L.I.F.E Group
L.I.F.E Group is a Mumbai-based, IRDAI-licensed insurance intermediary distributing 25+ life, health, general, and specialty insurance products from multiple carriers to corporate and retail clients across India via advisory-led field sales and a wholly-owned investment advisory sister concern.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What L.I.F.E Group does
L.I.F.E Group is an IRDAI-licensed insurance intermediary headquartered in Mumbai that distributes life, health, general, and specialty insurance products on behalf of multiple Indian carriers to corporate and retail clients. Its product portfolio spans 25+ lines — including Fire, Marine Transit, Machinery Breakdown, Group Health, Workmen Compensation, Contractor All Risk, D&O Liability, Commercial General Liability, Cyber Guard, Stock Indemnity, and Jeweller's Block — alongside retail covers such as Health, Motor, Personal Accident, Overseas Travel, and Term Life. Distribution is purely advisory-led, with dedicated account executives (Suresh Bajage for Health, Navya Hule for General, Pratima Pandey for Motor), claims support available seven days a week, and the firm explicitly positioning itself as standing by customers "at the time of claims." The business model is commission-based revenue (percentage of premium placed and renewed) supplemented by an affiliated sister concern, LIFE Investment Services, which provides mutual fund, direct equity, fixed income, and corporate fund-raising advisory led by a Chartered Accountant partner.
Technology is intentionally lightweight: an internal ERP for portfolio management, cloud-based document storage, and a one-step claims registration process. There is no proprietary digital platform, no AI/ML capabilities, and no self-serve customer interface; all engagement flows through the named advisory team. The firm operates solely in India, servicing 750+ businesses and individuals cumulatively, and has cultivated multi-decade carrier relationships that have translated into tier-club statuses (Elite MD Club with Bajaj Allianz after 7 consecutive years, Platinum with TATA AIG, Silver Club with ICICI Lombard since 2015-16, GM Club with New India Assurance for 3 years).
Ownership is founder-controlled and family-led: Prakash Desai (Chairman, 50+ years in life insurance, founded the original LIFE Group in 1975) anchors institutional memory; Biraj Desai serves as Managing Director with CFP and Insurance Institute of India credentials; Payal Desai (co-founder, ex-Bajaj Allianz underwriting) supervises underwriting and renewals; and Viral Trivedi (Chartered Accountant) heads the investment advisory sister concern. The company is privately held with no disclosed institutional funding, no M&A history, and no app or API surface.
L.I.F.E Group firmographics
Firmographics- Name
- L.I.F.E Group
- Legal name
- M/S L I F E INVESTMENT SERVICES
- Website
- https://lifegroup.net.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L.I.F.E Group is a Mumbai-based, IRDAI-licensed insurance intermediary distributing 25+ life, health, general, and specialty insurance products from multiple carriers to corporate and retail clients across India via advisory-led field sales and a wholly-owned investment advisory sister concern.
- Ownership category
- akta.pro rank
L.I.F.E Group industry classification
Industry- Product category
- Insurance Brokerage and Intermediary Services
- NAICS
- Insurance Agencies and Brokerages (524210), Portfolio Management and Investment Advice (523940)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industries
- Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD), Professional Liability (E&O) (FSAJAGAC)
Keywords
Where L.I.F.E Group is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
L.I.F.E Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Intermediary Commission: L.I.F.E Group earns commission from insurance companies (life and general insurers) for placing business with them. As a licensed IRDAI intermediary, the company acts as a broker/agent earning commissions on policies sold across life, health, motor, fire, marine, and commercial lines. Commission is typically a percentage of premium collected, making it a recurring revenue model tied to policy renewals.
- Investment Advisory Services: Through sister concern 'LIFE Investment Services', the company provides investment advisory covering mutual funds, direct equity, fixed income, real estate, and fund-raising for startups and mature businesses. Revenue from this stream likely comes from advisory fees, management fees on assets under advisory, or transaction-based charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom/Quote-Based Pricing for Corporate Clients |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
L.I.F.E Group product offering
Product offeringCore offering
L.I.F.E Group is an IRDAI-licensed insurance intermediary and financial services firm based in Mumbai, India, placing insurance business with multiple life and general insurers and earning commissions. The company distributes corporate and retail insurance products (fire, health, motor, marine, machinery, group policies, D&O, cyber, and more) and offers investment advisory through its sister concern LIFE Investment Services covering mutual funds, direct equity, and fixed income products.
Product overview
L.I.F.E Group is an IRDAI-licensed insurance intermediary and financial services company established in 2012, offering a comprehensive portfolio of insurance and investment products. The company provides two main product lines: (1) Insurance Products including Fire, Health, Motor, Marine Transit, Machinery Breakdown, Group Personal Accident, Shopkeeper's Policy, Keyman/Employer Employee Scheme, Contractor All Risk, Erection All Risk, Group Health Insurance, Workmen Compensation, Group Travel Plan, Directors and Officers Liability, Commercial General Liability, Stock Indemnity Policy, Jeweller's Block, Cyber Guard/Cybercrime Insurance, Commercial Motor Vehicle Policy, Group Term Plan, Marine Specific Policy, Overseas Travel Insurance, Personal Accident Insurance, Endowment Plans, and Term Life Insurance; and (2) Financial Products including Mutual Funds, Direct Equity, and Fixed Income Products. The company also offers sister concern services through LIFE Investment Services for wealth management and investment advisory.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Insurance Property insurance protecting buildings, plant and machinery, stocks, and office equipment against fire, floods, storms, earthquake, terrorism, theft, accidental damage, and breakdown. Distributed to commercial clients.
