Them
Them is an LGBTQ+ digital media publication, launched in 2017 by Condé Nast, delivering news, culture, entertainment, style, community, and advice content to queer audiences and allies via them.us, newsletter, social platforms, video, and an e-commerce shop.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Them does
Them is an American digital media publication launched in October 2017 by Condé Nast, focused on LGBTQ+ culture, news, and identity. Operating under Condé Nast Media Group, a privately held portfolio brand within the Newhouse family's Advance Publications conglomerate, Them serves LGBTQ+ readers and allies through a multi-section editorial platform covering News, Culture, Entertainment, Style, Community, and Answers & Advice, with sub-verticals spanning activism, history, sex and relationships, health, gender and identity, mental health, and astrology. The publication is headquartered in New York and operates them.us as its primary content hub.
The editorial product is built around original reporting, personal essays, interviews, and informational guides, distributed globally via the website, a weekly email newsletter ("Get the best of what's queer"), branded social accounts on Facebook, X, and Instagram, and a dedicated video vertical. A separate e-commerce storefront at shop.them.us sells LGBTQ+-themed merchandise, adding a direct-to-consumer revenue stream beyond editorial. Them is positioned as a comprehensive resource on contemporary queer experience, with an editorial voice oriented toward activism, representation, and identity.
Them operates as a private, non-publicly-traded publication with no separately disclosed revenue, headcount, or standalone financials; corporate action, funding, and capital structure data are absorbed within Condé Nast's private group reporting. Revenue mechanics are inferred to be advertising-led (programmatic and direct display across web and newsletter), supplemented by merchandise sales; specific pricing for any subscription or premium tier is not publicly disclosed. No AI/ML capabilities, patents, technology stack details, or named customer accounts are recorded in available sources, and the publication's enterprise value is wholly contained within its parent Condé Nast group.
Them firmographics
Firmographics- Name
- Them
- Legal name
- Condé Nast
- Website
- https://www.them.us
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Them is an LGBTQ+ digital media publication, launched in 2017 by Condé Nast, delivering news, culture, entertainment, style, community, and advice content to queer audiences and allies via them.us, newsletter, social platforms, video, and an e-commerce shop.
- Ownership category
- akta.pro rank
Them industry classification
Industry- Product category
- LGBTQ+ Digital Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industries
- Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
Keywords
Where Them is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Them business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels1 record
Marketing channels6 records
Them product offering
Product offeringCore offering
Them is a Condé Nast operated digital media publication that produces and distributes original LGBTQ+ focused editorial content across News, Culture, Entertainment, Style, Community, and Answers & Advice verticals. Content is delivered free to readers via them.us, complemented by email newsletters, video programming, social media channels, and a branded merchandise storefront at shop.them.us. The publication positions itself as an authoritative queer-focused resource covering politics, identity, relationships, health, entertainment, and activism.
Product overview
Them is a media publication platform operated by Condé Nast that delivers LGBTQ+ content through multiple integrated channels. The core product is its editorial content covering news, culture, entertainment, style, community, and answers/advice. Content is distributed via the website, video content, email newsletters, and an e-commerce shop. The platform features specialized sections for activism, health, relationships, and identity topics, serving as a comprehensive resource for queer audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Them News Content Original LGBTQ+ news coverage including politics, activism, and current events affecting the queer community, delivered as online articles on them.us.
- Them Culture Cultural coverage including art, personal essays, and deep dives into LGBTQ+ experiences and identity, available as articles and essays on them.us.
- Them Entertainment Entertainment coverage spanning books, celebrity news, music, TV, and movies relevant to LGBTQ+ audiences, published as articles on them.us.
- Them Style Style coverage including beauty and fashion content focused on LGBTQ+ audiences, presented as articles and shopping or trend features on them.us.
- Them Community Community-focused content covering activism, history, and LGBTQ+ community stories including specialized subsections such as One Of Them, T4T, and Tender, delivered as articles on them.us.
