Yun Nam Hair Care

What Yun Nam Hair Care does

Yun Nam Hair Care is a Singapore-headquartered hair and scalp care company founded in 1984, operating nine retail outlets across the country and a direct-to-consumer e-commerce store. It serves adult men and women experiencing hair and scalp concerns including androgenetic alopecia, oily and dry scalp hair loss, patch baldness, post-natal and menopausal hair loss, premature greying, and dandruff. The company is positioned within the Traditional Chinese Medicine (TCM) heritage tradition, tracing its formulation roots to the plant biodiversity of Yunnan Province in China.

The company's core technology combines premium Chinese herbal formulations — including ginseng (人参), dang gui (当归), he shou wu (何首乌), and safflower — with modern Western actives (jojoba oil, Vitamin B3/B5) delivered through two flagship treatment programmes: the Signature FASTGro™ Hair & Scalp Treatment and the newer Max Hair Treatment. Treatment plans are personalised using a computerised scalp scan that supports diagnosis and before/after tracking. Beyond services, Yun Nam sells a consumer product line spanning shampoos, conditioners, essences, lotions, and tonics under brands such as Herbalogy and Charcoal Series.

The business model combines transactional in-salon services (S$324 per regular FASTGro session, with a S$28 promotional trial for first-time customers) with unit-priced retail product sales. Customer acquisition relies on a multi-channel mix: owned retail storefronts in major Singapore malls, an e-commerce site (sgynhcstore.com), bilingual (English/Chinese) content marketing through a Hair Care Handbook magazine, active social media presence on Facebook, Instagram, YouTube, and TikTok, and celebrity brand ambassadorships with Jesseca Liu and Chong Qing. The company holds PDPA compliance certification for data handling and has accumulated a long run of Consumers' Choice and Trusted Brand gold awards in Singapore from 2013 through 2023.

Name

Yun Nam Hair Care

Legal name

Yun Nam Hair Care (S) Pte. Ltd.

Website

https://yunnamhaircare.com.sg

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Hair and Scalp Care Services

NAICS

Beauty Salons (812112), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF)

akta.pro secondary industries

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB)

Keywords

• Hair care services
• Scalp treatments
• Hair loss treatment
• Herbal hair care
• Hair care products

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. In-Salon Treatment Services: Core revenue from in-salon hair and scalp treatment sessions. Customers purchase treatment packages or individual sessions. A $28 promotional trial session is offered for first-time customers. Regular session pricing is approximately S$324 per FASTGro session. Treatments are customised per individual consultation.
2. Hair Care Products: Sale of hair care products including shampoos (Ginseng Series, Charcoal Series, Max Hair Shampoo), conditioners (Refreshing Apple, Jasmine Herbal, Max Hair), essences, lotions, tonics, and hair nutritional products. Products are available both in-salon and via the company's online store at sgynhcstore.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yun Nam Hair Care operates in-salon hair and scalp treatment services in Singapore, anchored by the Signature FASTGro™ and Max Hair treatment programmes, and sells consumer hair care products (shampoos, conditioners, essences, lotions, tonics) in-store and online. Treatments combine Traditional Chinese Medicine herbal formulations with Western technology and computerised scalp scan analysis to address hair loss, premature greying, dandruff, and other scalp conditions.

Product overview

Yun Nam Hair Care is a hair and scalp treatment center established in 1984 in Singapore, offering a portfolio of two core treatment services (Signature FASTGro™ Hair & Scalp Treatment and Max Hair Treatment) alongside a range of consumer hair care products. The treatments combine Traditional Chinese Medicine (TCM) herbal formulations with modern technology, providing personalized hair and scalp consultations, computerized scalp scan analysis, and customized herbal treatments. The product line includes shampoos (Herbalogy Ginseng Series, Charcoal Series, Max Hair Shampoo), conditioners (Refreshing Apple, Jasmine Herbal, Max Hair), and topical treatments (Hair Nutritional Lotion, Hair Renewal Lotion, Hair Cleansing Lotion, Protein Essence, Herbal Hair Tonic, Max Hair Essence) designed to address various hair and scalp concerns including hair loss, premature greying, dandruff, oily scalp, and patch baldness.

Differentiator

Problem solved

Functional benefit

Brands

• FASTGro™: Signature hair and scalp treatment combining premium Chinese herbs like ginseng, dang gui, and he shou wu with TCM principles to stimulate hair growth, stabilize scalp pH, and strengthen hair roots.
• Max Hair

