokinole, Billiards, Checkers, and Backgammon. Includes 44 playing pieces, 2 cue sticks, and an instruction booklet. Handcrafted in Michigan from sustainable American hardwood with built-in corner pockets and pre-installed bumpers. $139.99.
• Skittles Board Game

Quantifiable outcome

• Products consistently rated 4.8-4.9 stars with 86-266 reviews per product
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Ki Smith GalleryflagshipStrategic or Co-development Partner · 1 January 2026NYC-based art gallery hosting the Carrom x Clarence Ruth exhibition January 24 – February 23, 2026. The exhibition showcases limited edition artist collaboration games, with certain pieces available for purchase through December 31, 2026. This partnership bridges traditional craftsmanship with contemporary art.
• RAISEFashionminorOthersNYC-based 501(c)(3) nonprofit supporting emerging BIPOC artists and designers. The Carrom Company proudly supports their mission to empower emerging artists through this collaboration.
• Carson Wood SpecialtiescoreOEM/ Whitelabel/ Licensing PartnerCo-manufacturer in Stevensville, Michigan operated by master craftsman Tom Carson (nearly 50 years experience), wife Charlene, and daughter Nicole. Handcrafts each game with same meticulous attention to detail as original Carrom factory. Tom personally oversees every step of production for artist collaboration pieces.
• MSG NetworksflagshipStrategic or Co-development PartnerMedia company partnered with Carrom to create custom Nok Hockey boards featuring MSG Networks logo alongside professional hockey team branding. Each board individually signed and dated by Michigan craftsman. Partnership strengthens business relationships while celebrating hockey heritage. Featured as a success story on Carrom's corporate gifting page.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Puremco: Puremco is one of the most established manufacturers of Carrom-style board game tables in North America, directly competing with The Carrom Company in the same niche tabletop Carrom game category. Both companies target family and game-room buyers with wooden Carrom boards.
• WS Game Company: WS Game Company specializes in classic American tabletop games (Sorry!, Aggravation, Parcheesi), closely matching Carrom's positioning in traditional, wooden, multi-generational family games. Both companies emphasize nostalgia, heritage branding, and family game-night use cases.
• Pressman Toy Corporation: Pressman Toy is a long-standing US toy and game manufacturer (founded 1922) offering traditional board and card games including Carrom-styled products. Comparable as a heritage-focused maker of physical tabletop games sold through retail channels.
• Buffalo Games: Buffalo Games manufactures and sells jigsaw puzzles and board games (including licensed and proprietary titles) through retail and DTC channels. Comparable as a specialty tabletop game maker competing for the same family game-night occasions.
• The Op Games (USAopoly): The Op Games specializes in specialty, licensed, and themed tabletop games and puzzles, with a heritage in creative and collector-oriented products. Comparable to Carrom's artist-collab and themed sub-brand (Stars & Stripes) positioning in the collector/limited-edition game space.
• Goliath Games: Goliath Games publishes and distributes family tabletop games, puzzles, and kids' games globally with strong retail presence. Comparable as a publisher of traditional and family tabletop games competing in the same retail and family-occasion category.

Broad incumbents

• Ravensburger: Ravensburger is a major global games and puzzles publisher with broad family tabletop offerings. Comparable as a much larger incumbent in board games and puzzles with overlapping customer base and broader product portfolio.
• Hasbro: Hasbro owns and produces many of America's most iconic tabletop game brands and competes for the same family game-night occasions as Carrom. Comparable as a large incumbent incumbent covering the broader market in which Carrom's niche products compete.
• Mattel: Mattel is a major global toy and games company with a portfolio that competes broadly for family entertainment dollars. Comparable as a broad incumbent in the toy and tabletop games market, though Carrom's wooden heritage positioning is distinct from Mattel's mass-market approach.
• Spin Master: Spin Master is a global toy and games company with growing presence in tabletop and family games. Comparable as a broad incumbent targeting the same family entertainment occasions with a much larger portfolio and distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheCarromCompany-Official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrom Company