SafeQuip
SafeQuip (Pty) Ltd is a Cape Town-based manufacturer and wholesale distributor of SABS-approved firefighting equipment serving residential, commercial, industrial, agricultural, and marine customers across South Africa and broader Africa via four branches, retail partners, and an export division.
- Company typePrivate
- Founded2008
- HeadquartersCape Town, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What SafeQuip does
SafeQuip (Pty) Ltd is a Cape Town-headquartered manufacturer and wholesale distributor of firefighting equipment serving the African continent, established in 2008 following the integration of Blue Crane Engineering and operating as part of the Rovic International Group of Companies. The company maintains four regional branches across South Africa (Western Cape, Gauteng, Kwa-Zulu Natal, Eastern Cape) and an export division supplying central and southern Africa and Indian Ocean Islands, with product shelf placement in major retail chains including Makro, Game, MIDAS, Matus, Buco, Buildit, and Takealot, as well as through SAQCC-approved servicing agents.
The product portfolio spans portable fire extinguishers (DCP, CO2, water, foam), the Lith-Ex range powered by proprietary Aqueous Vermiculite Dispersion (AVD) technology for lithium-ion battery fires, fire hose reels, Victaulic sprinkler systems, lay-flat fire hoses, AWG nozzles and branch pipes, marine fire cabinets, fire blankets, couplings, standpipes, veld-fire prevention equipment (Fire King mobile units, Davey pumps, Honda-powered skid units), and SANS 1186-compliant safety signage. SafeQuip is the only local producer of SABS-approved firefighting powders and holds agency partnerships with Victaulic, AWG, Davey, FIRECHEM, and Honda.
The business model is hardware sales via direct branch sales, retail distribution, e-commerce, and export wholesale, with quote-based pricing for commercial and industrial customers and indirect pricing through retail channels. Customer segments are horizontally diversified across residential, commercial, industrial, transportation, agricultural/forestry, and marine end markets. The company holds SABS approval, SAQCC Fire certification, ASIB listing, FFETA and FPASA memberships, plus SANS 1910-2022, BSI KITEMARK, CE Mark, and NTA 8133:2021 (KIWA) certifications on the Lith-Ex range, forming the regulatory backbone of its competitive position.
SafeQuip firmographics
Firmographics- Name
- SafeQuip
- Legal name
- SafeQuip (Pty) Ltd
- Website
- https://safequip.co.za
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SafeQuip (Pty) Ltd is a Cape Town-based manufacturer and wholesale distributor of SABS-approved firefighting equipment serving residential, commercial, industrial, agricultural, and marine customers across South Africa and broader Africa via four branches, retail partners, and an export division.
- Ownership category
- akta.pro rank
SafeQuip industry classification
Industry- Product category
- Fire Safety Equipment Manufacturing
- NAICS
- Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD)
- akta.pro secondary industries
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE), Fire Extinguishers & Suppression Equipment Services (Inspection/Recharge/Hydrotest) (BPABAHAC), Fire Pump, Hydrant & Water-Based Fire Protection Testing (Flow/Pressure) (BPABAHAI)
Keywords
Where SafeQuip is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
SafeQuip business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fire Safety Equipment Manufacturing: SafeQuip manufactures and distributes a comprehensive range of firefighting equipment including fire extinguishers (DCP, CO2, water, foam), hose reels, sprinklers, and specialized equipment. The company is the only local producer of SABS approved firefighting powders.
- Wholesale Distribution: As a wholesale manufacturer and distributor, SafeQuip supplies firefighting equipment to retail channels, industrial customers, and through their own branch network across South Africa and export markets in Africa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B and B2C sales through multiple channels |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
SafeQuip product offering
Product offeringCore offering
SafeQuip (Pty) Ltd manufactures and distributes a comprehensive range of firefighting equipment, including fire extinguishers (DCP, CO2, water, foam), hose reels, sprinklers, couplings, fire cabinets, and specialised veld firefighting units. The company is the only local producer of SABS-approved firefighting powders and offers the Lith-Ex range, which uses proprietary Aqueous Vermiculite Dispersion (AVD) technology for extinguishing lithium-ion battery fires.
Product overview
SafeQuip is a leading SABS-approved manufacturer and wholesale distributor of firefighting equipment on the African continent, offering a comprehensive one-stop-shop portfolio of fire safety products. The core product range includes fire extinguishers across multiple technologies — DCP (Dry Chemical Powder) Firemate and Blue Crane branded extinguishers (Class A/B/C fires), CO2 extinguishers (Class B/C fires), and the Lith-Ex range using Aqueous Vermiculite Dispersion (AVD) technology for lithium-ion battery fires — alongside complementary fire safety equipment such as fire hose reels, Victaulic sprinkler systems, lay-flat fire hoses (Forester, PolyZ, Mamba, Cobra, Duraflex, Fortex, Value Range), AWG nozzles and branch pipes, fire cabinets (marine fibreglass and standard), fire hydrants, standpipes, couplings (Storz, NST, Geka, Nakajima), and symbolic safety signage. SafeQuip also distributes veld fire prevention equipment including Fire King mobile units, Davey pumps, Honda-powered skid units, portable pumps, knapsacks, fire beaters, and fire axes. The company serves as an agent for internationally recognized brands including Victaulic (fire sprinklers), AWG (professional firefighting fittings), Davey (water products), and FIRECHEM (firefighting foam), and is notably the only local producer of SABS-approved quality firefighting powders. Products are distributed through SAQCC-approved servicing agents and major retail outlets including Makro, Game, MIDAS, Matus, Buco, Buildit, and Takealot.
Differentiator
Problem solved
Functional benefit
Brands
- Firemate: A well-known local brand of fire extinguishers and firefighting equipment.
