Marshall & Sterling Enterprises

Name

Marshall & Sterling Enterprises

Legal name

Marshall & Sterling Enterprises, Inc.

Website

https://marshallsterling.com

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Commercial Auto for Specialty Vehicles (Tow Trucks, Limousines, Dump Trucks, etc.) (FSAJABAG), Fine Art, Jewelry & Specie (FSAJAGAL)

Keywords

• Commercial insurance brokerage
• Personal lines insurance
• Employee benefits administration
• Risk management consulting
• Equine insurance specialists

Headquarters

HQ city

Poughkeepsie

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Marshall+Sterling earns revenue as an independent insurance agency by placing insurance policies with carriers. They represent 200+ insurance carriers and earn commissions on written premiums placed through these carrier relationships.
2. Employee Benefits Administration Services: The company provides comprehensive employee benefits administration including plan management, compliance support, HR consulting, and flex benefits administration services, generating fees for these professional services.
3. Risk Management and Consulting Fees: Marshall+Sterling offers risk management and loss control services including safety plans, training, OSHA compliance, and claims advocacy, generating professional service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Marshall+Sterling is an independent insurance brokerage that places commercial and personal insurance coverage with 200+ carriers on behalf of business and individual clients. The firm also provides employee benefits administration, risk management and loss control services, retirement and wealth management, and specialized equine insurance through acquired agencies.

Product overview

Marshall+Sterling is an independent insurance brokerage firm offering a comprehensive portfolio of insurance and financial services organized into five core divisions: Business Insurance, Employee Health and Benefits, Personal Insurance, Retirement and Wealth, and Equine Insurance. The firm operates as a multi-product insurance agency rather than a unified software platform, providing customized coverage solutions through human advisors and client service teams. Key products include Business Insurance (with 20+ sub-products covering commercial auto, construction, cyber, workers' comp, etc.), Employee Health and Benefits (including TacticalHealth for large groups and SmartHealth for small groups with digital platforms like iNavigator), Personal Insurance (home, auto, life, specialty lines), Retirement and Wealth Management, and specialized Equine Insurance operated through acquired agencies. The firm leverages technology including iNavigator for benefits administration and partners with WEX Health for flex benefits administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Customized commercial insurance and risk management solutions for businesses, covering property, casualty, liability, workers' compensation, cyber, construction, auto, marine, and other industry-specific lines for clients across construction, healthcare, financial services, transportation, hospitality, and more.
• Employee Health and Benefits Full-service employee benefits design, implementation, and administration including health insurance, pharmacy advisory, HR consulting, compliance support, flex benefits administration, and communications for employers of all sizes. Includes the TacticalHealth program for large groups and SmartHealth program for small groups.
• Personal Insurance Personal insurance coverage for individuals and families including homeowners, condo, renters, auto, classic/antique auto, motorcycle, watercraft/RV, snowmobile/ATV, life, health, pet, flood, umbrella, landlord, vacation home, valuables, home office, and identity theft protection.
• Retirement and Wealth Management Financial planning and wealth management services for individuals and businesses including individual financial planning, wealth strategies, business retirement plan solutions, and life insurance/long-term care planning.
• Equine Insurance Specialized equine insurance coverage for horse owners, trainers, instructors, equestrian facilities, and farms/ranches including equine mortality, farm and ranch property, equine liability, care custody and control, and major medical/surgical coverage.
• iNavigator Benefits Platform Proprietary employee benefits administration and HR management platform providing online enrollment, benefits portal access, employee self-service, claims information, carrier websites, provider searches, and compliance tools for employer clients.
• TacticalHealth Large Group Program Large group employee health benefits strategy program offering long-term cost containment strategies, alternative funding options including group captive arrangements, predictive analytics, and comprehensive data analytics for large employer clients.
• SmartHealth Small Group Program Small group employee benefits program offering holistic HR and benefits administration solutions, cost-effective health plans, and employer/employee online portals with mobile app access for smaller employer clients.