- Health Insurance Retail health insurance policy covering unexpected medical emergencies to keep individuals and families financially stable during medical events.
- Motor Insurance Mandatory third-party motor liability insurance for vehicle owners on Indian roads, covering legal liability for damages to third parties arising from accidental death, bodily injury, or property damage.
- Marine Transit Insurance Transit insurance for exporters, importers, traders, manufacturers, contractors, bankers, and individuals covering goods in transit by road, rail, air, or water.
- Machinery Breakdown Insurance Policy covering mechanical and electrical failure or breakdown of engineering equipment and appliances for commercial clients.
- Group Personal Accident Policy Group accident insurance for employees (named or unnamed) providing coverage customised to client requirements.
- Shopkeeper's Policy Comprehensive coverage for small to medium-sized shop owners protecting against probable risks, perils, and business venture interests.
- Keyman / Employer-Employee Scheme Life insurance protecting organisations financially when a key person is no longer able to contribute to company growth.
- Contractor All Risk (CAR) Policy covering residential or commercial civil infrastructure projects, roadways, flyovers, bridges, hotels, factories, and warehouses against material damage, third-party claims, theft, and natural calamities.
- Erection All Risk (EAR) Insurance covering risks involved in erection of machinery, plant, and steel structures, including third-party property damage and bodily injury claims.
- Group Health Insurance Group Mediclaim (GMC) policy purchased by employers for eligible employees, offering better rates, terms, and coverage with options for various family configurations.
- Workmen Compensation Insurance Policy covering statutory liability of employers for death or bodily injuries to employees caused by accidents arising out of and during employment.
- Group Travel Plan Travel plans for individuals, families, senior citizens, business travellers, and students travelling overseas, covering accidental death, disability, emergency hospitalisation, trip cancellation, and baggage loss.
- Directors and Officers Liability Insurance D&O liability insurance payable to directors and officers of a company for losses or advancement of defence costs.
- Commercial General Liability Insurance Public liability and product liability coverage protecting against bodily injury and property damage of third parties, including defence costs and medical expenses.
- Stock Indemnity Policy Professional indemnity cover for stockbrokers (BSE, NSE, NCDEX, MCX) protecting against losses specific to the stockbroking industry.
- Jeweller's Block Insurance Coverage for jewellers dealing in jewellery, gold and silver articles, diamonds, precious stones, and wrist watches against indoor and outdoor risks.
- Cyber Guard / Cybercrime Insurance Cyber crime policy protecting organisations against hacking, ransomware, credit card theft, employee fraud, and other online risks.
- Commercial and Private Motor Vehicle Policy Motor insurance covering comprehensive car insurance, third-party liability, and personal accident cover for drivers, with variants such as zero-depreciation plans.
- Group Term Plan (Life Insurance) Group life insurance covering employees under term, whole life, endowment, money-back, annuity, and unit-linked plans based on customer life stage and cash flow requirements.
- Marine Specific Policy Single-transit coverage for goods transported from one place to another.
- Overseas Travel Insurance Comprehensive policy covering medical and financial emergencies when travelling abroad, including hospitalisation and trip-related contingencies.
- Personal Accident Insurance Individual PA policy offering compensation for death or bodily injury resulting from accidents by external, visible, and violent means.
- Endowment Plans (Life Insurance) Life insurance products including term life, whole life, endowment, money-back, annuity, and unit-linked plans providing lump-sum payments after a specified term or on death.
- Term Life Insurance Pure protection life cover providing a substantial death benefit to protect family interests in the event of the policyholder's death.
- Mutual Fund Advisory Investment advisory on pooled mutual fund schemes across equity, debt, and hybrid categories for long-term wealth creation, delivered through sister concern LIFE Investment Services.
- Direct Equity Portfolio Management Direct stock-market investment service with an in-house equity team managing buy/sell transactions for clients based on their objectives and risk profile, delivered through LIFE Investment Services.
- Fixed Income Advisory Fixed-rate interest products including non-convertible debentures, tax-free bonds, and taxable bonds from government and private companies, available through primary or secondary markets, advised via LIFE Investment Services.
Quantifiable outcome
- 750+ businesses and clients serviced to date.
- +1 more outcomes
Companies that use L.I.F.E Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
L.I.F.E Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
L.I.F.E Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Bajaj Allianz General InsurancecoreLife Group distributes Bajaj Allianz insurance products and has been recognised as Elite MD Club Member after 7 consecutive years of escalating performance. The partnership covers corporate and retail lines including fire, marine, motor, health, and commercial insurance.
