Carport
Turo is a peer-to-peer car sharing marketplace that connects individual vehicle owners with short-term renters across the US, UK, Canada, France, and Australia, earning commission and protection-package fees on bookings made through its web and mobile platform.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Carport does
Turo, Inc. operates a peer-to-peer car sharing marketplace that connects individual vehicle owners (hosts) with renters (guests) seeking short-term car rentals. The platform enables hosts to list underutilized vehicles and earn income, while guests access a diverse inventory of vehicle categories — including economy, luxury, exotic, SUV, van, electric, convertible, sports car, and minivan — across multiple cities and airport locations. The company was founded in 2010 under the name RelayRides, is headquartered in San Francisco, and operates as a Delaware-incorporated corporation.
Turo's core product is a two-sided digital marketplace accessible via web and native iOS and Android applications, with the brand presence extended across Facebook, Instagram, TikTok, YouTube, and a content blog. Hosts can estimate potential earnings via a Carculator tool, while booking includes bundled insurance and protection packages. The platform uses dynamic, usage-based pricing that varies by vehicle type, city, airport location, and rental duration, implying an underlying pricing and matching engine. The company serves five country markets: the United States, the United Kingdom, Australia, Canada (English and French), and France.
The business model is a marketplace commission: Turo earns by taking a service fee on each completed car rental transaction booked through the platform, augmented by insurance and protection package revenue bundled into bookings. Customer segments are bifurcated into hosts (persona: car owners seeking passive income from underutilized vehicles) and guests (persona: renters seeking flexible, convenient, and diverse vehicle access without traditional rental-company overhead). Turo is a privately held company; the source data does not disclose its funding history, ownership structure, headcount, or revenue.
Carport firmographics
Firmographics- Name
- Carport
- Legal name
- Turo, Inc.
- Website
- https://carportrentals.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Turo is a peer-to-peer car sharing marketplace that connects individual vehicle owners with short-term renters across the US, UK, Canada, France, and Australia, earning commission and protection-package fees on bookings made through its web and mobile platform.
- Ownership category
- akta.pro rank
Carport industry classification
Industry- Product category
- Peer-to-Peer Car Sharing
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Consumer P2P Car Sharing Marketplaces (THADABAA)
- akta.pro secondary industry
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
Keywords
Where Carport is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carport business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction Fees / Marketplace Commission: Turo generates revenue by taking a commission on each car rental transaction completed through its platform. Hosts pay a service fee and Turo provides insurance/protection packages as part of the booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Dynamic pricing based on vehicle type, location, and demand |
Distribution channels3 records
Marketing channels7 records
Carport product offering
Product offeringCore offering
Turo operates a peer-to-peer car sharing marketplace that connects vehicle owners (hosts) with individuals seeking to rent cars (guests). The platform enables hosts to list their personal vehicles for short-term rental, while renters can browse, book, and unlock vehicles through the Turo mobile app and website.
Differentiator
Problem solved
Functional benefit
Products and services
- Turo Car Sharing Marketplace
Companies that use Carport
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Carport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carport partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Carport competitors and assessment
Company assessmentDirect peers
- Getaround: Getaround is a peer-to-peer car-sharing marketplace operating across the US and Europe (it acquired Drivy). It is the closest direct competitor to Turo, with a similar host-supply, guest-demand marketplace model and dynamic pricing tools.
- Hyrecar: Hyrecar operates a P2P car-sharing platform focused on rideshare and delivery drivers needing vehicles for work. It is comparable to Turo as a host-supplied marketplace for short-term car access, though targeted at gig-economy use cases.
Emerging players
- RVshare: RVshare operates a peer-to-peer marketplace for RV and recreational vehicle rentals. It is comparable to Turo as a host-supplied marketplace for specialty/leisure vehicle rentals and addresses overlapping travel use cases.
- Kyte: Kyte is an emerging car-rental delivery startup that brings rental cars directly to customers. It is comparable to Turo as an alternative to traditional rental counter experience and competes for urban, on-demand car access.
Broad incumbents
- Avis Budget Group: Avis Budget Group operates Avis, Budget, and Zipcar. It is a broad incumbent in car rental and car sharing, increasingly competing with Turo across airport and urban rental use cases, and owns Zipcar as a station-based alternative.
- Zipcar: Zipcar is the leading station-based car-sharing service in North America (owned by Avis Budget Group). It competes with Turo for short-duration, urban car access but operates its own fleet rather than aggregating host-supplied vehicles.
- Enterprise Mobility: Enterprise Mobility operates Enterprise, Alamo, and National car rental brands with deep airport and off-airport presence. As a broad incumbent it competes with Turo in traditional rental while piloting subscription and shared-mobility products.
- Sixt SE: Sixt is a European-headquartered global car rental and mobility platform with strong digital booking capabilities. It competes with Turo in Europe (UK, France) and increasingly in North America, especially for premium and specialty vehicles.
- Hertz: Hertz is a major global traditional car rental incumbent with broad fleet, airport locations, and growing digital/peer offerings (Hertz Fleet Place). It competes with Turo for travelers and recently expanded into subscription and shared mobility.
- Uber (Rent / Carshare): Uber has expanded into car rentals (Uber Rent) via partnerships with Hertz and others, and has explored peer-to-peer models. As a broad incumbent in mobility it competes with Turo for hourly/daily car access, particularly among urban riders.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Carport social profiles
Digital presenceCarport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carport leadership team
Management profileNumber of profiles
Carport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carport
What does Carport do?
Turo operates a peer-to-peer car sharing marketplace that connects vehicle owners (hosts) with individuals seeking to rent cars (guests). The platform enables hosts to list their personal vehicles for short-term rental, while renters can browse, book, and unlock vehicles through the Turo mobile app and website.
Is Carport a public or private company?
Carport is a private company. It is classified as venture growth investor backed and is currently operating.
When was Carport founded?
Carport was founded in 2010.
Where is Carport based?
Carport is headquartered in San Francisco, United States, in the North America region.
How does Carport make money?
One revenue line is on record: transaction Fees / Marketplace Commission.
Who are Carport's main competitors?
Direct peers on record are Getaround and Hyrecar. Emerging players are RVshare and Kyte. Broad incumbents are Avis Budget Group, Zipcar, Enterprise Mobility, Sixt SE, Hertz and Uber (Rent / Carshare).
Does Carport have an API?
No public API is recorded for Carport.
What industry is Carport in?
Carport's product category is Peer-to-Peer Car Sharing. Its primary akta.pro industry code is THADABAA, Consumer P2P Car Sharing Marketplaces, with a secondary code of BPAMAIAF, Car Rental & Car-Sharing Booking Platforms. Its NAICS code is 5321 and its SIC code is 7510.