- Blue Crane
- Lith-Ex
Products and services
- DCP Fire Extinguisher (Firemate) Stored pressure dry chemical powder extinguisher suitable for Class A, B, and C fires, available in 0.6kg, 1.0kg, 2.5kg, 4.5kg, and 9kg sizes with SANS 1910 certification. Designed for commercial, industrial, and residential fire safety.
- CO2 Fire Extinguisher Carbon dioxide fire extinguisher certified to SANS 1567, available in aluminium alloy and steel variants (2kg, 5kg, and trolley units of 10kg and 50kg). Designed for Class B and Class C fires in marine, industrial, automotive, and commercial environments.
- Lith-Ex Fire Extinguisher
Quantifiable outcome
- SANS 1910-2022 certification for lithium-ion battery fire extinguishers
- +2 more outcomes
Companies that use SafeQuip
Customer profileSegments6 records
Ideal customer profiles4 records
SafeQuip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SafeQuip partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rovic International Group of CompaniescoreSafeQuip is a proud member of the Rovic International Group of Companies, which includes Rovic and Leers (Pty) Ltd (agricultural equipment), Burquip (Pty) Ltd (trailer components), and Turf-Ag (Pty) Ltd (irrigation technology). This association provides strategic value to the group's diversified portfolio and enables SafeQuip to offer holistic fire safety backed by decades of group expertise.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
SafeQuip competitors and assessment
Company assessmentBroad incumbents
- Johnson Controls (Tyco Fire Protection): Johnson Controls, via Tyco, is a global leader in fire suppression, detection, and extinguishers with broad portfolios serving commercial, industrial, and energy customers. Overlaps SafeQuip on sprinklers (Victaulic-line competes), extinguishers, and integrated fire protection packages.
- Rotarex SRG (Firetec): Rotarex SRG is a global manufacturer of fire suppression systems, gas valves, and integrated fire protection components for industrial and energy customers. Overlaps SafeQuip on specialty suppression hardware and gaseous systems (CO2 fire suppression).
- Minimax: Minimax is a Germany-based global fire-protection specialist with deep installed bases in industrial, marine, and energy markets. Competes with SafeQuip on suppression agents, extinguishers, and integrated systems, particularly in commercial and industrial segments.
Direct peers
- NAFFCO: NAFFCO is a UAE-based manufacturer and distributor of firefighting equipment, sprinklers, and extinguishers with active expansion across Africa and the Middle East. Closely comparable product breadth, certification posture, and emerging-market distribution model.
- Ceasefire Industries: Ceasefire is one of SafeQuip's closest direct competitors in South Africa, manufacturing and distributing fire extinguishers, suppression systems, and detection products. Both target the same specifier, contractor, and end-customer channels across the country.
- Amerex Corporation: Amerex is one of the world's largest manufacturers of portable and wheeled fire extinguishers, serving commercial, industrial, and military customers. Highly comparable product line to SafeQuip's Firemate DCP, CO2, and specialty extinguisher ranges.
Regional players
- SFFECO Global: SFFECO is a Middle East-based firefighting equipment manufacturer with a broad product line spanning extinguishers, sprinklers, foam systems, and pumps. Comparable scale, product breadth, and emerging-market GTM model.
- Gloria Feuerschutz: Gloria is a leading European fire extinguisher manufacturer based in Germany, producing DCP, foam, water, and specialty extinguishers to EN3 standards. Comparable product line and certification-driven GTM, though focused on European markets.
Emerging players
- Firexo: Firexo is a UK-based emerging player developing multi-class and specialty extinguishing agents, including formulations for lithium-ion and battery fires. Comparable emerging-player posture in next-generation fire-extinguishing chemistries.
- BullEx Intelligent Training Systems: BullEx specializes in lithium-ion and battery fire safety products, extinguishers, and training systems, with a focused portfolio around EV and energy-storage risks. Directly comparable to SafeQuip's AVD/Lith-Ex lithium-ion fire category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SafeQuip social profiles
Digital presenceSafeQuip compliance and trust
Trust signalCompliance11 records
SafeQuip financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeQuip leadership team
Management profileNumber of profiles
Profiles1 record
SafeQuip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeQuip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeQuip
What does SafeQuip do?
SafeQuip (Pty) Ltd manufactures and distributes a comprehensive range of firefighting equipment, including fire extinguishers (DCP, CO2, water, foam), hose reels, sprinklers, couplings, fire cabinets, and specialised veld firefighting units. The company is the only local producer of SABS-approved firefighting powders and offers the Lith-Ex range, which uses proprietary Aqueous Vermiculite Dispersion (AVD) technology for extinguishing lithium-ion battery fires.
Is SafeQuip a public or private company?
SafeQuip is a private company. It is classified as corporate owned and is currently operating.
When was SafeQuip founded?
SafeQuip was founded in 2008. It employs 51 to 100 people.
Where is SafeQuip based?
SafeQuip is headquartered in Cape Town, South Africa, in the Africa region.
How does SafeQuip make money?
Two revenue lines are on record. Fire Safety Equipment Manufacturing is the primary driver. The others are wholesale Distribution.
Who are SafeQuip's main competitors?
Broad incumbents on record are Johnson Controls (Tyco Fire Protection), Rotarex SRG (Firetec) and Minimax. Direct peers are NAFFCO, Ceasefire Industries and Amerex Corporation. Regional players are SFFECO Global and Gloria Feuerschutz. Emerging players are Firexo and BullEx Intelligent Training Systems.
Does SafeQuip have an API?
No public API is recorded for SafeQuip.
What industry is SafeQuip in?
SafeQuip's product category is Fire Safety Equipment Manufacturing. Its primary akta.pro industry code is BPABAHAD, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood), with a secondary code of IMAIAJAE, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood). Its NAICS code is 33391 and its SIC code is 3561.