Ryegate Show Services

What Ryegate Show Services does

Ryegate Show Services, Inc. is a privately held equestrian show management company headquartered at 1298 Royal Road, Annville, Pennsylvania. The company administers a portfolio of North American hunter, jumper, and equitation competition programs on behalf of major equestrian bodies, including the North American League (NAL), Washington International Horse Show (WIHS) Championships & Equitation, THIS National Children's Medal, Ariat National Adult Medal, WEC Premier Equitation Cup Championship, Traverse City Horse Shows Equitation Series, the Rolex/USEF Show Jumping Ranking List, and the Show Jumping Hall of Fame. Since November 2024, Ryegate has also organized the Marshall + Sterling/USHJA National Championships and the Las Vegas National Horse Show, held annually in Las Vegas. Its primary customers are junior/youth and adult amateur equestrian athletes seeking structured qualification pathways to national finals, alongside show managers and event organizers who apply for sanctions and submit results through the platform.

The underlying technology is a lightweight web-based management and scoring platform with electronic results submission (delivered via JotForm integration), online membership and application forms, a calendar of sanctioned shows, and 'Ryegate Live' for event streaming. The infrastructure is purpose-built for the niche of equestrian sanctioning rather than a general-purpose SaaS product. The platform standardizes rules, point accumulation, and standings tracking across multiple disciplines and 12 USEF Zones plus Canada.

Ryegate generates revenue through three primary streams: (1) recurring annual membership fees (e.g., WIHS membership at $45.00 per qualifying year), (2) transaction-based fees for rated show applications, championship nominations, and horse/rider entries, and (3) professional services for organizing and managing national championships and the Las Vegas National Horse Show. Commercial GTM is event-driven and partner-driven: customer acquisition flows through memberships, nominations, and reciprocal referrals with USEF, USHJA, WIHS, and venue partners (WEC, Kentucky Horse Park, Hampton Classic), supplemented by title sponsorships from brands such as Ariat International and Marshall + Sterling Insurance.

Name

Ryegate Show Services

Legal name

Ryegate Show Services, Inc.

Website

https://ryegate.com

Company type

Private

Operating status

Operating

Short description

Ryegate Show Services is a private Annville, Pennsylvania company that administers multiple North American hunter, jumper, and equitation competition programs and national championships (including WIHS, NAL, and the Las Vegas National Horse Show) for junior, adult amateur, and show-management customers.

Ownership category

akta.pro rank

Product category

Equestrian Show Management Services

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Training, Stables & Equine Services (MPAEADAI), Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Equestrian show management
• Horse show services
• Championship organization
• Hunter jumper rankings
• Equitation competition series

Headquarters

HQ city

Annville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees for various championship series and leagues (e.g., WIHS membership at $45.00 per qualifying year)
2. Show Applications and Nominations: Fees collected for rated show applications, championship nominations, and horse/rider entries
3. Championship Management Services: Organizing and managing prestigious national championships including Marshall + Sterling/USHJA National Championships and Las Vegas National Horse Show

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ryegate Show Services administers a portfolio of national equestrian competition series and championship events across North America, including the Washington International Horse Show (WIHS) Championships & Equitation, the North American League (NAL), the Ariat National Adult Medal, the THIS National Children's Medal, the WEC Premier Equitation Cup, and the Traverse City Horse Shows Equitation Series. The company also manages the Show Jumping Hall of Fame and the Rolex/USEF Show Jumping Ranking List, and administers major annual events such as the Marshall + Sterling/USHJA National Championships and the Las Vegas National Horse Show. Supporting services include membership management, electronic results submission, and live streaming via Ryegate Live.