Quantifiable outcome

• Over $1B in written premiums annually demonstrating significant market presence and carrier relationships
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Oswego Health FoundationminorGTM or Marketing Partner · 14 May 2026Marshall+Sterling, in partnership with the Oswego Health Foundation, donated $25,000 to fund new medical monitoring technology at Oswego Hospital, including a GE cardiac monitor and Amico fetal monitor stands. The donation aligns with Marshall+Sterling's Impact+ community investment program to support health and social initiatives.
• BrokerTech Ventures (BTV)coreStrategic or Co-development Partner · 17 December 2025Marshall+Sterling joined BrokerTech Ventures' broker-led innovation ecosystem as a partner, reinforcing BTV's continued momentum heading into 2026. BTV has supported 67 insurtech startups with 95.5 percent remaining active through growth, acquisition, or merger. Marshall+Sterling stated it is excited to join BTV to influence and engage with technologies shaping the future of insurance.
• Guardian Revival - Boots & Paws ProgramminorGTM or Marketing PartnerMarshall+Sterling partnered with Guardian Revival's Boots & Paws program to support a companion dog placement for a local veteran and first responder, advancing mental health, veteran support, and community resilience through their Impact+ community investment program.
• Service Station Dealers & Automotive Service of Greater New York (SSDGNY)coreChannel Partner/ Reseller/ DistributorSSDGNY partnered with Marshall+Sterling to offer a comprehensive set of insurance coverage plans exclusively to members. Marshall+Sterling provides exceptional portfolio of insurance and risk management services to help service station and garage owners manage unique business risks.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Starkweather & Shepley Insurance Brokerage: Privately held, multi-line independent insurance brokerage headquartered in Rhode Island with comparable P&C, benefits, and personal lines offerings across the Northeast — closely matched to Marshall+Sterling in size, structure, and product breadth.
• Insurance Office of America: Privately held, employee-centric insurance brokerage offering commercial, personal, and benefits coverage nationwide; similarly structured around empowered producers and clients across multiple states, with overlapping target segments.
• USI Insurance Services: Top-tier privately held insurance brokerage and consulting firm delivering property & casualty, employee benefits, and personal lines through a regional-office model anchored by local advisory service — a scaled version of Marshall+Sterling's playbook.
• NFP (now part of NFP Corp / Aon following acquisition): Mid-market-focused insurance brokerage and advisory firm offering P&C, benefits, wealth, and personal lines through acquired regional agencies — the archetypal roll-up peer that competes for the same middle-market accounts.
• Acrisure: One of the largest privately held insurance brokerages in the U.S., built via serial M&A of regional brokerages; competes head-to-head for commercial, benefits, and personal lines clients in many of the same U.S. markets.
• Conner Strong & Buckelew: Privately held, mid-Atlantic-rooted independent insurance brokerage providing commercial, benefits, and personal lines — comparable size, geography, and client mix, with similar employee-empowered culture.
• Heffernan Insurance Brokers: Employee-owned independent insurance brokerage offering commercial, personal, and benefits coverage with a multi-office regional model that mirrors Marshall+Sterling's structure and ESOP-aligned culture.
• Brown & Riding Insurance Services: Privately held specialty insurance brokerage focusing on commercial and professional lines with E&S expertise, similar in being a specialized, carrier-representation-heavy placement firm comparable in scale.

Broad incumbents

• HUB International: Large multi-line insurance brokerage with a regional-office distribution model similar to Marshall+Sterling's but at significantly greater scale across P&C, benefits, and personal lines.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with a robust retail brokerage division; offers the same multi-line product set as Marshall+Sterling but at much greater scale and corporate resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mrshll_Strlng
• YouTubeyoutube.com/user/marshallandsterling
• Facebookfacebook.com/marshallsterling
• LinkedInlinkedin.com/company/marshallsterling
• Instagraminstagram.com/marshallsterlinginsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshall & Sterling Enterprises