- Them Answers & Advice Advice and informational content covering sex and relationships, health, gender and identity, safety and legal matters, astrology, first-person essays, and mental health, available as articles on them.us.
- Them Video Original video programming and visual storytelling for LGBTQ+ audiences, including interviews, documentaries, and multimedia content available on them.us.
- Them Newsletter Free email newsletter delivering curated LGBTQ+ news, culture, and stories to subscribers on a recurring basis.
- Them Shop E-commerce storefront selling Them-branded and LGBTQ+ themed merchandise and products to consumers at shop.them.us.
Companies that use Them
Customer profileSegments1 record
Ideal customer profiles1 record
Them technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Them partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Them competitors and assessment
Company assessmentDirect peers
- Queerty: Queerty is a U.S.-based LGBTQ+ news and entertainment site with a populist, high-traffic editorial voice. It competes with Them on celebrity, entertainment, and community coverage.
- The Advocate: The Advocate is one of the oldest U.S. LGBTQ+ publications, with strong news and political coverage. It competes with Them for LGBTQ+ readers seeking serious journalism alongside culture content.
- Out Magazine: Out Magazine is a long-standing LGBTQ+ lifestyle and culture publication covering fashion, politics, entertainment, and identity — Them's most direct legacy competitor for queer-cultural audience attention and prestige advertising.
- PinkNews: PinkNews is a leading global LGBTQ+ digital news outlet with strong social-media-native audience. It overlaps Them's news, activism, and identity coverage and competes for the same advertiser dollars.
- Autostraddle: Autostraddle is an independent LGBTQ+ publication with strong community and identity coverage, particularly for queer women and nonbinary audiences. Comparable to Them's Community and Answers & Advice verticals.
- INTO: INTO is a digital LGBTQ+ lifestyle and culture platform covering travel, fashion, and identity. It competes with Them's Style and Culture verticals for millennial/Gen Z queer readers.
- Gay Times: Gay Times is a UK-headquartered LGBTQ+ media brand with a global audience spanning culture, identity, and lifestyle. Comparable to Them as a multi-vertical queer publication with magazine heritage.
Broad incumbents
- Vice: Vice is a broad digital media brand with significant LGBTQ+ and identity-focused editorial. Comparable to Them on culture, news, and editorial video, though Vice operates across many verticals beyond queer content.
- BuzzFeed: BuzzFeed is a broader digital media incumbent with substantial LGBTQ+ editorial coverage and large general-audience scale. It overlaps with Them on entertainment, identity, and viral queer content, though its scope is far wider.
Emerging players
- Outsports: Outsports is a focused LGBTQ+ sports media brand intersecting queer identity with a major content vertical. While narrower than Them, it represents the kind of sub-niche queer media outlet Them could face as the category fragments further.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Them social profiles
Digital presenceThem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Them leadership team
Management profileNumber of profiles
Them funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Them M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Them
What does Them do?
Them is a Condé Nast operated digital media publication that produces and distributes original LGBTQ+ focused editorial content across News, Culture, Entertainment, Style, Community, and Answers & Advice verticals. Content is delivered free to readers via them.us, complemented by email newsletters, video programming, social media channels, and a branded merchandise storefront at shop.them.us. The publication positions itself as an authoritative queer-focused resource covering politics, identity, relationships, health, entertainment, and activism.
Is Them a public or private company?
Them is a private company. It is classified as corporate owned and is currently operating.
When was Them founded?
Them was founded in 2017.
Where is Them based?
Them is headquartered in New York, United States, in the North America region.
Who are Them's main competitors?
Direct peers on record are Queerty, The Advocate, Out Magazine, PinkNews, Autostraddle, INTO and Gay Times. Broad incumbents are Vice and BuzzFeed. Outsports is listed as an emerging player.
Does Them have an API?
No public API is recorded for Them.
What industry is Them in?
Them's product category is LGBTQ+ Digital Media Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPACAIAD, Creator Publishing & Membership Platforms (Writer-Centric). Its NAICS code is 513120 and its SIC code is 2721.