CineTRAIN

What CineTRAIN does

CineTRAIN is a cinema-industry-specific employee training and development platform founded in 2018 by Brett R. King and headquartered in Hagerstown, Maryland. The company operates as a brand of HighRock Studios Inc. following the January 2025 acquisition of Exploring Potential Solutions LLC. CineTRAIN exclusively serves movie theater operators and exhibitors — ranging from single-screen facilities to chains with 60+ locations — with a vertically specialized alternative to generic corporate eLearning tools.

The platform centers on a cloud-based Learning Management Platform (LMP) that houses custom eLearning modules covering theater operations (Customer Experience, Upselling, Safety & Security, Theater Duties, Food Management), manager training, and the flagship Advanced Management Program (AMP) leadership certification launched in 2022. The LMP is supplemented by Custom Video production (Culture, First Day on the Job, Day in the Life videos at 4K resolution), Online Paperwork Management with two-factor authentication, Dynamic Checklists, and partner-branded certification programs delivered exclusively through CineTRAIN's platform — the EF&B Certified Concession Manager program and the ICTA Fundamentals of Presentation Technology course.

CineTRAIN's business model is a subscription SaaS priced per theater location rather than per user, with three tiers: Ready to Launch ($150/month + $2,400 setup), Basic Customization ($250/month + $10,000 setup), and Brand Story ($35,000 one-time fully custom). Add-on modules (Online Paperwork at $75/month, Dynamic Checklists from $100/month, Build the Combo gamified training, Bar Service Basics) and standalone certification pricing (AMP from $499/seat, CCM at $500/seat, ICTA course $50-$80) diversify revenue. Distribution is direct-sales-led, reinforced by trade show presence (ShowSouth, ShowEast, EF&B Expo) and exclusive partnership channels through EF&B, ICTA, and ShowSouth. Named customers include Emagine Entertainment, Harkins Theatres, Cinema United, Caribbean Cinemas, Fridley Theatres, and ITOC association members.

Name

CineTRAIN

Legal name

HighRock Studios Inc.

Website

https://cinetrain.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CineTRAIN is a cinema-industry-specific eLearning and Learning Management Platform serving movie theater operators from single-screen facilities to 60+ location chains, with subscription SaaS plus EF&B and ICTA certification programs delivered through its cloud-based LMP.

Ownership category

akta.pro rank

Product category

Cinema Employee Training Software

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Assessment-Integrated eLearning & Practice Modules (EDAGAEAE)

Keywords

• Employee training software
• Learning management platform
• Cinema eLearning modules
• Leadership development programs
• Industry certification training

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Licensing (SaaS): Monthly subscription model for Learning Management Platform access and eLearning content delivery. Three tiered packages: Ready to Launch ($150/month/location), Basic Customization ($250/month/location), and Brand Story ($250/month/location). All tiers include unlimited users with pricing based on location count rather than user count.
2. Implementation & Setup Services: One-time setup fees for platform implementation and customization. Ready to Launch: $2,400; Basic Customization: $10,000; Brand Story: $35,000 (one-time fee).
3. Add-On Services: Additional revenue from optional add-ons including Online Paperwork Management ($75/month per location) and Media Asset Collection (quote-based). Also includes standalone AMP program pricing starting at $499 per seat with multi-seat discounts.
4. Certification Programs: Revenue from ICTA and EF&B certification programs. ICTA Fundamentals of Presentation Technology course (introductory $50, regular $80). EF&B Certified Concession Manager Program at $500 per seat (limited-time pre-order price).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

CineTRAIN delivers a cinema-specific employee training and development ecosystem centered on a cloud-based Learning Management Platform (LMP). It includes custom eLearning modules on onboarding, theater operations, and management skills, plus custom video production, dynamic checklists, online paperwork management, and industry-recognized certification programs (EF&B Certified Concession Manager, ICTA Fundamentals of Presentation Technology).

Product overview

CineTRAIN is a cinema-industry-specific employee training and development platform built around a modular, layered architecture. At its core is the Learning Management Platform (LMP), a cloud-based system that houses all content and provides user tracking, reporting, and resource management. This platform is populated by Custom eLearning Modules covering onboarding, theater operations, and management skills, and supplemented by Custom Videos that showcase theater culture. The Advanced Management Program (AMP) is a flagship 8+ hour leadership certification offered standalone or bundled. Add-on modules include Online Paperwork Management, Dynamic Checklists, Build the Combo (gamified learning), and Bar Service Basics. CineTRAIN also delivers partner-branded certification programs — the Certified Concession Manager Program (CCM, with EF&B) and ICTA Fundamentals of Presentation Technology (with ICTA) — through its platform. All content is organized into three tiered packages: Ready to Launch (foundational), Basic Customization (branded), and Brand Story (fully custom with video production). Immersive Development Programs (in-person/virtual workshops) complement the digital offerings. CineTRAIN operates as a brand of HighRock Studios Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Management Platform (LMP)