- TATA AIG General InsurancecoreLife Group distributes TATA AIG products and holds Platinum Membership status with TATA AIG, indicating a high-value, established distribution partnership across multiple insurance lines.
- ICICI Lombard General InsurancecoreLife Group distributes ICICI Lombard products and has been a Silver Club member since inception (2015-16), reflecting sustained performance as a distribution partner.
- The New India Assurance CompanycoreLife Group distributes New India Assurance products and has been a GM Club member for 3 consecutive years, indicating consistent performance as a partner.
- Life Investment ServicescoreLife Investment Services is a sister concern of Life Group, managed by Biraj Desai and Viral Trivedi. It provides investment advisory in mutual funds, direct equity, fixed income, real estate, and fund-raising for startups and mature businesses. This is an internal affiliated entity rather than an external partner, providing vertical integration in financial services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
L.I.F.E Group competitors and assessment
Company assessmentDirect peers
- Marsh India: Marsh India is one of the largest corporate insurance brokers and risk advisors operating in India, providing multi-line placement across P&C, liability, marine, cyber, and employee benefits — the same corporate brokerage motion L.I.F.E Group runs, but at materially larger scale.
- J.B. Boda Group: J.B. Boda is a long-established Indian insurance and reinsurance broker offering multi-line general insurance and reinsurance services — similar in operating model (traditional, advisory-led, multi-line) to L.I.F.E Group.
- Anand Rathi Insurance Brokers: Anand Rathi Insurance Brokers is an IRDAI-licensed Indian insurance intermediary offering corporate and retail insurance placement across general and life lines — comparable GTM and product breadth to L.I.F.E Group.
- Willis Towers Watson India: WTW India provides insurance brokerage and advisory, with strong practices in group benefits, D&O liability, and commercial risk — overlapping directly with the corporate lines L.I.F.E Group places.
- Aon India: Aon India is a global insurance brokerage and risk management firm with full-service corporate capabilities across P&C, group health, D&O, and specialty lines, directly comparable to L.I.F.E Group's corporate solutions portfolio.
- Howden India: Howden India is a specialty-focused insurance broker with capabilities across liability, marine, energy, and corporate lines — serving as a direct comparable for the specialty brokerage model L.I.F.E Group runs.
Emerging players
- PolicyBazaar (PB Fintech): PolicyBazaar operates India's largest online insurance aggregator and comparison platform — competing for the same retail and SME insurance customers that L.I.F.E Group serves, but via a digital-led GTM.
- Coverfox: Coverfox is a digital-first Indian insurance broker/distributor that aggregates motor, health, and life policies — representing the tech-enabled distribution channel that threatens traditional intermediaries like L.I.F.E Group.
- InsuranceDekho: InsuranceDekho is an emerging digital insurance distribution platform in India focusing on point-of-sale health, life, and motor insurance — a tech-driven alternative to traditional advisory intermediaries.
Regional players
- East West Insurance Brokers: East West Insurance Brokers is a Mumbai-headquartered Indian broker offering retail and corporate insurance distribution — closely comparable geography and traditional advisory model to L.I.F.E Group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
L.I.F.E Group social profiles
Digital presenceL.I.F.E Group compliance and trust
Trust signalCompliance1 record
L.I.F.E Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
L.I.F.E Group leadership team
Management profileNumber of profiles
Profiles4 records
L.I.F.E Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
L.I.F.E Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L.I.F.E Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L.I.F.E Group
What does L.I.F.E Group do?
L.I.F.E Group is an IRDAI-licensed insurance intermediary and financial services firm based in Mumbai, India, placing insurance business with multiple life and general insurers and earning commissions. The company distributes corporate and retail insurance products (fire, health, motor, marine, machinery, group policies, D&O, cyber, and more) and offers investment advisory through its sister concern LIFE Investment Services covering mutual funds, direct equity, and fixed income products.
Is L.I.F.E Group a public or private company?
L.I.F.E Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L.I.F.E Group founded?
L.I.F.E Group was founded in 2012. It employs 11 to 50 people.
Where is L.I.F.E Group based?
L.I.F.E Group is headquartered in Mumbai, India, in the Asia region.
How does L.I.F.E Group make money?
Two revenue lines are on record. Insurance Intermediary Commission is the primary driver. The others are investment Advisory Services.
Who are L.I.F.E Group's main competitors?
Direct peers on record are Marsh India, J.B. Boda Group, Anand Rathi Insurance Brokers, Willis Towers Watson India, Aon India and Howden India. Emerging players are PolicyBazaar (PB Fintech), Coverfox and InsuranceDekho. East West Insurance Brokers is listed as a regional player.
Does L.I.F.E Group have an API?
No public API is recorded for L.I.F.E Group.
What industry is L.I.F.E Group in?
L.I.F.E Group's product category is Insurance Brokerage and Intermediary Services. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAJAGAD, Management Liability (D&O/EPL/Fiduciary). Its NAICS code is 524210 and its SIC code is 6411.