Products and services

• Signature FASTGro™ Hair & Scalp Treatment In-salon hair and scalp treatment combining premium Chinese herbs (ginseng, dang gui, he shou wu, knotweed root, dittany, peony) with modern technology to improve scalp health, stimulate hair growth, stabilise scalp pH, and strengthen hair roots. Includes personalised consultation and computerised scalp scan analysis. Priced at S$324 per regular session (nett), with a S$28 first-time trial promotion.
• Max Hair Treatment In-salon treatment combining Chinese herbs (dang gui, chrysanthemum, wild ginger, he shou wu) with Western ingredients (jojoba oil, Vitamin B3, Vitamin B5). Designed to address premature greying and premature hair loss with a milder, fragrance-friendly profile compared to traditional herbal treatments.
• Herbalogy Ginseng Series Shampoo Shampoo fortified with ginseng and other premium Chinese herbs to restore scalp health, gently cleanse hair and scalp, and repair damaged hair. Suitable for all hair types. Available in 250ml, 500ml, and 1000ml sizes.
• Charcoal Series Shampoo Black-coloured shampoo using charcoal essence and he shou wu, charged with negative ions to control oil production, balance scalp pH, deeply cleanse impurities, remove dead skin cells, and deodorise. Targeted at extra oily hair and scalp. Available in 250ml, 500ml, and 1000ml sizes.
• Max Hair Shampoo Gentle shampoo containing chrysanthemum, bergamot, and green tea to refresh, cleanse, and purify the scalp while providing nutrition for healthy hair growth.
• Refreshing Apple Conditioner Conditioner fortified with apple essence to revitalise tired, frizzy hair. Contains antioxidants to protect and repair hair for smooth, silky results. Suitable for normal, oily, and dull hair.
• Jasmine Herbal Conditioner Conditioner with jasmine as the star ingredient, providing fresh fragrance throughout the day while repairing dull and damaged hair by strengthening hair shafts to prevent breakage. Suitable for dull and brittle hair.
• Max Hair Conditioner Conditioner featuring aloe vera, chrysanthemum, and green tea to soften unruly strands and tame frizz. Available in 490ml and 990ml sizes.
• Hair Nutritional Lotion Leave-on lotion formulated with herbs to provide nutrients, repair damaged hair follicles, balance oil secretion, and reverse the growth of grey hair. 150ml. Apply twice daily, no rinsing required. Suitable for oily, premature greying, or sensitive scalp issues.
• Hair Renewal Lotion Lotion blended with premium Chinese herbs to nourish dry, brittle hair while balancing scalp pH, treating itchy scalp, and improving blood circulation to hair follicles. Suitable for hair fall problems. Use 2-3 times weekly with regular shampoo.
• Hair Cleansing Lotion Premium Chinese herbs formulation to strengthen hair, remove excess oil from the scalp, prevent clogged hair follicles and hair loss. Has anti-bacterial properties. 60ml. Use 2-3 times weekly with regular shampoo.
• Protein Essence Features collagen extract with essential nutrients to repair dry, damaged hair and restore natural shine. Rich in amino acids and peptides, reduces hair frizziness, breakage, and hair fall. Contains biotin to moisturise hair and stimulate cell division and tissue repair. Apply on towel-dried hair.
• Herbal Hair Tonic Premium Chinese herbs formulation to boost scalp repair and recovery while nourishing and strengthening scalp for growth of soft, shiny, thick, dark, healthy hair. Removes excess oil, prevents premature greying, and prevents hair breakage. 15ml. Apply twice daily, no rinsing required.
• Max Hair Essence Lightweight essence containing wild ginger and chrysanthemum to improve scalp health and reduce hair loss issues. Suitable for all scalp types. Apply a few sprays to the scalp twice daily; do not rinse.

Quantifiable outcome

• FASTGro treatment shows visible improvement in hair and scalp condition in approximately 90 minutes (1 session)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dr. Hair Hair Restoration Centre: Dr. Hair is a Singapore-based hair restoration clinic providing non-surgical hair loss treatments and scalp therapies. Directly comparable as a Singapore specialist hair loss treatment provider competing for the same customer segments with similar in-clinic consultation and treatment delivery model.
• Bossin Hair & Scalp Centre: Bossin is a Singapore hair and scalp treatment salon offering personalised hair loss and scalp therapies for men and women. Operates in the same Singapore retail salon segment with comparable treatment-based service model targeting similar adult hair loss customer segments.
• Svenson Hair Centres: Svenson Hair Centres is a Singapore-based hair loss treatment chain offering trichologist-led consultations and personalised hair regrowth programs across multiple retail outlets. Directly comparable as both operate retail salon-based hair loss treatment services in Singapore targeting similar adult hair loss demographics.
• Beijing 101 Hair Consultancy: Beijing 101 is a TCM-herbal hair care chain with outlets across Singapore and Malaysia using traditional Chinese herbal formulations to address hair loss and scalp concerns. Directly comparable given shared TCM-herbal heritage, in-salon treatment model, and Singapore retail footprint.

Emerging players

• Hims & Hers Health: Hims & Hers is a US-based direct-to-consumer telehealth platform offering hair loss treatments (finasteride, minoxidil) online. Emerging competitor addressing the same hair loss customer demand but via a subscription-based DTC/clinical model rather than in-salon herbal treatments.
• Foltene Pharma: Foltene is a hair and scalp treatment brand with clinically-tested products targeting hair loss and thinning. Comparable for its specialisation in hair loss treatment products, though operates primarily as a consumer/Spa product brand without Yun Nam's full-service salon model.

Regional players

• TrichoCare: TrichoCare is a Singapore-based trichology clinic providing scalp and hair loss consultations with treatment programs. Comparable as a Singapore scalp-specialist service provider addressing similar hair loss conditions, though operates with a clinical-trichology framework rather than Yun Nam's TCM-herbal heritage.

Broad incumbents

• Kérastase (L'Oréal): Kérastase is L'Oréal's luxury professional hair care brand sold through salons worldwide including in Singapore. Broadly comparable as a premium salon-channel hair care brand, but operates at global mass-luxury scale and does not offer in-salon treatment services like Yun Nam.
• Aveda (Estée Lauder): Aveda is Estée Lauder's plant-derived professional hair care brand sold through a global network of partner salons including in Singapore. Comparable for its botanical/herbal formulation positioning and salon-channel distribution, though at much broader global scale and without Yun Nam's specialised scalp-treatment focus.
• Pantene (Procter & Gamble): Pantene is P&G's mass-market haircare brand sold globally in retail channels including in Singapore. Overlaps in shampoo and conditioner categories, but operates at global mass-market scale and lacks Yun Nam's TCM/herbal positioning and salon treatment services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzX4Cf-o_xVfgyqAzsyYF9g
• Facebookfacebook.com/YunNamSG
• Instagraminstagram.com/yunnamhaircaresg/?hl=en
• TikToktiktok.com/@yunnamhaircaresg
• Xx.com/YunNamSingapore
• LinkedInlinkedin.com/company/yunnam-haircare-singapore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yun Nam Hair Care