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On the Media

Full company profile

uuid003b5b1

Namestring
On the Media
Legal namestring
On the Media (WNYC Studios)
Websiteurl
onthemedia.org
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
media criticism podcast, public radio programming, journalism analysis show, news literacy content, weekly podcast series
NAICS code2 codes
  • Radio Broadcasting Stations51611
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers516210
SIC code1 code
  • Radio Broadcasting Stations4832
Product category
Public Radio Podcast Programming
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Listener Donations and Support
TypeGrants Donations
Description

On the Media is a free podcast supported by listener donations through the WNYC pledge system. Listeners can support the show through periodic fundraising campaigns.

wnycstudios.org
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
Pricing details1 tier
1Free listening with optional donor support
ModelFreemiumBilling cadenceOne time/ perpetual license
Notes

The podcast is free to listen. Listeners can optionally support the show through donations via the WNYC pledge system.

wnycstudios.org
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

On the Media is a weekly, one-hour podcast produced by WNYC Studios that uses media as a lens to understand current events and society. Hosted by Brooke Gladstone and Micah Loewinger, the show delivers investigative reporting and critical analysis of journalism practices, media bias, and how news coverage shapes public discourse. Episodes are distributed free of charge via the WNYC Studios digital platform and supported by listener donations.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

On the Media is a single weekly podcast show produced by WNYC Studios. The show is a weekly program that examines media and its influence on society, featuring investigative reporting and analysis. The product portfolio consists of the core On the Media podcast along with associated episode content, series collections (such as American Emergency, The Harvard Plan, The Divided Dial), and team/about informational pages hosted on the WNYC Studios platform.

Product and service1 record
1On the Media
Partnership1 partner
Strategic tierMinorTypeGTM or Marketing Partner
Description

On the Media collaborates with the New Yorker Radio Hour through segment sharing arrangements. The show featured an interview with hosts of The Rest is History podcast from the New Yorker Radio Hour, demonstrating cross-publication content collaboration.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Up First
TypeDirect peer
Description

NPR's daily news podcast. Closely comparable as a public radio podcast in the same family of NPR-distributed shows, with a similar cadence and listener-supported distribution model through podcast directories.

TypeDirect peer
Description

The Wall Street Journal's flagship news podcast. Comparable as a prestige-branded, daily news podcast covering media, politics, and business, distributed via major podcast platforms.

3Fresh Air
TypeDirect peer
Description

Terry Gross's long-running NPR interview and journalism program. Directly comparable as a flagship NPR-affiliated public radio show focused on newsmakers, media, and culture, distributed as a podcast and supported by listener donations.

TypeDirect peer
Description

KCRW's daily news commentary program. Comparable as a public-radio-affiliated show that uses media and current events as a lens to examine the news, distributed as a podcast and supported by listener donations.

5Consider This
TypeDirect peer
Description

NPR's short-form daily news analysis podcast. Comparable as an NPR-produced audio journalism product targeting news-literate general audiences with on-demand distribution.

TypeDirect peer
Description

The New York Times' flagship daily news podcast. Comparable as a top-tier news podcast for general audiences with consistent weekly cadence and major-brand production backing.

TypeDirect peer
Description

Vox's daily news podcast. Comparable as a digitally native, news-explainer podcast targeting media-aware audiences, with similar episode cadence and topical coverage.

TypeRegional player
Description

BBC's program on the media industry. Comparable as a public-broadcaster program explicitly devoted to media criticism and analysis, but serving UK rather than US audiences.

TypeBroad incumbent
Description

NPR's round-the-clock short-form news updates podcast. Comparable as a public radio news audio product, but broader and shorter-form rather than long-form media criticism.

TypeDirect peer
Description

Slate's daily news analysis podcast. Comparable as a news-explainer podcast with a similar target listener profile of media-literate audiences seeking context and analysis.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

On the Media

Public Radio Podcast Programmingonthemedia.org

On the Media firmographics

Firmographics
Name
On the Media
Legal name
On the Media (WNYC Studios)
Website
https://onthemedia.org
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Where On the Media is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

On the Media business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Listener Donations and Support: On the Media is a free podcast supported by listener donations through the WNYC pledge system. Listeners can support the show through periodic fundraising campaigns.