Quantifiable outcome

• 50% lower turnover rates for clients implementing CineTRAIN programs
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• ShowSouthflagshipStrategic or Co-development Partner · 22 June 2026Strategic partnership to launch Theater Manager Leadership Development Day at ShowSouth 2026 Cinema Management Summit. The one-day workshop (August 11, 2026 at Trilith Studios, Fayetteville, GA) focuses on leadership skills for theater managers, supervisors, and shift leads. Five sessions covering project leadership, people development, revenue capability, guest experience, and retention. Limited spots available at the summit.
• Entertainment Food & Beverage Association (EF&B)coreStrategic or Co-development Partner · 25 March 2025Exclusive partnership to bring the official Certified Concession Manager (CCM) Program online for the first time. CineTRAIN provides the cutting-edge interactive online platform with custom animations, activities, and expert Q&A. The program, called 'Fundamentals of Recreational Foodservice Management,' equips concessions managers and operators with targeted expertise in management, profit planning, cost control, and menu planning. Launch announced March 2025 with full course launch 12/1/25.
• HighRock Studios Inc.flagshipOthers · 1 January 2025HighRock Studios Inc. (Maryland corporation) acquired CineTRAIN through purchase of Exploring Potential Solutions LLC. CineTRAIN founder Brett King now leads HighRock as CEO. The acquisition provides expanded creative and marketing capabilities including storytelling, branding, and web development. CineTRAIN operates as a brand of HighRock under the CineTRAIN trade name.
• International Cinema Technology Association (ICTA)coreStrategic or Co-development Partner · 1 October 2024Partnership to bring ICTA's Fundamentals of Presentation Technology course online. Previously only available in-person at trade events, the course is now accessible online through CineTRAIN's platform. Course covers Audio & Acoustics, Projector & Media Management, Networks, TMS & Maintenance. Participants receive official ICTA certification upon completion. Plans exist to develop a full cinema technological certification path.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpenSesame: OpenSesame is an eLearning content marketplace offering off-the-shelf courses for corporate compliance, safety, and operational training. Comparable to CineTRAIN's library of prebuilt cinema-specific eLearning modules covering safety, customer service, and operations.
• WorkRamp: WorkRamp is an all-in-one training platform for customer education, employee onboarding, and partner enablement. Directly comparable to CineTRAIN in the cloud-based workforce training and certification space, including custom content delivery.
• Schoox: Schoox provides modern learning and workforce development software focused on frontline employees in industries like retail, hospitality, and manufacturing. Comparable to CineTRAIN's mission of training high-turnover frontline cinema staff with role-based content.

Broad incumbents

• Docebo: Docebo is an AI-powered learning platform serving enterprise and SMB customers across industries. Comparable to CineTRAIN in delivering structured employee training via a cloud LMS, though it lacks CineTRAIN's deep cinema vertical specialization.
• 360Learning: 360Learning is a collaborative learning platform for employee upskilling with strong content authoring and LMS capabilities. Comparable LMS/training infrastructure to CineTRAIN, though it emphasizes internal expert-driven content over prebuilt vertical modules.
• TalentLMS: TalentLMS is a cloud-based LMS focused on employee training and onboarding for SMB and mid-market. Comparable delivery model (cloud LMS + course content) to CineTRAIN but horizontal rather than cinema-vertical.
• Cornerstone OnDemand: Cornerstone OnDemand is an enterprise talent management and learning platform with deep compliance and certification capabilities. Comparable in LMS, certification tracking, and structured learning delivery to CineTRAIN's LMP and certification programs.
• Litmos: Litmos is a leading corporate LMS/LXP used by enterprises for employee training and compliance. It is a broad incumbent that competes in the same space as CineTRAIN's Learning Management Platform but serves all industries rather than specializing in cinema.
• Lessonly by Seismic: Lessonly (now part of Seismic) provides interactive employee training software with a focus on customer-facing teams. Comparable in training content delivery and frontline workforce enablement to CineTRAIN's theater staff programs.

Others

• CenterEdge Software: CenterEdge Software provides management software for entertainment venues including cinemas, FECs, and amusement parks. It is an adjacent cinema-software vendor that could in theory bundle training features, making it a potential competitor or partner for CineTRAIN's cinema customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/cinetrainer
• LinkedInlinkedin.com/company/cinetrain
• Instagraminstagram.com/cine.train

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CineTRAIN