Product overview

Ryegate Show Services operates as an equestrian horse show management services company providing a unified platform for managing multiple competition organizations. The core offerings include the North American League (NAL) for hunter/jumper standings, WIHS Championships & Equitation, THIS National Children's Medal, Ariat National Adult Medal, WEC Premier Equitation Cup, and the Traverse City Horse Shows Equitation Series. Supporting programs include the Show Jumping Hall of Fame and Rolex/USEF Show Jumping Ranking List. The company also manages the Marshall + Sterling/USHJA National Championships held annually in Las Vegas. The platform provides membership management, point tracking, results submission via electronic systems, and standings/rankings publication for equestrian competitions across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• WIHS Championships & Equitation Manages the Washington International Horse Show Championships and Equitation program, including member standings, event scheduling, and results for Children's Hunter, Adult Amateur Hunter, Pony Jumpers, and Equitation Classic divisions. Membership is $45.00 per qualifying year for both Championships and Equitation points accrual.
• North American League (NAL) Provides hunter and jumper standings tracking for Adult and Children's divisions across multiple height categories (1.10m to 1.35m), including both East and West Coast classifications. Serves as a national league competing series under USEF sanctioning.
• Ariat National Adult Medal National medal program for adult riders requiring only USEF and USHJA membership, with national and regional standings tracking. Ariat International serves as title sponsor. Designed for adult amateur equitation competitors.
• THIS National Children's Medal Medal series for young riders with regional standings across 12 USEF Zones plus Canada, culminating in finals competition. Serves junior equitation competitors with structured qualification pathways.
• WEC Premier Equitation Cup Championship National equitation championship program requiring only USEF and USHJA membership, with national standings and finals held at the WEC venue in Traverse City, Michigan.
• Traverse City Horse Shows Equitation Series Regional equitation competition series with 3'3" and 3'6" divisions, requiring USEF and USHJA membership. Runs as part of Traverse City Horse Shows programming.
• Show Jumping Hall of Fame Recognition program featuring East Conference standings for horses and riders presented by Rood & Riddle Equine Hospital. Includes induction proceedings and the Show Jumping Hall of Fame series.
• Rolex/USEF Show Jumping Ranking List Computerized ranking system for show jumping athletes, tracking top performers in the sport. Application-based participation managed in conjunction with USEF and Rolex.
• Marshall + Sterling/USHJA National Championships Annual national championships held in Las Vegas featuring Hunter, Jumper, and Equitation divisions with acceptance-based entry system. Title sponsored by Marshall + Sterling Insurance under USHJA sanctioning.
• Las Vegas National Horse Show Annual horse show event administered by Ryegate in Las Vegas, running in conjunction with the Marshall + Sterling/USHJA National Championships. Features hunter, jumper, and equitation classes.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• United States Equestrian Federation (USEF)coreStrategic or Co-development PartnerRyegate manages competition sanctioning and results processing in conjunction with USEF rules and regulations. Riders must maintain USEF membership to participate in rated competitions.
• United States Hunter Jumper Association (USHJA)coreStrategic or Co-development PartnerRyegate organizes the Marshall + Sterling/USHJA National Championships and manages related championship programs under USHJA sanctioning.
• Washington International Horse Show (WIHS)coreStrategic or Co-development PartnerRyegate serves as the official managing organization for WIHS Championships & Equitation, including points tracking, results processing, and finals coordination.
• North American League (NAL)coreStrategic or Co-development PartnerRyegate manages the NAL equestrian competition series including hunter and jumper divisions with both East and West Coast standings.
• Rolex/USEFmajorStrategic or Co-development PartnerRyegate maintains the official Rolex/USEF Show Jumping Ranking List, tracking top performers in the sport.
• Ariat InternationalmajorGTM or Marketing PartnerAriat serves as title sponsor for the Ariat National Adult Medal competition series managed by Ryegate.
• Marshall + Sterling InsurancemajorGTM or Marketing PartnerMarshall + Sterling Insurance is title sponsor of the USHJA National Championships organized by Ryegate.
• WEC (Wellington Environmental Center)majorStrategic or Co-development PartnerRyegate manages the WEC Premier Equitation Cup Championship at WEC venue in Traverse City, Michigan.
• Show Jumping Hall of FameminorStrategic or Co-development PartnerRyegate manages the Show Jumping Hall of Fame series and induction proceedings.
• Rood & RiddleminorGTM or Marketing PartnerRood & Riddle Equine Hospital appears as a sponsor for the East Conference standings of the Show Jumping Hall of Fame.
• Kentucky Horse ParkminorStrategic or Co-development PartnerKentucky Horse Park hosts championship events managed in conjunction with Ryegate programs.
• Hampton ClassicminorStrategic or Co-development PartnerHampton Classic Horse Show is linked as a partner organization on the Ryegate Hall of Fame page.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RyegateShowServices
• LinkedInlinkedin.com/company/ryegate-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ryegate Show Services