Pricing tiers

ModelBillingPrice
FreemiumOne time/ perpetual licenseFree listening with optional donor support

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

On the Media product offering

Product offering

Core offering

On the Media is a weekly, one-hour podcast produced by WNYC Studios that uses media as a lens to understand current events and society. Hosted by Brooke Gladstone and Micah Loewinger, the show delivers investigative reporting and critical analysis of journalism practices, media bias, and how news coverage shapes public discourse. Episodes are distributed free of charge via the WNYC Studios digital platform and supported by listener donations.

Product overview

On the Media is a single weekly podcast show produced by WNYC Studios. The show is a weekly program that examines media and its influence on society, featuring investigative reporting and analysis. The product portfolio consists of the core On the Media podcast along with associated episode content, series collections (such as American Emergency, The Harvard Plan, The Divided Dial), and team/about informational pages hosted on the WNYC Studios platform.

Differentiator

Problem solved

Functional benefit

Products and services

  • On the Media

Companies that use On the Media

Customer profile

Segments1 record

Ideal customer profiles2 records

On the Media technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

On the Media partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • New Yorker Radio HourminorGTM or Marketing PartnerOn the Media collaborates with the New Yorker Radio Hour through segment sharing arrangements. The show featured an interview with hosts of The Rest is History podcast from the New Yorker Radio Hour, demonstrating cross-publication content collaboration.

Recent moves4 records

Expansion highlights3 records

On the Media competitors and assessment

Company assessment

Direct peers

  • Up First: NPR's daily news podcast. Closely comparable as a public radio podcast in the same family of NPR-distributed shows, with a similar cadence and listener-supported distribution model through podcast directories.
  • The Journal: The Wall Street Journal's flagship news podcast. Comparable as a prestige-branded, daily news podcast covering media, politics, and business, distributed via major podcast platforms.
  • Fresh Air: Terry Gross's long-running NPR interview and journalism program. Directly comparable as a flagship NPR-affiliated public radio show focused on newsmakers, media, and culture, distributed as a podcast and supported by listener donations.
  • Press Play with Madeleine Brand: KCRW's daily news commentary program. Comparable as a public-radio-affiliated show that uses media and current events as a lens to examine the news, distributed as a podcast and supported by listener donations.
  • Consider This: NPR's short-form daily news analysis podcast. Comparable as an NPR-produced audio journalism product targeting news-literate general audiences with on-demand distribution.
  • The Daily: The New York Times' flagship daily news podcast. Comparable as a top-tier news podcast for general audiences with consistent weekly cadence and major-brand production backing.
  • Today, Explained: Vox's daily news podcast. Comparable as a digitally native, news-explainer podcast targeting media-aware audiences, with similar episode cadence and topical coverage.
  • What Next: Slate's daily news analysis podcast. Comparable as a news-explainer podcast with a similar target listener profile of media-literate audiences seeking context and analysis.

Regional players

  • The Media Show (BBC): BBC's program on the media industry. Comparable as a public-broadcaster program explicitly devoted to media criticism and analysis, but serving UK rather than US audiences.

Broad incumbents

  • NPR News Now: NPR's round-the-clock short-form news updates podcast. Comparable as a public radio news audio product, but broader and shorter-form rather than long-form media criticism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

On the Media social profiles

Digital presence

On the Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

On the Media leadership team

Management profile

Number of profiles

On the Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

On the Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On the Media

What does On the Media do?

On the Media is a weekly, one-hour podcast produced by WNYC Studios that uses media as a lens to understand current events and society. Hosted by Brooke Gladstone and Micah Loewinger, the show delivers investigative reporting and critical analysis of journalism practices, media bias, and how news coverage shapes public discourse. Episodes are distributed free of charge via the WNYC Studios digital platform and supported by listener donations.

Is On the Media a public or private company?

On the Media is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was On the Media founded?

On the Media was founded in -1. It employs 1 to 10 people.

Where is On the Media based?

On the Media is headquartered in New York, United States, in the North America region.

How does On the Media make money?

One revenue line is on record: listener Donations and Support.

Who are On the Media's main competitors?

Direct peers on record are Up First, The Journal, Fresh Air, Press Play with Madeleine Brand, Consider This, The Daily, Today, Explained and What Next. The Media Show (BBC) is listed as a regional player. NPR News Now is listed as a broad incumbent.

Does On the Media have an API?

No public API is recorded for On the Media.

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