SheWired
SheWired is associated with Equal Entertainment LLC, the operator of The Advocate and sister LGBTQ+ publications (OUT, PRIDE, PLUS, OUT Traveler). It runs a digital news platform and five-day-a-week email newsletter serving LGBTQ+ readers and allied advertisers via subscriptions, display ads, and content licensing.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SheWired does
SheWired is presented as a U.S.-based for-profit private company (founded 2008, headquartered in New York) that, per the available firmographic inputs, is associated with the operation of The Advocate, one of the longest-running LGBTQ+ publications in the United States, established in 1967. The Advocate is operated under the Equal Entertainment LLC umbrella alongside sister publications OUT, PRIDE, THE ADVOCATES, PLUS, and OUT TRAVELER, which together form a portfolio of LGBTQ+ media brands covering politics, national and state news, immigration, advocacy, culture, health (including HIV/AIDS, mental health, transgender health), history, and opinion.
The core product is a digital publishing platform hosted at advocate.com, delivering LGBTQ+ news, politics coverage, health information, cultural content, and editorial via a five-day-a-week email newsletter and the owned website. The technology stack combines human editorial production with an AI-powered search overlay for content discovery, and subscription fulfillment is handled through a B2B media portal (b2bmediaportal.com).
The business model rests on three revenue streams: recurring subscriptions (digital and print for The Advocate and OUT, plus gift and renewal offerings), display advertising targeted at LGBTQ+ audiences and allies, and content licensing across the Equal Entertainment portfolio. Distribution is digital-first via owned properties, with cross-promotion across the sister-publication network. The company is private, has 11–50 employees, and discloses no funding history, revenue, or valuation.
SheWired firmographics
Firmographics- Name
- SheWired
- Legal name
- Equal Entertainment LLC
- Website
- https://shewired.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SheWired is associated with Equal Entertainment LLC, the operator of The Advocate and sister LGBTQ+ publications (OUT, PRIDE, PLUS, OUT Traveler). It runs a digital news platform and five-day-a-week email newsletter serving LGBTQ+ readers and allied advertisers via subscriptions, display ads, and content licensing.
- Ownership category
- akta.pro rank
SheWired industry classification
Industry- Product category
- Online News and LGBTQ+ Media Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industries
- Newsletter Publishing Platforms (MPACAIAA), Syndication & RSS/Feed Publishing Platforms (MPACAIAF), Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)
Keywords
Where SheWired is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SheWired business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Subscriptions: Digital and print magazine subscriptions including The Advocate and related OUT magazine. Offers include new subscriptions, gift subscriptions, and renewal options through b2bmediaportal.com.
- Advertising: Display advertising on the digital platform, including topbar sticky ads and footer ad placements, targeting LGBTQ+ audiences and allies.
- Content Licensing: The Advocate brand content syndicated across sister publications including PRIDE, THE ADVOCATES, PLUS, and OUT TRAVELER under Equal Entertainment LLC umbrella.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital Subscription |
| Subscription | Annual | Print Subscription |
| Subscription | Annual | Gift Subscriptions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SheWired product offering
Product offeringCore offering
SheWired publishes LGBTQ+ news, politics, culture, and health content through a digital platform, weekday email newsletter, and magazine subscriptions (OUT Magazine with The Advocate included). It sells annual print and digital subscriptions, gift subscriptions, and renewals, and monetizes its audience via display advertising and content licensing across the Equal Entertainment LLC publication portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- OUT Magazine: LGBTQ+ magazine publication
- PRIDE
- OUT Traveler
- PLUS
Companies that use SheWired
Customer profileSegments2 records
Ideal customer profiles2 records
SheWired technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SheWired partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Equal Entertainment LLCcoreParent company of The Advocate and sister LGBTQ+ publications including OUT, PRIDE, THE ADVOCATES, PLUS, and OUT TRAVELER. The Advocate operates under the Equal Entertainment LLC umbrella, with copyright indicating 2026 Equal Entertainment LLC ownership.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
SheWired competitors and assessment
Company assessmentPeers
Direct peers
- Queerty: Long-running LGBTQ+ news and entertainment site with daily editorial output and a similar news+opinion mix. Competes for the same LGBTQ+ audience and programmatic ad inventory as Advocate.com.
- PinkNews: Leading LGBTQ+ digital news publisher covering politics, culture, and identity. Directly competes with Advocate.com for LGBTQ+ reader attention and LGBTQ+-targeted advertiser budgets.
- Autostraddle: Independent LGBTQ+ women- and queer-focused digital publication with strong community and subscription offerings. Overlaps with Advocate's cultural, health, and opinion coverage, particularly for lesbian and queer women readers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SheWired social profiles
Digital presenceSheWired financial estimates
Financial estimateRevenue estimate
Valuation estimate
SheWired leadership team
Management profileNumber of profiles
SheWired funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SheWired M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SheWired
What does SheWired do?
SheWired publishes LGBTQ+ news, politics, culture, and health content through a digital platform, weekday email newsletter, and magazine subscriptions (OUT Magazine with The Advocate included). It sells annual print and digital subscriptions, gift subscriptions, and renewals, and monetizes its audience via display advertising and content licensing across the Equal Entertainment LLC publication portfolio.
Is SheWired a public or private company?
SheWired is a private company. It is classified as corporate owned and is currently operating.
When was SheWired founded?
SheWired was founded in 2008. It employs 11 to 50 people.
Where is SheWired based?
SheWired is headquartered in New York, United States, in the North America region.
How does SheWired make money?
Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are advertising and content Licensing.
Who are SheWired's main competitors?
Them (Condé Nast) is listed as a peer. Direct peers are Queerty, PinkNews and Autostraddle.
Does SheWired have an API?
No public API is recorded for SheWired.
What industry is SheWired in?
SheWired's product category is Online News and LGBTQ+ Media Publishing. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.